Wan Yizhao
The integrated development of "agriculture, tourism and culture" in the Danjiangkou Reservoir Area is to adopt Internet+, rely on modern transportation infrastructure construction, and build a platform with the help of modern information technology means, through the New Farmer Program The development of "agriculture, tourism and culture" integrated development is to use the Internet +, relying on modern transportation infrastructure, modern information technology means, build a platform, through the new farmers program, crowdfunding agriculture, farmers market, cultural experience, cultural and creative industries, art bases, rural tourism, boutique lodging, health and pension, sports development, science and learning, ecological food, charity support and other forms of development of the rural "agriculture, tourism and culture integration" industry, to achieve the direct two-way interaction between the consumer and the producer and the interests of the *** win! The goal is to realize the direct two-way interaction between consumers and producers and the benefit ****win.
The Danjiangkou Reservoir area has a deep history, rich in resources and resources, and has the basic elements for the development of "agriculture, tourism and cultural integration". But there are still problems of underdevelopment:
First, the rural tourism facilities are not perfect. Infrastructure investment is weak, especially tourist attractions, roads, communications, toilets, health centers and other public **** infrastructure is not perfect, special buses, accommodation, food and beverage outlets and other small and non-standardized, tourist service centers and other service facilities are missing.
Secondly, a good industrial pattern has not yet been formed. The vast majority of rural tourism specialization, differentiation and depth of development is not enough, the quality is not high, and the development of agriculture, forestry, animal husbandry and water development is not close enough to form a one-stop industrial system, it is difficult to meet the tourists' multi-level, diversified leisure tourism needs.
Third, the development of agricultural tourism guidance is insufficient. Each tourism development project is their own, the lack of integrated planning, the overall cohesion effect is not strong, scattered, chaotic, miscellaneous phenomenon is obvious, it is difficult to form a distinctive agricultural tourism products.
Fourthly, the contradiction of land constraints on the development of agricultural tourism. At present, there is a willingness to invest in the enterprise, the return of entrepreneurs, due to the construction of land indicators and the strict restrictions on the approval of the policy of the South-North Water Transfer, the investment enthusiasm is not high, the land indicators and the scale of the construction of the current agricultural tourism of the biggest constraints.
Fifth, business management and service is not standardized. In addition to the more mature agro-tourism products, others, such as agro-tourism demonstration sites, forest parks, etc. in the publicity, design, packaging, marketing and other aspects of the gap is large, many are still in the low-level business level, there is no unified standard to follow, the vast majority of practitioners are untrained, the management of the more sloppy.
Sixth, the degree of industrialization and marketization is low. The agricultural tourism enterprise management body generally lacks to open up the long-distance source market organization guarantee and technical ability, publicity and marketing promotion is not enough, it is difficult to form a whole brand effect. In the transformation, enhancement and development of resources, did not go to the forefront, to achieve greater benefits. For example, the ring along the library of orange, tea, Chinese herbs have a unique advantage, but the visibility is not high, the transformation of other agricultural products is more insufficient.
Seven is lagging behind in ideology, cultural creativity is not enough. Cultural enterprises small-scale low level and scattered resources, the cultural industry is less intensive, animation, games and other creative design of high-end cultural enterprises are few and far between, the lack of cultural industry management personnel, it is difficult to adapt to the needs of the competitive market, cultural tourism product development, is still stuck at a low level, the lack of cultural and creative boutique, the potential of the potential can be tapped.
Eight is their own, associated with driving enough. Although Wudang Mountain in the domestic and even the world visibility continues to improve, but its "leading" role is not really reflected, driven by the "lodging, landscape, recreation and health, characteristics of the town" to become a flash attractions, the realization of the integration of Wudang culture as the leading development is still There is a big article.
In this regard, it is recommended as follows:
1, do a good job of planning, to ensure efficient promotion.
Do a good job around the Danjiangkou reservoir area of agriculture, tourism and cultural integration development master plan. In accordance with the overall development layout, the preparation of "Danjiangkou reservoir area tourism development planning" "Danjiangkou reservoir area recreation tourism resort master plan" and other planning, to highlight the characteristics of the planning around the library, highlighting the countryside function; to combine the natural resource endowment along the reservoir, human history, location characteristics; to dig deep into the local culture, rich "native, native feelings, nostalgia, native rhyme The connotation of "native land, local flavor, nostalgia and rural charm" should be enriched. Highlight the characteristics of agricultural production, rural residence, ecological environmental protection and the inheritance of farming civilization, and optimize the functional layout. Strengthen the overall control of rural landscape, pay attention to the individuality of the farmhouse design, construction based on vernacular society, rich in regional characteristics, carrying the idyllic nostalgia, reflecting the modern civilization of the upgraded version of the countryside, give full consideration to the organic integration of humanities and nature, and truly transform the green hills into gold and silver mountains. To clearly rely on Wudang Tao tea, Wudang honey orange, Danjiangkou Bleak, vegetables, walnuts, edible fungi, Chinese herbs, small fruits and other agricultural specialties and the national 4A-level tourism scenic spots along the Huanku vigorously develop rural leisure tourism, the formation of the Wudang Mountain as the core, the whole region to develop, the blossoming of the whole area of the new pattern of tourism. To give full play to the leading role of planning for the construction of the reservoir along the ring, adhere to the planning not to build, construction must be according to the plan, to prevent the reservoir along the landscape "urbanization", building "Westernized"; more to avoid a thousand villages one side of the city towns and towns microcosmic replication of the countryside. The countryside is a beautiful place to live. So as to realize from "a beauty" to "a piece of beauty", from "industrial beauty" to "environmental beauty", from "a moment of beauty" to "a piece of beauty". "The first time I saw this, I was able to get a good look at it, and I was able to get a good look at it, and I was able to get a good look at it, and I was able to get a good look at it, and I was able to get a good look at it, and I was able to get a good look at it.
Strengthening the concept of leadership, promote model innovation.
First, focus on the cultural prying. To enhance the cultural connotation of the industry through the culture, agriculture, tourism, project planning and creative, scenic planning and construction, industrial operation and management, and other aspects of the actual embodiment of the cultural elements along the reservoir, the actual embodiment of the ecological civilization, scientific and technological innovation, humanistic care.
The second is to focus on agricultural linkage. Increase the integration of leisure agriculture resources, focusing on leisure and tourism, participate in the experience, cultivate diversified leisure agriculture park.
Third, we should focus on tourism promotion. Give full play to the pulling power of the tourism industry, integration capabilities, catalytic and integrated role, to tourism build platforms, promote **** enjoyment, enhance the value, vigorously promote " tourism + culture " " tourism + agriculture ", for the development of the cultural and agricultural industry sector inserted " Tourism " wings, the formation of new business, to enhance its level of development and comprehensive benefits.
3, improve infrastructure, improve security capacity.
First, the implementation of county and township road improvement and upgrading project, village road narrow road widening project, greening and beautification project. Along the reservoir in 100% of the administrative villages through the hardened road on the basis of a comprehensive promotion of the "four good rural roads" construction, the "four good rural roads" construction as a whole area of benefit to the people's project, and constantly explore the "rural roads +" model, in creating the "four good rural roads" construction. The construction of "Four Good Rural Roads" is regarded as a project benefiting the people in the whole region, and the construction of "Four Good Rural Roads" is constantly exploring the mode of "Rural Roads +", and while building the ecological and economic belt of "Four Good Rural Roads", the rural tourism belt, and the rural e-commerce belt, the construction of "Four Good Rural Roads" is actively promoted to integrate and promote the ecological environment and the natural landscape. The construction of a number of rural industrial road, tourism road, ecological road, cultural road.
By vigorously implementing greening and beautification projects, the value of the highway along the road is constantly improved, providing an excellent sensory experience for passing vehicles and pedestrians, and forming a unique scenic line around the library. On both sides of the flowers and greenery embellishment, the formation of "all the way a landscape, a flower a characteristic" landscape, drawing "string points into a line, line into a piece" of the beautiful countryside of the new picture, bringing people a "car in the scenery, people in the Painting" pleasant feeling. Realize "all the way beautiful" to "the whole region beautiful", "traffic line" to "rich line" of the beautiful metamorphosis. After efforts to realize the Danjiangkou reservoir area around more than 100% of the group road hardening, rural highway technical grade comprehensive upgrading, security, parking area, toilets, signs and other ancillary facilities to further improve the production and living conditions have been further improved.
The second is to improve the upgrading of farmland water conservancy infrastructure. Accelerate the promotion of irrigation canal system supporting and water saving transformation along the ring reservoir, improve the water conservancy infrastructure network along the overall promotion of rural drinking water safety consolidation and upgrading, by 2023, the rural water penetration rate reached more than 95%. Further governance and renovation construction of high-standard farmland, improve agricultural disaster resistance, disaster mitigation capacity.
Thirdly, through vigorously carrying out the construction of the public **** cultural service system around Danjiangkou reservoir area, a public **** cultural service system covering both urban and rural areas will be fully built. In particular, through the construction of cultural poverty alleviation, the townships and villages along the route to build a good cultural room, village construction of libraries and broadcasting rooms, equipped with computers, projection, cameras and other facilities and equipment, to enhance the countryside of the public **** service capacity.
4, the implementation of regional tourism, enhance the level of service.
In recent years, the counties and cities around the reservoir attaches great importance to cultural and tourism development, relying on a lake, out of a unique path of development of regional tourism, put forward the "tourism high-quality development" goal, reflecting the construction of the "important window" of the bear and As. Around the reservoir counties and cities to pull up the benchmark and then forward, and then set off, in the regional tourism, culture and tourism fusion, digital tourism, innovation and development, the operating environment of the five at the forefront, to promote the tourism along the reservoir further, faster, to release more development dividends. Around the library counties and cities should unswervingly take the road of high-quality development of tourism, continue to amplify the ecological supply and health needs, location improvement and one development, industrial accumulation and macro opportunities *** vibration effect, to promote tourism around the library to accelerate the development of high quality, show more fascinating style.
Around the reservoir counties and cities
First, we must adhere to the "Tourism Xing, then the local Xing", the tourism transformation and upgrading of the counties and cities around the reservoir as a leading project to enhance the industry, focusing on creating a superior ecological tourism around the reservoir, excellent products, quality service, excellent management, and accelerate the pace of transformation and upgrading;
Second, we must Adhere to the "Danjiangkou reservoir (lake) is the scenery, but also the background", give full play to the Danjiangkou reservoir (lake) absolute scenic value, build the formation of leisure and vacation, sports experience, recreation and well-being, study trips, tournaments and competitions as the characteristics of the new pattern of the regional tourism, to promote the counties and cities around the reservoir from the tourism market to the consumption of new centers, the formation of a new product matrix.
Third, we must adhere to the "tourism is the main body, but also the carrier", give full play to the role of tourism driving, vigorously expand tourism new business, realize the "1 +1 & gt; 2" aggregation effect, promote the integration of agriculture, culture, tourism, recreation and sports development, to create a "tourism +". To create a " tourism + " model;
four to adhere to the " out of the scenic area, to create scenic ", the entire reservoir as a scenic area to build, to promote the development of the scenery and the city, the scenery and the village, the scenery and the integration of the people, to create a " library ( lake), four cities ( Dan Dan) (Lake), four cities (Danjiangkou City, Wudangshan Special Administrative Region, Utopia, Utopia County), N version of the "regional tourism spatial layout, the full implementation of the construction of the entire region scenic area;
Fifth, we must adhere to the "overall wisdom of governance, reform and innovation," looking for breakthroughs, and step up the construction of modern tourism governance system, to stimulate the new impetus for tourism development.
These are the first time I've ever seen a person who has been in the world for a long time, and I'm not sure if I've ever been in the world for a long time.
The tour around the library is a historical tour, ecological tour, food tour, cultural tour. A fairy mountain, a lake, a car city, bearing the history, linking the contemporary, but also the beauty of the present.
5, strengthen policy support, development and cultivation of industry.
The revitalization of industry is the key to the revitalization of the development of Huanku
First, we must formulate incentive policies for the development of special industries, through the point of demonstration, to guide the owners and farmers to adapt to local conditions and vigorously develop the orange, walnut, vegetables, animal husbandry, edible fungi, Chinese herbs, flowers and other agricultural characteristics of the industry to adjust and optimize the industrial structure.
The second is to introduce and cultivate processing leading enterprises, basically to ensure that an industry has a processing leading enterprises, to solve the problem of difficult to sell agricultural products.
Third, we must vigorously cultivate family farms, farmers' professional cooperatives and other new agricultural management main body, and constantly expand the policy of agricultural insurance coverage, to solve the problem of agricultural market sales and natural disaster losses.
Fourth, we should package the existing agritourism investment projects, and actively seek support for agricultural project funding. Local financial arrangements for special funds to support, some of the operating characteristics of the obvious, strong bandwidth, sustainable development capacity of the project to take the form of awards in lieu of subsidies to give support to the tax collection standards as far as possible to take the principle of low, not high.
Fifth, we must innovate new rural business forms, through the development of lodging, catering and leisure, health services, cultural and tourism industries, rural e-commerce, etc., the formation of new occupational patterns, provide more employment opportunities, for the countryside to gather popularity, so that the rural areas along the ring reservoir to become the "indigenous people" who own the land, the second generation of farmers who have a household registration to return to their homes after entering the city, as well as the upgrading of the agricultural industry to bring the second generation of farmers to the countryside. The new professional farmers brought about by the upgrading of the agricultural industry, the "sentimental townspeople" engaged in innovation and efficiency, and the "returning townspeople" aiming at keeping themselves healthy and enjoying their lives, are all gathered here.
Cultivate excellent culture and talents.
The integrated development of agriculture, tourism and culture requires the construction of a number of physical platforms and online platforms to promote. To actively organize a good Wudang Wushu Festival, Tanabata Cultural Festival, Tourism Industry Development Conference, the original ecological culture and tourism festival, Utopia Dragon Boat Race and other important festivals and activities with the regional characteristics of the Huanku, and strive to organize the Organic Agriculture Conference, Leisure Expo and other activities, to large platforms, large activities to promote the rapid development of the industry. To deepen cooperation and exchanges with foreign countries in the fields of agriculture, tourism, culture, capital and talent, and promote cooperation with cities and counties around the library, *** with the creation of regional tourism alliance, and strive to build a number of integrated development of agriculture, tourism and culture of the new platform for external exchanges.
Explore the implementation of cultural revitalization actions such as "excellent traditional cultural heritage revitalization, public **** cultural services to enhance the construction of cultural services, spiritual and cultural life services", and overall promotion of cultural prosperity and development. Adhering to the principle of protection-oriented, rational utilization, increase the protective development of cultural heritage. Vigorously implementing the construction of basic cultural facilities in towns and villages, so that cultural squares and cultural compounds are spread throughout the countryside. Organize training for grass-roots rural cultural talents in square dancing, radio exercises, creation of literary and artistic works, and the development of mass cultural activities, so as to enhance the professionalism and business capacity of rural cultural talents. In accordance with the requirements of "seeing the mountains, seeing the water, and remembering the nostalgia", historical and cultural villages and intangible cultural heritages are protected, developed and utilized, and the stories and folk cultures behind the villages are explored in depth; at the same time, modern means are used to preserve the original style and ecological texture, protect the characteristics of the local culture, and create a local, healthy countryside, At the same time, modern means are used to preserve the original landscape and ecological texture, protect the local cultural characteristics, and create local, healthy, leisure and historical villages, so that the villages along the reservoir become an important support for nostalgia. We should retain the "shape" of the countryside in terms of landscape shaping, the "soul" of the countryside in terms of cultural inheritance, and the "people" of the countryside in terms of livability, so as to realize the organic unity of the countryside's external image and spiritual essence, and to present an organic unity of the countryside's external image and spiritual essence, and to present an organic unity of the countryside's external image and spiritual essence. The organic unity of the spirit of the inner qualities of the countryside, presenting the original rural landscape, the original real countryside style, the original flavor of the historical texture, to the rural production, rural life, rural ecological core elements, to promote the deep integration of the development of agriculture, tourism and culture.
To improve the talent supporting policies, develop a large agricultural, cultural, tourism talent training, the introduction of plans to accelerate the improvement of "agriculture, tourism and culture" integration of talent training, training, the introduction of the use of the introduction, the exchange of incentives, reward mechanism, to build a strong talent team.
7, do a good job of financial operations, to protect the interests of farmers.
Cultivate new business subjects. Encourage farmers' cooperatives to develop the processing and marketing of agricultural products, expand the field of cooperation and service content, and encourage family farms to carry out direct marketing of agricultural products. The implementation of financial project funds directly invested in farmers' cooperatives, the formation of assets transferred to members of the cooperative to hold and manage the policy.
Encourage social capital investment. Optimize the market environment along the reservoir, encourage all kinds of social capital investment in agriculture and rural areas, the development of modern planting and raising industry suitable for entrepreneurial management, the use of rural "four barren" (barren mountain, barren ditch, barren hill, barren beach) resources to develop a variety of business, agricultural environmental management, farmland water conservancy construction and ecological restoration. For social capital investment in the construction of high-standard farmland and ecological public welfare forests of a certain scale, it is allowed to use a certain proportion of land to carry out sightseeing and recreational vacation tourism, processing and distribution and other business activities on the premise of complying with the laws and regulations on land management and overall land-use planning, applying for land-use approval in accordance with the law and adhering to the premise of land use conservation and intensification. The rural service industry that can be operated commercially is fully open to social capital.
(Author: full-time standing committee of the Municipal People's Consultative Conference, first-class researcher)
August 30, 2021