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Brand Introduction
Brand Endorsement
Corporate Mission
Method of Operation
Business Philosophy
Management Philosophy
Human Resource
Franchise Details
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Brand Introduction< /p>
Overview
"Metersbonwe" is a local casual wear brand founded by Shanghai Metersbonwe Clothing Company Limited in 1995. The target consumers are young people aged 16~25 who are energetic and fashionable. The brand is committed to creating "a leading brand of youthful vitality, popular and fashionable products at popular prices", advocating youthful vitality and personality and fashionable brand image, and bringing the majority of consumers with energetic personality and fashionable casual wear. Metersbonwe-
Connotation
"Beauty": beautiful, fashionable; "Special": unique, individuality; "S": here, dedicated, focused; "Bang": state state, former state; "Wei": mighty wind. "Meters-Bonway" stands for providing consumers with personalized and fashionable products, aspiring to become the leading brand in China's casual wear market, and promoting the might of the country and the country. The brand name is a manifestation of Mr. Zhou Chengjian, the founder of the Group, who has never forgotten the national brand plot and his fondness for clothing culture. Under the guidance of Mr. Zhou Chengjian's unique business philosophy, and with the care and support from all walks of life and consumers, the Metersbonwe Group is rapidly developing and expanding. Ninth Avenue's Metersbonwe apparel, extremely enhance the image of Metersbonwe company, so that consumers fashion, personalized style, the price of consumer satisfaction, the quality of the consumer to rest assured!
Quality
The company from the date of its inception, it has always been the integrity of the business as the cornerstone of enterprise development, won the trust of consumers and the industry's praise, unique business management concepts and brand cultural connotations, attracted the industry and all walks of life a wide range of attention.
The company
The first in the domestic apparel industry to take the "virtual management" mode, take the brand chain management development road.
In 2001, on the basis of the business model of "virtual operation", the Group launched a comprehensive quality management project to improve the quality of management in the whole process of brand image, product design and production and procurement, logistics, market development, sales service and information management.
In the brand image enhancement, the company used brand image spokesman, very creative brand promotion PR activities and a full range of brand image advertising, combined with the opening of a large brand image store strategy, quickly enhance the brand awareness and reputation of Zhou Jay Chou, Zhang Shaohan, Pan Weibai, the brothers of the heat of the "U.S. state" endorsement brand.
In product design and development, the establishment and cultivation of a designer team with international standards, and France, Italy, Hong Kong and other places to carry out long-term cooperation with well-known designers, designing more than 3,000 kinds of new styles of clothing each year.
In the production procurement and logistics, we break through the traditional mode, fully integrate and utilize the social resources and domestic idle production capacity, and take the road of socialized mass production and professional division of labor. In Guangdong, Shanghai, Jiangsu and other places more than 300 manufacturers for the company's customized production, the formation of a series of annual output of nearly 50 million pieces of casual wear (sets) of a strong production base, professional quality inspector for each production process to implement strict quality inspection, strict quality control.
In the market development and sales services, the use of brand effect, attract franchisees to join, expand the chain franchise network, and the implementation of stores, including logistics and distribution, information consulting, staff training, including a variety of services and management, and franchisees *** bear the risk, *** with the development of a win-win situation; the implementation of the loyalty of the customer service project, and constantly improve the quality of service.
In management, the realization of e-commerce information networking, the establishment of management, production, sales and other aspects of computer terminals networked "information superhighway", the realization of the internal resource **** enjoyment and network management.
Essence
Unusual way! With the innovative ideas of the Chinese people.
History
April 22, 1995, the first "Meters-Bonneville" store opened in Wenzhou City, Zhejiang Province, to achieve system-wide retail sales in 2006 exceeded 4 billion yuan, creating a miracle of development in the industry. At present, there are 1,800 stores nationwide and 17 branches of Metersbonwe in Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Fuzhou, Harbin, Ningbo, Nanchang and Zhongshan, making it a leading enterprise in China's leisure apparel industry.
The company started to gradually move its operation and management center and R&D center to Shanghai in 1998. on December 10, 2005, the Group's Shanghai headquarters was officially opened, which was also the 10th anniversary of the founding of Metersbonwe, marking that the Group had entered into the stage of second venture, and started to shift from business model innovation to management model innovation, using information technology platform to integrate social resources, build upstream and downstream ecological chain of the apparel industry With the location advantage and favorable platform of Shanghai
Hai, the fashion capital and economic center, the Group fully integrates and allocates resources, shifts from business model innovation to management model innovation, integrates social resources by using information technology platform, builds upstream and downstream ecological chain of the apparel industry, and accelerates the circulation of logistics, information flow and capital flow.
The company has been ranked among the top 100 enterprises in China's apparel industry for many years, and has been honored as one of the top 500 large-scale private enterprises by the All-China Federation of Industry and Commerce. In 2003, "Meters-Bonway" wool sweater was honored as "China Famous Brand"; in 2004 and 2005, "Meters-Bonway" was honored as "China Youth's Favorite Clothing Brand" for two consecutive years, and won the "China Clothing Brand Annual Marketing Award 2003/2004". In 2006, Meters-Bonway was honored with the "2004/2005 Annual Planning Award of Chinese Clothing Brands", and the "2006 Favorite Brand of Chinese University Students", In 2006, it won the "2004/2005 Chinese Fashion Brand Annual Planning Award" and the "2006 Chinese College Students' Favorite Brand Award", and the "Meters-Bonway" trademark was recognized as a well-known trademark in China.
At present, Metersbonwe has three main brands: Meters/Bonwe, ME&CITY (including ME&CITY Kids) and AMPM, and operates the B2C e-commerce platform of Bangbuy.
Prospects
Facing the future, Metersbonwe Group will seize the opportunity to accelerate the development, and aspire to realize the strategic goal of "ten billion enterprises, one hundred years of brand", and realize the vision of "young and energetic leading brand, fashionable products, popular price". "This vision, and strive to create a world famous brand in the clothing industry.
As one of China's larger casual apparel brands, Meters-Bonneville's listing was rumored more than a year ago, and although company president Zhou Chengjian denied it at the end of 2,005, rumors of the brand's plans to go public to raise capital have never subsided. By June this year, there was another version of the market news that Meters-Bonneville was planning an A+H-share listing and was already in the auditing stage.
August 28, 2008, Meters-Bonway A shares listed on the Shenzhen Stock Exchange
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Brand endorsement
Summer 2003 to present spokesman Jay Chou
2007 spring-2009 winter spokesman: Zhang Shaohan 2007 fall-2009 summer spokesman: Pan Weibai 2001 summer-2003 summer spokesman: Kwok Chi-Chang. Summer spokesman: Aaron Kwok
And graphic model Qiao Renliang Kimi Yang Ying Angelababy
December 2005, Shanghai Metersbonwe Clothing Museum Museum was officially opened Located in Kangqiao Road
2007 successfully titled "Metersbonwe. Go Good Boys".
In 2007, Shanghai Metersbonwe Co., Ltd. was changed into a joint stock limited company
On August 28, 2008, A shares of Metersbonwe Co., Ltd. were listed on the Shenzhen Stock Exchange. At the same time, Metersbonwe launched a new brand "ME&CITY" to test the waters in the field of high-end apparel and expand new sales markets. And invited "Prison Break" leading man Wentworth Miller, another spokesman is a Brazilian indigenous descendants of the pedigree, looks like the Asian model Bruna Tenorio to do for the new brand "Jay Chou endorsement ads ME&CITY" spokesman.
ME&CITY 2009/10 fall and winter collection of advertising campaign by Ellen Von Unwerth helmed by Agnes Dean, Pei Pei, cole mohr, Luke Vogel, four IT GIRLS and IT BOYS starred
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Corporate mission
Become a global Tailor, to provide new fashionable life experience for global consumers.
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Method of operation
Only stay brand
In 1992, Zhou Chengjian's clothing workshop accumulated about 4 million yuan of original capital. 1994, he founded the Meters-Bonway brand, but did not Jay Chou endorsement ads along the old way of ordinary expanding the production of the road to go on, but the sword to go on the wrong side of the edge of the road, to break into their own unique set of The company only directly operates the brand and manages the data.
Zhou Chengjian outsourced the clothing and sales of two links to other enterprises, they only stay "Meters-Bonneville" brand, saving a lot of initial production costs, but also mobilized the enthusiasm of other enterprises or franchisees to "win-win" as the biggest selling point of the operation. The biggest selling point of the business.
In the Meters-Bonway implementation of "outsourcing" links, franchise sales and garment production is 100% outsourcing. The sales market is divided into two kinds of stores, one for directly-managed stores, a franchise, it has directly-managed stores and franchise stores in the country *** counted 2211, of which 1,927 franchise stores, accounting for 87%, directly-managed stores only 284.
After joining
After joining, the merchandise is provided by Metersbonwe, and 25% of the sales revenue goes to the franchisee, while the rest of the revenue is owned by Metersbonwe. In this way the franchisee and the company effectively become one interest **** the same body, the franchisee in order to make a profit and sell, Metersbonwe in addition to earning money, but also get the long-awaited market share and brand marketing channels, a double whammy. Raising capital to continue to expand market share and marketing channels in this way is the primary purpose of the Meters-Bonway IPO.
This business model inevitably faces complex logistics and distribution problems, and Meters-Bonway doesn't have the financial resources to carry out its own logistics and distribution, but Zhou Chengjian still adheres to the spirit of "virtual management" by outsourcing logistics to a logistics company for a limited period of time, with the entire deployment data held by the company itself.
So Meters-Bonneville really only has four parts in its own hands: merchandise planning, product design, part of the raw material procurement and a small number of directly-managed stores. Jay Chou's endorsement of Zhou Chengjian clearly understood that his company in the entire production and operation chain in the central position, a large number of information data by their own grasp. How many orders should be placed with which supplier, how many products should be sent to which region, all monitored by their own co-ordination. Therefore, Meters-Bonway attaches great importance to the upgrading and development of its information system, which is also the second purpose of the funds raised by the IPO of Meters-Bonway.
Development plan
For the IPO specific listing time as well as the future development plan, Zhou Chengjian said to Money Weekly reporter that the specific time of listing is waiting for the notification of the Securities and Exchange Commission (SEC), and at present, the company is also actively communicating with the SEC to coordinate. At the same time, Huashu investment as the major shareholder of Shanghai Meibang, there will be no other areas of investment action in the short term, will be Meters? Bangwei bigger and stronger is the only goal at present, is also the main purpose of this IPO.
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Business philosophy
Focus
"Heart in one place", focus on advantageous resources, focus on casual wear in the apparel industry, and deepen, refine and refine in the field;
Focus on the mainland China market in the recent stage of 3 to 5 years, not easily, blindly and vainly explore the international market, and will only consider expanding overseas market when the leading position in the domestic market is established and stabilized.
The Metersbonwe brand focuses on young and energetic consumers aged 18 to 25 years old in terms of age positioning, and will never easily change and extend.
Vigilance
The company's senior leadership has a strong sense of crisis and vigilance, not because of the success of the stage and forgetfulness, in the operation of the business is always calm, small Meters-Bonneville heart, "fear and trembling, like walking on thin ice".
Enterprise quotations
In accordance with the objective law. Everyone reports good news and everyone reports bad news is not normal. Especially when everyone is good, it is often easy to produce complacency, blind confidence, which is the biggest crisis.
What mentality will have what achievements. Personality determines destiny, a lot of comrades eyes wide open, but the heart of the world did not improve, was overwhelmed by the victory, low-eyed, which is very dangerous.
Enterprises are still in the entrepreneurial stage. Only now re-enter the business platform is different. If we are in a state of mind in the state of guardianship. That is very dangerous.
Major events are regular, mistakes are often made in small things above. Must be rigorous details, vigilance, "thousands of miles of dike, destroyed in an anthill".
Rhythm
The company emphasizes the important role of fast rhythm in development. We are always one step ahead of the market and our competitors in strategic planning, and we emphasize and have the ability to execute our strategies in a fast and furious manner.
The company pays attention to the degree of tension. During some of the transition period of enterprise development. Emphasize the importance of internal training, solid foundation, at the expense of short-term rapid development.
In the supply system. The pursuit of production efficiency and resource allocation efficiency optimization. The establishment of a planned rapid system: rapid response, rapid supply, rapid consumption, rapid change, rapid update, the world's highest efficiency - the total supply chain cycle of 22 days as a competitive goal.
Quality
Strengthen the awareness of total quality management and preventive quality management, create quality management based on consumer demand, better product quality than similar competitors' products when the price is the same, and lower price than similar competitors' products when the quality is the same.
The Company also takes care to avoid unnecessary or out-of-brand positioning qualities in product development and production to ensure cost advantage and brand consistency.
Costs
Corporate Quotes
Any strong business in the world is cost saving; a wasteful business is hopeless. It is a shame to spend money and waste it.
What exactly is cost management? Not only is the open source to save money． Creating value is also a kind of cost management. Control and creation are complementary. In the past, often mention cost management, think of control, but forget to create.
Enterprises pursue the optimization of inputs and outputs and the overall cost optimization. In terms of products specifically refers to: weighted average cost to keep lower, the average annual markup rate to keep the science, the average cost of market competition to keep lower.
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Management Philosophy
Seek Common Ground and Preserve Differences
There is no unity without tolerance, and there is no management without bosom. Every member of the company should implement the group's policy of "democratic decision-making; centralized authorization" of Meters-Bonneville. While maintaining the consistency of goals, we should also listen to, tolerate and respect the different opinions of a few employees. Seeking common ground while reserving differences is a specific form of expression of "peace is precious", which is an indispensable means of realizing unity.
To seek common ground while reserving differences is not a loss of principle, is not true and false, right and wrong. All members of the company must maintain the interests of the company and do not violate the company's culture, system, code of conduct under the premise of "seeking common ground while accommodating differences".
Corporate Quotes
"Gentlemen and different. The small man with the same and not and". We ask for common ground and small differences. The general direction, the big goal must be to maintain consistency from the source to the terminal. Specific ways of working and methods can be different according to the preparation from the personality.
Teamwork
Corporate Quotes
Company development at the beginning of the purely personal charisma and talent power. Now it depends on the organization. Through the power of the organization and team learning to make ordinary people become excellent. Let the excellent people more outstanding.
Complex things simple, simple things to live, our ordinary people want to make extraordinary performance. To rely on the team, rely on the collective. Individual energy even the atomic bomb is limited.
A person with personal wisdom or third-class people. A person's own wisdom and can achieve the wisdom of others is a second-class people, a person has the wisdom to achieve the wisdom of the team is a first-class people.
Enterprise management leaders in the work of the superior should be assured. Let go of the lower level. Colleagues around the department to be liberalized.
No perfect individual, only the perfect team: no one can implement a complete work. Only a complete team can ensure the perfection of the work.
Humanization
Corporate Quotes
Humanization management. It is a kind of leadership art that needs our in-depth study． If it is only pure control． That leadership is actually just a tool. The leadership of Meters-Bonneville should have both power influence． But also to have non-power influence. Non-power influence is mainly reflected in the charisma. This requires leaders to never-ending training, not only to improve the business level. Non-business level is more important.
Leaders at all levels of the company to do a good job of communication from different perspectives. After work should also have fun and tacit understanding. The formation of tacit understanding between people can get twice the result with half the effort.
Seriousness. Sincerely do people; do things with heart, frankly do people.
To be a leader is to be a person. To be a leader is to help others, guide others, lead others to do people, do things. The personal charisma of the leader contains the guidance and direction of subordinate employees.
Creating a good working environment. So that all the staff of the company can (enthusiasm + talent + happy) to work.
Rational and pragmatic
Corporate quotes
Do the right thing, do the right thing. We would rather be the tortoise in the right direction. Do not be the rabbit in the wrong direction. Really hold the good mentality of "doing the right tortoise". Perhaps the realization of the "right leopard".
The new mode of thinking from emotional to rational. The new management mode to change from flexibility to rigor. The new way of working from the focus on results to focus on the process. The new workflow should be changed from roughness to refinement.
We should not speculate on the leadership of the idea, to seek truth from facts, in accordance with the objective law of doing things.
The company should deepen the efficiency management. Rational investment. Rational management. Management should start from a penny, a needle and a thread.
Don't romanticize management. To rational and pragmatic. Do a billion loss of one hundred million to do ten million to earn five million.
Investment to adhere to the "three principles": do not invest in unprofitable projects; do not invest in the project can make money, but no money (force can not afford); do not invest in making money and no one's project.
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Human resources
Suspecting people to be used with people to be suspicious
Suspecting people to be used is the bold concept of employing people in a non-conventional manner -- here "suspicious" means not fully understand. The company believes that "the investment risk of talent capital is the greatest, but the return is also the highest". The company dares to use the talent as long as it has three points of certainty. Do not miss and waste of talent, for others do not dare to do;
Employing people to doubt the "doubt" mainly refers to the constraints and supervision mechanisms. Talent can not do whatever they want. Must act within the scope of the system, but the company encourages talent within the rules to challenge all existing processes, breaking the old and new.
Using people's strengths to accommodate people's shortcomings
"Born to be useful", as an independent individual, everyone has their own strengths and specialties, the company through the continued creation of a fair, open and impartial mechanism and atmosphere to give full play to the strengths of each person. So that each employee can find a stage to display their talents, so that "long have used, long have specialized".
"No one is perfect", "the advantages of outstanding people often have obvious shortcomings". The company has the ability to accommodate the shortcomings of each member of the measure and bosom. But we will continue to learn and grow through the means to transform the shortcomings and deficiencies of employees.
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Franchise Details
Region Jurisdiction Unit Province Store Name Store Address
East District Suzhou Jiangsu Jiangsu Suzhou Guanqian Street No. 2 Store No. 32, Guanqian Street, Suzhou, Jiangsu
East District Hangzhou Zhejiang Hangzhou Qingchun Store No. 135, Qingchun Road, Hangzhou
East District Hangzhou Zhejiang Hangzhou Yanqing Flagship Store No.312, Yan'an Road, Hangzhou City
East District Hangzhou Zhejiang Hangzhou Hubin Store No.236, Yan'an Road, Hangzhou City, Zhejiang Province
East District Ningbo Zhejiang Ningbo Chenghuangmiao Store No.22, Xixue Street, Ningbo City
East District Ningbo Zhejiang Ningbo Yuxing Street Store No.117, Yuxing Street, Ningbo City
East District Shanghai Shanghai Flagship Store No.387, East Nanjing Road, Nanjing, Shanghai No.387 Nanjing East Road, Shanghai, China
East Shanghai Shanghai Shanghai Zhoupu Middle Street Store No.141-145 Zhoupu Middle Street, Shanghai Pudong New Area, Shanghai, China
East Shanghai Shanghai Shanghai Flagship Store No.508-512 Nanjing East Road, Shanghai, China
East Wenzhou Wenzhou Zhejiang Zhejiang Wenzhou Wuma Street Image Store No.151, Wuma Street, Wenzhou City, China on the second floor
East District Wenzhou Zhejiang Zhejiang Wenzhou Wuma Street Image Store No. 151, Wuma Street, Wenzhou City, 3rd Floor
East District Wenzhou Zhejiang Zhejiang Quzhou Shangjie Store No. 25, Shangjie Street, Quzhou City, Zhejiang Province
East District Nanjing Nanjing Jiangsu Jiangsu Jiangsu Nanjing Zhanyuan Street Store No. 5, Zhanyuan Road, Nanjing, Jiangsu Province
East District Nanjing Nanjing Nanjing Jiangsu Jiangsu Nanjing Fuzimiao Yong'an Store No. 61, Gongyuan Street, Nanjing
East Nanjing Nanjing Jiangsu Jiangsu Nanjing Fuzimiao Gongyuan Street Store No. 188 Gongyuan Street Nanjing
South Nanning Guangxi Nanning Guangxi Minsheng Road Store No. 115 Minsheng Road, Xingning District, Nanning City, Guangxi
South Wuhan Hubei Wuhan Flagship Store No. 68 Jianghan Road, Jianghan District, Wuhan
South Wuhan Hubei Wuhan Simenxin Store No. 360, Jiefang Road, Wuchang District, Hubei Province
South Wuhan Hubei Wuhan Simenxin Store No. 360, Jiefang Road, Wuchang District, Hubei Province
South Wuhan /p>
South Wuhan Hubei Wuhan Wuluo Road Store No. 652, Wuluo Road, Hongshan District, Wuhan City, Hubei Province (Mailing Address)
South Wuhan Hubei Wuhan Jianghan Road No. 2 Store No. 32, Jianghan Road Pedestrian Street, Wuhan City, Hubei Province
South Wuhan Hubei Wuhan Zhongshan Road Kuma Store No. 600 Zhongshan Road, Jianghan District, Wuhan City, Hubei Province
South Wuhan Hubei Hubei Wuhan Jiaotong Road Store No.30 Jiaotong Road, Jianghan District, Wuhan City, Hubei Province
South Wuhan Hubei Wuhan Jiefang Road Store 1/F and 2/F, No.458 Simen, Wuhan City, Hubei Province
South Guangzhou Guangdong Guangzhou Beijing Road Pedestrian Street Store 1st Floor, Da Chuan Department Store, No.249 Beijing Road, Yuexiu District, Guangzhou City
South Guangzhou Guangdong Guangzhou Xiajiu Road Flagship Store, Guangzhou City, Guangzhou Xiajiu Road Cyber Digital Life Plaza (partial)
South Nanchang Jiangxi Nanchang Zhongshan Road Store No. 372 Zhongshan Road Nanchang
South Nanchang Jiangxi Nanchang Shengli Road Folding Mountain Store No. 186, 188 Shengli Road Pedestrian Street, Donghu District, Nanchang City
South Fujian Fuzhou Fujian Fuzhou Bayiqi North Road Store No. 173 Bayiqi North Road, Fuzhou City, Fujian Province
South Fuzhou Fujian Quanzhou Zhongshanzhong Road Store No.312-314 Zhongshanzhong Road, Quanzhou City, Fujian Province
South Fujian Fuzhou Fujian Fuzhou Ruimin Flagship Store No.40 East Street, Fuzhou City, Fujian Province
West Xi'an Xi'an Dongdajie Store No.345 Dongdajie, Xi'an City, Xi'an Province
West Xi'an Xi'an East Avenue Store No.2, Xi'an City, Xi'an City, Xi'an Province, No.555 Dongdajie
West Xi'an Xi'an East Avenue Store No.555 East Street, Xi'an Province
Western Xi'an, Shaanxi Xi'an Xiaozhai Store, No.86, Chang'an Middle Road, Xi'an
Western Xi'an, Shaanxi Xi'an Dongdajie 3rd Store, No.442.446, Dongdajie, Xi'an
Western Xi'an, Shaanxi Xi'an Taibai North Road Store, No.228, Taibai North Road, Xi'an, Shaanxi
Western Chengdu, Sichuan Chunxi Brand Store, No. 36, North Section of Chengdu Chunxi Rd. No.36, North Section of Chunxi Road, Chengdu, China
West District, Chengdu, Sichuan, Chengdu Youth Store, No.18, 1st Floor, Mingdu Mansion, Youth Road, Chengdu, China
West District, Chengdu, Sichuan, Chengdu Zhongshan Plaza Store, No.11, North Section of Chunxi Road, Chengdu, China, 1st Floor - 5th Floor
West District, Kunming, Yunnan Yunnan Kunming Sanshi Street Store, 1st Floor, No.29, Sanshi Street, Kunming, China
West District, Kunming, Yunnan Kunming Namping Street Store, No.96, East Dongfeng Road, Kunming, Yunnan No.96 Dongfeng East Road
West Jianshui Yunnan Yunnan Jianshui Beizheng Street
West Chongqing Chongqing Chongqing Jiefangbei Flagship Store No.7 Minquan Road, Yuzhong District, Chongqing City (-1F~4F)
West Chongqing Chongqing Chongqing Yangjiaping Specialty Store No.3 Qianjinyou Road, Yangjiaping
West Chongqing Chongqing Chongqing Guotai Store No.110 Zou Rong Road, Yuzhong District, Chongqing City
West District Chongqing Chongqing Chongqing Shapingba Flagship Store No. 39, Yu Bei Road, Shapingba District, Chongqing
West District Chongqing Chongqing Chongqing Nanping Jintai Store Chongqing Nanping Wanshou Village 10# Jintai Mansion Group Building
West District Lanzhou Lanzhou Su Zhou Zhanye Road Pedestrian Street Flagship Store No. 200, Zhanye Road, Lanzhou City
Beijing Beijing Beijing Xidan Store No. 22, Tangzi Hutong, Xicheng District, Beijing
North District Beijing Beijing Xidan Store No.22, Tangzi Hutong, Xicheng District
Beijing Xidan Flagship Store B1-4F, Xidan International Building, No.111 Xidan North Street, Xicheng District, Beijing
Beijing Qianmen Street Store No.102.104.106.108, Qianmen Street, Chongwen District, Beijing
Beijing Wangfujing Flagship Store No.265, Wangfujing Street, Wangfujing, Beijing
North Beijing Wangfujing Flagship Store No.265, Wangfujing Street, Wangfujing, Beijing
Beijing Wangfujing Street Store
North District Harbin Heilongjiang Harbin Central Street Huihong Store No.108 Central Street Harbin
North District Harbin Heilongjiang Harbin Central Street Vientiane City Store No.139 Central Street Harbin Heilongjiang
North District Changchun Jilin Changchun Chongqing Road Flagship Store No.515 Chongqing Road, Nanguan District, Changchun City, Jilin Province
North District Changchun Jilin Changchun Image Store No.26, Chongqing Road, Changchun, Jilin Province
Beijing Jinan Shandong Shandong Jinan Quancheng Road Flagship Store No.123, Quancheng Road, Lixia District, Jinan, Shandong Province
Beijing Jinan Shandong Jinan East Wenhua Road Flagship Store No.145, East Wenhua Road, Jinan
Beijing Shenyang Shenyang Zhongjie Street Flagship Store No.156, Zhongjie Street, Shenyang City, Liaoning Province
Beijing Shenyang Liaoning Shenyang Beixing Changjiang Street Store Changjiang Street, Huanggu District, Shenyang City
North Shenyang Shenyang Nanjing Street Store No. 199 Democracy Road, Heping District, Shenyang City
North Tianjin Tianjin Heping Road Store No. 194-196 Heping Road, Heping District, Tianjin City
North Tianjin Tianjin Tianjin Juchuan Store Jiejiefang Road Juchuan Leisure Plaza, Tanggu District, Tianjin City
North District Tianjin Tianjin Tianjin Binjiang Road Image Store No. 187-191, Binjiang Road, Tianjin
North District Beijing Miyun Beijing Miyun County Fumin Street Store 50 meters south of Miyun Xinhai Yuntong Shopping Mall
North District Beijing Miyun Beijing Miyun County Miyun Gulou Street Dynamic Shopping Mall, first floor
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Costume Museum
October 25th
The first domestic folk costume museum approved by the cultural relic department, the Metersbonwe Costume Museum is located at the headquarters of the Meters-Bonwe Group in Shanghai's Nanhui District.
The total investment of the Metersbonwe Museum is up to more than 20 million yuan, and experts have traveled all over the country to collect the collections. This exhibition hall covers an area of more than 2,000 square meters, the collection includes the Qing Jiaqing Ming yellow ground twelve chapters woof silk dragon robe, Qing Qianlong Tibetan green woven gold makeup flower satin over-the-shoulder python robes and other precious court costumes; She, Naxi, Bai, Miao, Shui, Dong and other more than 30 ethnic groups, clothing, weaving and embroidery, silver ornaments, and looms, sewing machines, ironing machines and other precious artifacts from the Yuan Dynasty to the present day*** more than 5,000 pieces.
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Company events
1993: registered the trademark "Bangwei"; for the business license of Zhejiang Wenzhou Meters Garment Co. Ltd. business license. From then on, the prototype of Metersbonwe was born.
1993: Zhou Chengjian, the founder of the company, came up with a novel idea, consumed more than 160 meters of material, and took one month to make a giant wind and snow coat with a length of 4.64 meters and a chest circumference of 5.4 meters, which was broadcasted by CCTV's "Oriental Time" for 8 minutes and included in the Shanghai "Guinness Book of the World".
1995: April 22, in Wenzhou, Zhejiang Province, Liberation Theatre opened the first Bonneville store, the implementation of the brand chain franchise operation. This day was officially designated as the birth day of Metersbonwe, symbolizing the official entry of Metersbonwe into the apparel chain store retail industry.
1996: Started to adopt the business model combining production outsourcing, direct sales and franchising, with the production of "lending factories for manufacturing" and the channel of "lending (franchising) stores for sales".
2001: Aaron Kwok, one of the "Four Heavenly Kings" of Hong Kong, was hired as the brand image spokesman, and the brand awareness of Meters-Bonway increased rapidly.
2002: The first brand image store of Meters-Bonway with nearly 2,000 square meters was opened on Nanjing East Road in Shanghai, and the image spokesman Aaron Kwok participated in the opening ceremony.
2003: The company officially hired Chinese singer Jay Chou as the new image spokesman of Meters-Bonway brand.
2004: The company opened China's largest single-brand apparel store of nearly 5,000 square meters in Hangzhou.
2005: The company formally held the "Meters-Bonway Shanghai Headquarters Opening Ceremony", marking the official start of the company's "second venture" with Shanghai as its headquarters. At the same time, Shanghai Meters-Bonway Fashion Museum was officially opened.
2006: Reform the management to make it more internationalized.
2007: The company officially signed two Chinese singers, Zhang Shaohan and Pan Wei Bai, and Zhao Chenhao, the Heat Brothers, to join it as the fashion consultant for the campus series, and Jay Chou as the fashion consultant for the urban series;
Shanghai flagship store with an area of more than 9,000 square meters on the pedestrian street of Nanjing East Road opened, and the exhibition area of the Meters-Bonneville Museum of Nanjing East Road was set up on the fifth floor of the flagship store.
In September 2007, Shanghai Meters-Bonway Apparel Co., Ltd. was changed into a joint-stock company.
Editorial
Enterprise Honors
Before 2007
From 1999 to 2005, the company was ranked among the top 100 enterprises in China's apparel industry for six consecutive years, and was awarded as one of the top 500 large-scale private enterprises by the All-China Federation of Industry and Commerce (ACFIC) for three consecutive years. 2003, "Meters-Bonneville" was named as one of the top 500 private enterprises in China. In 2003, "Meters-Bonway" wool sweater was honored as "China Famous Brand"; in 2004 and 2005, "Meters-Bonway" was honored as "China Youth's Favorite Brand" for two consecutive years. "China Youth's Favorite Clothing Brand" for two consecutive years in 2004 and 2005. In 2005, the Group was ranked among "China's Top 500 Manufacturing Industries", and was awarded the "2003/2004 China Clothing Brand Annual Marketing Award" and "China Clothing Brand Annual Marketing Award". In 2005, the Group was ranked among the "Top 500 Chinese Manufacturing Industries", and was honored with the "2003/2004 Annual Marketing Award for Chinese Clothing Brands" and the "Most Satisfied Brand by Chinese Female Consumers". In 2006, it won the "2004/2005 China Apparel Brand Annual Planning Award" and the "2006 China College Students' Favorite Brand Award", the "Metersbonwe" trademark was recognized as a well-known trademark in China, and Zhou Chengjian, the president of the Group, was awarded the 2006 China's Best Business Leader - CEO of the Year in the eyes of the audience.
2008~2009
The awards, which lasted for four months, were selected by the Listed Companies Professional Review Committee from a group of 1,573 listed companies as the 25 most outstanding listed companies in terms of five primary indicators, 23 secondary indicators and 61 tertiary indicators, including corporate performance and shareholder returns, board management, market capitalization management, corporate strategy, and social responsibility.
Since the listing in 2008, the company has achieved rapid growth. 2008 total operating income of 4.474 billion yuan, net profit of 588 million yuan, 2008 profit distribution plan for every 10 shares of 5 shares and 3 yuan. 2009 first half of the total operating income of 1.822 billion yuan, net profit of 231 million yuan over the same period of the previous year, an increase of 28.02%.
Meibang clothing efforts to do all kinds of social welfare. In the background of many well-known enterprises have been layoffs, the company in 2008 to actively plan against the trend of recruiting 5,000 people plan to provide more jobs for the community. The company also donated 300,000, 500,000 and 1,000,000 yuan to the Municipal Society for the Promotion of Glorious Cause, the Municipal Science Fund and the Municipal Charitable Foundation respectively, contributing to the growth of young people in a modest way.
Extended reading:
1
Metersbonwe official website:/