Most people born in the '80s and '90s don't think of the food market business as "sexy". They were the main battleground for square dancers. They lined up early in the morning to buy fresh vegetables, leaving a lot of stubble behind. But why can't the Internet giants beat the farmers' markets in the small matter of selling vegetables? Let's see why.
1, selling vegetables on the Internet has high operating costs. On the core issue of "high costs" and inevitable losses, Internet fresh produce companies are at a complete disadvantage when it comes to farmers' markets.
2. People's concepts of life have little interest in selling vegetables over the Internet. Some say buying fresh vegetables and meat online is the equivalent of looking at Taobao. The photos are pretty, the entity sucks. The vegetables are not unfresh, the leaves are a little rotten, the vegetables are still good. When you see that they have gone to great lengths to send the vegetables and you say no, it's not going to happen.
3. Traditional market vendors have their advantages. In the word "fresh" found in the core of freshness, "fresh" a word is the key, difficult to save, perishable and high loss is "fresh" shortcomings. Failure to achieve any of these can be the straw that breaks the camel's back. In this sense, traditional vegetable farms have their own advantages. Traditional vegetable market stalls are usually husband-and-wife stores that are open all day, or even "all year round". A wife sells vegetables at the market 12 hours a day, while her husband buys in small quantities in the evening. Prices can be changed flexibly depending on sales and can be sold on the same day. Losses are minimized compared to mass buying from large stores or front-end stores.
4. Farmers' markets have multiple members involved. In fact, farmers' markets are a really smart, safe and reassuring place for citizens. When trading goods, there are multiple departments such as business and health supervision to coordinate the operation.
In the end, Internet vegetable markets are still thriving, while traditional vegetable markets are undergoing smart upgrades. Perhaps the only key change is that people have the option of buying fresh ingredients on their cell phones when they can do without thinking about the market or occasionally become lazy.