Lee Zeqing is a poet, movie critic, senior entertainment marketing expert, now an observer of media industry ecology, and vice president of Contemporary Oriental Investment Co. He has published his personal monograph "Webcasting: Learning Live Platform Operation from Scratch", and has written columns in China Radio, Film and Television, and Taiwan's Want Daily, among other media. His works have appeared in Young Writers, Popular Film, and other publications.
Has served as Chairman of the Supervisory Board of Contemporary Oriental, Assistant to the President, and General Manager of the Operation and Management Center.
Chinese Name: Li Zeqing
Foreign Name: ZeqingLi
Alias: The Big Smoking Gun of the Capital City
Nationality: Chinese
Ethnicity: Chinese
Birthplace: Xinyang, Henan Province
Date of Birth: 3.5
Occupation: Entertainment Marketing Specialist
Graduated from: Hunan Institute of Mass Communication, Hunan Normal University
Major Achievements: Proposed the concept of pan-90
Representative Works: "Webcasting: Learning Live Streaming Platform Operation from Scratch", "Tears of a Poet"
Graduated from: Hunan Normal University
Personal Overview
Li Zeching is a native of Luoshan Township, Luoshan County, Xinyang City, Henan Province, and travels all over the world. He is one of the well-known pan-90 representative poets, and is known as the Beijing Big Smoking Gun Li Zeqing. He is a senior entertainment marketing expert, now an observer of the media industry ecology, vice president of Contemporary Oriental Investment Co. He has worked for media organizations such as Rednet under Zhongnan Media, Qianzhong Morning Post under Shifang Holdings, and Director of Artist Publicity in China for Taiwan's Polaroid International Entertainment Company (a subsidiary of Taiwan's Park Healy Entertainment Group).
In 2018, he published his personal monograph, "Webcasting: Learning Live Platform Operation from Scratch", and has proposed the concept of pan-90, occasionally writing poems, essays, reviews and other kinds of subjects scattered in blogs and tabloids, aiming at self-indulgence and self-pleasure. Born in Henan, grew up in the Forbidden City, studied in Hunan. After graduating from high school, he published "Tears of the Poet" in "Inside and Outside the Classroom", which was praised as "Hai Zi's Seed" and "Gu Cheng's Seed".
2009 Chinese movie top ten "bad" list, 2009 most controversial cultural celebrities list of the total list maker. He was the first to launch the "Bad Movie List" in China, which attracted the attention of more than a hundred media outlets nationwide, including Phoenix TV and People's Daily Online.
Since 2013, he has been involved in the coordination of Yunnan TV's "Dancing in the City", "Talent and Appearance", "Daddy I'm Coming", Travel TV's "Doctor Who", Liaoning TV's "Daiqian World", Travel TV's "Perfect Box Encounter", Guangxi TV's "One Voice of Love and the Earth Flies to the Top", Guangxi TV's "Big Dream Show", "LOL Laughing Out Loud", "Scramble for a Minute", "Who's the Expert", "Guess It's You" and other programs' promotions. The publicity and promotion work of the program is you.
Personal monograph
Webcasting: Learning Live Platform Operation from Scratch was officially published by Electronic Industry Press of China Industry and Information Publishing Group. The book analyzes the anchor's secret of the real battle, is regarded as a must-read manual for live operation professionals, studies and analyzes the new revolution of live traffic marketing, and at the same time, makes an important promotion of the new idea of traffic cash.
Character point of view
Yangcheng Evening News: Korean drama's good business Chinese people will play
Relative to the previous purely for Korean dramas, this time the members pay to watch and peripheral products sold, obviously let the video site to buy copyright has produced qualitative changes. In the contemporary Oriental investment market strategy general manager Li Zeqing, this is through high-quality content to cultivate the user's habit of paying behavior, "looks like a single episode of 230,000 U.S. dollars of the purchase price can be considered a big deal, but this investment so that the scale of paying users in a short period of time to grow rapidly, these users will be because of the membership benefits continue to stay in the site, and in the long run to solve the video site in the past The problem of insufficient user stickiness is transformative."
Newswire: 2016 Variety Explosion
It is said that 2015 was a blowout year for variety and reality shows, with 30-40 programs debuting in each quarter, but the real explosion may be the upcoming 2016: according to what has been revealed by the major TV investment promotion meetings, some media predicted that next year's variety programs will be more than 200, and even more industry insiders have raised the number to an
The first time in the history of the world's largest variety show
In this regard, senior entertainment marketing expert Li Zeqing believes that from the investment announcement to the specific landing broadcast, the so-called 400 stalls of variety show survival rate may continue to reduce, "a quarter of the survival rate is still slightly high, I would recommend that TV stations reduce the conditions of cooperation to attract quality partners to join.
Xiaoxiang Morning News: star meals
Stars in the work of the meal outside, to participate in a variety of meals is very commonplace, female stars will participate in the male stars will also participate in the ability to "fit in" is a successful entertainer must have the qualities. Senior entertainment critic Li Zecheng introduced, in addition to simple fellowship, there are two other situations that prompted some people like to save the star dinner, first of all, I think there is face, "you can show off in front of friends, that they have a star friend. This situation will be more innocent." The other is for some commercial considerations, hoping to use the star's face to reach some cooperation, "in fact, this meal is more, there is a public figure present, more or less to give him some face, which will be conducive to the cooperation of the negotiation."
Youth Daily: variety arts copyright dispute
Shenzhen TV's "Fast Forward" was cottage industry, the joint U.S. original launched a declaration of rights, "The Idol Comes" had caused a sizable war of words. Hidden Singer, which is currently on air, has also been accused of plagiarizing South Korea's The World is Unique. Why has copyright plagiarism become the norm in the industry? Senior industry insider Li Zeqing told reporters that on the one hand, this reflects the lack of China's domestic copyright system, respect for copyright awareness is weak. On the other hand, due to the SARFT's policy, no more than one newly introduced foreign copyrighted program is allowed to be broadcast on each satellite TV and local channel each year. As a result, many TV stations choose to play ball, borrowing, or even plagiarizing.
Beijing Youth Daily: Program Participants
With money and character, network self-produced variety shows stand out as dark horses. Last year's investigative reality show "Are You Normal" ended with 300 million views, and in 2015 Aqiyi's debate talk show "Qiba" broke 230 million total views. These two programs impressed entertainment marketing expert Li Zeqing. He believes that the same reason for the success of these two programs*** is that they "understand the users".
Taiyuan Evening News: Reality TV star pay
Many celebrities choose reality TV programs based on whether they are on first-tier TV stations and who the stars are that they are paired with. Nowadays, when reality TV variety shows are in full swing, more and more stars are keen to join them, and the temptation is not only the high exposure, but also the high pay.
With such a high price tag, the tax bill is bound to be a big one. However, most of the stars in the entertainment industry now agree on after-tax prices when bargaining, and the remuneration for variety shows is no exception. According to senior entertainment expert Li Zecheng revealed that the news said "star variety pay 20 million yuan" and so on, that is only after-tax pay, and now the production company and the star signed a contract with most of the signing of the after-tax price.
Xiaoxiang Morning News: overseas dramas or return to the screen
"Although many TV platforms have given up the Korean drama market, but in fact, the fans of Korean dramas have not been reduced, they are only because of the different broadcasting platforms, attention to the direction of the transfer." Film and television planner Li Zeqing also bluntly said that some satellite TV to adjust the broadcast schedule of Korean dramas, is affected by the entire domestic TV drama broadcasting status quo, "but with the introduction of the 'foreign restriction order', in fact, Korean dramas, U.S. dramas and other foreign dramas to return to the TV screen is more likely to be, when the previous group of network to catch up with the drama of the Fans, too, may return to TV."
Li Zeqing analyzed that, limited by the "foreign restriction order", the video site in the purchase of Korean dramas and other foreign dramas, had to consider the various "costs", "in the only click-through rate theory of the Internet, if the content can not meet the needs of the audience, the audience naturally will not be able to meet the needs of the audience, the audience will not be able to meet the needs of the Internet. In the only click-through rate theory of the Internet, if the content can not meet the needs of the audience, the audience will naturally shift attention, and because of overseas dramas in the video site broadcast can not be realized with the synchronization of the outside world, in the face of the high cost of purchasing dramas, it is very difficult for video sites to go after the premiere or solo such as the introduction of the way". But for overseas dramas, to transport to the audience, in fact, in addition to network channels, there are also television channels, "TV stations compared to the website, is to afford the overseas drama premiere or even exclusive broadcast costs".
As for the time slot of foreign drama broadcast, Li Zeqing believes that, because of the "one drama, two stars" policy, Korean dramas and other foreign dramas if they return to the TV screen, may still be to the evening slot arrangements, "There are already many TV in the operation of the ten o'clock slot broadcast TV series, from the current network response, the effect is not bad, so the TV station compared to websites can afford to premiere or even exclusive broadcast costs. From the current network response, the effect is not bad, so foreign dramas to this time slot broadcast, the ratings results will not be bad."
CJB: Conscientious drama is still far away
Many rumors say that after the implementation of "one drama, two stars", may form a kind of invisible "pay limit", forcing the industry's first-line big name salary dive, but in an interview, entertainment marketing expert Li Zeqing told CJB that he is not sure if he is a good choice for the drama, but that he is a good choice. But in an interview, entertainment marketing expert Li Zeqing told the Changjiang Business Daily reporter that the rumored "salary limit order" is still just a rumor, yet to be confirmed, "I learned is that the star's fee has been reduced, but not enough to form a key factor. Star's value for the time being does not have much impact, more industry insiders appeal or helplessness or cry."
Qilu Evening News: Wireless myth unsustainable
TVB after the era of Run Run Shaw, I am afraid that it will fall into a situation where no one can follow, and all the family members left. Those old faces of the wireless left to leave, the young face also began to gradually distant, the remaining is a group of spirit is still struggling to support the "old man", the end is not to continue.
Southeast Express: stars on the variety show a day 1 million yuan
Such a high price of pay, tax is also bound to be a large number. However, most stars in the entertainment industry now agree on an after-tax price when bargaining, and the remuneration for variety shows is no exception. According to senior entertainment expert Li Zecheng revealed that the news said "star variety pay 20 million yuan" and so on, that is only after-tax pay, and now the production company and the star signed a contract with most of the signing of the after-tax price.
Nanfang Daily: net system variety art: breakthrough TV "big variety art"
Senior entertainment marketing expert Li Zeqing believes that: "the price of TV program copyrights is rising, individual video sites and deliberately use a lot of money to make the variety art copyright market 'price without market'. 'There is a price but no market'. The large amount of capital investment can be described as squandering, and the final effect is not necessarily higher than that of the network's self-produced variety arts."
City Evening News: too much pomp and circumstance is offensive
The wedding of Da S and Wang Xiaofei created a lot of entertainment topics, and the negative media coverage was cited by many stars.The wedding of Lin Xilei, which was held at the end of March, was regarded as a model of low-profile in the entertainment industry. The same is a Taiwan actress Hou Pei-Chen the day before yesterday, especially to the media, the wedding will not invite reporters to attend, men and women friends and relatives to take "not chartered flights" to fly to the ___ Li Island to organize the wedding ceremony practice. At the same time, Hou Pei-Chen also politely declined Jay Chou, Liu_Hong singing poetry at the wedding proposal. Yesterday, senior entertainment critic "Beijing big smoking gun" Li Zeqing said: "Happiness has nothing to do with the platoon, the star is too ostentatious wedding was exposed, not only may make the public increase the psychology of hatred of the rich, but also in the entertainment circle to cause a certain imitation, comparison and even hype boom, wastefulness is also easy to cause the majority of stars resentment. most stars to resent."
Project Cases
1. Guizhou Satellite TV, the promotion of the key time slots of the dating program "Very Perfect" (online and print), and suggestions for program adjustments.
2. Sichuan Satellite Television, promotion for the launch of the dating program "My Fair Lady" (online and print).
3, Li Bingbing joined Sichuan TV to endorse the Earth Hour event in print media promotion.
4, China Tibetan Song Contest pre-press promotion.
5, coordinated 2011 China's Got Talent Guizhou station publicity.
6, Hunan TV self-produced drama "800 Miles of Dongting My Home" (full case); Shanghai Film Group "My Brothers in the Tang Dynasty", "Mulan", "The Big Man" and so on to participate in part of the link design and implementation.
7, 2009 Chinese film top ten "bad" list of the total list maker
8, 2009 the most controversial cultural celebrities list maker
9, yi neng jing, Gan Wei as a producer of the 2013 film "rock hero" publicity general adviser;
10
15, Zhejiang TV drama "Beauty is like a painting" new media marketing promotion
16, Henan TV variety show "Heroes of the Chinese Idioms" new media marketing promotion
Individual works
"Thai_" behind the "problem of food"
"Chasing the dream of 3DNA: a new concert moved into the cinema. Concert into the cinema of the new game
"Snowflake secret fan": language crossing is a failure
Leung Loh Sze Richard Li broke up: happiness and "luxury" has nothing to do
"Renting a male girlfriend to go home to celebrate the New Year," is filial piety or deception Fifty percent of netizens support
Supermarket price tags written very "art" customers buy very "confused"
Candidates for the cultural figures attracted netizens "tongue-lashing" annual Culture selection network voting deadline
Red people group New Year's gift sent to smash the golden egg iphone4, ipad have luck you take
Jiu San Society Hunan Provincial Committee: strengthen the construction of agricultural socialized service system
Hunan CPPCC member Tang Zepei: the employment of disabled people to be strengthened
Hunan CPPCC member Yang Weigang: improve the initial distribution in the Workers' income
First provincial CPPCC "No. 1 proposal" focusing on the 12th Five-Year Energy Construction
Hunan CPPCC held the 2010 annual commendation meeting
Livelihood work at the grassroots level in Changde, the first to create proactive assistance
Hunan with the masses of the work overseeing the work of the letter and visit will focus on solving the Mass interest issues
The microblogging hot discussion of Hunan's top ten cultural events character selection candidates spoiled
Hengyang boat mountain academy dilapidated netizens call for reconstruction
"Eleventh Five-Year" Hunan local tax revenue 204.8 billion yuan average annual growth rate of 25.48%
Livelihood work in the Every child has a story behind him
Shenma New Year's goods are powerful red people group invited online shopping professionals group shopping for New Year's goods
Livelihood work at the grassroots level in Shimen County, the first government to buy the type of home care services
Cultural events of the year to start voting for the selected figures will be entered into the Hall of Fame
2010 College Anchor Competition dust has settled the University of Lakeville, Zhu Liza won the
Three people in a family of four suffer from mental illnesses suspected to be caused by heredity
70,000 netizens to participate in the annual cultural events personages selection on the 10th to start voting
"77 yuan rentals Guo Chunping's daughter" now netizens Zhang Guanliu
Ten thousand netizens to participate in the red group lottery The lucky ones invite their loved ones *** to enjoy the big gift packages
Li Chun and write songs for migrant workers to play music earlier than Li Chunbo
Chinese standardized input method today opened the ring to meet the challenge of the world's Chinese input method
Loudi three colorful people form an alliance to win the double-color ball 5.87 million yuan
Next year on January 4, the red group invites you to enjoy the "three military "Hot Pot Set Meal"
Hunan provincial party committee held a forum on the construction of the province's learning party organizations
Hunan to improve people's livelihoods higher requirements of the priority strategy of enriching the people so that the ordinary people benefit
Mawangdui High School and the provincial museum jointly organized a campus exhibition of Italian paintings
Experts recognized the annual cultural events in Hunan people's selection
The next five years Hunan development growth rate of 10% -30% Xiangjiang River governance has become a top priority
Hunan three websites won the 2010 "Chinese Government Website Excellence Award"
First Chinese standardized input method "Hunan made "
Cultural Xiangjun double ten selection of the election is nearing the end of the 50,000 netizens responded positively
Provincial Party Committee members of the propaganda group visited the red network to talk with netizens about scientific development and people's livelihoods
Red move my heart group you love the red group of users exceeded 20,000 people
Hunan Province, 2011 "Three to the countryside" activities start
Hunan honors 29 editors and journalists who went to the townships to practice and exercise
Yongshun Bu'ermen Bridge was opened to traffic on the 29th to promote the quality and expansion of the county
Provincial media editors and journalists focused on researching the development of Yongshun County's transportation
1,000 young people in the old revolutionary area of Yongshun actively returned to their hometowns to answer the call of the people
Yongshun, the old revolutionary area of Yongshun. More than 1,000 young workers actively return to their hometowns to enlist in the army
Yongshun County chronic non-communicable diseases survey
Voluntary blood donation to the cottage Xiangxi Yongshun Shaba Town farmers rolled up their sleeves to offer hot blood
"Elderly people's Day" elderly people opened party government cafeteria to talk about the joy of wine
"Changsha public transportation". "Changsha bus" Sunday invite you to interview the countdown to registration
Trough solar technology in Huaihua held the first expert summit
"The most fashionable" power generation project settled in Yuanling next year, put into operation to use the sun's thermal energy
Fairy tale king will never have Feng Xiaogang role
Thirty percent of the netizens to the end of the sexy avant-garde bus "wolf" the most
There are always people carrying the banner of the art of shouting their own misfortunes
Red Quzhou line of the Kecheng farmers "a drawing "
Red net Quzhou line Wuxi River National Wetland Park, a river with two lakes
Red net Quzhou line of nationally renowned online media to pay a visit to Quzhou Kong's Southern Clan's Family Temple
Red net Quzhou line of the ninth wonder of the world, the Longyou Grottoes
Red net Quzhou line of the birthplace of the Mao family in the south of the river, the ancestral home of Mao Zedong
Red net Quzhou line Quzhou Quzhou wide hero post well-known online media gathered in Qu City
Red net Quzhou line 2010 Quzhou entrepreneurship and culture week grand opening
Zhang Jizhong version of the "Journey to the West" is an ill-timed demon
Red net pro shrine into the new platform of the Qingming Festival 3 days to build relatives memorial 1500
Feng Xiaogang should be published for "shit" speech to the fans to apologize
Five-star public toilets selection, flaunt the political achievements of the loss of the people's heart
Only big things why the power to hurt people at every turn
The youth idol on the Dongting Lake Dongting Lake youth idol drama is very gabang
Liu married thousands of girls' spring dream broken
Zeng Yike, is not full of standing in the wrong place
Wang Feng rock love song poetry in the "spring"
Lanzhou cynical old man should not be learned, ask the traffic police where to go
Who should be for the future of the senior college graduates to foot the bill
The five things that are difficult for college graduates to get employment
The five sins of college students' employment difficultiesBring the obscene teacher who molested the girls to justice
Star poison
Rich man wants to spend money on the night banquet Yang Lele, it is very perverted!
What makes "Mean Girls" the No. 1 literary icon of the post-90s
"Nanjing! Nanking! should not play the "emotional card"
Star marriage, but please give the child mother love
New rules why only violent resistance to the law did not see violent law enforcement
Hong Kong viewers do not have a problem with Feng Xiaogang
Training tickets should be strictly enforced "traffic rules "
How to look at the senior boys love was rejected after the rage
Feng Xiaogang PK Chen Kaige who than who is more cattle
By the key missing reflections on the professional safety of journalists
What to look at graduate students strive to be a "porker"
New song is suspected of Chow Dong's manipulation
"Peking University first-class female" CU fury is an elaborate hype
Once famous, Lin Miaoke Mo abandoned innocence
80s after the female writers began a collective heat?
First parents should actively promote education reform
Who created the "famous school complex" of the students
Recognition of the outstanding earthquake-resistant teenagers to set an example for the whole nation
Excellent work
Prepare the graveyard
Prepare the graveyard
For themselves
No need to be near the mountains and the water
Everything can't be perfect
Tired of the hypocrisy of the world
Unaccustomed to acting as a ghost of ignorance
Only then
Prepare your own graveyard
Let your remaining conscience
Get eternity in a pure land
Take off the The heavy coat
Let the soul get a moment's peace
Sublimation in front of the grave
The vision that was once blocked by the darkness of the night
Will enjoy the light afterwards
And then let destiny make a transition
To start another journey
Everlasting life after that
External Comments
Blue Yidong: Li Zeqing's
Li Zeching's poetic style represents a value orientation of young people in the pan-nineties: from the adolescent commotion of the eighties to the awakening of a kind of internalized spiritual contemplation; from the inexplicable physical and spiritual chaotic ambiguity of the eighties to the contemplation of the value of the spiritual life; from the metaphysical carnivorism of physicality to the embodied pessimism; it's a state of contemplation. To a certain extent, it can be said that it is a reproduction of the movement of negation in the history of poetic movement. The constructive consciousness of value is greater than the demolition and disintegration of value. "Thinking" becomes the theme here.
Red Mist: Poets don't die, poems live. A few years ago there was a scary saying that "poets die, poems live". Those years ago, as a result of several remarkable poets are abnormal death. No one wanted to say it again because another poet had died. And no one dares to conclude whether that poet's death really makes the poem live. If the work is alive, the work is alive whether the author is alive or not! Compare this to the 88-year-old Nobel Prize winner, who stands before the world because she won the prize, and who lives while her work lives even more powerfully! A poet, very young and emotional poet - Li Zeqing.