1. Specialized maintenance and group friend maintenance.
Specialized maintenance has a lot of team can not reach, you can take the tools to assist, for example: micro letter group robot, micro letter group butler such micro letter group assistant software, can assist in sending the group rules, group announcements, newcomers to the group of the welcome language, group Q&A, etc., to save manpower and financial resources.
2. Content maintenance.
One of the reasons why users are generally able to stay active in the group for a long time is definitely the valuable content, so the operator will develop more content related to the tone of the group and send it out on a regular basis, so that everyone can **** the same discussion and enhance the activity in the group at the same time, the group rules should be issued regularly to remind the newcomers and purify the quality of the group.
3. Resource maintenance.
Members of the community's perspective, vision, resources are different, through the community brainstorming can get a lot of inspiration. For example, HR group, you can recommend high-quality talent, employers, headhunters can release the work or information exchange. In addition, we are all in the same industry, you can more internal cooperation, resource conversion; and then there are some of the music and painting and other interest groups, you can exchange the latest news of the industry, to improve their skills and so on.
4. Offline maintenance.
As the saying goes, it's better to see than to hear, and meeting and communicating in offline activities is easy to produce deeper feelings and intuitive impressions, even if the relationship is back to the line again, it will be very unusual.
Therefore, like Wu Xiaobo channel in the country dozens of hundreds of cities to establish the community, each community will frequently organize offline activities, we will also put their own venues, products, and resources to contribute to the meeting, the relationship has become very good, what activities can be actively responded to.
So if your product is national in nature, then establishing local communities is very conducive to people building local chapters around you, and the activity of such groups tends to be very high.
Measures to maintain WeChat group activity:
1. Change group management regularly.
Communities cannot be completely self-organized, and can only be interpreted as fragmented centers and networked organizations. To make it easier to manage, the group owner needs to develop some organizers to help manage the group. It is best to change the group management regularly and choose people who are active and who speak with high quality. Group management needs to strictly control group members, and group members need the consent of the group owner or group management if they want to pull their friends into the WeChat group. You need to pay special attention to the people who are spamming the group, and you need to get rid of them in a timely manner. If a group often sends out spam, and the group manager does not deal with it in a timely manner, the group will immediately be reduced to a dead group.
2. Define the positioning of the WeChat group.
The group owner needs to have a value proposition for the long-term development of the community, and this proposition is valuable to the group members in the long run. They should know what kind of community they want to build, and they should think about the composition of the community. A symptom of this lack of orientation is that anyone can join the group, mixing different levels of people together in what is called a decentralized self-organization, when in fact, this can cause high-level people to leave the community.
Through observation, it is found that groups that have considered the topic, positioning, and sharing mechanism of the group have a longer lifespan. You can often share topics, such as real hot topics, and community temperament in line with the topic shared to the group, we *** with the discussion, and finally by the group leader to summarize.
3. Organize offline activities.
If the size of a group exceeds 40 people, and there is no fixed form of organizing everyone together, there is no regular interaction, collaboration, discussion, familiarity, cohesion, or sense of belonging, then the group's vitality will soon decline. Offline gatherings, regular gatherings of friends in the same city are also an important means of keeping the group active, and large community alliances can also organize a large gathering once a year to share community operation experience, which is the key to establishing a real human network circle.
4. Regularly distribute benefits.
Group owners can choose to improve their community management skills and improve management efficiency by means of some methods that can attract the attention of group members. For example, regular benefits (red packets, dry goods, group live broadcasts, and some high-level courses), but this way to consider the cost and the feedback of group members.