First, the Longmu culture, with its deep historical and cultural heritage and rich cultural connotations, has continuously activated the concept of "people-oriented", nurtured and created generations of laborers, and promoted the social progress of the Xijiang River Basin.
Laborers create society. Reviewing the history of Xijiang River Basin, especially the history of social development of Xijiang River Basin, we can see that it is the cultivation of Longmu culture and the influence of imbibing, Xijiang River Basin generations of laborers inherited and carried forward the Longmu's spirit of self-improvement, virtue and materialism, and created the social wealth of Xijiang River Basin and promoted the progress of Xijiang River Basin's society by their wisdom and hard work.
1. The totem worship of the dragon in the culture of the Dragon Mother carries forward and cultivates the national spirit of solidarity and unity, patriotism and love of family, and self-improvement of the children of the Yanhuang region in the Xijiang River Basin.
The national spirit is the spiritual support for the survival and development of a nation. A nation, without an uplifting spirit and noble character, cannot stand on its own in the world. Dragon mother culture is a typical embodiment of dragon culture in the South, the connotation of dragon mother culture is mainly the worship of the dragon totem. The mother's "motherly virtue" and patriotism as the core of the unity and unity, self-improvement of the great spirit of the Chinese nation is completely consistent. As the heir of the dragon, the children of the West River Basin have been nurtured and influenced by the culture of the Dragon Mother, so that this national spirit has been passed on from generation to generation. From Wen Fengjiao, the leader of the Baiyue ethnic group, to Lin Zexu's Humen Smoke Removal in the Qing Dynasty, the sons and daughters of Yanhuang in the Xijiang River (Pearl River) Basin have performed numerous feats in fighting against foreign invasions and defending national dignity. It is under the inspiration of this national spirit, the children of all ethnic groups in the Xijiang River Basin always maintain a high state of mind, love the motherland, love their hometowns, unity and unity, self-improvement, the Xijiang River Basin to build a beautiful and fertile.
2. The mother nature of the culture of the Dragon Mother's root characteristics, carry forward and cultivate the traditional virtues of the Chinese nation "truth, goodness and beauty", to realize the Xijiang River Basin people and social harmony ****.
The mother of the dragon is the mother god of the Xijiang River Basin, whose connotation is the worship of motherhood in addition to the worship of the dragon totem, reflecting the root cultural consciousness of the Chinese nation, which is the root and essence of the mother of the dragon culture. The mother of the dragon is the root of the Chinese nation's reverence, the mother of the dragon is the embodiment of beauty, the representative of goodness, is the embodiment of power. Under the long-term cultivation of Longmu's cultural consciousness, the people in the Xijiang River Basin have inherited and carried forward the traditional morality of "truthfulness, goodness and beauty" of the Chinese nation, set up the correct worldview, outlook on life and values, are honest and trustworthy, abide by the social morality and professional ethics, comply with the basic code of conduct, help people to be happy and do good deeds, and are united and harmonious in this vast area of the Xijiang River Basin. Xijiang River Basin this vast land to live, reproduce and develop, and realize the harmony between people and society **** place.
3. The culture of the Dragon Mother teaches and entertains the people with its unique popular art form, educating and influencing generation after generation in a subtle way, and providing spiritual impetus and intellectual support for the social development of the Xijiang River Basin.
The Dragon Mother culture is a kind of Lingnan culture with strong local color, which is characterized by various forms, easy to understand and strong living atmosphere. Whenever the "Dragon Mother's Birthday", a variety of cultural activities held around the world is a wide range of colorful, attracting thousands of people. Yuecheng Longmu Ancestral Temple" book records that during the "Dragon Mother's Birthday", "the exact number of the annual congratulatory groups and the people of the various pilgrimages can not be estimated", "from the pier outside the temple to the temple in all corners of the temple, are crowded with people, especially on the eighth day of the fifth month, is even more crowded. On the eighth day of the fifth month, it is even more crowded, inside and outside of the temple, the temple is so crowded that you can't get out of it, and you can only be driven by the crowd", which is a clear indication of the attractiveness of the culture of Longmu. The Dragon Mother culture through the fun, to people for ideals and beliefs, ideological and moral education, publicize scientific and cultural knowledge, improve the people's ideological and moral quality and scientific and cultural level, for the Xijiang River Basin's social development provides a strong spiritual impetus and intellectual support.
Secondly, the culture of Dragon Mother creates the economic brand of the Xijiang River Basin and promotes the economic development of the Xijiang River Basin with its unique cultural effect and rich economic connotation.
After more than 2000 years of history, Longmu culture has formed its own distinctive cultural brand with strong competitiveness. In the social practice for thousands of years, Longmu culture, a brand that resounds throughout the Xijiang River Basin, consciously and unconsciously combined with economic activities, thus forming its own unique cultural effects and rich economic connotations, which is a historical inevitability of the cultural innovation of economic competitiveness, and enhancement of economic competitiveness by cultural power.
1. The culture of Dragon Mother greatly enhances the cultural taste and social popularity of the Xijiang River Basin, attracts a large number of domestic and foreign investors, and brings infinite business opportunities to the Xijiang River Basin.
The Dragon Mother culture is the Chinese nation's historical and cultural heritage of a wonder. Dragon mother culture this resounding cultural brand, so that the Xijiang River Basin has become famous at home and abroad as a hot spot for investment. Wuzhou City in the West River Basin, as early as the 1990s on the development of the "Dragon Mother culture to improve the historical and cultural taste and popularity of Wuzhou" strategy, invested heavily in the construction of the "Dragon Mother Temple" "Cultural Center "In June 2000, Wuzhou City, the first Dragon Mother Cultural Festival and Economic and Trade Fair, only a few days, and foreign businessmen Signed 33 investment projects, attracting a total investment of more than 80.5 million U.S. dollars, to achieve the culture, economic and trade go hand in hand.
2. The culture of Dragon Mother has created a tourism brand in the Xijiang River Basin, and the tourism industry as a leader has driven the development of the economy.
The rich connotation of Longmu culture, numerous historical and cultural monuments and a wide range of colorful folk cultural activities, y attracted many tourists from home and abroad, especially Guangdong, Hong Kong, Macao and Taiwan to come to sightseeing and tourism, driving the development of the local economy. For example, Deqing County of Guangdong Province, with the culture of the Dragon Mother to create a tourism brand, tourism to promote socio-economic development, launched the "Dragon Tour", the Dragon Mother's hometown of Deqing, "three points and one line" characteristics of tourism and other projects, only the Yuecheng Longmu Ancestral Temple, each year to receive tourists are more than 100 million. The development of tourism has promoted the development of transportation. The development of tourism, promote the development of transportation, food and other tertiary industries, attracted a large number of investment projects, from 1993 to 2000, Deqing cumulative total of more than 150 new foreign investment projects, with a total investment of more than 500 million yuan.
3. The culture of the Dragon Mother promotes the attraction of investment and economic and trade development in the Xijiang River Basin through "culture on the stage, the economy sings".
In today's world, economic competition can be said to be brand competition, no brand products are not competitive, in a sense, the brand economy is the cultural economy. It is based on this consideration, a lot of places in the Xijiang River Basin are relying on the brand of Dragon Mother culture, through the "cultural stage, economic opera" to carry out economic and trade activities. In June this year, the mother of the Dragon's hometown of Deqing County, the use of "Dragon Tour", the mother of the Dragon's hometown of "three points and one line" characteristics of the success of the tourism project to open the line of the opportunity to organize large-scale cultural activities of the mother of the Dragon, with the help of the mother of the Dragon's culture as a platform for the holding of investment promotion seminars, to attract a large number of Attended by a large number of merchants, signed 29 investment projects on the spot, with a total investment of 328 million yuan, of which 316 million yuan of foreign investment. Another 20 investment projects signed before the contract, with a total investment of 99.66 million yuan.
4. Dragon Mother culture in the Xijiang River Basin, the Pearl River Basin and even the Pan-Pearl River Delta for linkage development, to promote economic and cultural exchanges in the Xijiang River Basin.
As a valuable historical and cultural heritage, Longmu culture not only in the Xijiang River Basin, but also in the Pearl River Basin and the Pan-Pearl River Delta have had a far-reaching impact, and has become a cultural resource that these regions *** enjoy. It is because of this resource **** enjoy and geographically connected relationship to promote the Xijiang River Basin and these areas for economic linkage development.
In the first half of this year, Wuzhou City and Zhaoqing, Deqing, Hezhou, the two sides reached **** knowledge, join hands to build the mother of the dragon cultural tourism brand, the two sides will be the mother of the dragon culture as a link, fully tap the mother of the dragon culture of the historical heritage, the realization of the resources **** enjoy, **** together with the mother of the dragon culture into the two sides of the region as a well-known tourism brand, joint development of the "Dragon Journey" tourism gold. Dragon Tour" tourism gold route, jointly organized by the mother of the Dragon culture and other folk festivals, thus promoting culture, tourism and economic development.
5. Dragon Mother culture through the creation of their own cultural brands, bigger and stronger cultural industries in the Xijiang River Basin, so that it has become a major bright spot to drive the development of the local economy.
Longmu culture, far flowing long, profound, in the process of building cultural brands, and gradually formed a cultural industry with its own characteristics. It is relying on the brand of Longmu culture, the cultural industry in the Xijiang River Basin is getting bigger and bigger, and it has become a new economic growth point of the local economy and a "sunrise industry" with unlimited business opportunities. Deqing Yecheng to develop the Dragon Mother Temple as the main cultural industry has become the main economic growth point. Only Longmu Ancestral Temple receives more than 1 million visitors each year, according to the average cultural consumption per person (tickets, books and souvenirs, photos, etc.) 100 yuan, is one hundred million, not including transportation, accommodation, food and other consumption. From this we can see that the Dragon Mother cultural brand to build the cultural industry, its development prospects are how broad.
In short, looking at the history of social and economic development of the Xijiang River Basin, especially since the reform and opening up of the development of the history of the Dragon Mother culture of the Xijiang River Basin social and economic development of the impetus is self-evident. Therefore, it can be said: Longmu culture is also a kind of productivity. When we attach great importance to and subjectively and actively apply the Dragon Mother culture this productivity to build the culture and economy of the Xijiang River Basin, is the Xijiang River Basin social and economic takeoff day.