Starting today, this edition opens a column ? Decoding? Cultural digitization? , exploring the path of cultural digitization from better digital cultural resources, more convenient public **** cultural supply, richer digital cultural experience.
? Editor
Watching literary videos and cultural catechisms online, booking venues and watching live tourism through the public **** culture and tourism cloud? Recently, the reporter visited a number of places, the digital development of culture is playing an increasingly important role in promoting the equalization of public **** cultural services, full openness and high quality.
Innovative forms to attract young people? Hit the card?
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Recently, the "Art? Let you understand the art of the second" series of short videos inspired the literary dream of Qian Jialu, a citizen of Zhangjiagang, Jiangsu Province? After watching the video, she not only created her first musical composition, but also re-practiced the erhu she learned in her childhood.? I heard that the city cultural center has launched a small program? A City of Flowers? , which has a lot of interesting arts and culture videos, I clicked in with a curious mind to see, a look was attracted to it. Qian Jialu said.
? A city flourishing? Small program is Zhangjiagang City Culture Museum to enhance the public **** cultural services digitalization level of innovation, to provide the public with a full open, high-quality online public **** digital cultural services, attracting a lot of young people ? Playing card ?
? Culture Museum youth literary and artistic backbone will be the appreciation of literary and artistic works, popular hotspots and cultural and artistic small classroom combination, launched a series of short videos, by the young people's favorite.? Zhang Xuan, director of the Zhangjiagang City Culture Center, said, ? People have left messages? urge more? , we are under great pressure and more motivated!
Zhang Xuan introduced: ? After fully understanding the needs of young people, the current? The city's first and foremost center of the world is the city of flowers. also opened the "plum orchids, bamboo and chrysanthemum? The Beauty of Chinese Classical Dance", "The Flute Rhythm Flies? Ethnic wind instruments skills and appreciation" and other series of arts and culture popularization courses, these courses have both professional knowledge of the explanation and demonstration exercises, but also excellent works of the clip to appreciate, condensed and concise, easy for young people in a short period of time to understand and learn.
National culture and tourism public **** service system construction expert committee members, Shanghai Academy of Social Sciences researcher Wu Zhinan said: ? Zhangjiagang City Cultural Center to the traditional point-to-point, face-to-face training courses moved to the Internet, its content is concise, short units, rich forms of expression, in line with the mobile Internet environment, people, especially young people's habits of use and aesthetic needs, so that everyone can quickly and efficiently learn cultural and artistic knowledge, enriching the spare time cultural life. At the same time, it also effectively solves the problem of limited cultural and artistic counseling personnel at the cultural center station, insufficient teachers, and the inability to comprehensively take into account a variety of in-depth artistic disciplines training.
Supply and demand docking, enhance the sense of cultural access
Kneading, pinching shape, hands quickly rubbed out the bulging head of the swallow, a knife cut out the swallow? The scissors tail follows the Weihai Gong*** Cultural Tourism Cloud public number on the ? Qunwen Cloud Classroom? The city of Weihai, Shandong Province, Huan Cui District, Whale Garden Street residents Chen Xiuhua finally learned the art of making flower cakes and cakes, ? Every day with the teacher to learn to make pasta, the day is very fulfilling. Chen Xiuhua said.
In 2020, Weihai public **** culture and tourism cloud integration of municipal, district and city, town streets and part of the village (community) public **** cultural venues, cultural activities, digital resources and tourism resources, through the computer terminal, mobile terminal and other channels, for the public and tourists to provide a one-stop information information, cultural activities, venues, booking, cultural classroom and other online services.
? Empowering public **** cultural services with digitalization, making full use of the convenience of the mobile Internet to open up the last kilometer of public **** cultural services, in the public **** cultural tourism cloud, the city's cultural and tourism resources at a glance, which can be described as a ? Cloud? In hand, Weihai swims freely. Weihai City Culture and Tourism Bureau Secretary Xu Hongni said.
During the epidemic prevention and control period, Weihai public **** culture and tourism cloud launched a series of online services: Weihai City Mass Art Museum to play the technical advantages of the digital cultural museum, launched more than 400 doors ? cultural catechism? ; Weihai City Library opened two additional digital resource libraries, ? The Star of Imagination eBook? The database of electronic periodicals of Baojiao is open to readers free of charge. The resources are open to readers free of charge; Weihai Museum utilizes the virtual museum to launch special collections appreciation, basic displays, temporary exhibitions, etc.; Weihai Art Museum public number launches the exhibition of artists' works, appreciation of famous paintings; Weihai Cultural Tourism Weihai is the largest cultural tourism center in China. The Weihai Art Museum's public website launched exhibitions of artists' works and appreciation of famous paintings; the Cultural Tourism Weihai? The platform launched the "Culture and Tourism Weihai" program. The tour guide will take you on a cloud tour of Weihai. The live broadcast activities, the masses can enjoy the beautiful scenery without going out of the house.
How to visualize and digitize the level of public ****cultural services? Culture and tourism cloud of digital reading Weihai system compelling? The cultural center all kinds of public welfare training participation, library real-time borrowing and returning books, platform user analysis, order analysis? These data are transformed into information visualization charts in real time, from ? Dynamic monitoring? Information query Data analysis?3 levels of visual display, for the public **** cultural services to improve the quality of efficiency to provide an important reference, improve the Weihai City public **** cultural services digital management level.
? With the help of platform data, we are more likely to find the highlights and shortcomings of our work. By analyzing data such as the number of people enrolled in platform activities and the number of videos watched and viewed, the cultural center and the local public have formed a good communication mechanism of positive feedback and mutual promotion. According to the needs of the general public, special courses such as Ancient Poetry Appreciation, Eight Duan Jin, and Guqin have been opened. At the same time, it has gradually made resources a la carte and enriched quality, and will ? Government Dishes? and? The masses a la carte. The government's ordering of food and the public's ordering of food have been fully integrated. Jing Guosheng, director of the Weihai Mass Art Museum, introduced.
Integration of resources to promote the popularization of art for all
Showing the characteristics of the local? The first time I've seen this, I've seen it in my life. The company's website has been updated with the latest information about the company's website, including its website. The first time I've seen this, I've seen it in the past. The first time I saw this, it was a very good time for me. Earlier this year, the 2022 National Village Evening? Demonstration and display activities in the national public **** culture cloud staged, 31, 56 hours of? Village Night? The relay cloud broadcast? The village night? The first time I saw this, it was a very good time for me to go back to the office.
Han Xinchuan from Datong City, Shanxi Province, has never been to the beach, Rongcheng City, Shandong Province, Xixiakou village fishing village of ? The village night? The first time I saw this, I was so happy to see that I was able to get my hands on it. Han Xinchuan said:? The fishing village flavor of the year is unique, next year I want to go to the beach to spend a year!
The national? The village night? Demonstration display activities is an important activity brand of the national public **** culture cloud. Bai Xuehua, director of the National Public **** Culture Development Center of the Ministry of Culture and Tourism, introduced that the National Public **** Culture Cloud has launched? Village Night? , everyone sings, square dance,? Village Netflix? The country's cultural cloud has been launched. People's stage? Five national brand activities. Over the past two years, the Village Night? From the regional? from a regional event to a national event. has been upgraded to a national event. The total number of viewers has reached 140 million. The total number of views reached 140 million. Rural Netizens Cultivation program activities live viewed more than 10 million times.
Bai Xuehua said, the public *** cultural cloud construction project jointly with the provinces around the art activities, art knowledge, art appreciation, art skills, etc., to carry out the construction of universal art popularization resources, bringing together the mass cultural activities, mass cultural and artistic works, art popularization courses, art popularization of electronic books, art popularization of the teacher's library, cultural museums (stations) industry information and other digital resources. The types of resources include micro-documentaries, short videos, audio, catechism, animation and so on. It focuses on supporting provinces to build original digital cultural resources with local characteristics around the themes of art popularization for all, excellent traditional culture, cultural and tourism integration, and rural revitalization. Provinces are encouraged to optimize the processing of their stock of resources to make them more adaptable to mobile Internet communication methods, in line with the current cultural consumption habits of the masses, and to enhance the effectiveness of their services.
The masses need, the service direction. Bai Xuehua said, ? Fourteenth Five-Year? period, the public **** culture cloud will be built to? The first time I saw this, it was a very good idea for me to go back to the old days of the old days. The first time I've seen this, I've seen it in my life. Learn talent? Booking venues? Read a good book? Catch the big fair? The six functions of the public **** cultural cloud service system as the core, to further enhance the popularization of the arts for all digital service level.