I saw that when he was eating noodles, he suddenly had a whim, picked up the chopsticks in his hand and made a stick needle. He used noodles as a sweater and simply knitted a "sweater".
Noodle sweater
After the video was sent online, I didn't expect it to be on fire. This video has been played as much as 64 million, and online celebrities are scrambling to imitate it. The man named "Pan Ruibin" instantly became an "online celebrity" and was called "the man who knits sweaters best in the whole network" and "the most feminine post-80 s" by netizens.
Later, his story also spread. As an open man, he prefers needlework and knitted a good sweater. To this end, he also quit his job in a high-paying foreign company and started a full-time "weaving man".
Then, how did he sell a sweater for more than 8,000 yuan and was reported by CCTV and other major media? Why is he keen on knitting sweaters instead of doing a well-paid job?
All this has to start with Pan Ruibin's childhood experience.
Pan Ruibin is an authentic post-80s rural guy in Shantou, Guangdong.
At that time, most families in the village made a living by farming. But Pan Ruibin's mother is good at knitting sweaters.
Pan Ruibin and his mother
She not only knits for her family, but also makes money by processing. At most, she has 100 people knitting sweaters. Mother supported a large family with her hard work and hands. Knitting sweaters has also become an important source of income for their family.
Pan Ruibin has been sitting in the yard with a group of aunts since he was a child, knitting sweaters and helping his mother wind the thread. While chatting, he watched a sweater finish. This memory is the happiest time of his childhood.
He has a natural love for handmade sweaters. This is a kind of temperature transmission, and the sweater knitted by my mother is synonymous with "warmth".
At the age of six, he could hold a needle. 10 years old, can knit sweaters independently.
When other boys are still naughty in the fields, he knits sweaters after school, weekends, winter and summer vacations and earns three or four hundred yuan in pocket money.
Young photos
In the fourth grade of primary school, he wore his own blue eagle sweater with white background to school. In class, he found the class teacher standing behind him, secretly copying the eagle and going back to knit the same piece for his daughter. To this end, Pan Ruibin has a special sense of accomplishment.
Pan Ruibin looks for happiness in needlework. As he grew older, his character became quiet and peaceful. From the initial recognition of handmade sweaters, it gradually evolved into a heartfelt love for this handmade work.
However, the good times did not last long. At the end of 1990s, the rise of machine weaving gradually replaced manual weaving. Pan Ruibin's mother knitted sweaters with outdated styles and long construction period, which made her less and less optimistic, and the business at home became more and more bleak. In the heyday of that year, the scene of aunts sitting around knitting sweaters gradually faded out of Pan Ruibin's sight.
At this time, Pan Ruibin was admitted to a prestigious school and studied medicine. Parents thought that the handmade sweater business would be isolated from this family, but they didn't expect their son to give up and later became the career that his son pursued all his life.
When he was in college, Pan Ruibin found that he didn't like medicine. So he taught himself Japanese. After graduating from college in 2008, I successfully entered a foreign company and worked as a Japanese translator.
In his spare time, he still likes knitting sweaters.
Pan ruibin
But in the chat with his mother, he found that her mother was idle and her words were full of loneliness. Pan Ruibin's handmade sweater, which once brought infinite vitality to his mother and warm memories to himself, has now been left behind by the times. Pan Ruibin is very unhappy and feels very sorry. He really wants to do something for his mother and this craft.
At that time, the online shop was at the forefront, and he thought: Can you sell handmade sweaters with the help of the Internet?
As soon as he started, he registered an online shop and started a sideline.
Just graduated, Pan Ruibin's income is not high and he is reluctant to buy a computer. He can only go to work during the day and run an online shop in an Internet cafe at night. He is often busy until eleven or twelve in the evening.
He still remembers that the first order he sold was a scarf from 25 yuan, which was bought by Mr. Zhang.
A few years later, this Mr. Zhang came to buy a sweater at a price of 1000 yuan. He sincerely thanked Mr. Zhang for his recognition of his handmade works. After years of traveling together, Pan Ruibin deeply realized the warmth between people conveyed by handmade sweaters.
Pan ruibin
With the increase of orders, Pan Ruibin was at a loss and had the idea of resigning and starting a business for the first time.
By 20 10, the monthly income of online stores far exceeds Pan Ruibin's salary. At this point, he made up his mind to resign and return to his hometown to start a business.
When he told his parents what he thought, their parents expressed their firm opposition. First of all, starting a business is too risky. They watched the industry decline, handmade sweaters could not be sold at all, and the future of their son's job was bright now. Secondly, a big man who knits sweaters all day will be criticized and worried that his son can't find a partner.
But at this time, Pan Ruibin's heart is more about feelings for handmade sweaters. He wants to lead the aunts in his hometown to relive the beautiful scene of sitting around chatting and getting rich together when they were young.
He said to his parents; "It used to be that you propped up this home with your hands. I want to keep your hand on me forever in this special way. Handmade sweaters represent a kind of temperature and emotion in people. "
Pan Ruibin and his parents
After listening, the parents understood their son and finally nodded in agreement. At this point, Pan Ruibin began his entrepreneurial journey in life.
After returning home, Pan Ruibin 10 square meter bedroom became a humble studio.
A computer, a few pounds of wool, myself and my mother, I found two or three aunts to knit together, and I was busy day and night.
After half a year, orders are increasing, and the bedroom space is obviously not enough. So he moved to a tin house on the third floor.
In summer, the iron house is as hot as a steamer, and it leaks when it is windy and rainy. Nevertheless, Pan Ruibin's enthusiasm for knitting handmade sweaters is irresistible.
The business in the store is also better than expected, and the number of aunts who come to help in the store is gradually increasing.
Seeing that the aunts who had gone away were recalled, the scenes in childhood memories reappeared in front of me. Pan Ruibin was overjoyed, and the more he worked, the more energetic he became.
knit a sweater
However, the management problems that followed made Pan Ruibin unprepared.
Every aunt's handiwork level is uneven. Some aunts have not knitted for many years, and their skills are obviously unfamiliar. Knitted sweaters have many problems, such as wrong stitches, unevenness and different sizes. Repair rate is very tall.
The sweaters sold in the store are guaranteed to be free for life. Therefore, it is time-consuming and laborious for Pan Ruibin to dismantle and weave these unqualified sweaters, which leads to constant customer complaints and serious impact on online shop business.
By around 20 14, the online store business was bleak, and even one or two orders were not received for half a year. Pan Ruibin's career suddenly fell to the bottom.
He can't help wondering his choice: Is this the wrong way?
Confused, he poured out his troubles to Mix and asked for help.
After listening to this, I suggested that he go out to study. After that, Pan Ruibin started the road of learning non-stop.
He signed up for various training courses to learn e-commerce knowledge and exchange experiences with other peers.
During this period, he completely upgraded the store and invited a professional team to take photos of the products to increase the aesthetics; Aunties undergo systematic training to ensure product quality; Use information tracking form management for customers to ensure customer satisfaction.
Pan ruibin
This wave of operation made Pan Ruibin spend all his savings. In order to maintain his business, he began to borrow money everywhere. Finally, he couldn't borrow money.
Just when he was sad, Xiaoxiao did not hesitate to lend him 200,000 yuan to solve his urgent need.
Later, whenever Pan Ruibin recalls this experience, he is still grateful: "Without this 200,000 yuan, I can't do it anymore. This 200,000 saved my career and gave me a kind of affirmation and hope. "
Thanks to Pan Ruibin's unremitting efforts, the business of the store has finally improved.
In fact, Pan Ruibin has been pointed at for a long time.
"A big man knits sweaters all day, neither male nor female, doing nothing and having no masculinity at all."
At first, Pan Ruibin felt a little uncomfortable. But with his persistence and love for this profession, he became less and less concerned about other people's opinions.
He believes: "Occupations are gender-neutral and rank-neutral. As long as you like it, stick to it, do it with your heart and try your best. "
He himself proved this point with his actions. Whether a man is masculine or not depends on whether his whole behavior is masculine, not staring at a certain action.
Pan ruibin
His store management needs him to be a boss, a designer and an important model.
Choose to be a model yourself. First, in order to reduce expenses, it is too expensive to hire models. Secondly, my temperament is more in line with the taste of the sweater I designed.
In fact, Pan Ruibin has never studied design before, but in order to break the "earthy" feeling of traditional handmade sweaters, he pays special attention to all kinds of fashion information on weekdays and learns the color matching and fashion elements of international big-name clothes.
Therefore, he worked hard to develop more than 2,000 stitches, and the color matching of a sweater can exceed 100. The sweater style he designed keeps up with the fashion and has won the recognition of some young consumers.
With the rise of 20 18 short videos, Pan Ruibin tried to register an account and share videos about handmade sweaters. Unexpectedly, he was well received and gained millions of fans.
With his increasing popularity, he also boarded the CCTV stage twice and was invited to participate in the program by other major media.
Pan Ruibin is on CCTV.
Today, Pan Ruibin not only sells handmade sweaters, but also teaches netizens to knit sweaters. In the video, he often wears his own sweater, sits under the snow-capped mountains, walks on the grassland, and quietly knits sweaters. He finally got what he wanted, calmly doing what he liked, and his favorite career was gradually understood and recognized by people around him.
What makes Pan Ruibin Xin feel most fulfilled is that nearly 100 aunts in his hometown are helping him knit sweaters. He has also driven a group of Chaoshan aunts to get rich and reunite scattered villages with love. Therefore, he became a well-known "little brother sweater" in the local area.
These aunts knit a few sweaters in their spare time, which will not delay the care of children and families, but also make some money to supplement the family, killing two birds with one stone. The most common sentence that aunts said to Pan Ruibin was: "Pan Xiao, thank you!"
Whenever I hear the words of thanks from my aunts, Pan Ruibin always feels that he has an extra responsibility.
In 20 15, Pan Ruibin formally established a handmade sweater studio. 20 17 we also registered a handmade clothing company. Two years ago, in the newly renovated studio, he expressed his heart: "New studio, new journey, * * * efforts, grow together."
Pan ruibin
After years of accumulation and struggle, it is said that Pan Ruibin now earns 5 million yuan a year.
Many sweaters in Pan Ruibin's shop are custom-made, one is thousands, one of which is as high as 8990 yuan, but some customers are still willing to pay the bill. In fact, what they are more willing to buy is a kind of personality and uniqueness, which is a kind of "mother's warmth".
The most commented sentence by netizens: "A boy can knit a sweater, and it's so beautiful, it's amazing!"
This is also the greatest encouragement to Pan Ruibin.
Now, Pan Ruibin hopes to combine traditional skills with modern vision, pass on this handicraft skill, and let more people know and like hand knitting.
Pan Ruibin insisted on decades of love, weaving happiness and warmth with a needle and a thread. Behind a sweater, it seems to carry the beauty of childhood, but in fact it is more endowed with a craftsman spirit.
There are many definitions of success. You can turn your hobby into a career. In a sense, it is also a kind of success and the best gift for your life.
Pan ruibin
"Choose one thing for a lifetime." In this noisy world, I hope you and I can live like Pan Ruibin, and pursuing inner peace is the greatest success in life.