What kind of brand is B.Duck Little Yellow Duck?

According to the survey, the post-90s and post-00s are the main consumer groups of contemporary IP products, they understand and are enthusiastic about a variety of IP, and are willing to pay for their favorite things. Undoubtedly, IP is becoming an important part of young people's trend consumption, collection desire, sense of dependence, social chain, different consumer psychology are to promote the outbreak of the IP of the 100 billion market. But why is B.Duck, China's first original IP, so popular with young people behind the 100 billion market?

I think the first thing is the face value. With its unique and adorable appearance, coupled with the spirit of fashion, happiness, playfulness and innovation that it represents, it has gained the favor of many young girls and even boys.

Then there is cultural confidence. The era of contemporary young consumers growing up is also the era of the rise of national products. Once upon a time, the main consumer is 70, 80, they grew up in the era of "foreign brands" era, the worship of foreign brands, while the domestic brand is full of distrust of the psychology. However, with the continuous development of China's economy, "Made in China" is "Made in China" direction of efforts to change, more people regain confidence in national brands. B.Duck, as a local Chinese original IP brand, cross-border cooperation with games, cultural creation and other excellent IP, the integration of their own culture and current trends, not only in line with the young consumers' perception of fashion, but also able to attract their attention to Chinese culture, show their recognition of cultural values, but also trigger the young group's emotional ****song, to meet their needs. ***Songs, to meet their emotional attachment. For example, the cross-border cooperation between B.Duck and the Forbidden City Palace culture shows the face of China's excellent traditional culture from an interesting and lovely new perspective, highlighting national self-confidence and identity by promoting Chinese culture, and condensing iconic generational memories with the heritage of Chinese culture.

It can be seen that the fundamental reason why young people of our generation love the original IP of B.Duck is that its original design of the product power is most able to touch our hearts and understand what we want.