Beer festival activity planning program

Rules:

1) 10 customers are selected to participate, divided into two groups, each group of 5 people;

2) 3 glasses of beer are placed in front of each player's table;

3) Players use their mouths to bite the paper cups, to see who is the fastest to finish drinking;

Prizes: Super Drinking Immortal, two, each award a box of beer, 10 participation awards, each award 3 bottles of beer;

Prizes: Super Drinking Immortal two, each prize beer, each prize Beer 3 bottles;

Activity 3: King of Wine Competition: Invite on-site customers to participate in the activity:

Rules of the competition:

1) Invite 10 contestants (divided into two groups for the competition, each group of 5 people);

2) Each contestant's task is to: 1 minute the most water;

3) The fastest person for the evening's wine king;

The most water;

3) The fastest person for the evening's wine king. The fastest person is the King of the night;

Prizes: King of the night: 3 cases of beer; Winner: 1 case of beer; Participation Prize: 8 people, half a case of beer;

Activity 4: Beer Tasting (invite on-site customers to participate in the activity)

Rules of the game:

1) Pouring different brands of beer into a few cups, participants to taste, and the participants to taste, and the participants to taste the beer.

Activity 5: Drumming: Invite eight customers to participate in the activity

Rules of the game:

1) Staff blindfolded, back to the customer to beat the drum;

2) Each participant table in front of the 2 cups of beer;

The participants will have to pay a fee for the beer. 2 cups of beer at each participant's table;

3) drums start to pass, drums down to receive beer customers to drink a cup of beer at their own table, drink out of the elimination of the game;

4) Drumming ten times, the game is over;

5) the results of the game: two cups at the table for the winners, and a cup of encouragement, out of the game can also be or the participation in the awards;

prizes: winners: will be a case of beer; encouragement award

Activity 6: blindfolded drink: invite the site customers to participate in the activity

Game rules:

1) invite six couples or friends to participate in the activity;

2) men and women stand on one side of the blindfolded, the distance between the two ends is 8 meters away;

2) men and women stand on one side of the blindfolded, the distance between the two ends is 8 meters away;

2) men and women stand on one side of the blindfolded, the distance between the two ends is 8 meters away. Distance is 8 meters away;

3) After the host announced the start of the drummer, the drummer beat each hit the two sides to go further, 8 steps after the long drum to hand over the cup;

4) The results of the winners and participants in the award, the winners for the success of handing over the cup, the participation in the award for the participants;

Prizes: Winning Prize: will be 2 cases of beer (each person a case); participation in the award: will be a case of beer (no one half a case).

First, planning background analysis

China's gold capital - Zhaoyuan gold resources throughout the territory, rich in reserves, a long history of mining, known as the "Golden City of Heaven". The first gold-producing city (county) in China is known as "Gold City Tianfu", and was named "China's Gold Capital" by China Gold Association in January, xx. Since the reform and opening up, Zhaoyuan gold production development, for the national gold business and local economic development has made outstanding contributions. Zhaoyuan as China's first big city of gold production, the total annual output of gold accounted for 1/7 of the country, the proven reserves accounted for 1/8 of the country.

Zhaoyuan for the ancient Qi's land, the state of etiquette. In the Tang Dynasty, the town of Luofeng in Yixian County was named after Mount Luo, which lasted for more than 500 years. 1131 was the beginning of the Zhaoyuan County, which was named after "Zhaoyuan Huayuan", meaning that it recruited the displaced people from afar to return to their hometowns to farm and cultivate their lands, and "Zhaoyuan is the one who recruited Zhaoyuan Huayuan, which was the meaning of the word" ("Shandong Tongzhi"). The city has a lot of changes, Ming and Qing dynasties had belonged to the Laizhou Prefecture, Dengzhou Prefecture, the Republic of China belongs to the Jiaodong Road. 1941 for the convenience of the war, analyzed for the Zhaoyuan, Zhaobei two counties, habitually known as the South, North Zhaoyuan. 1951 and Zhaoyuan County, has belonged to the Beihai District, Laiyang Prefecture, Yantai Prefecture, Yantai City, Yantai City, Yantai City, Yantai City, the jurisdiction of the county and set up a city in March 1992, to the Shandong Province under the jurisdiction of the city of Yantai, the management.

This year's Beer Festival has been identified by the Municipal Fair Office for this year's activities, in order to further enhance the radiation of the beer festival, influence, scale efficiency and visibility of beer enterprises in our province, to promote the real estate enterprises to join hands to build corporate branding, to achieve a strong combination of the Beer Festival to run out of characteristics, to run out of the level of the festival, so that it has become a distinctive culture of beer, the celebration of the color is strong, high level, all the people involved in the ten thousand ** ** ** joyful celebrations. * joyful celebration.

"China Zhaoyuan Beer Festival" adhere to the "exchange, development" for the purpose of seizing the opportunity of the northern development, and actively take advantage of the Beer Festival on the Zhaoyuan City, the economic development of the city to bring the role of promotion, give full play to the city and the province's overall economic advantages, and strive to expand the far-reaching impact of the event! In order to expand the far-reaching influence of the event, the festival will ensure that the contents of the festival are novel and healthy, the advertisements are real, legal and diversified, curb the emergence of false and illegal advertisements, strengthen the publicity of corporate image and products, increase the visibility of enterprises, and provide a good advertising service environment for enterprises and merchants all over the world. ***The same to create urban business card. Around the beer culture show Lanzhou unique folk customs and Longyuan style, Lanzhou unique human landscape and tourism resources as the theme of the event, through the beer festival of a variety of means of publicity can be realized.

The purpose of the program

● To meet the new opportunities and challenges in the domestic and international markets, and to promote the implementation of the northern development strategy.

● For the "Jindu Fair" to create the atmosphere of the festival, for the festival to gather popularity.

●Further enhance the influence of "China Zhaoyuan Beer Festival" and create a city card.

●At the same time, it improves the overall brand image of the province and promotes the development of tourism, catering and related services

●Builds a brand for the beer enterprises and related industries in the province and expands the coverage of the products.

● Create an environment for establishing healthy competition in the market.

Three, the plan implementation cycle

Implementation cycle: June 20, 20xx - August 10, 20xx

The first stage: June 20, 20xx - July 10, 20xx

Phase 2: July 10, 20xx - July 20, 20xx

Phase 3: July 20, 20xx - August 10, 20xx

Fourth, the planning and implementation of the stage of the media selection

● Newspaper

The Yantai newspaper

The Yantai newspaper is the most popular newspaper in the world. p>

Yantai Evening News, Yantai Daily, Today's Zhaoyuan, Qilu Evening News

●Radio ● Television

1, Zhaoyuan Graphic Station, uninterrupted scrolling, graphics and text (relatively low ratings).

2. Mobile subtitles: repeat 2 times within 30 words.

Zhaoyuan 1, 2, Central News, Hunan TV, Shandong Film and Television, Shandong Variety and other 18 channels at the same time, the time is scheduled for 8:00 pm - 8:30 pm every night.

● pop class outdoor venues, event venues, promotional color pages, gifts

Media Setup

Media Specification Price Set Color Standard

Yantai Evening News

Yantai Daily News

Today's Zhaoyuan Gam

Shandong Satellite Television

Yantai Cable TV Station

Zhaoyuan Cable TV Station

Zhaoyuan Radio Traffic Radio City FM

V. Media Planning for the First Implementation Phase

● Media Objects

All Citizens of Zhaoyuan City Covering the Neighboring Cities

● Guiding Ideology and Theme of the Activity:

Adhere to the theme of "Exchange, Development" and "The Future of China. The purpose of "communication and development" is to seize the opportunity of the western development and actively utilize the "Jindu Beer Festival" to promote the economic development of Zhaoyuan City and give full play to the economic development of the city as well as the city of Zhaoyuan City. Promote the role, give full play to the overall economic advantages of the city and the province, and strive to expand the far-reaching impact of the event, ensure that the advertisements during the "Festival" are real, legal and diverse, curb the emergence of false and illegal advertisements, strengthen the corporate image publicity and product publicity, improve the visibility of enterprises, and provide enterprises and merchants around the world with a good advertisement service. The company's website has been updated and is now available for download.

Through a variety of means of publicity of the Oktoberfest can be realized, show Zhaoyuan unique folk customs and Longyuan style, as well as Zhaoyuan unique human landscape and tourism resources as the theme of the event.

●Advertising strategy:

The second China Jindu Beer Festival advertising campaign is divided into two categories of public interest image publicity and commercial advertising, image publicity is mainly through the various levels of television stations, newspapers and magazines, and other media, a variety of events and activities, print and temporary outdoor advertising to the outside world to present the "festival brand" and so on. etc. Commercial advertising is to strive to set up the form of novelty, unique, through the government to assist the advertising commissioned by the agency to carry out investment promotion work, to attract more business units to participate in, in order to support the "will be the festival" atmosphere, for the enterprise to establish a good brand image, for the General Assembly Organizing Committee to create revenue.

Advertising time:

First, the second China Jindu Beer Festival advertising is divided into public welfare image advertising and commercial advertising two categories.

1, public welfare image advertising by the organizing committee of the General Assembly (the government) input, part of the government can be coordinated by the local enterprises and institutions to sponsor.

2, commercial advertising by enterprises and institutions to subscribe.

Second, advertising and publicity time: around the "festival" preparations, the convening of the period of focus, the purpose of the different advertisements to be divided into three phases: pre-publicity; late publicity; publicity during the session. And according to these three different periods designed to publicize different focus and activities program.

1, the first stage of pre-publicity:

The main purpose of this period of publicity is to set up and release a large number of public service announcements, focusing on the performance of the local customs of Lanzhou City, as well as the whole of Gansu's unique natural scenery, folk customs and other tourism resources and rich resources, and at the same time released the "Second China Lanzhou Beer Festival "held information, so that more businessmen know the" Festival "and come to participate in the" Festival "for the future of advertising and publicity to lay a good foundation for the time set for the session before the start of two months, three weeks to the end of the time. Operation mode to the General Assembly Organizing Committee to raise funds to do public service announcements.

2, the second phase of the late propaganda:

This stage of advertising is mainly to create the atmosphere of the pre-festival, to strengthen the external attraction for the work of the session to get ready. Through this stage of advertising forms, highlighting the city of Lanzhou City invites friends from all walks of life ****** to drink carnival, *** seek development of the good will. The time is set at one month before the session. The mode of operation is based on government input, the government coordinates the sponsorship of well-known local enterprises.

3, the third phase of the sessional publicity:

The period is limited to from the opening of the General Assembly before 5 to the successful conclusion of the General Assembly, about *** count 15 days. This stage of advertising is mainly to create a "festival" atmosphere, the people of Lanzhou City to welcome guests from all directions, drink with the joy, show Lanzhou City and Gansu Province's famous and excellent products for foreign merchants to provide publicity for enterprises and brands on the stage, for the organizing committee of the General Assembly to create income for the purpose of the whole "Beer Festival". Beer Festival" is the core of advertising and publicity. The operation mode will be based on enterprise subscription.

First, the theme of the event

Hot summer ice in the end of the Huang tribe beer carnival

Second, the purpose of the event

Through the promotion of summer merchandise - beer, drive the popularity of the event, and the publicity of the event, and the publicity of the event. Beer and buy free and throughout the beer festival "beer night" as the two major promotional themes, the hotel fashion elements, active community cultural life concept.

Third, the form of promotional activities:

Location: the hotel boxes and seats, the hotel outside the main entrance to the stage

Commodity promotional organization:

(1) during the promotional period require vendors to provide goods special gift support.

(2) to buy free as the main form of promotion, require vendors to provide a specific way to buy free, customers buy the brand more buy more free, in the giveaway area outside the store to set up a giveaway table, such as a one-time purchase of customers xx beer three to send a piece, etc., to strengthen the concept of more affordable buy more quantities of packaging. Giveaway area brands can also arrange free tasting and other promotions.

(3) the exhibition and sale of goods to the brand as a standard unit, to do each brand a pile of head, to expand the image of its merchandise row, the manufacturers must ensure that the supply of goods and price advantage is obvious, each pile of head to arrange for a promotional lady focus on promotion, free tasting.

(4) activities of the exhibition and sale of brands: the Ministry of Purchasing agreed

Fourth, the activities of the program

1, the activities of the hotel as the center of the outside promotional sales as the main form, interspersed with free tastings, prizes to drink, prizes to participate in the cultural performances

2, the closing ceremony of the hotel contractor, factory assistance.

3, the theme: beer carnival night

4, the main advertising slogan: hot summer ice Huang family

5, buy more, more affordable

6, the beer boxes piled up modeling mountain.

V. Activity Date

20xx, x month x - x month x

VI. Poster DM

1, Poster time: before the event (10 days)

2, Poster specifications: 4P, 80G coated paper (out of a period)

3, the poster photo time cut-off for July 12

4, the poster commodity: 20 food department, non-food department 10, fresh department 20, set the cover for the beer special edition.

5, **** shall amount to: 2300 yuan

Design:

Responsibility to follow up:

V. Work arrangements

1, double dragon arch

Quantity: 1

Specification: span of 15m

Copy: hot summer ice cold! To the end of the Huong beer carnival

Placement: between the gate boasted

In place: July 16

Responsible person: Receiving Department

2, the stage set up

Quantity: 1

Specifications: span of 18m-10m

Background copy: hot summer ice cool to the end of the Huong beer carnival night

Location: between the gate, the end of the Huong beer carnival

The background of the text: cool summer ice cool to the end of the Huong beer carnival night

The background text: cool summer ice cool to the end of the Huong beer carnival night

Location: outside the FA Falang store at the main entrance

In place: 16:30 on July 24

Responsibility: Supplies Department, Loss Prevention Department

3, sound

Quantity: 1 set of

Specifications: two main speakers, two back-up speakers

Supporting: wireless microphone