1
This year, a popular word "multi-platform card position".
The meaning is very simple, don't just focus on writing articles, short videos, live broadcasts, microclass platforms, one by one have to be stuck, say writing platforms, don't always focus on microblogging and WeChat public number, now you can let you write the impact or have the opportunity to cash in on the platform, more and more.
Tell me about the little ones around me.
Hammer, in early 2016 he is still a new media white, in mid-2016 began to quietly work hard to write self-media, at first it is to write the WeChat public number to earn a little bounty, and then actively carry out the trend of changes in the self-media writing platforms, opened the Today's headlines to become a signed author of the Q & A, began to get the article traffic share income, and then out of control, stationed in a little bit of the number to become a "point of gold program". "point of gold program" to support authors, and continuous big fish bonus month can get 10,000 yuan of additional writing incentives, not to mention that he took a breath to take Baike, Penguin, NetEase, and so on and so forth.
Last month, Hammer told me, actually can rely on writing amateur realized a monthly income of 50,000 yuan!
Even his roommate can earn 2K a month after writing a little bit for just over a month, and I don't actually know who his roommate is.
Now Hammer do headline sharing, enrollment exceeded expectations too much, had to temporarily close the enrollment channel, or came to more than 6,000 people to learn online, we work together to open the headline pop-up writing boot camp, headline e-commerce boot camp, are very popular, it can be said that he has grown into a first-class operation of today's headline talent and lecturers!
Raindrops, early this year in Xiamen anxiety, do not know what to do well, I said you write a gross public, you such a person is self-contained square dance amazons days group leader attributes, you should write headlines ah. As a result, she began to write headlines on April 26 this year, completely open life. I know she can write headlines, did not think she can write headlines, a single Q&A reading volume can break ten million, completely let me dumbfounded. mid-May a little bit of the number of the launch of the "point of gold program", I think the upgrade to level 25 to get, this threshold is too high don't want to try, 3 months later she told me that she has been upgraded to level 44, the second month! The second month, the proper point of gold into the account of more than 3K!
What does this amount to? -1 month to play King's Honor to level 30 ah!
And Shen Xiaoyi, write food public number, carefully original, cooking, taking pictures and writing a dragon, tired half dead, an article appreciation but a few tens of dollars, she simply learn from me, the public number of bounty to shut down. Now she sent the article to today's headlines, an article reading can have 1 ~ 2W, due to the article is well written, headline index is high, in August, she only wrote 9 articles, traffic share of 2K.
There is a flow, there is a share of the hands of the fast, the return is also better, for those who play the self-media writing, not jam that is not stupid ah?
2
Why are you talking about "multi-platform card"?
There are actually two profound changes behind the scenes.
The first change is that the rate of WeChat users began to stagnate, which also led to the development of WeChat public number, circle of friends and other platforms from the period of rapid development into a stable period in these platforms to do content writing friends, have to face the flow of traffic to be further divided by the head of the author of the predicament, you write harder, but the audience is getting less and less, when the writers found that it is difficult to make efforts to get a return on the public number of WeChat When, naturally, they are willing to consider new platforms.
The second change is that WeChat's competitors have also noticed this trend, coupled with the rise of short videos as a new form of content, peers have found that WeChat's public number and circle of friends are not friendly enough to support short video sharing, and so with the help of the technical platform of the big data information distribution and recommendation, they have been using the "big data-based intelligent recommendation information flow "Intercept WeChat's traffic, and then launch a platform support program for high-quality authors, inviting authors to transfer the platform. One hand is the traffic, one hand is the return, you about it or not?
My observation is that the network crowd began to be fragmented distribution, different groups of people began to go to play different platforms, play secondary people actually do not care about what is pushed on the headlines, headlines pointing to a group of people is not WeChat public number worried about the group of people, the so-called content consumption upgrading, it is better to say that everyone has to find their own to influence and cover that group of people.
A brutal truth is - most of the people who write WeChat public number, use their writing ability to serve the people in the third and fourth tier cities, maybe the return is better, this is also considered a kind of downward assault.
3
What are some of the "multiple platforms to jam on"?
Don't count, don't know, a count is really a lot of ah, in addition to microblogging, WeChat public, and today's headlines, penguin, big fish, Baike, Sohu, Netease, Douban, know, simple book, and even the collar Ying column such media.
These media are basically divided into three categories, the first is the portal media, such as headlines, penguin, big fish, etc.; the second category is characterized by vertical media, such as Douban, Zhihu, and Collingwood; and the third is the emergence of a number of writing platforms, such as Jane's book.
To figure out how to register for so many platforms, how to operate, how to write to stand out more easily is really not easy, the good thing is that in 2016 we began to systematically track and take the team to operate, and continue to accumulate a large number of cases, and keep track of the new dynamics, for example:
What is the release of new platforms, the introduction of the new welfare policy, we are sure to be the first time to study first time Pass the first time to grab the benefits.
We found that for most people, they actually know nothing about these platforms.
I just want to say one thing, these platforms real money to shell out 200 million, 1 billion subsidies to the author of the time, it shows that the back of the advertisers are more powerful, advertisers are willing to invest so much money, it shows that the back of the eco-chain has been constructed, and you still think that the world is only microblogging and WeChat?
The real laggard is not that you won't, but that you simply don't know.
So please remember to thank our Mr. Hammer, who summarized for us nine microblogging WeChat outside of the mainstream writing platform full strategy, is also our "new media marketing series" inside the seventh book!