The second type of e-commerce is mainly oriented to the third line of consumers in the following cities, the level of consumption is not as high as the first and second tier cities, the price is more sensitive, not to mention the elderly.
So in terms of product price, you can use preferential packages, compression of profit margins, etc. to play a low price, cost-effective to attract consumers to buy.
In terms of advertising copy, the words "promotion", "discount" and other preferential words to attract attention.
In addition, the landing page design and the product itself quality, image try not to gap too much, too large a psychological gap will be not adapted to the online shopping of middle-aged and elderly consumers on the product distrust aggravated, resulting in a decline in the acceptance rate.