There is no doubt that the reading volume has been "100,000 +".
I was first attracted by the title of the article, read, read, moved by oil.
I was first attracted by the title of the article, and as I read it, I was moved by the article.
But as a member of the media, we should not stop at "applauding" or "envying" when we see a good article. And should be carefully analyzed in what good place? How did it come out? More should be analyzed to get inspiration: how can I think of such a good topic? How can we make such a good content?
Well, to business. First of all, let's see what's good about this article.
1.
Title: "seemingly self-defeating actually boast" of the local paragraph.
As I said before, I clicked on the article because of the title. The vast majority of people who read this article will be attracted by the title. So what's so good about the article's title, "In addition to pandas, Sichuan's melon children have moved the entire province to Wuhan"?
There is no harm in first putting the title of the powder wash, jewelry removed, in plain English should be "Sichuan people for Wuhan epidemic donations of money and goods?" This sentence is also very "on-topic", but if this as the title, issued by the estimated no one will read. So, the title of the article is based on the original vernacular, what modifications have been made?
First of all, the most eye-catching is the title of the "melon child". Most foreigners don't understand this pejorative term, which is commonly used in western and northern Sichuan, meaning "stupid". In fact, this word is often used in acquaintances, friends call each other, over time, "melon child" has a "simple" "real" meaning, the meaning has become a bit ambiguous, like cursing and like a term of endearment. But whether it is a curse or a term of endearment, the subtle difference between them can only be realized by the speaker and the recipient. In this article, it can be said that the grief and favor behind the three words "Guawazi" is about 80 million Sichuan people **** the same code. When it comes to the topic of the most selfless donations in Wuhan, only Sichuan people can feel the bright suppression and darkness, and produce a kind of **** Ming. Also, in the media article will be Sichuan people called "melon child", indeed rarely seen, let a person refreshing.
Secondly, outsiders to the impression of Sichuan, "pandas" is one of the most important elements, pandas are also the pride of Sichuan. The donation of Wuhan and pandas, which are two unrelated things, is also imaginative and refreshing. More importantly, as the title, "In addition to pandas, Sichuan's melon children to the entire province to Wuhan to move" this sentence itself is a bit of a paragraph meaning, the kind of Sichuan people encountered a big thing will be the first to set a couple of "tao longmen zhang" optimistic character, embodied extremely in place. The first is the "I'm not sure what I'm talking about".
Third, but the donation of money and goods, but said "the entire province to Wuhan to move." This is a bit of an exaggeration, but it does not matter, because the exaggeration that rhetoric.
It is said that "the so-called good topic (title) either meaningful, or interesting." In the country against the "epidemic" now, counting the Sichuan people to help the Eritrean deeds, itself is very meaningful, the article is short of a title, there are paragraphs, there are "code words", there is hyperbole, full of banter, but also quite interesting. Such a title is naturally attractive.
2.
Content: trivial information into the grand narrative of national sentiment
As I said before, the title of this article is excellent.
In the world of self-media, the title is the difference between life and death. Because, only a headline that sparks the interest and anticipation of the audience will entice them to read the content and allow the content to generate traffic. But on the other hand, if the body of the content does not respond to the audience's expectations, the audience will be disappointed with the article - the despised "title party".
Frequent headlines are like wielding a sword.
What's notable about this article is that the headline is good and the body is better. The body text not only fulfills the audience's expectation of clicking on the article because of the witty headline, it far exceeds it.
"The Sichuan people have never failed their country!" The first sentence of the article, quite a bit of sound, a title of the playful "melon children to Wuhan to move the entire province", up to a grand and solemn atmosphere. Such a contrast and contrast, itself is extremely tense - just like suddenly heard the village idle two dogs, but in the battlefield to charge and kill the enemy eight hundred valor when the vibration, make people move. This is a narrative technique in writing, and I think it is this tension that the author wants to build.
The main text is very long, and almost all of the information in the main text comes from various media and self-media publicly released information in recent times. If you do not carefully identify, it is easy to think that it is a "hodgepodge", and those WeChat public engaged in the "big list" of a way. But it is worth noting that the value of the information does not lie in the information itself, but in the meaning that the information carries, as well as the meaning will drive the attitude and point of view.
As long as you pay attention, you will find that this article, although the amount of information is large, but its main theme is "Sichuan people to aid the Eritrean anti-epidemic, to give people, to donate things, unambiguous, generous dedication. The final point of the meaning is "Sichuan people never negative country!"
And the logic of the whole article is also very clear:
The first part of the "Sichuan people to support Wuhan, from the first moment from the beginning of the people did not let down" start, written in the medical personnel and materials assistance.
The second part is by "since we have to donate, it must be donated to the Sichuan people the most that out of the hand" as a turn, write the Sichuan enterprises to Wuhan's money and donations of local specialty products.
The third part of the "Wuhan sealed the city, Wuhan people eat what yo?" "Sichuan has always been a large agricultural province, as long as there is a green leaf in the vegetable field of Sichuan people, will not let Wuhan people do not eat vegetables" turn, write folk, ordinary Sichuan public for Wuhan to raise donations of fruits and vegetables.
The fourth part, from the "Wenchuan people's memories, there is a kindness to the country" write Sichuan, Sichuan people on the former aiders of gratitude.
In the fifth part, it is written that the people of Sichuan "optimistic and positive spirit" to support Wuhan.
Although the five panels are parallel structure, but from the meaning of the message, from urgent to slow, from main to secondary, from material to spiritual step by step, layer by layer, and finally formed an emotional sublimation.
3
Technique: good articles have a good rhythm and texture
Although, the information of "Gua Wa Zi" is ponderous and comes from different channels, but it does not feel long and uninteresting to read, and the mystery behind it is that the rhythm of the article is handled well.
What is rhythm?
It is the interplay of different attributes or functions of the information presented. Take the first panel of the original text of "Gua Wa Zi" for example:
The Sichuanese support for Wuhan did not disappoint from the first moment! (Comment)
On January 23, the day Wuhan sealed off the city, Sichuan had already finalized the list of 138 medical teams for the first batch of support for Hubei, which assembled on New Year's Eve on the 24th and reached Wuhan on the 25th. (Fact)
The 138-member team is full of elite soldiers. (Comments)
Some have participated in the 2003 SARS, some have participated in the 2008 Wenchuan earthquake rescue, as well as participated in the medical team to help Africa, and the rest are the hospitals respiratory, infection, intensive care medicine or respiratory intensive care medicine specialties of professors, attending physicians, nurses in charge of ...... (Facts)
The first batch of medical care in aid of Hubei, Sichuan took out the hardest dragon scales on their bodies! (Comments)
......
Throughout the article, almost all of the objective facts and subjective comments are presented alternately.
The objective facts in the original article are divided into two categories, one is a large number of simple facts, and the second is more detailed examples, which have details, twists and turns, and plots, and are in themselves a complete, vivid, and touching short story, such as the story of the donations to Li Ziqi, and the story of the Sichuan doctor who drove to Wuhan to provide assistance. doctors in Sichuan who drove to Wuhan on their own.
As an analogy, if a complete short story is a "point", and a list of facts is a "line", then a generalized comment is a "surface". Just as dots, lines, and surfaces in the right order make for a great picture, so does the alternation of story, overview, and commentary make for a rhythmic essay.
And then there's the texture of the article.
The so-called "texture", I think, is the tone of the article, is the language of the article to create the atmosphere.
The tone of the language of the article is a combination of playful and sublime.
For example -
The sister who donated the masks said, "Supplies are in short supply all over the country, and I don't go out much at home anyway."
Do not go out can not be used for the time being, but soon to return to work in a hurry.
Netizens said, even counterfeit products are gone.
Another example -
Sichuan netizens heard the news, excited to tears, finally have a mask to wear.
Can ...... mask factory responsible person said, "These masks are not for sale for the time being, we will all be handed over to the epidemic prevention and control headquarters."
Still want to donate ah?
Sichuan these melon children, don't know before donating to their own stay a little?
Another example -
Hubei people have not seen these dishes, do not know how to eat after receiving.
Szechuan people: the dishes have been sent, is still missing a recipe?
Immediately online to Hubei people to teach the essence of Sichuan cuisine!
......
The use of earthy dialect to express the grand national sentiment, both cynical and solemn, at the same time, the abstract generalization of the virtual for the observable and sensible dialogue scene, presenting a special texture, to achieve the people "with tears smile" and "laugh!
Lastly: a little emotion and a little gain
"Guawazi" is a new media on the explosive, but seriously analyze the processing of many details, are filled with traditional media manuscripts produced by the road. For example:
Mediocre selection of a different angle can be "turned into magic", ordinary facts to give its significance to the small news will become big news, the language of wit and humor will be interesting to read the face of the pro, the plot to have a sense of the picture, the organization of the material to have a rigorous and solid logic to build a sense of rhythm to build articles, to polish the lines of text The texture of the ......
Interested just go back and read the original quote section -
Sichuan people have never been negative!
As a "Rongrubian", I have always questioned this statement. Sichuan people's life on two words: leisure time teahouse mahjong dragon door line, busy hot pot barbecue skewers! On this day, the days of ease and comfort, also called "not negative country"?
Until this epidemic, let me see the real Sichuan people. This group of earthquakes to come to the mahjong table are stable never shake the Sichuan people, in the compatriots in distress, but no ambiguity, need to give people, need to give supplies to supplies ...... less than a month, almost the whole of Sichuan Province to Wuhan to move to the. If the pandas can be brought to the words, I estimate that in Wuhan square cabin leading the patients to dance in the square may be a group of national treasures ......
-- just more than 200 words will be a wave of three twists and turns to viewpoint-type aphorisms to open, the second paragraph from the unusual experience of the perspective, a third paragraph that responds to the challenge and introduces the main idea of the whole text, and a playful snap to the title.
Well, it's a bit abstract.
In other words, a new media article should follow the same path as a traditional media piece, which is still a clever headline, a hooking quote, a well-proportioned frame, a dynamic plot, a great sentence, and a powerful, lingering conclusion.
This seems to confirm the saying that a good article is always a good article, regardless of traditional or new media. A good article will not become a bad article because it migrated from the paper to the screen, and a bad article in the newspaper will not become a good article because it was put on the new media.
What changes is only the medium, what remains the same is the real work.
However, from this explosive article can also be seen, due to changes in the presentation medium, the style and form of high-quality new media articles will also face some new requirements.
The first is to maximize the blurring of the genre of fact and commentary. In traditional articles, information is information, and commentary is commentary, and the hybridization of commentary and fact - the news roundup - is relatively rare. In new media, however, facts plus commentary are what's needed. Facts without commentary make people feel like they're scratching an itch, and conversely, they feel like they're on top of the story.
The second is the further oralization of language, full of regional flavor of the language can let the audience have a sense of affinity, produce **** Ming.
The third is to maximize the blurring of the difference between traditional media graphics with text and text with pictures. New media is a symphony, an ensemble of text, pictures, video, and comment voting interaction.
The fourth is not to be too obsessed with the balance between each panel. Traditional manuscripts are presented in the plane of the newspaper or magazine, the word count of each plate is too large a difference will be difficult to read, while the new media is presented on the phone, reading is from the top to the bottom of the pull, the reader will not be unbalanced due to the plate feel awkward.
Fifth, in the layout more advocate more subparagraphs, the best information unit a paragraph, so that the article shows more refreshing, the reader will be more readable, the spread of the article will be enhanced.