The report shows that silver-haired people are most fond of shooting dance and parent-child cute baby videos, and like to watch news, sports and health science content.
At the same time, in response to the digital divide and security risks faced by older users, Jitterbug has taken a number of initiatives to actively address the "online challenges" faced by older users, such as ageing product modifications and special governance of content security.
Striving to be the "trend setter", the silver-haired people love to search for square dance videos, according to the report, short-video applications such as Jitterbug provide new tools for the elderly to acquire knowledge, social entertainment and display themselves, and enhance the social adaptation and social participation of the elderly after they exit the labor market.
Related research shows that 63.7 percent of elderly users believe that short videos add fun to their lives, and 25.2 percent believe that short videos make it easier for them to "keep an eye on what their friends are up to and interact with them.
In terms of content sharing, male silver-age users love to shoot calligraphy and casual videos, while females are keen to shoot dance, traditional culture and parent-child content. At the same time, they all have a **** the same "hobby, is to send greetings and blessings to others with the help of short videos. "My new avatar," "Youyou good evening," blessing everyone peace, health, happiness and joy is their most enthusiastic participation in the topic.
In addition to watching and filming, silver-haired people also actively search for content they care about in Jitterbug, "the elderly square dance book and" the elderly square dance teaching the highest degree of heat, followed by "the original ecological country life," the elderly fitness video, "cell phone photography.
The report also shows that the silver-haired people are not only participants in digital life, but also "trendsetters" who play with digital life.
Huang Zengxin, 72, a former science and technology teacher, has become a "hard-core science and technology netizen teacher" by shooting videos to share his scientific knowledge, which have been liked by millions of netizens.
Old Wan, a wildlife photographer, shot a video of a purple sable that became a hit on Jieyin, gaining 1.3 million fans in three days.
Age is never an issue, and it's never too late to find a favorite.
Crossing the digital divide, many initiatives for the silver-haired people "to touch the network escort according to the seventh national census data show that China's population aged 60 years and older reached 260 million, and the size of the continued growth.
The aging of China's population has been accompanied by the rapid development of digitalization and informatization, and how to actively respond to the aging of the population through the service role of digital products has become a concern for all sectors of society.
The report summarizes Jitterbug's exploration and practice in this area, through the aging of the product transformation, the opening of a special line for elderly customer service, online and offline combination of public welfare courses to help the elderly, multiple initiatives for the silver-haired people to "touch the network escort.
In response to the physical function and cognitive understanding characteristics of the silver-haired people, Jitterbug introduced the "elder mode function to solve the problem of their inability to see clearly and not to use it.
In June 2021, Jitterbug also opened a special customer line for the elderly users, 400-903-0053, to create a unified service that can be found, resolved quickly, and serviced well. In June 2021, Jitterbug also opened a special 400-903-0053 line for elderly customers to create a unified service channel that can be found, resolved quickly, and served well, in order to more efficiently answer questions from elderly people.
The report shows that in order to make the silver-haired people feel at ease, Jitterbug has also carried out special governance actions for the content of the elderly, cracked down on all kinds of illegal content such as malicious deceitful interactions, strengthened the auditing standards for content involving the elderly, raised the level of response to the warning of potentially risky private messages, and penalized more than 13,000 accounts that have misleading behaviors towards the elderly. We have penalized more than 13,000 accounts for misleading behavior towards the elderly, and are striving to create a safe content environment for elderly users.
In addition, Jitterbug is also actively carrying out education on wisdom for the elderly to help the silver-haired embrace digital life. Jitterbug invited a number of creators and senior organizations to form a "creative alliance to help the elderly, through" online + offline public welfare courses to help the elderly to overcome the obstacles to the use of the Internet. It is reported that the public welfare courses have covered more than 8,000 elderly students.
Jin Yongai, an associate professor at Renmin University of China's School of Social and Population Studies, believes that maximizing the positive utility of short videos for the elderly, and helping middle-aged and elderly people achieve social connection from all dimensions, can effectively promote positive aging, and help improve the quality of life and well-being of the elderly.
The relevant person in charge of Jitterbug said that the elderly are older people, not people eliminated by the times. We hope that all sectors of society will work together, **** with helping older people cross the digital divide and enrich their lives.