KFC "up to the duck" fire, the trademark has been snatched
KFC "up to the duck" fire, the trademark has been snatched, Qixinbao shows that "up to the duck" Trademarks have been snatched by a number of companies, the earliest application in 2002, of which there are more than 20 related trademarks have been registered successfully, KFC "up to the duck" burst of fire, the trademark was snatched.
KFC's "Koda Duck" is on fire, and the trademark has been seized.1
Recently, Koda Duck is on fire!
As one of the representative characters of the famous IP Pokémon, Koda Duck music box by the rapid fermentation of the network, became the following Ling Na Beier, Ice Dun Dun, young consumers sought after another "new favorite".
"A duck is hard to find" in the second-hand platform speculated high price
There are also people hanging out "eat" sign
According to the According to China's new Jingwei report, in Shenzhen Bao'an District, Mr. Du said he in the Children's Day package on sale on the first day of the morning Almost every KFC store near his home, the answer is "Kodak duck out of stock". "I ran two trips on the 21st and 22nd KFC, see are other toys remaining stock sufficient, but up to the duck has long been gone."
Ms. Chen went to the KFC store in Jinhua, Zhejiang Province on May 23, and learned that the Koda Duck is out of stock, and the next replenishment time is unknown. "The clerk said he didn't know what day it would be available, and it was limited to 10 servings, and it was on sale at 9:30 a.m. (set menu). I saw that there is no Koda Duck, so I just left. "
In the social platform search "Koda Duck", you can see netizens divided into two factions: want to Koda Duck did not buy, get Koda Duck in the show off. Among them, some bloggers uploaded a number of Koda Duck dancing video, netizens suspected of malicious snatching, there is a "scalper" suspicion. "How can I buy so many? This is a June 1 gift for everyone, not for you alone!" "I don't know what to do, but I'm not sure if I can do it.
In order to get the toy, the purchase of multiple children's packages is not uncommon online. In the second-hand trading platform, Kentucky Pokémon toys, especially Koda Duck toys sales links abound, Koda Duck prices range from 100 to 500 yuan, and some sellers put out multiple Koda Duck stock photos. At $500, the price of just one toy in the package is already more than seven times the price of the package itself (at $69).
Screenshot: Idle Fish app
In addition, there are also people who have put up signs online that say they will eat the food and mail the toys to the buyer, who pays for the package. Some people say "calories to me, toys to you", and some people say "just craving", part of the price of food has been higher than the price of the package itself.
Nintendo's application for the trademark of the Koda Duck has been approved
was snatched by a number of companies
The fire of the Koda Duck, KFC launched the Children's Day Pokémon co-branded packages, the music box for the packages of complimentary toys. According to KFC APP, the Children's Day Pokémon toy package **** there are four kinds, the price of 69 yuan, 109 yuan, 73 yuan and 115 yuan, each of which can give a random toy. Due to the limited number of packages and random toy styles, the Koda Duck music box is only one of them, so there is a certain threshold for access.
According to Global News, it is reported that Koda Duck is a character in the animation "Pokémon". TV anime "Pokémon", adapted from the Pokémon series of games. Now, Nintendo's application for the Koda Duck trademark has been approved.
Screenshot source: Qixinbao
Qixinbao shows that the trademark "Koda Duck" has been seized by a number of companies, the earliest application was made in 2002, and the applicants include Nintendo, Wuhan Ankaixin Trade Co. More than 20 related trademarks have been successfully registered, with international classifications including advertising and sales, catering and accommodation, lighting and air conditioning, and so on.
According to the information, Pokémon is a series of games developed by Game Freak and Creatures, Inc. and published by Nintendo as part of the Pokémon series of media titles. The original installment was a Game Boy role-playing game released in Japan in 1996.
The Pokémon series has continued throughout all generations of Nintendo's handhelds. Games in the series are usually released in pairs (with some differences), with remastered versions often coming out a few years after the initial release. The main series of games consists of role-playing games, with side series of games containing other genres such as action role-playing games, puzzle games, and electronic pets. The Pokémon series is the second-hottest selling series of video games in the world, after Nintendo's Mario series.
It is not advisable to buy second-hand at a high price and ask people to eat it on behalf of you
According to a report by the New Beijing News, in order to understand why consumers love the Koda Duck music box, in addition to because of their love for the Pokémon IP, "cute" and "dorky! " has become the keyword of many consumers' feedback.
However, in the view of industry insiders, relying on image IP to win. The strategy is often difficult to replicate, the need for content to support. "Do not need a story carrier IP, such as Kumamoto Bear, Bubble Mart's Molly, etc., this kind of direct presentation and successful image IP is the ultimate in design creativity, ordinary creators are difficult to do." Chen Shaofeng, director of the Academic Committee of the Cultural Industry Research Institute of Peking University, said, "Therefore, enterprises should not only make their own IP, but also have a kind of accumulative nature between the contents made. Only after this accumulation of content forms IP will it become its own 'firewall'.
It's worth noting that, according to the China New Economy, in early 2022, KFC was criticized by the China Consumers Association for giving away the Bubble Mart co-branded toy "Dimoo" as part of the package, which led to consumers spending money on a "substitute food".
Screenshot source: CCA website
Less than half a year later, KFC's co-branded IP toys are once again generating buzz, and although there's no "hidden model," the phenomenon of toys being offered for purchase is the same as at the beginning of the year.
Jiang Han, a senior researcher at the Pangu think tank, said, "Co-named toys like the current Koda Duck are essentially the product of a corporate marketing campaign, although they also serve as a social currency. Consumers need to be rational and have a deep understanding of whether they need such a product or not. If their own interest, and it happens to be available, then there is no excuse for participating in the purchase; if you need to buy second-hand at a high price and pay someone to eat it on your behalf, it does not make much sense.
KFC's "Koda Duck" is on fire, and its trademark has been seized2
KFC, a fried chicken restaurant, has launched a "duck" that is actually hotter than a chicken...
KFC's "Koda Duck" is on fire, and its trademark has been seized. ...
The duck here refers to the "Pokémon" IP in the Koda Duck, in the May 21st KFC on sale in the Children's Day package, also comes with a Koda Duck music box toys, because of the expression of the cute, magical dance quickly became popular.
After brushing the screen hot search list, the Koda Duck toy also appeared in the second-hand platform, the most exaggerated price actually speculated to a thousand dollars.
To know in the KFC designated package, 69 yuan (a said 59 yuan) can be free up to the duck, so the price, can not be said is not skyrocketing.
Netizens have exclaimed, up to the duck to become the following Ling Na Belle, Ice Dun Dun, young consumers sought after another "new favorite".
In addition, there are people online to hang out "eat" sign, that is, buyers pay money to buy packages, sellers eat packages of food and mail toys.
Some people tease this is "calories to me, toys to you", and some people bluntly said "is greedy. The price of some of the food has been higher than the price of the package itself.
For the above phenomenon, some industry insiders expressed the view that this is KFC cross-circle marketing play, but consumers should be measured, rational consumption.
KFC's "Koda Duck" is on fire, and the trademark has been seized.3
Shanghai's consumer Xiao Li finally found a friend in Zhejiang to help her buy a Koda Duck music box after inquiring around. Although she didn't know when she would get it, she was finally relieved to hear from her friend.
Consumers like Li are in the minority. In the past weekend, a lot of people's circle of friends were "magic" Koda Duck music box to brush the screen. Originally, KFC recently launched a Children's Day Pokémon co-branded package, the music box for the package of complimentary toys.
According to the KFC APP, the Children's Day Pokémon toy package a **** there are four, the price of 69 yuan, 109 yuan, 73 yuan and 115 yuan, each of which can be given a random toy. Due to the limited number of packages and random toy styles, the Koda Duck music box is only one of them, so there is a certain threshold for access.
Figure / KFC public number screenshot
As one of the representative characters of the well-known IP Pokémon, Koda Duck music box through the rapid fermentation of the network, after Ling Na Beier, Ice Dun Dun, young consumers sought after another "new favorite".
As of the evening of May 22, the Beijing News shell financial reporter in the KFC APP to see, Beijing has a lot of KFC stores did not shelves related package products. After asking KFC's customer service, we learned that the reason for the lack of shelves may be that the package has been sold out on the day of supply. At 8:00 on May 23rd, the reporter saw on the KFC APP that the relevant packages of the nearby KFC stores were still available for reservation, but before press time, the relevant packages had been sold out and taken off the shelves.
Figure / idle fish App screenshot
At present, in the second-hand platform, there are a large number of consumers seeking to buy Kodak duck, but there are also a lot of "scalpers" at a high price to peddle, and the price is even more than a hundred dollars. The Beijing News shell financial reporter randomly asked some sellers, was told that the price of the gift has risen to 159 yuan. After complaining that the price was too high, one seller told reporters, "We have quite a lot of goods in hand, and will continue to increase the price." As of press time, the number of people consulting the seller to hang up the Koda Duck music box, has nearly 1,200 people.
Originally a Children's Day package gift Koda Duck music box, the audience is no longer limited to children, but attracted a large number of young consumers. The popularity of the Koda Duck music box is also another "out of the circle" after the combination of IP and fashion play. Among them, the designer's original IP scored the highest, 80.76%, and original IP has become the core competitiveness of trendy toy companies.
However, analysts at Econometrics pointed out that the excellent IPs that have emerged domestically in recent years still need time to settle down, and the ability to consistently launch high-quality content also needs to be strengthened. However, the market is more focused on the current cash, the lack of long-term brewing. On the other hand, IP elements are more numerous and dispersed, but the number of IPs that prominently reflect domestic contemporary culture and spirit is relatively small, and the story content and plot also need to be improved.
When consuming, the appearance of the product becomes the most important factor of concern. According to the "2021 Market Insight Analysis of China's Collectible Toy Industry" released by Yiwang, 57.44% of consumers' decision-making factors when purchasing trendy toys are product appearance design. In the reporter to understand why consumers love the Koda Duck music box, in addition to the love of Pokémon IP, "cute" "cute" has become a lot of consumer feedback key words.
Talking about the product design to attract consumers through the local tide of fun enterprises, bubble Mart is one of the representatives. Currently, Bubble Mart's IPs are created by partner artists, established IP providers, and in-house design teams, and the company continues to expand its team of artists and IP library. As of June 2020, Bubble Mart owns 12 IPs***, and Bubble Mart's own IPs realized revenues of RMB2.587 billion in 2021, accounting for 57.6% of total revenues, compared to 39% in the previous year. In the first quarter of this year, Bubble Mart's overall revenue grew 65%-70% year-on-year.