In order to ensure that the activities of a high starting point, high quality, high level to carry out, you have to need to formulate a program of activities in advance, the program of activities is the specific activities to be carried out on the written plan. Then you know how to write the activity program standardized? The following is my carefully organized fitness promotion activities, welcome to learn and reference, I hope to help you.
Fitness promotion activity program 1A background analysis
The hot sun is thick, blue water is long, fluttering style, slender body, it seems that for every man and woman want to have. Years and years have traces, do not realize that the face of the old, out of shape, every night socializing beer belly, fast-paced city, repressed emotions, whether you also lament life, unloading a tired, indulge the mind, let our hearts leap up, so that our body out of the sub-healthy misunderstandings, fitness will be a scientific and systematic casting of a beautiful life for you.
The twenty-first century is a fashionable, dynamic, strong century you are busy every day for the cause of forgetting the body and mind, anxious mood, people need to completely relax, so fitness has become a way of life, scientific fitness in order to make your body and mind completely relaxed.
Fitness clubs are not only the representative of science, but also the spokesman for fashion. How to make the fitness movement has become a kind of people's main consciousness? How to make the majority of consumers to participate in the fitness club? This is now every industry in the discussion of a problem is also the fitness movement can be a good momentum forward development of security, although now more and more people have realized the importance of fitness, began to join the ranks of fitness. We see that most people still do not join the ranks of fitness, according to the low level of consumption and consumption concepts, and time constraints have a certain relationship. How to make fitness become a daily necessity for people, lies in the vigorous publicity, so I think by x anniversary of the opportunity to deepen our theme, expanding the visibility of fitness is imperative.
Second, the purpose of the activity
The main purpose of this activity is to celebrate the x anniversary of the fitness club and rename the positioning, from the long-term purpose, the intention is to enhance the popularity and reputation of the fitness club, so that it can be better in the activities of their own image launched to enhance people's awareness of fitness, fitness clubs more understanding and recognition, for the anniversary of the celebration. More understanding and recognition for the anniversary party to do a very good publicity; another, a series of activities in the cultural plaza, for the future fitness into the community to lay a good foundation, and better implementation of the fitness club, "health public, service life" purpose, has reached the fitness club to increase membership, expand business purposes.
Third, the activities of the flow of arrangements
1, 20 * * July 17, 18 two days in front of several large shopping malls to be issued coupons (with the coupon denomination to be determined), with the coupon can be in the center of the store celebration during the free fitness, and at the same time, the issuance of a leaflet on the theme of the celebration of the activities of the arts. (Location:)
2, where the fitness club was established during the x anniversary celebration to join the health club, that is, to become an official member of the fitness club, you can give you a 20% discount, and can be the same with the existing members to participate in large-scale theme of the Arts and Culture Celebration of the lucky draw (awards to be set up); such as teachers and students to participate in the further discounts can be carried out
3, during the evening party, to give you a gift with the theme of the Arts and Culture Celebration of the free fitness once, while issuing a leaflet on the activities of the theme of the leaflet. During the party, souvenirs with the words "Fitness Club X Anniversary Celebration" will be given to everyone.
Fourth, "fitness from now on, fitness with you about" series of activities
1, time: 20 * * July 17 ~ 18 morning: 7:00 - 9:00
2, location:
3, personnel Arrangements: fitness club out of the coach and some members to participate
4, the activities of the arrangement:
(1) to speak to everyone about the knowledge of fitness, to instill the concept of fitness
(2) publicity Fitness Club Anniversary Celebration of. Activity Arrangements
(Note: If possible, this activity will be implemented in the district for a long time, in order to achieve the fitness services to the doorstep, the fitness club to do the community to promote the influence of the fitness club and the convenience of the ability to carry out fitness activities to facilitate the ability to join the ranks of fitness, in order to achieve the fitness club to the community to the development of the purpose)
V. p> (1) large-scale program performance
(2) club representative speech
(3) song performance (the number of singers to be determined) performance program to be determined
(4) dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
(5) exciting games (learn to do aerobics, give a beautiful gift)
(6) exciting lottery (new members to join the fitness club and the original members **** with the participation)
(7) the host of the wonderful process of the show to promote fitness clubs, as well as fitness science
(8) to make some publicity Fitness club x anniversary celebration banners and then do some balloon banners, in order to cooperate with the party for better publicity.
Six, the activities of the entry point
1, to now most people in the intense learning and work group in the body and mind and body have different degrees of fatigue, and even unhealthy performance, or sub-healthy performance, highlighting the fitness not only to meet the physical aspects of the exercise, but also to make you physically and mentally pleasurable, because we are the center of fitness! Use the most scientific method to teach you fitness.
2, advocating fitness to the community, to the doorstep, in order to better serve the majority of consumer groups, in order to achieve the fitness club, "Healthy people, service life," the purpose of the club, but also a better grasp of the consumer groups.
3, must be in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness movement, to the public welfare perspective to publicize the anniversary of the store, to let the majority of consumers to accept the Central Fitness Club, to join the Central Fitness Club!
Activity theme
Passionate bloom, the era of love
Second, the activity time
x month x - x month x
Third, the content of the activities
(a) love song duet confession
x month x: 00 - x: 00, in the 6th floor gym side of a special area, the scene microphone in the broadcasting room connected to the couple can be through the love song duet or Couples can sing or speak their hearts out to him/her in the form of love song duets or true confessions. And instantly broadcasted through the radio. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (x.x)
x month x day normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to send xxx branch). If you build a body of over xx yuan on that day, you will receive a box of exquisite chocolates.
Fourth, the cost of expenditure
1, display boards 2: xxxx yuan
2, lintel 2: xxxx yuan
3, print ads: xxxx yuan
4, the gift (roses, chocolates) by the xxxx responsible for
5, the sound costs: xxxxx yuan
6, other miscellaneous expenditures: xxxx yuan
Total: about xxxx yuan (rose and chocolate costs are not calculated)
V. Tips
For this class of activities, VIP card can be used to use the discount function.
Fitness promotion activity program 3I. Activity time:
July 20xx (store celebration month)
July 25, 20xx (theme day) cold dinner party
Second, the theme: Thanks for ten years, have your company!
Third, the content of the activities:
1, the introduction of a gift: the value of 168 yuan a weekly card
Membership gift: the value of 388 yuan a monthly card (for the quarterly card above the card)
Introduction of a gift: the member referred to the introduction of points doubled back (campaign time)
Theme gifts : On July 25th, a member will be selected to join and renew the membership, 100% cashback. (Only for this month's card members)
2, loyal members of the selection (tentative)
Activity time July 10 - July 20
Activity form: by the 52 fitness all the staff in the July 20 before the selection of ten loyal members
Selection criteria: the length of time of membership, the number of times of fitness
3, points back to the activities
Theme gift
Activity time: July 25, a selection of members and renewals, 100% rebate. >
Activity time: July 6 - July 25 (20 days)
Activity form: activity period validity of the members of each day into the field of accumulation of one point, cash back ten yuan (coupon) up to 200 yuan. (Only for the card and for private tutoring, not discounted, can be offset against the cost of the card)
4, the old members referred (new members) points double back
Card price reward
Half-yearly card 700 yuan for each referral, a gift of one month of exercise time (only this month)
Ordinary annual card 988 yuan for each referral, a gift of two months of exercise time (only this month)
The regular annual card 988 yuan for each referral, two months of exercise time (only this month)
The card is a good example of how to get the best out of the card.
Two-year card 1,688 yuan for each referral, a gift of four months of exercise time (only this month)
Affinity card 1,688 yuan for each referral, a gift of four months of exercise time (only this month)
Note: Member referrals must be brought by the member himself, or no double back
5, the old membership renewal
Card prices
Ordinary annual card 988 yuan
Points cash + 2 months membership time + two private lessons worth 400 yuan + a monthly card + 2 months Free stop card + sports fanny packs + monthly cash draw
Two-year card 1,688 yuan
Points cash + 4 months membership time + bimonthly card + two private lessons worth 400 yuan + 6 months Free stop card + 8G flash drive + monthly cashback lottery
Affinity card 1688 yuan
Points cash + 4 months membership time + a monthly card + two private lessons worth 400 yuan + 6 months Free stop card + yoga mat + monthly cashback lottery
6, the new card members
Card prices
Ordinary card 988 yuan
2-month membership
2-month membership
2-month membership
2-month membership
2-year card
2-year membership
2-month membership
2 months membership time + a monthly card + 2 months free card
+ two private lessons worth 400 yuan + sports fanny packs + monthly cash draw
Two-year card 1688 yuan
4 months membership time + a bi-monthly card + 6 months free card
+ two private lessons worth 400 yuan + 8G USB flash drive + monthly cash draw
+ two private lessons worth 400 yuan + 8G USB flash drive + monthly cash draw Lucky draw
Affinity card 1688 RMB
4 months membership time + a monthly card + 6 months free stop
+ two private lessons worth 400 RMB + a yoga mat + monthly cashback lucky draw
7, for private lessons
Store for private lessons during the period of celebration to enjoy the following discounts:
for 12 sessions 200 yuan / session
24 sessions of 190 yuan / session and 4 free lessons
36 sessions of 180 yuan / session and 6 free lessons
48 sessions of 170 yuan / session and 8 free lessons
50 sessions of 160 yuan / session and 10 free lessons
50 sessions of 150 yuan / section and 12 free lessons
For 144 sessions of annual private tutoring (original price 28,800), the activity price: 23040 yuan (complimentary value of 1500 mountain bike a) only one, first-come-first-served.
8, star member selection
through the exercise body breakthrough improvement in members (provide two exercise before and after the comparison photo)
9, members of the athletic competition (in the planning)
10, July 25, 20xx
awards, raffle
Note: the above activities are limited to this month (more gifts are being negotiated)
The above activities (more gifts are being negotiated)
The above activities are limited to this month (more gifts are being negotiated). (more gifts are under negotiation)