Oktoberfest in Munich is famous not only for being the world's most famous folk festival, but also for preserving Bavarian folklore and customs intact. Beer is transported in magnificent carriages, drunk in huge beer tents, and enjoyed by Bavarian brass bands playing folk music and mesmerizing love songs. People in the Oktoberfest to taste delicious food at the same time, but also held a series of colorful entertainment activities, such as horse racing, shooting, juggling, a variety of amusement activities and theater performances, folk concerts and so on. People in the festival to add a festive and happy atmosphere at the same time, but also fully express their own national enthusiasm, bold, energetic character.
The first morning of the festival, from Bavaria, Germany, other states, as well as Austria, Switzerland, France, the parade gathered together, people dressed in bright and colorful national costumes and traditional costumes in the mayor of Munich and brewery bosses ride in the rich and colorful carriages led by the mighty and majestic flocked to the Delys meadow. At 12:00 noon, with a 12-gun salute, suddenly drums and music, colorful flags flying, the crowd was boisterous. After a short speech by the mayor, the first keg of beer was opened and the festival began with boisterous cheers. Fresh beer is served in large, one-eared glasses by beer ladies dressed in traditional costumes to eager drinkers. Many Bavarians dressed in buckskin shorts, undershirts and other national costumes walk through the streets with beer mugs in their hands, shouting "cheers" to everyone, creating a lively atmosphere that reflects the spirit of the local community.
Only locally produced beer can be sold at the Oktoberfest, so the main focus of the festival has always been on the local breweries, such as Paulaner, Royal, Ophir and Lion King. One of the most legendary beers is the OKtoberfest beer, named after the Oktoberfest, which is also known locally as Marzen (German for March) because it is brewed in March each year. After six months of low-temperature storage, the first keg is tapped by the mayor of Munich at the end of September to open the Oktoberfest. At this time, the beer is so hoppy, flavorful and delicious that it smells good for ten miles. Therefore, Oktoberfest has become the most representative and largest-selling beer at the Munich Oktoberfest.
The beginning of October in Munich has a slight autumn cool, the whole street is decorated with colorful lights colorful. The festival square is lined with hundreds of tents of all sizes. There are hundreds of tents of all kinds and sizes, selling a wide range of goods. People sit back to back, drink, sing and dance to music, and even jump on tables to congratulate each other.
During the festival, beer is served until 10:30 p.m. each night, and at 10:45 p.m. the band plays popular music to urge people to leave. At this point, thousands of boozy tourists would protest in unison, with cleaning ladies having to turn chairs upside down on the tables, and security guards having to push those who refused to leave long enough towards the exits to force them to leave.
On weekdays, Germans give a prominent impression of being serious and rigorous in their work, obedient, disciplined and principled, but seem to lack humor and enthusiasm. However, at the Munich Oktoberfest, one can find another side of the Germans that is angry and enthusiastic. People from all over the world were particularly impressed by the Bavarians' dedication and pride in their own culture and traditions.
The festival, known as one of the world's largest, attracts more than 7 million visitors each year, who drink more than 6 million liters of beer! The Germans, who are known to be so unassuming, are in fact so hospitable. The 16-day Oktoberfest is held every year in a large tent with tens of thousands of seats on the Theresienplatz, where visitors are served beer and German food; outside the tent, rides such as a Ferris wheel are erected, and parades and folklore events in medieval costumes are held throughout the festival.
There is no other nation in the world that loves beer more than the Germans, and the extent of their "binge drinking" is astonishing just from the statistics. The world's largest festival, according to the Munich Tourism Authority, eats an average of 200,000 sausages, 600,000 rotisserie chickens, and drinks a full six million liters of beer. During the two-week Oktoberfest, Germans drink and eat a total of 13,528 kilograms of food, which is enough for a person to eat for 10 years, and in 2003, some 6 million people crammed into 14 tents on about 31 hectares of grass and drank about 5.7 million liters (1.5 million gallons) of German beer. All of the beer tents on Theresienplatz are temporary structures, each measuring about 2,000 square meters, with a separate stage and beer sales counter. People sit on traditional benches and at long wooden tables, enjoying world-famous German beer and roasted pork shanks with local specialties. In addition to the drinking, the streets are decorated with lights, and parades made up of the city's seven major breweries take to the streets with songs and dances. There are also many folkloric events, such as concerts and circus performances, as well as many vending stations and rides, such as carousels and Ferris wheels. Beer is served until 10:30 p.m., when the bands play tunes to urge people to go home, and the event on Theresienplatz ends at 11 p.m., but many visitors can't get enough of the beer, and many move on to the pubs that are open all night. Approaching the Munich beer shed in the venue, you will see more than ten by the well-known beer companies and restaurants to open a large beer house tent (Beer tent), and although the name of the tent, but each tent is like a small dome, because of the huge project with the building of a house is no different, in order to accommodate thousands of people per night to tens of thousands of people, the beer house is dug out of the heart to meet the needs of different tourists, from the middle of July on the development of giant Inside and outside, the sheds are decorated in a variety of ways. A dozen or so beer tents*** with a capacity of more than 90,000 seats, where each beer producer displays its own beer, and where everyone sings, dances, and eats grilled chicken, fish, and Pret-zel, a giant German bread, as well as a number of beer tents with stages for bands, which perform familiar German songs every night, and parades and traditional songs and dances in medieval costumes. parades in medieval costumes and traditional songs and dances. But the biggest attraction of all is the wide variety of family-friendly rides outside the beer halls, such as carousels, pirate ships, beer barrels, swings, roller coasters and haunted houses, as well as stalls serving Imperial German food, so that people of all ages will have a great time at the Oktoberfest! In addition, at night, colorful lights illuminate the entire venue, making it even more beautiful as the night goes on, and the giant Ferris wheel is the best place to overlook the Oktoberfest venue. The Qingdao International Beer Festival is 20 years old and the baby has grown into a young man.
From a small local festival to Asia's No. 1 beer event, the Qingdao Beer Festival's development and growth has coincided with the pace of Qingdao's economic and social development.
"You couldn't drink foreign beer in the first few sessions." Gao Zhong, a Qingdao resident who has participated in drinking competitions since the first beer festival and has won eight championships, known as the "King of Beer," bluntly told reporters that with the increased internationalization of the beer festival, more and more international brands of beer have become available.
It is reported that the first Beer Festival was held in 1991 in the southwest corner of Zhongshan Park, organized by Qingdao Brewery Group, and came to Laizhou, Weihai and some other brewers in the province.
Zibo man Zhu Quansheng, who comes to the beer festival every year, has little memory of the first three festivals. He accurately remembers the first time he drank an imported foreign beer at the festival, which was at the fourth edition in 1994.
Since then, more and more foreign beers have appeared at the festival, with the 16th festival in 2006*** introducing 45 beer brands, including 41 foreign brands.
"The Qingdao Beer Festival is becoming more and more internationalized." Ma Gengcun, a researcher at the Qingdao Academy of Social Sciences, thinks so after comparing the beer brands that have participated in the festival over the past 17 years.
The festival has also seen more international faces. Former Australian Prime Minister John Hawke set a record for drinking 1,420 milliliters of beer in 11 seconds when he was young. At the 2001 Oktoberfest, Gao Zhong told him face-to-face that he could drink 1,500 milliliters of beer in just over eight seconds. Hawk laughed: "I'm old, not as young as I was."
The reporter found that, from an unknown date, photos of foreign girls or guys holding up large glasses of beer began to occupy the centerpiece of publicity coverage of the opening ceremony.
The civilized rationality is obvious when you look at the changes at the Oktoberfest.
"Back then it was bicycles parked a large area, there are many motorcycle owners to take advantage of the opportunity to make money by soliciting passengers, chaotic like a fair." A beer festival has not fallen Ma Gengcun told reporters, to the beer city to go, more than driving a private car, cab or take the bus.
With the transportation "guns for guns", the traffic order also has a qualitative leap. Previously, the car crowded, there are collision and scraping. Today, the beer city traffic flow in good order, citizens and tourists travel civilized quality improved significantly.
Social progress can be seen in the smallest detail. Wang Desheng, who has been in charge of cleaning the beer city for 10 consecutive years, said tourists have become more and more respectful of them, and people are starting to take the initiative to throw garbage into garbage cans.
"The most underutilized part of Beer City is the sobering up room." The chief consultant of the beer festival, Lin Wenyu, told reporters that the organizing committee of the beer festival set up a sobering room for humane considerations. As people drink more and more civilized and rational, the beer city decided to cancel the sobriety room.
The reporter also learned that the beer city will be the first time in the city to set up charity sales, from all walks of life donations of celebrities, paintings, crafts, gifts and other charity sales proceeds are all used for public welfare.
In addition, the beer city's entertainment program has increased a lot. "2007 Beer Carnival" in addition to the original 16 rides, but also added nearly 300 million yuan worth of 17 rides and 17 game booths. Compared with the earliest "take bamboo ring set a small gadget" game stalls, here "play" has entered the international first-class level.
There is a beer festival souvenir sales booth at the east gate of the beer city, where shopkeeper Ms. Li introduced a small mahogany beer keg to customers in detail. In the meantime, several people bought several sets of chic bottle drivers.
"Oktoberfest souvenirs emerged later." Lin said that in addition to the first beer festival organized by enterprises, the subsequent beer festivals have been transferred to the government's name and organized by the government. With the deepening of the concept of reform, the beer festival and gradually began to introduce partners to take the government-led, market-oriented operation of the mechanism: ticket sales have a special company contracted; party performances have a professional company contractors; Beer City rides are also some of the companies funded by the introduction of business.
After 17 years, from the early 1990s when the tide of reform surged to the present day, market-oriented thinking has y infiltrated the festival's business philosophy. 10 years ago, who would have dared to implement the differentiated pricing strategy of 10 yuan for daytime and 20 yuan for nighttime tickets?
The internationalized Oktoberfest is also an internationalized business opportunity. Peng Bin, general manager of Qingdao Zhihe Business Company, met several of today's regular customers at the beer festival. Mr. Kim of South Korea's Mirim Co., Ltd, who mainly deals with agricultural and sideline products, met Peng Bin at the Beer Festival in 2004. Since then, Peng Bin distribution of garlic shoots, carrots from the domestic trade into foreign trade, exported to South Korea through the Mirin, every year there are tens of millions of yuan of trade.
In 2009, the 19th Qingdao International Beer Festival, which lasted for 16 days, featured 102 varieties of beer. --Beijing Crab Island Group
Project Background
Beijing International Beer Culture Festival is a cooperation between Beijing Crab Island Group and the German company Schottenhamel Ltd. &Co KG (which operates the oldest marquee at the Oktoberfest in Munich) to bring the original flavor of the German Munich Oktoberfest to Beijing, settled and rooted in Crab Island, so that beer, revelry and carnival become the main characters of the festival, and people can feel the warm atmosphere of the festival and enjoy the beer and food. The scale and form of the Beijing International Beer Festival is equal to that of the Munich Oktoberfest in Germany. Oktoberfest has a history of nearly 200 years in Germany, and has been held 176 times so far. Oktoberfest brings nearly 955 million euros of income to Munich every year, which not only brings rolling money to brewers, but also greatly promotes the development of local tourism and economy.
In the current financial turmoil sweeping the world, Beijing Crab Island Group organizes international large-scale activities such as the Beijing International Beer Festival, which can effectively boost domestic demand, stimulate consumption, and solve the employment problem of tens of thousands of migrant workers. The Beer Festival not only has great social and economic benefits in itself, but will also bring great business opportunities to Beijing's tourism, hotels, catering, transportation, entertainment, shopping and many other industries. It will have a very positive significance in promoting cultural exchanges between China and foreign countries, attracting foreign investment, introducing foreign advanced technology and management mode, and further enhancing the influence of the international metropolis of Beijing in the world.
Project Overview
The Oktoberfest project covers a total area of 625 acres, of which 210 acres are woodland parking lot (10,000 vehicles can be parked); the main site covers an area of 415 acres, and the main buildings are 11 light steel and vacuum glass greenhouses that can accommodate 10,000 people for catering and celebrations. Another construction has control center, medical center, security command center, operation command center and other supporting services building facilities. The project construction period is expected to last 210 days, with a total investment of RMB 1.5 billion. The Oktoberfest event is planned to be held at a time between July 17th and August 16th every year for a period of 30 days. The event spans the summer vacation of students and the traditional Chinese Valentine's Day, which is also the peak season for tourism in Beijing.
Social and Economic Benefits
Organizing the beer festival can absorb nearly 10,000 people of social casual labor, especially migrant workers, employment, in addition to the project-related executives, other positions will be used in the surrounding rural labor force. Although it is a temporary employment, but the income is very attractive, it is expected that a month during the Oktoberfest period of migrant laborers employed people can get each person about 5000-10000 yuan / person of direct economic income.
Organizing an Oktoberfest event in Beijing that is equal in scale and form to Germany's Oktoberfest in Munich, the social and economic benefits are at least equal to those of the Qingdao Oktoberfest (the market advantage of the more than 18 million resident population of Beijing is incomparable to Qingdao's). Conservative budget, the first Oktoberfest event will attract more than 3.5 million visitors, business income will reach 1 billion yuan, pay taxes of 150 million yuan. At the same time, according to the economic pull factor of 1:4.5, the Oktoberfest will bring more than 4.5 billion yuan of economic benefits to related industries. When the operation of the Oktoberfest is formalized, the popularity of the event is increased and the brand effect is formed (about the third session), it is expected that the number of tourists can reach 4 million per session, the output value can reach more than 2 billion yuan, and the tax paid will be more than 300 million yuan.
In addition to the direct economic benefits, holding such a large-scale beer festival in Beijing will also stimulate the economic development of the whole society. The economic benefits of the related industries driven by the Oktoberfest are rich in outreach. The Munich Oktoberfest, with a history of more than 200 years, has 6.8 million visitors and a total income of 955 million euros, of which 449 million euros are direct income from the Oktoberfest, 301 million euros from hotel accommodations, 205 million euros from food and beverage, shopping, transportation, and 449 million euros from other consumer income (the data originated from official statistics of the Oktoberfest in Munich in 2003). In 2006 Qingdao Oktoberfest, the average occupancy rate of Qingdao's major star hotels reached more than 95%, and the Oktoberfest*** received 3.4 million tourists, and at the same time, the festival generated huge economic benefits for the department stores, catering, transportation, logistics, etc., and even greatly contributed to the substantial growth of home appliances, real estate, automobiles, telecommunication, banking and finance, etc., and the direct income of related industries from the consumption of Oktoberfest visitors amounted to 600 million yuan. The direct income from the consumption of related industries from the Oktoberfest visitors amounted to 600 million yuan.
It is obvious that the Oktoberfest project has considerable social and economic benefits. At the same time, the project construction unit will do its best to promote the project in accordance with the established goals and objectives in an orderly manner with the strong support and help of the government at all levels, and strive to build the project into a large-scale, internationalized brand of the premier festival in China, and make a positive contribution to the acceleration of the capital's urban and social construction, and to the promotion of the capital's prosperity. Prosperity to make a positive contribution.