The experience of learning carpentry
After leaving school at the age of 17, Che Jianxin first went to a construction site to work as a cook, and then a year later began to learn carpentry. He was particularly diligent, "I helped the master during meals, I moved stools for him during breaks, washed his clothes and shoes after work, and went to his house to help cut the rice and wheat during the busy farming season. All the masters, masters are very like me, very willing to teach me, because I am more diligent than others legs and feet, diligence can make up for clumsiness it".
Che Jianxin soon learned those basic carpentry craft, two years later, not yet a full division he began to take the apprentice. "Apprentice just started to learn is the primary level, I have been intermediate level; and so he learned the intermediate level, I have been senior level. In this way, I raised my income and popularity in advance." At the age of 20, Che Jianxin took five apprentices to full master, and he himself was not really full master until this time.
Before the full division, Che Jianxin took a job to do a combination of furniture, "furniture store owner gave me a drawing, asked me if I can do, I said yes, in fact, I have never done before. I read books, look at the map, figure out how to do, I also ran to the best of our Changzhou at the time of the first wood workshop with the masters to learn, but also pretending to buyers to the furniture store to ask this and ask that, come back to do according to". Do this first set of furniture, the car Jianxin softly borrowed the aunt ready to build a house of 600 yuan to do the capital. After the completion of the work, he did not have the money to pay the painters, until the delivery of goods, furniture store owner gave 1,000 yuan in advance, only to pay the money for painting. Less than half a month, the furniture sold, the boss gave him another 700 yuan, this first business car Jianxin net profit of more than two hundred.
Learning gives me a new life
Che Jianxin grew up worshipping heroes, such as Yue Fei, Zhao Zilong, He Long, as well as his hometown's predecessor scientists, such as Huaruo Geng, and is particularly curious, to see what all like to ask why? Once, he went to a classmate's home to take a book "100,000 reasons" back to see, his father saw him and said: "You must be better than me in the future," inspired by the Che Jianxin a week to the full set of books borrowed to see the end of the book. Hero complex and curiosity opened his first window to the world. After graduating from junior high school and going out into the community, he realized that "books are not enough when it comes to use". Apprenticeship, from the master to learn the craft; open the door to the market, with the seniors learn to do business, this stage of learning became a kind of urgent need for him. Che Jianxin enlightenment is very high, he can be a cook cooking experience, realize the selection of materials and ingredients of the harmonious unity; can be from the operation of the small furniture market realize the future prospects of China's prosperity of the circulation industry; can also be from the interaction with others to make up for their own shortcomings in the shortcut. He said, the reasoning between heaven and earth is common, a person if you can learn to master the same skills, he will be able to touch the class, a hundred passes.
With the enterprise to do big, a lot of things, he now can be dedicated to reading time is not too much, for which he will see the needle, in the car, the marquee, before going to bed and so on, all the time available for learning. He carries a book and a CD-ROM with him as two essential items, and whenever he catches a break, he reads a passage.
September 13-16, 2005, the International Society for Organizational Learning (ISOL) held its second Global Forum in Vienna, Austria. Che Jianxin was invited to the meeting and made a special speech of "Learning Gives Me New Life". Dr. Peter Senge personally led all the core members of the International Society for Organizational Learning to attend the meeting and gave a favorable comment. This is the first time for Chinese private enterprises and Chinese enterprises to be on the stage of international organizational learning.
People are the greatest strength
The rapid development of Redstar Group, thanks to the Che Jianxin both the eye of talent, love of talent, the amount of talent, in the Redstar constructed a conducive to the growth of talent, play a big stage.
Che Jianxin in the long-term study and practice of employment has become a human resources expert, he said: "I like to study personnel, study themselves, but also study others, from the success of others to draw inspiration, from the failure of others to draw lessons. Everyone can be successful, the key is how to develop potential". His office, home, filled with a variety of human resources books; he accompanied the car, he carries a book in the bag. The book never leaves his body, the pen never leaves his hand, and he has written more than 100,000 words on the theory of human resource development and management. He was the first in China to create the "lights and grid", "beyond eight hours of management" and many other talent potential development theory and specific practices, the innovation of talent development theory, the promotion of modern talent development theory has a positive practical significance.
Because of his unremitting exploration and efforts in human resources development and management, in 2002, the Ministry of Personnel, China Academy of Personnel Science Institute of Personnel and Talent Research Institute and Renmin University of China Business Administration Training Center, respectively, appointed him to serve as a visiting researcher and visiting professor, and in 2005, he was appointed to the Renmin University of China School of Business Master of Business Administration Admission Examination Review Examiner.
Friends with high-quality people
Che Jianxin said, doing business is to be a person, and to be successful in doing business must be successful.
Che Jianxin has many habits in dealing with people, such as: walking on the side of the road with customers; eating the best dishes for guests. He said, do people often in the details, do not look down on a move, unintentionally will infect others. With others, you have to always consider each other first. If you don't have me in your heart, your business will be successful.
He said, cooperation, a strong affinity; competition, a great conquering power! Being a man, being a man of integrity, being honest and trustworthy is the basic element of business success. Being a good person is a wealth that money can not replace!
In terms of friendship, Che Jianxin is a person who cherishes fate. He said, the best way to improve yourself is to be more friends with high quality people. To have a friend around is a blessing, to be a friend around others is an honor. Friendship, more is the spirit of the fit, not just the interests of the relationship. Things are precious by their rarity, and people are precious by their feelings. Feelings, not just a kind of behavior to return the favor, nor is it a product of equal exchange. He liked the saying of Zeng Guofan: ask only for the plow, not the harvest.
The pursuit of life
Che Jianxin, who is in his dotage, once spent a year reading ancient and modern Chinese and foreign books, asking what the meaning of life is.
Che concluded that the meaning of life lies in interpreting oneself, interpreting the world, and exploring and experiencing life in the pursuit of wisdom.
He said -
Twenty years ago, I asked myself, "Who am I?" The answer was, "A good carpenter!"
After five years, I asked again, "Who am I?" The answer was, "A hard-working entrepreneur!"
If someone were to ask that question again, my answer would be, "A person who works with his heart!"
The process of getting to know yourself is the same process of constantly designing yourself, realizing yourself, and proving yourself.
Che believes that the meaning of life is not how much you have, but how much you give. What you give, you will get, this is the law of cause and effect in the business world, and also the most basic law of survival. There is a return only if you give first; there is a harvest only if you plow first.
Wealth is a measuring tool that measures how much we contribute to society. Those who have nothing to contribute will have nothing to gain; those who have made outstanding contributions will also have a lot to gain. Che Jianxin started his business in 1986 with a loan of 600 yuan, and after 22 years of struggle, he has now established 51 branded hypermarket chains across the country.
Che Jianxin has become a human resources expert in the long-term study and practice of employment. He once said that a college student who does not study for three years will be reduced to an 'elementary school student'; while an 'elementary school student' can become a 'college student' if he persists in studying. His office, his home, filled with a variety of books; he accompanied the car, he accompanied the bag, are carrying a book. The book does not leave his body, the pen does not leave his hand. He is diligent in thinking, focusing on enterprise management strategy and human resources development and management of theoretical research, wrote more than 30 **** more than 100,000 words of theoretical works. He was the first in China to create the electric light and power grid, management beyond eight hours and many other talent potential development theory and specific practices, to innovate the theory of talent development, the promotion of modern advanced talent development theory has a positive practical significance.
In 2001-2002, he was invited to attend the First International Forum on Learning Enterprises and the 11th Sino-Foreign Management Officials, Industry and Academic Symposium, and discussed the construction of learning organizations with Dr. Peter Senge and other ****, and dialogued with Panasonic and Haier on the same stage on corporate culture.
He was invited by Guanghua School of Management of Peking University, School of Economics and Management of Tsinghua University, Business School of Yangzhou University, Hohai University and other institutions to give lectures on corporate culture, learning organization and human resource development.
Che is an extremely caring person. To his employees, he regarded them as customers and as the most valuable wealth. The company's party committee, trade unions, and the company's respect for the elderly committee, health and longevity committee, caring for the next generation of education committee and the company's home service center, are to serve the staff as their own responsibility, every year to help employees and their families to do practical things, do good things tens of thousands of pieces; to the community, and he is rich, sincere return. He created the Red Star Chain Market **** absorbed nearly 20,000 people employment, he clearly proposed to lead 200,000 people to run a well-off **** with the rich.
Che Jianxin was awarded "China's Outstanding Entrepreneur" and "Top Ten Outstanding Individuals in 2004 China's Corporate Culture Construction" by the All-China Federation of Industry and Commerce, the All-China Federation of Trade Unions, the China Entrepreneurs Association, the China Association for the Promotion of Corporate Culture, etc. He was also awarded "2005 National Corporate Culture Construction Top Ten Outstanding Individuals", "2005 Special Contribution Award for National Enterprise Culture Construction", "2006 Outstanding Contributor to National Enterprise Culture Construction", "Domestic Influential Brand Leader Award", "Home Furnishing Industry Leader Award", "China Enterprise Culture Promotion Association" and "China Outstanding Entrepreneur". "Domestic Influential Brand Leader Award", "Influential Brand Leader Award in Home Furnishing Industry", "National Excellent Private Entrepreneur in Caring for Employees", "2005 Chinese Household Industry Man of the Year", "Glorious cause of land greening award", "Jiangsu Province, ten outstanding young people", "Top Ten Entrepreneurs in Brand Building", "Jiangsu Province Model Worker "On March 28, 2007, CCTV held the "2006 CCTV Annual Employer Survey" conference, Redstar Macalline was selected as one of the top ten employers, and became the only shortlisted brand in China's home furnishing industry. In December 2008 in the Great Hall of the People to accept the China Building Materials Circulation Association awarded the "reform and opening up of the hundred people" honorary title.
This is a successful businessman with strong heroism, confidence and passion are always written on his face, energetic and ambitious. A large portrait of himself hangs in his office, with Mao Zedong's cursive "Qinyuanchun - Snow" in the background, creating an overwhelming sense of dominance.
Like many successful entrepreneurs with little education, Che has an unusually high level of understanding. He can be a cook cooking experience, realize the harmonious unity of the selection of materials and ingredients; can be from the operation of the small furniture store to realize the future of China's circulation industry regeneration and prosperity; can also be from the interaction with other people to realize a shortcut to make up for their own shortcomings ......
"Red Star The helmsman of "Red Star", Che Jianxin, always has a confident smile on his face, which makes us feel solid in our hearts. At a time when almost all of the world's top 20 retail giants are rushing to China, and local retailers are struggling and frowning, this smile is precious. -- From the July 2002 edition of Business In 1982, he worked as a carpenter in Changzhou, Zhenjiang and Xi'an.
In 1986, he borrowed 600 yuan to start a handicraft workshop and began to make new furniture.
In 1987, he founded Qinglong Woodworking Factory.
1988, founded the first furniture store.
1991, invested more than 1 million yuan to establish the first large-scale furniture franchise shopping mall in Changzhou City and the surrounding areas - "Red Star Furniture City".
August 1999 to October 2001, *** total of 340,000 square meters of Lianyungang Red Star, Nanjing Red Star International Decoration City, Changzhou Red Star Macalline, Shanghai Red Star Macalline, Wuxi Red Star Macalline and Xuzhou Red Star Macalline was established.
On November 29, 2003, Changzhou Red Star World Furniture & Home Furnishings Plaza, the sixth generation of Red Star's brand market, was born. This is China's only home furnishing hypermarket with international first-class ecological environment, is the first home furnishing hypermarket listed as "China's green ecological home furnishing demonstration shopping mall", which marks the red star market's architectural and decorative design concepts, styles and hardware and software facilities to reach the world's home furnishing distribution industry's leading level.
August 1, 2012, Red Star Macalline's e-commerce platform - Red America Mall was officially launched, Red Star Macalline online shopping mall that is Red America Mall (MMALL), Red America Mall (MMALL), relying on the Red Star Macalline Group's strong brand advantages, Red America Mall for consumers to provide building materials, home furnishings, furniture, renovation, decoration and other categories tens of thousands of products, as well as the most preferential home furnishings! Brand group purchase, boutique seconds, the latest decoration information, case reference, brand dynamics, design consulting, shopping and other services.
As one of the important initiatives of the Group to promote the strategic layout of the large home, Hongmei Mall will uphold the Group's "to enhance the Chinese people's taste for home as its own" mission, shoulder home furnishing factories, "incubator", "incubator", "incubator", "incubator", "incubator", "incubator", "incubator", "incubator", "incubator" and "incubator". Incubator", "incubator", home furnishing product innovation "incubator" responsibility, will be excellent home furnishing brands together, to promote the home furnishing industry into the era of branding. Under the guidance of the "home fashion experts" brand concept, through the e-commerce platform, is committed to creating more excellent national home furnishing brands, to provide consumers with quality goods, to create a convenient and value-added shopping experience, and to further promote the love of home culture, so that the concept of love of home in-depth hundreds of millions of families.
The launch of the Red America Mall means that the home furnishing industry will enter a new stage in the history of integration and development, cooperation **** win.
January 2013, the red beauty mall officially renamed "Red Star Macalline star easy home". The latest version of the website will be online at the end of May. Since the trial run at the end of 2012, the Star Easy Home has continued to accumulate experience in the operation of various systems, constantly enriching the variety of goods, optimizing the product structure, and optimizing the website according to the characteristics of the home online shopping, refreshing the online shopping experience in terms of page design, shopping process, means of payment, logistics and after-sales service, etc., and making every effort to create an easy and convenient online shopping environment, so that consumers can enjoy the convenience of online shopping while experiencing a professional and considerate service. The company's products and services have been recognized as the best in the world.