The young people were able to use this as a way to "spiritually penetrate" into their parents' youth, and their parents were able to see the unique "burning pain" attitude of the young people, which successfully made more people identify with the brand appeal of Master Kong's Ice Tea. Songs are always one of the fastest tools to get people to "travel through time and space", there is the "Youth Training Manual", "Seven Miles", whenever the song plays, we will instantly go back to our own youthful years of passion.
"A Fire in the Winter" is undoubtedly one such song. It's occasionally hummed by mom and dad, or used as the BGM for square dances, but it rarely appears in young people's song lists, which is a small microcosm of the psychological divide between generations.
Speech
Chen Weiting has joined the FT Ice Tea family as the brand spokesman, and FT Ice Tea will work together with Chen Weiting to interpret the trend attitude of the full power of combustion.
Brands that are rich in sentiment and insight will often focus on these real-life "emotional pain points" and solve them silently in a clever way.
Yes, that's right, it's Master Kong's iced tea! Master Kong Iced Tea has teamed up with Chen Weiting and Meng Meiqi, two quality idols who are widely loved by young people, to reinterpret the classic song "A Fire in the Winter" in the minds of a generation of people.
Weiting Chen's highly recognizable magnetic voice and Meng Meiqi's soft, light-hearted and energetic voice have brought new blood to this classic song of the generation, and also perfectly interpreted the brand proposition of Master Kong's Iced Tea, which is "Burning Fast".
An extraordinary year, all of us have been at war with life and epidemics, and have come to this moment in the same boat. At the time of the New Year, the hope and enthusiasm in our hearts need to be ignited and released, which is the most simple and urgent "positive energy" at the moment.
The brand spirit of "Burning Fast" that Master Kong's Ice Tea has been conveying for years has been consistently reflected in this song, and has found a more appropriate expression to fit in with the times and respond to the current situation.
Young people can use this song to "spiritually penetrate" into their parents' youth, and their parents can also see the unique "burning pain" attitude of young people, which has successfully made more people identify with the brand appeal of Master Kong's Iced Tea.
Weiting Chen's representative work "The Orange and Red Years"As one of the main actors, Weiting Chen can be said to be one of the Hong Kong artists who have been successful in the development of the mainland market. He entered the acting industry by participating in the Global Chinese New Talent Hong Kong Audition .
Chen shifted his focus to the Chinese mainland, establishing a position with his performance in TV dramas. According to data from Eon Intelligence, the dramas in which he has acted have received nearly 54 billion dollars in total airtime, while his personal contribution to airtime exceeded 10 billion dollars.
Representative works Ex Degree, Gu Jian Qi Tan, Living Colors, Legend of the Swordsman of Shushan Warriors, Old Nine Gates, Drunken Linglong, Warlord Chronicles, Southern Qiaomu, and Orange and Red Era.
Graduated from Yew Chung International School of Hong Kong, after graduation from on the actors, singers, support William Chan just debuted as a singer, but also released songs, but the development of Hong Kong is not very smooth, and then turned to the mainland.
What age group are the fans of William Chan in?Doesn't everyone think that they will definitely be in the age of 18-30? In fact, then you are wrong!
According to the Star Intelligence data, Chen Weiting's core fan age group of 30-39 years old, the majority of the fans are still female-dominated, accounting for more than 60% of the number of Chen Weiting's Baidu posting is very few currently only 120,000, relative to his 5 million microblogging powder, this ratio is a little bit interesting.
Together with the recent Chen Weiting fan action to see some guidance, and show some purchasing power, so I feel that he should have a group of older sensible fans, not mixed rice circle, only powder real people, which is very happy.
And in the geographical distribution of fans, Guangdong is undoubtedly the main distribution of fans, surprisingly, in second place is the north of Beijing, in the overall regional distribution, the distribution of north and south provinces is relatively balanced.
This one does not mix the rice circle, only powder real people, on the harvest of how many fans of the heart ah, just for the sake of this one also want to keep powder him ah, did not think of such a young star fans actually are in the middle of the mid-teens or so, it is true that no matter what the age of their favorite stars to be pursued.