Commenting on what is good about a jingle is not just about interpreting the words.
There are many aspects of copywriting that need to be considered, such as the product, and what are the unique benefits of the product in the first place. Specifically in this case, for a school, the best and most representative of the characteristics of the profession was distilled.
Similarly, the copywriter has to consider the audience. Our audience is like lofty or like grounded is important. Specifically in this case, it is the spoken copy that rhymes. , it is spoken text that rhymes with copy. So even simple copy is not that simple. From the brand, to the product, to the audience, text has a lot of connotations and stories to mine, and how to mine them, and that's when we need to ask ourselves:What's the digger?
1. good rhythm. The rhythm of classical poetry is the same, Langlang, the typical four beats, the most familiar square dance rhythm of the Chinese people. If you don't get it, please fill in these two lines with "Little Apple" or "Dazzling Man" and I bet you'll automatically jump up and down. To get up for the first time, we'll find Lanxiang in Shandong, China ......
2. HighlightThe goal. But people only highlight the strongest one point, excavator three words have been brightly blinded , it is enough to attract to the crowd worship kneeling, learning other professional people naturally endless.
3 ads are clearly positioned. Infinite loop brainwashing, imprinted in your brain. The key to this school is that it also has a comedic quality that makes you want to stop. Let the viewer express the specific information directly, not because of other confusing information. Advertisements are constantly repeated, short plus repetition is easy to remember to form a deep impression in one's mind.
4. Extremely accurate targeting - excavator school enrollment