:2010 March 30 to June held in the time information
Theme: "Love Hangzhou, Tea Runs the World"
2010 to 2010, the Tea Expo will continue to adhere to the "pro-people and benefit the people, heritage and culture, safe and thrifty "The purpose and" internationalization, branding, innovation "direction of development, highlighting" Hangzhou is the tea "brand, increase the excavation and display of tea culture, tell the story of Hangzhou tea, carry forward the tea culture, to build the tea economy, promote tea tourism. Tea tourism promotion.
The Tea Expo **** set the main project plate, tea culture plate, counties (cities) plate three major content plate 18 projects.
(1) the main project plate (4): Hangzhou Tea Culture Expo and Xihu Longjing Tea Festival Opening Ceremony, Xihu Longjing Tea Ask activities, Qinghefang Folk Tea Party, Hangzhou Tea Culture Tour.
(2) Tea Culture Plate (7): "Tea Recitation Rituals and Music" Youth Creative Arts Exchange Activities, Tea House Alliance Tea House Manager Annual Meeting, the 22nd West Lake Tea Party, Tea People's House Selection Activity, Tea Drinking Day of the Youth Tea Alliance Tea Tasting Activity, Sino-French Tea Culture Exchange, Community Tea Culture Promotion Activities.
(3) districts and counties (city) plate (7): the sixth China Hangzhou Sanqing tea culture activities, the 18th Tea Sage activities, the opening ceremony of the Hangzhou Tea Culture Expo and Fuyang Stability Cloud tea culture activities, the closing ceremony of the Hangzhou Tea Expo and the eighth Lin'an Tea Customs and Cultural Tourism activities, "snow cloud green cloud" eighth leisure and cultural activities, Jiande Bao tea culture activities. Activities, Jiande Pod tea culture and tourism activities, Qiandao Lake tea culture experience activities.
:Address + activities
1. Hangzhou Tea Culture Expo and West Lake Longjing Tea Festival, Longwu Tea Festival
Time: March 18, 2008 to 31
Place: Longwu Tea City
Content: "Longwu Lake tea, enjoy the new life! "as the theme, the Longwu tea town to cultivate into an important tea town with obvious industrial characteristics and deep historical heritage, and to fully demonstrate the brand of "tea as the national beverage, Hangzhou as the tea capital". Around the tea culture, tea industry, tea experience, by organizing the Republic of tea culture atmosphere, Longjing tea art tea table culture interactive experience, on-site hand frying, tea tasting experience, as well as celebrity lectures, tea tasting experience, etc., to create a show.
2. West Lake Longjing tea activities
Time: April 1, 2008 (Monday) 09:55 a.m.
Location: Longjing eight view (Longjing eight view parking lot)
Contents: activities to protect, inheritance, and carry forward the brand of West Lake Longjing tea for the goal of enriching the "Hangzhou is a tea city Activities through the tea culture experience-based interactive projects, through the introduction of tea, tea, poetry, tea, etc., to show the historical and cultural origins and development of the West Lake Longjing tea. It is centered around the eight scenic spots of Longjing, as well as webcasting and online interaction. Let more consumers understand the cultural connotation of Xihu Longjing tea, and create the characteristic business card of Xihu Longjing tea.
3. Qinghefang Folk Tea Party Activity
Time: April 19-April 22
Location: South Song Dynasty Royal Street Pedestrian Area, Qinghefang Historical District, North Small Square of Drum Tower, Balazi Lane.
Contents: The Qinghefang Historic District has successfully held several Qinghefang Folk Tea Parties. This event is themed with "Songyun tasting delicious, tea enjoying Hangzhou", and will launch the opening ceremony, cultural tea - creative exposition, cultural tea - tea culture salon (lectures/travel experts), charity tea - charity cherubs charity sale, game tea - online H5 game interaction and other activities, which will be combined with the culture of Songyun and be publicized and promoted through multi-dimensional all-media publicity.
4. Hangzhou Tea Culture Tour
Time: All year round
Location: Hangzhou Tea Culture Related Scenic Spots
Content: Combined with Hangzhou's tea culture elements and demand for tourism products, it focuses on promoting the innovative tourism line of tea culture, the Zen Tea Culture tourism line, and the tea village tour, which is known as "China's Tea Capital, a wisp of Longjing fragrance". "tea village tour, industrial tour, teahouse tour, farm tour and other characteristics of the tourism line.
:The main project plate
1.Tea chanting rituals and music" youth creative art exchange activities
Time: March to June
Location: Hangzhou
Content: "Tea City of tea chanting rituals, music, love" as the theme, from the perspective of the creation of tea culture, organizing performances, recitations, exhibitions and so on. The event will include performances, recitations, and exhibitions. Focusing on the "tea", focusing on youth groups, creating a platform for young people to display their learning achievements. Internet communication means as a grip, to promote tea culture as the main theme, focusing on mining "tea for the country, Hangzhou for the tea" brand essence, tell the story of Hangzhou, strengthen international communication, and make "Hangzhou for the tea" brand.
2. Tea House Alliance Tea House Manager Annual Meeting
Time: March to May
Location: Hangzhou
Content: Through the exchange of the latest management experience of the national teahouse, to provide a platform for mutual discussions and exchanges, to explore the innovative management of the teahouse, the practice of the "Six Tea *** Dance", and the use of the teahouse to promote the development of the tea industry in Hangzhou.
3. 22nd West Lake Tea Party
Time: March to May
Location: China Tea Museum, etc.
Contents: held "China Tea Museum Long Xiang - gift exhibition", tea science series, science tea week, "27 Road, take you to the tea spring" spring tea. Tea in the spring" spring tea series of thematic activities, China's good tea series of wind picking activities, intelligent tourism programs in the promotion and application of the tea journey, Niu Niu Tea Club and other activities to further promote the "carry forward the tea culture, popularize tea knowledge, bring together the tea friends, **** enjoy tea life" theme concept.
4. "Tea House" selection activities
Time: March - late April
Location: China Tea Museum
Content: We will continue to carry forward the tea friends "home" team to tea ties. Idea, meet with tea lovers, share tea, and continue to expand the influence of tea culture enthusiasts (family or free combination), so that more tea-loving families to participate in the "Chinese Tea House" selection activities. After registration, training, preliminary and final selection, the tenth batch of "Chinese Tea People's House" will be selected. Let the "Chinese Tea People's House" become a loud golden card of the Tea Expo.
5. Youth Tea Alliance National Tea Day joint tea tasting activities.
Time: April-June
Location: Confucius Institutes around the world (ten lectures)
Contents: Make full use of the Confucius Institutes, Flower Tea Stations, and other resources and channels, during the National Tea Drinking Day, to initiate and organize related tea culture exchange and experience activities, such as "going out" to the United States, "Invite in" tea culture exchange delegations. Continuously expand more channels for international tea culture exchange and cooperation to provide more platforms and ways.
6. Sino-French tea culture exchanges
Time: April to May
Location: Lyon, France, Paris and so on.
Contents: foreign affairs personnel and local residents of various countries are invited to participate in tea culture exhibition and exchange activities, and cultural activities such as lectures on basic tea culture, demonstrations of the Confucian tea ceremony, tea-making exhibitions, aesthetic experience of the tea seat, and dialogues between Chinese tea and European tea salons are organized. The dialog will promote the friendship between the people of Hangzhou and Lyon as well as between the people of China and France through a series of tea-themed binational activities to let France understand Hangzhou and let Hangzhou go to France, Europe and the world.
7. Community Tea Culture Promotion Activities
Time: All year round (8-10 sessions)
Location: EAC European and American Center, Hangzhou
Contents: Monthly community festive tea parties, tea culture lectures and courses, tea brewing contests and other activities are held in the international community. With the help of this activity, Chinese tea culture can be y displayed to foreigners in Hangzhou, and with the influence of this international community platform, friends from all over the world can quickly have a preliminary cognition and a deeper understanding of Chinese tea culture, so as to achieve the effect that tea culture can be more widely disseminated even if you don't go out of the country.
:Tea Culture Plate
1. The Sixth China Hangzhou Sanqing Tea Culture Activity
Time: April to May
Location: Daicun Town, Xiaoshan District
Contents: Relying on Daicun's rich ecological and cultural tourism resources, it will carry out an opening ceremony, a photography contest, a handmade tea competition, a day trip to Daicun, a lecture on tea knowledge, and a tea show, Mountain marathon and other series of activities. Further promote the deep development of ecotourism in Dai Village
Location: Dajingshan Tourism Distribution Center, Jingshan Flower Sea, tourist station, greenway, etc.
Content: "Ethnic Culture Season" as the theme, held the opening ceremony, Tea Mountain slide line celebrity scenic spot (open or not, depending on the weather), Lu Yu Cup Tea Immortal selection, hundreds of media, Lu Yu Cup Mountain Marathon (whether or not to be held, depending on the weather), Tea Sage Lu Yu IP image, Tea Immortal IP image release, donkeys walking the mountain. and other plate activities, will present an unprecedented event.
3. Hangzhou Tea Culture Expo Closing Ceremony and Fuyang Valium Yunwu Tea Culture Activity
Time: April
Place: Lishan Town, Fuyang District
Content: Lishan Town, Fuyang District, Hangzhou City, with Valium Tea Culture and Lingfeng Ancient Culture as the main line, along the "Yunwu Tea Township, the home of Lishan people" cherry blossom avenue. Along the cherry blossom avenue of "cloud and mist tea township, Lishan people's home", stringing flowers, tea and books along the way, carrying out a series of activities such as exploring tea in Lingfeng, picking tea on the ancient road, tea ceremony in the rainy season, tea discussion of stabilizing tea and stabilizing tea fights.
The launching ceremony of the Great Anding Tour is held. Through the mountain bike race, the promotion of "Eight Bowls of Tea" at Mount Li, cherry blossom tasting, and the wonderful debut of "Hangzhou Study Hall", it invites friends from home and abroad to visit Mount Li, and promotes the development of Da'an Dinghuan culture and tourism.
Conducting activities for the 24th solar term "Grain Rain", inviting primary and middle school students in Hangzhou to carry out tea picking, study tours and labor practice, learn about tea affairs, learn the tea ceremony, tea ceremony, feel the beauty of the solar term, and get close to traditional Chinese culture.
Carrying out tea picking in Alexandria, Zhejiang Top Ten Tribute Tea activities. Launch the cloud royal tea canister tea, digging the cultural connotation of the Anding cloud tea as the Ming and Qing Dynasty tribute tea. Enhance the brand value of Anding cloud tea.
"A cup of tea, love across the Taiwan Strait", in the mainlandChina, Taiwan and Hong Kong to carry out tea industry exchanges and seminars. Held the award ceremony of Fuchun Mountain Resort Tea Fighting Conference, selecting tea experts, tea king finalists, silver tea king and gold tea king on the spot.
4. Lin'an eighth tea culture and tourism activities
Time: April to May
Place: Lin'an District, Banqiao Shangtian Village
Contents: The theme of the event is "Lin'an down to the countryside" - "Qingtian appreciate the countryside". "Qingtian Appreciation of Countryside". Through the launching ceremony, Dongkeng tea tasting, Tianmu tea tasting, tea tasting for all, tea tasting, pro-tea experience and other activities, Lin'an tea culture and Lin'an accommodation, leisure, health and other characteristics of the organic combination of tourism, and further enhance the Lin'an "Jiangnan Oxygen Pavilion" brand.
5. The eighth "snow, water, clouds, green" leisure and cultural activities
Time: March to June
Location: Tonglu County, Xinhe Township and other related townships (streets)
Contents: "wisdom Tonglu, the Millennium tea fragrance
Contents: to "wisdom Tonglu, a thousand years of tea" as the theme, held the eighth "snow, water, clouds, green" leisure and cultural festivals. Through the new river township tea ancient road to open the festival, the elderly tea party, famous tea appraisal will be, all the people drink tea day, famous base tour gathering and a series of activities, to further promote the tea culture research, tea industry promotion and leisure tourism development. At the same time, the organization of the county tea enterprises actively participate in national, provincial and municipal tea expositions, and vigorously promote Tonglu "snow, water, clouds, green" foreign visibility and reputation.
6. Qiandao Lake tea culture experience activities
Time: March to May
Location: Qiandao Lake high-speed rail station (or Qiandao Lake tourist pier Xiu Shui Street), Li Shang township, nine pit township.
Contents: Through the Li Shang Township (Qiandao Lake Longjing) Tea Culture Experience Festival, Jiukeng Township Tea Culture Experience Festival, "National Tea Day" free drinks and other activities, to further strengthen the combination of agriculture and tourism, and continue to enhance the brand awareness of Chun'an Tea, and continue to enrich the high-speed rail tourism of the era of the new connotation.
7. Jiande Bud Tea Cultural Tourism Activity
Time: April to May
Location: Jiande City
Contents: Launch of the first National Climate Symbol Product - Jiande Bud Tea Tasting and Press Conference, Jiande Bud Tea Parent-Child Tour Picking Activity, National Tea Drinking Day, and the successful launch of the National Tea Day. Jiande bud tea regional public **** brand shaping into a well-known tea brands