He is the real estate tycoon who dares to be the first in the world, he is the adventurer who bets against Jack Ma for one hundred million dollars, he is China's richest real estate developer, within three years, twice topped the Hurun real estate rich list, but also in the form of a group of more than 2.8 billion in donations to the philanthropist, he is courageous, hegemony, is a bloodthirsty entrepreneur, he threatened that as long as Wanda enters the industry, no other enterprise has a chance to be the boss. He is a vigorous entrepreneur who threatened that as long as Wanda enters the industry, other enterprises have no chance to be the boss. He refused to imitate, bold innovation, is a real action. He is Wang Jianlin, chairman of Dalian Wanda Group.
Influenced by his family, Wang came to the Northeast from Sichuan at the age of 15, enlisted in the army, and became a full regiment cadre at the age of 28. In 1987, in response to the country's call for "million-disarmament", Wang said goodbye to his 18-year army life. After his career change, Wang came to Dalian Xigang District Government as an office director. But soon after, Wang, who thought he had a bright future ahead of him, abandoned politics for business, and through the restructuring of enterprises, created the Dalian Wanda Group Co.
After entering the circle of real estate, Wanda's first bucket of gold was the renovation of a shantytown at the north gate of the Dalian municipal government. This is a more or less helpless initiative, as a private enterprise, Wanda can not get the quota required for real estate development projects, can only undertake the old city renovation of this project is not favored. Wang Jianlin made bold attempts, aluminum windows, security doors, change the hall, set up a restroom, these now seem to be "pediatrics", in that year are innovative. Because of each room to set up the restroom, Wanda was also subjected to the Discipline Inspection Commission review, which at the time this is a directorate-level cadres above the housing only configuration. Wanda earned nearly ten million in this project, but more importantly, it broke a new path, becoming the country's first enterprise to carry out the transformation of old cities, and rapidly expanding the scale of the enterprise.
Becoming the first national real estate enterprise to develop across regions is also a bold breakthrough for Wanda. Wanda's first station in Guangzhou, five or six years down, did not earn much money, but enhanced confidence, since the so-called holy land, the birthplace of real estate can stand, what else to be afraid of? Since then, Wanda "more exercise guts, a hair out of hand", become the country's most cross-regional enterprises, spread over 80 cities.
Being bold and daring is not a brute force. Wang Jianlin so defined the difference between the two: "Dare to try is to see the right to try not afraid of failure, brute force is no purpose to do." "Seeing the right", that is, to grasp the general direction.
Two, long-sleeved dance
Not afraid of the officialdom, the exchange of free, born of the temperament of the compound, the personality of the words will be done, so that the "potential" can make Wang Jianlin quite mysterious - in the eyes of many people, favored by the government seems to be Wanda! In the eyes of many people, Wanda, favored by the government, seems to be outside the market competition. Wang's father was a provincial official, a family environment that made Wang not mysterious to the power system. Wang's 18 years in the military and his experience in state-owned enterprises after his career change have also made him well-versed in the ways of the government. He has always been more enthusiastic than the average Chinese businessman about government policies, industry trends and development hotspots. He is an excellent opportunity hunter in this era, discovering the thickest snow - the lucrative real estate industry; and the longest slopes - several major opportunities in the process of urbanization and consumer boom. Wanda's success is not only because of the success of the product, but also because it can accurately position itself for the times.
Many developers so far on the understanding of commercial real estate is to do holding property to collect rent, this intention is much worse than Wanda. Wanda's commercial real estate is not just a rental property, but a product that changes the function and structure of the city. Mayors are courting Wanda Plaza because it has the ability to turn the city's non-center into a center, which is an incubator for local government performance. The 18-month opening of Wanda Plaza, on the other hand, fulfills the need for local officials to see results during their tenure.
Three, obsessive innovation
About Wanda, one can easily see two sides to its story: on the one hand, its products (real estate, cinemas, department stores, etc.) are market-oriented; on the other, it always seems to be favored by the government. In an industry where the government has completely monopolized the supply of resources, complete marketization is only a dream. "Vanke, the idealist, will bend passively; Wanda, the realist, bends actively but with dignity." Wanda's dignity comes from its ability to innovate. Wanda invented the commercial real estate development mode with Chinese characteristics - complex development mode, the industry evaluation Wanda Wuhan Chuhe Hanjie project "changed the function and positioning of Wuhan". "Why do I keep trying to innovate is that I want the government to take the initiative to come to me. If you go to find it, it's cajoling, if you eat, take and ask how to do? Do you give or do not give? It's much easier if it comes to you." Wang said.
"I just don't believe in evil." Wang said. When Wanda's early commercial real estate projects were unsuccessful, he personally learned from a U.S. shopping center that specializes in mall flow design. Zhu Qiwei, vice president of the Wanda Planning Institute, has the deepest impression that the day before the Spring Festival in 2003, the vast majority of employees have left, Wang Jianlin asked Zhu to take the shopping center design drawings to him, and then study during the Spring Festival. Wanda Cinemas and Department Stores were not favored at the time of their inception, and were even opposed by insiders, neither of which made Wang Jianlin waver. The Hanxiu show in Wuhan had complex underwater machinery and equipment, and initially only one company in Hollywood could do it. This company deliberately raised its price of $15 million to $45 million after learning that Wanda had decided to invest. "This kid has completely activated the spirit of innovation in me. If it was 20 million dollars, I'd let him do it." Wang Jianlin thought of the future but also everywhere subject to others, changed his mind, their own research and development of this thing "will not be more difficult than God five, God six." In the end, this set of equipment really let Wanda make their own.
Four, good at taking advantage of the situation
"Doing business must go with the trend, do not move against the trend." Wang Jianlin said. He is good at taking advantage of the situation, in 2002, Wanda tried to transition to commercial real estate, the first thought to cooperate with the world's top 500 companies. In order to persuade Wal-Mart, he personally visited the relevant person in charge several times, but was not allowed to enter the door. Later on, it was through the government people's lead that the cooperation was finally reached. In Wanda's initial expansion, and the world's top 500 companies stand together small company Wanda, increased with the government to negotiate land bargaining chips.
Now that the tables have turned, Wal-Mart will have to make an appointment some time in advance to visit Wang. In the period of rapid expansion after 2008, Wanda used the government's potential to the extreme; and the acquisition of AMC, but also borrowed the east wind of the cultural industry fever. Wang Jianlin's famous saying is "stay close to the government, stay away from politics", and he believes that Wanda has surpassed development because it can do "things that state-owned enterprises will not do and private enterprises cannot do". Wanda does a lot of projects, state-owned enterprises do not have the relevant capabilities and talents; and often tens of billions of investment, the threshold for private enterprises is too high. Wang Jianlin once in a state-owned enterprises training bureau to many state-owned enterprise leaders, he said in the class: "today's private enterprises are not the past. If a number of 50 billion size, the future of hundreds of billions of enterprises, private enterprises can also do great things, state-owned enterprises will be completely out of luck."
Five, cash is king
The outside world has been Wanda's expansion rate and the capital chain is very concerned about, Wang Jianlin believes that "expansion is certainly the risk of this, there is no risk is not to do business, to do what is risky, the business itself is the coexistence of risk and opportunity. That is to see you in the control of risk mastered well, may be better development." Wanda volume is getting bigger and bigger, (expansion) speed does not seem to have slowed down, many people are concerned, as our own internal main control of the core is to control the cash flow, that is, to ensure that there is enough cash flow and prevention. Just like the family, must save a little money to prevent the emergence of unforeseen things, do business is the same, in addition to normal cash flow, to have enough cash flow margin to prevent the emergence or uncertainty, because otherwise, like our annual investment volume is so large, so we Wanda cash flow is as the lifeline of the enterprise and the first.
Six, professional philanthropist
In the outside world to give a lot of dazzling title, Wanda Wang Jianlin only love philanthropist title. In fact, as "the greater the ability, the greater the responsibility" Wang Jianlin, has its own plan, but also on the purpose of charity and innovation to put forward a distinctive view. In his view, the charity itself is not for fame, as for the years of charity, is nothing more than the strength of the enterprise's cash flow is getting bigger and bigger, may be the annual planning budget in this regard a little more. At the same time, he also made a detailed plan for Wanda: "We have recently done the plan is, from 2011 to 2015 is 2 billion, an average of 400 million per year arrangement, and have a special team to operate this thing."
"If my commercial real estate goes public, maybe I'll announce that I'm donating my share in this part of the commercial real estate group to a big charitable fund. That asset is probably equal to 90 percent of my assets in commercial real estate. Philanthropy is a specialty and it's not right for us to just look at it as philanthropy, I will get a team to run this." Wang said.
In addition, Wang personally wants to support youth entrepreneurship more in the future as the direction of charity development, "From 2000 to now, there are almost no successful entrepreneurs. I think if there is a break in the generation of successful entrepreneurs in China, it may be more dangerous to the country than policy mistakes, so on this level, I am willing to support more youth entrepreneurship." He believes that with more people starting their own businesses, the country will have hope.
Seven, attaches great importance to integrity
Wang Jianlin integrity management and pay close attention to the quality of the project as the foothold of the career. 1991, Wang led the Dalian Xigang District Residential Development Company (predecessor of the Wanda Group) to develop the Dalian Civil Affairs Street district became the first residential engineering quality of the whole northeast of the whole community, was the first "China's quality" activity group. The organizing committee of the first "China Quality Journey" activity awarded the only medal of "Quality Residential Project" in China that year.
In early 1996, in response to the prevailing phenomena of poor quality, shortage of area and fraudulent sales in the real estate industry, Wang took the lead in proposing the "Three Commitments" among the national real estate enterprises to protect the interests of consumers.
On June 29, 2000, the Ministry of Construction, the China Consumers' Association, and other six units convened a conference of 1,000 people in the Great Hall of the People to introduce the Wanda Group. On June 29, 2000, the Ministry of Construction, the China Consumers' Association and six other organizations held a conference in the Great Hall of the People to promote Wanda Group's experience in selling assured housing, and Wang Jianlin made a typical speech as the only representative of real estate enterprises.
VIII. Love and Care for Employees
Wang Jianlin has always insisted on the concept of "people-oriented" in the development of Wanda Group, caring for the employees and recruiting talents from all over the world. The turnover rate of Wanda Group's key employees is the lowest among large enterprises in China, and Wang has been honored by the All-China Federation of Industry and Commerce and the All-China Federation of Trade Unions as a "National Outstanding Private Entrepreneur in Caring for Employees". Wang Jianlin's approach: First, to provide first-class treatment, Wanda's salary level of employees belongs to the highest level of the same industry in China, Wanda Group in the grass-roots employees in the implementation of a unique seniority pay system, employees in addition to the normal income, every year of work increased by 1,200 yuan of seniority pay, work for five years of grass-roots employees each year, only the seniority pay income of up to 6,000 yuan. Secondly, the company has established a training mechanism, investing hundreds of millions of yuan in employee training every year and investing 700 million yuan in Langfang to set up a first-class Wanda College in China. Third, focus on humanistic care. Wang Jianlin asked the headquarters and subsidiaries to establish staff canteens, providing free meals for employees; the introduction of the happy vacation system, to give the group selected outstanding employees and their families reimbursement of two round-trip airfare and accommodation costs, optional vacation around the Wanda Hotel.