How to use the video account promotion function to promote live broadcasts of video accounts:
First of all, your WeChat ID must be a real-name one, and then register a video account, whether it is authenticated or not. This video account promotion can also be promoted by individuals. For enterprises, it currently follows the category of certified public accounts.
If the advertiser of the official account cannot be activated, the video account cannot be activated either (but it can be activated with personal identity authentication).
Then pull down the WeChat search: video account promotion, open the mini program, and then we submit the information for review. Here are the common problems encountered in the review:
Wrong account avatar, account name Error:
This kind of interrogation situation often occurs, for example, your avatar is too revealing, or the name of the video account has no real meaning. I will briefly explain it to you based on my experience, and I hope you can understand it.
First of all, the account avatar is wrong: for example, the avatar is too revealing. It must have practical significance. For example, the logo of my stockings show mini program is the logo of my video account, which I am applying for. It was also rejected at that time, saying that the avatar was wrong.
So I wrote a word document to explain the logo situation. My purpose was very clear. I wanted to spend money to use the video account to bring product links to small stores.
The logo of the video account is the same as the logo of my small store. After you finish writing the document, print it out and sign it by hand, take a photo and upload it for review.
The second is the wrong account name: for example, my video account and my name on Zhihu are the same as CItizenFour. During the review, it was rejected, saying that my name had no real meaning.
I wrote another document and explained the meaning of my name. CItizen means citizen, Four means Xiaosi, and then I chose a homophone and translated it as citizen.
Then I said my name and most platforms such as Douyin, Kuaishou, Weishi, Bilibili, CSDN, Zhihu, etc. all have this name. Then I submitted it for review, and it was passed directly.
In short, we need to write a document, add a hand signature, explain the situation, and upload it in the industry type supplementary qualifications. I have applied for 18 video account promotions myself, and all of them have been approved so far!
The video account contains other videos that are not suitable for promotion:
In order to quickly review this, I deleted all the screenshots that failed the review before. I will briefly describe what will happen. .
For example, during the Chinese New Year, we released some videos related to red envelope covers on our video account to show off our own red envelope covers, or we released some marketing-type videos, such as letting users search for small programs. Then what to do.
The solution to this kind of review failure prompt is that we can temporarily set these illegal videos to be visible only to ourselves, and then we can submit them for review.
It can be opened after passing the review, but we should not promote this kind of video. It will 100% fail the review. I don’t know what will happen now. I don’t dare to test it, in case I am banned. What to do with the promotion function?
Video account promotion function:
After the video account promotion review is passed, we can click on the promotion video to select the videos published by the video account for promotion. The minimum consumption for a single promotion is 100. The estimated exposure is 5,000 views. We need to recharge in advance, just pay directly via WeChat.
The current review time for submitting a video promotion is about 3 hours. Once the review is passed, the promotion will start with deductions. During the promotion period, we can suspend the promotion but it will affect the effect. If the promotion effect is good, you can directly renew without secondary review.
If you want a refund, you can apply for a refund before the promotion. If the promotion is in progress, you need to suspend the refund.
The video account live broadcast promotion function currently requires communication with Tencent’s industry operations manager. I don’t know where to communicate or who to communicate with. I don’t have this channel for the time being.