“In the era of mobile Internet, short videos have risen strongly, setting off a craze for creation, sharing and carnival among all people, and promoting disruptive changes in the mobile video ecosystem. The short video market has endless opportunities, and everyone wants to get a piece of the pie. However, At this stage, in the red ocean competition, it is not easy to run a new account well and make it stand out.
Nas Research Institute will teach you how to make a short video account from the basics. .
1 Content positioning?
A lot of short video novices will make a big mistake when they first start, that is, posting a lot of complicated content. This approach is actually very low. If you are not sure about the positioning at the beginning, it is recommended to create several accounts with different positioning until you try to find the best positioning direction. The more vertical the content, the easier it will be to be tagged by the system. Thereby improving the recommendation rate.
So in the early stage of operation, the number of content explosion points contained in each video should be reasonably planned, that is, it must be able to meet the triggering conditions of users' like behavior and not be exploded by too much content. This leads to a waste of creativity and the user's lack of focus on the content, resulting in users being "uninformed" about the video content.
The principle of keeping the video as concise and clear as possible is not to be greedy for too much when selecting content. Complex, don’t make users wait too long, don’t make users irritated, don’t let users use their brains, present it with the simplest logic
2 Copywriting skills
Many times we don’t write copy. If you don’t know where to start but have no inspiration, you can check out these websites:
Copywriting Dog:/
A homophonic text word search tool designed to help copywriting dogs. Find inspiration. The website collects various Chinese creative copywriting and advertising slogans, making it easier for users to choose names and find brand slogans and advertising slogans.
Meihua.com: /
Global. The top creative sharing platform, with "inspiration" as its core, has been comprehensively sharing the best creative information around the world since 2003, and has become the most popular domestic copywriting, advertising, creativity, design, architecture, art, etc.
3 Work review?
There are several "hard rules" in short video works: there must be no implantation of advertisements; there must be no bad operations. For example, there are weapons and some shots and pictures that should not appear; the video must not have problems such as watermarks and blurred image quality; do not brush the volume. If the completion rate is low but the number of likes is huge, after comprehensive monitoring of various After the indicator, the algorithm will monitor the abnormalities in your data; frequently switch accounts, have more than a dozen accounts linked to the same IP, etc.
Of course, there is also the most easily missed banned word check, when your works When the review fails for some reason, it is likely that prohibited words appear in it. Nas recommends using Juyi.com to check before publishing/
Juyi.com is an online filtering tool that provides the latest prohibited words in advertising laws in 2020. . The tool is suitable for checking copywriting and press releases in various real estate, medical and other industries, and the vocabulary contains all kinds of forbidden words. You only need to enter text to easily check for sensitive words.
4 Release time
According to data, more than 60% of people watch short videos before eating, drinking, going to bed, and other fragmented times, such as on the road and going to the toilet. Wait for the scene to be around 10%.
In fact, there is no unified standard for the best time depending on the content. Generally speaking, we call 12 noon, 18:00 pm and 21:00-22:00 on weekdays, or Friday evening and Weekends, etc., are generally recognized as some time that may be relatively idle.
So what is the truly scientific short video release time? We can use our imagination. When your video is released, will your precise user group watch this video at that time point? For example, chicken soup type and emotional type are suitable to be posted between 21:00 and 23:00 in the evening, because this is the golden peak period when most men and women are empty, lonely and cold, which just caters to it; while inspirational and workplace type, 8 a.m. to 9 a.m. and 11:30 p.m. to 12:30 p.m. are their prime time periods.
As for the release time, there is no best, just the most suitable. It needs to be combined with your own video content and the user group to consider comprehensively.
5 Quickly Increase Fans
1. Hot Spots
As a cliché, every operator knows hot spots, and hot spots can be said to be the easiest and easiest way to learn. , can leverage very high traffic in a short period of time.
2. Low threshold
The profound logic behind explosive articles is called low threshold. This logic exists for anything that becomes popular. A short video that can be understood by people of all ages or square dancing mothers is likely to become a hit because its dissemination cost is very low and not only a specific group of people can appreciate it.
3. Generate *** comments
If you want your short video to become a hit, you must generate *** comments with users and fans. *** comments are divided into positive ***ring and reverse ***ringing.
Positive whining is other people’s recognition of you, while reverse whining is other people’s disapproval of you. Identification will bring about the embodiment of identity value, while disapproval will bring controversy. Both of them can easily trigger heated discussions among fans, thereby driving topics and creating a greater chance of generating hits.