Want to attract people who like sports in the same city, first of all, we need to know where these people who like sports are. For example, square dancing mothers, people who love to run, people who like to walk laps, and some gym people.
After knowing that these people are your customers, how to make an interesting activity theme to attract them?
We launched a "WeChat Steps for Milk Tea" campaign.
First of all, we put a billboard at the entrance of the milk tea store, which reads: "People who like to exercise will be rewarded in this milk tea store.
Customers who have taken 10,000 steps on WeChat will get 20% discount on drinks;
Customers who have taken 20,000 steps on WeChat will get half price on drinks;
Customers who have taken 50,000 steps on WeChat will get a free bill directly.
The theme and content of the event have been set, what is the next step to do, that is to promote this event, how to let more people know about this event?
1, let the store silk powder to promote
If it is a new milk tea store, it can be said that there is no fan, this time we have to mobilize our own network, friends, colleagues, seven aunts and aunts to get to a WeChat group, make a H5 poster or write the event copy plus with pictures, so that all the people in the group to help forward out, here we are the industry terminology called "seed user promotion", haha. The number of seed users is how much, preferably about 100 people, of course, you have a wide range of contacts, the more the better chant.
2, let the customer to promote
When the activities carried out up, every day to the store customers is not increased, let the customer to help you send a circle of friends, milk tea + microblogging steps with the picture, so that this activity is not a water to the drain.
Now everyone's cell phone basically have WeChat, WeChat has a small plug-in steps, most people will look at this, especially sports enthusiasts, because they want to do warm-up exercises, jogging every day, so this small plug-in application every day will also look at.
Such an activity for a long time to do, the same city like sports people, micro letter steps to reach more than ten thousand steps to think of you this store, directly binding a number of loyal users.