The main responsibilities of the marketing department have fifteen major aspects:
1) Develop annual marketing target plan.
2) Establish and improve the marketing information collection, processing, exchange and confidentiality system.
3) Investigation of consumer purchasing psychology and behavior.
4) The performance of competing brands, prices, promotional tools, etc. to collect, organize and analyze.
5) Analysis of the advertising strategy of competing brands, competitive means.
6) Make sales forecasts, put forward future market analysis, development direction and planning.
7) Develop product planning strategies.
8) Set product prices.
9) New product launch planning.
10) Formulate the channel plan and the implementation of the various stages of the target.
11) The planning and organization of promotional activities.
12) Reasonable selection and management of advertising media and advertising agents.
13) Development and implementation of market advertising and promotion activities and public relations activities.
14) Implement brand planning and brand image building.
15) Responsible for the coordination of production and sales.
Job title: marketing director Direct superior: deputy general manager of business; direct subordinate: regional sales specialists, integrated information officer, sales support specialists.
Job responsibilities: under the leadership of the vice president of business, with the work of the marketing department. 1, responsible for sales coordination, management, to ensure the successful completion of the company's sales tasks; 2, responsible for market development and management; 3, responsible for the preparation of the department's annual/quarterly/monthly sales and budget reports; 4, responsible for the industry, customers, the market environment for research, investigation and analysis of the sales potential of the product market; 5, responsible for the marketing department's sales results in the statistics and analysis, and semi-annual sales situation to the vice president of business. To the vice president of business for a sales evaluation; 6, is responsible for regular organization of the department staff to analyze and discuss the sales situation, the sales management approach to research, improvement and learning; 7, is responsible for the work of subordinate staff assessment, evaluation, incentives, recommendations and evaluation; 8, is responsible for coordinating subordinate staff with other departments to complete the work related to sales.
Marketing department job responsibilities?
Job title: marketing department supervisor Direct superior: deputy general manager of business; direct subordinate: regional sales specialists, integrated information officer, sales support specialists;
Job responsibilities: under the leadership of the deputy general manager of the business, with the work of the marketing department. 1, responsible for sales coordination, management, to ensure the successful completion of the company's sales tasks; 2, responsible for market development and management; 3, responsible for the preparation of the department's annual/quarterly/monthly sales and budget reports; 4, responsible for the industry, customers, the market environment for research, investigation and analysis of the product market sales potential; 5, responsible for the marketing department's sales results in the statistics and analysis, and semi-annual sales to the vice president of business. To the vice president of business for a sales evaluation; 6, is responsible for regular organization of the department staff to analyze and discuss the sales situation, the sales management approach to research, improvement and learning; 7, is responsible for the work of subordinate staff assessment, evaluation, incentives, recommendations and evaluation; 8, is responsible for coordinating subordinate staff with other departments to complete the work related to sales.