GUCCI Gucci, Dior (Dior), LV brand LV-Louis Vuitton (LouisVuitton),
CENCUA "Qianqiu Ya", CHANEL Chanel, GIVENCHY Givenchy, ADIDAS Adidas, its music! (Clarks).
The following is the introduction of these brands:
GUCCI Gucci:
GUCCI Chinese pronunciation [gu (a sound) + qu (light sound) + yi (light sound)], English pronunciation [ɡu:tri:]. The Chinese translation is Gucci.
Gucci brand fashion has always been high-grade, luxury, sexy and known around the world, with the "status and symbol of wealth" brand image to become a wealthy upper-class consumer favorite, has always been the business community coveted, fashionable without losing elegance. Gucci is now the largest Italian fashion group.
"Gucci Kingdom" by Guccio Gucci founded in the 30s.
Brand history
From the Italian high-grade leather store to the super brand leading the global fashion, from the family disputes in a decline in prestige to the regeneration of the rise of Tom Ford took over, Gucci from the clouds to the bottom, and then from the bottom to the clouds of the story, is really a legend.
Guccio Gucci was born in Florence in 1881.
Brand products
Clothing, leather bags and shoes, watches, home accessories, pet supplies, silk scarves and ties and perfume.
Dior (Dior) brand:
Country: France
Creation Year: 1947
Product categories: women's, men's, perfume, fur, lingerie, cosmetics, jewelry, shoes, boots and children's clothing, etc.
Founder: Christian Dior (Mr. Christian Dior)
Company headquarters: Paris, France
Christian Dior was born in 1905 in Normandy, France, "Dior" in French is "God" and "gold "Dior" in French is a combination of "God" and "gold", gold later also became the most common representative color of the Dior brand.
[Edit Paragraph]Brand Recognition
Dior clothing and other brand practices are different, it never use any CD or Dior and other obvious signs on the clothes body, and clothing labels on the Christian Dior Paris is the only way to identify.
Dior in China
1. Clothing counters
Dior Homme men's only store in the country is Plaza 66 in Shanghai, which opened in 2005, the Financial Street Mall store and the Wangfujing Peninsula Hotel store in Beijing, which opened in 2007, and the Youyi Commercial Mansion store in Tianjin, which opened in 2008.
Dior women's clothing in Beijing, Shanghai, Tianjin, Hangzhou, Guangzhou, Harbin and other 10 stores.
LV brand LV-Louis Vuitton (Louis Vuitton)
LV-Louis Vuitton (Louis Vuitton) (August 4, 1821 - February 27, 1892), one of the most outstanding fashion designers in the history of France.
(Louis Vuitton) Louis Vuitton was founded in 1854, and is now part of the Moet Hennessy LouisVuitton group, which specializes in high-end luxury goods in France. Founder Louis Vuitton's first job LV hand jewelry industry for celebrities and aristocrats to pack luggage when traveling.
Louis Vuitton's approach is to insist on doing their own brand, adhere to their own brand spirit, do not do the same thing, to provide a real cultural things, and then it is hoped that Louis Vuitton has more understanding of the Louis Vuitton people to pay attention to Louis Vuitton's products, and welcome those who do not have the ability to consume now, but there is a sense of consumption or for the culture of the attention of the higher than the products, maybe someday there will be the opportunity for the people who have the ability to consume. The people who may have the ability to choose one day, will be the first time to choose Louis Vuitton
CENCUA brand, the Chinese name "Qianqiu Ya".
Chinese pronunciation [cen (一声)+cu (一声)+a (轻声)].
Brand history:
In 1943, a man named Jack Hubert opened a shoe processing store in the town of Glasgow (Glasgow), England, and took the name: CENCUA, CENCUA Qianqiu Ya brand was born.
The brand features:
Fashionable and elegant, but not lack of retro features,
Designers respected personality independent design style!
Wear a strong sense of comfort,
For the shoes of the leather and auxiliary materials are very concerned about the selection.
Particularly suitable for men and women with good taste
At present, the brand's popular design style is gradually integrated into the designer's pursuit.
Another feature of the brand:
has a strong cultural character. Because, Glasgow (Glasgow) city itself is a city of culture and architectural art in the United Kingdom, so to the brand store can see a lot of cultural introduction of the brand and each piece of exquisite products of cultural connotation.
Cheonqiuya's product range is based on apparel: shoes, clothing, ties and so on.
Chanel Chanel:
Founder: Gabrielle Chanel (Gabrielle. Chanel) Registered: France. Chanel) Registered in: Paris, France (1913).
Founder Gabrielle Chanel Chanel was founded in 1913 in Paris, France, Chanel, Chanel's wide range of products, clothing, jewelry and jewelry, accessories, cosmetics, perfume, each of which is famous, especially her perfume and fashion.
Chanel (CHANEL) is a famous brand with more than 80 years of experience, Chanel fashion will always have elegant, simple, exquisite style, she is good at breaking through the traditional, as early as the 40s, the success of the "five flowers tied" women's clothing to the simple, comfortable, which may be the earliest modern casual wear.
Brand development:
In 1910, Coco opened a women's hat store in Paris (millinery shop), with extraordinary needle and thread skills, sewing a simple and durable hats. Her two confidants introduced her to many famous customers. At that time, the ladies were tired of flowery trims, so Chanel's simple hats were as refreshing to them as a spring of water. Within a year, business was booming, and Coco moved her store to the more fashionable Rue Cambon, which is still home to Chanel's headquarters. Coco's ambition for the fashion business was never satisfied by making hats, so she entered the field of haute couture (Haute Couture). 1914, Coco opened two boutiques, and Chanel, a fashion brand with far-reaching consequences for generations to come, was officially born.
Chanel's design has a distinctive personal color, she pursues freedom but is attached to men; she is strong and independent but has a full sense of femininity. Her hometown - Auvergne in central France - is a poor area full of extinct volcano terrain, at the age of seventy she once described herself as "the only active volcano in Auvergne that does not go out! "Today, Chanel is still the only active volcano in the fashion world, in a pop industry that is full of newcomers and brands.
GIVENCHY GIVENCHY:
Hubert de GIVENCHY, the founder of GIVENCHY, was born in 1927 in Beauvais, Normandy, France, into an artistic family. From a young age, GIVENCHY showed his artistic talent and decided to become a fashion designer at the age of ten after visiting the costume halls of the Paris Universal Exhibition. 1945 to 1949, he worked at the Paris Lelong (Lucien Lelong), Robert Piquet (Xiang Xiang), Jacques Fath (Jacques Fath), and then at the Paris Lelong (Lucien Lelong), Isha Schiapareli (Schiapareli) company as a designer.
Givenchy (GIVENCHY) the kind of flamboyant and elegant style, more or less a reflection of its personality. Cool and modest, coupled with the French romantic feelings, so that Givenchy (GIVENCHY) won the clothing industry, the reputation of a gentleman. He once said: "True beauty comes from respect for tradition and admiration for classicism", which also accurately depicts him as a perfectionist, and has become the essence of his design.
ADIDAS:
In 1948, Mr. Adi Dassler, the founder of adidas, used his first name, adi, and the first three letters of his last name (Dassler) to synthesize "adidas" as a brand name and applied for registration. The following year, the three-line trademark of adidas was launched.
The founder of adidas, Mr. Adi Dassler, was a German with the skills of an athlete and a shoemaker. Because he could fully understand the needs of athletes, people have exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 kinds of sports-related patented products, and then created the adidas sports goods kingdom. Mr. Dassler began to handmake sports shoes in 1920, and after that, athletes around the world wear Mr. Dassler's shoes to win prizes in the Olympic Games; he was also the first to win awards for his shoes, and he was also the first to win awards for his shoes. Mr. Dassler's reputation grew in the international sports world as he won awards in the Olympic Games.
In 1972, adidas reintroduced its well-known three-leafed logo for apparel and accessories. adidas' success was largely due to the marketing and communications genius of Mr. Dassler's oldest son, Horst Dassler, who, recognizing the importance of promotional campaigns in building a brand image for the sports brand, attended the 1956 Olympic Games in Melbourne, Australia, and was a member of the team that created the adidas brand. He attended the 1956 Olympic Games in Melbourne, Australia to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. With the establishment of a global marketing network, adidas has become increasingly important and renowned in the sporting goods market.
In addition, adidas has been the official ball sponsor of FIFA since the 1970 World Cup and has provided the ball for every World Cup since.
Currently, Adidas has three major collections: Sports Performance (Three Stripes), Sports Heritage (Trefoil) and Sports Fashion (Y-3).
Clarks:
Leather shoes are expensive with Italian brands, but most Italian brands are luxury brands. The world famous and can fly into the common people's home, only a few, its music (Clarks) is one of them.
Cyrus Clark was a sheepskin carpet businessman, in 1830, his brother James Clark joined the company and introduced sheepskin slippers, which were a big hit. 1856, the company introduced the Singer sewing machine, which greatly improved the quality and quantity of production, and laid a solid foundation for the future of Clarks. In 1856, the company introduced the Singer sewing machine, which greatly improved the quality and quantity of production and laid a solid foundation for Clarks to build on for the next century. Later, Clarks launched the "Hygienic line" footwear series, with the shape of the human foot as a selling point, which was a big hit when it was first released, and established the brand image of Clarks as a producer of comfortable shoes (foot-friendly shoes).