In order to ensure that the activity is effective, pre-established activity program is essential, the activity program refers to a written plan for a particular activity, specific actions to implement the details of the implementation of the method, steps, etc.. The format and requirements of the activity program is what kind? The following is my annual festival event planning program for you to organize, I hope to be able to help you.
Annual festival activities planning program 1First, the theme of the event
This activity is mainly relying on the "cloud Shibing" hosted by the official platform. Combined with the "Shi Bing e-commerce public **** service center" offline service platform advantages and "Guizhou Electricity Cloud" "Taobao" "Jingdong net "Network popularity. *** with to create a "New Year's goods sent to the countryside, quality is guaranteed" as the theme of the online and offline promotional activities. The activity is based on on-site physical exhibition and sale, and online commodity purchase.
Tagline: "The New Year's goods sent to the countryside, the quality is guaranteed; specialties sold out of the city, we to help." Characteristics of all things you choose, famous mountains and holy water with you!
Second, the campaign objectives
1, to publicize the "cloud Shi Bing" platform, the initial brand impression implanted in the minds of the public.
2, to increase the number of people concerned, the number of registrants and the number of people to buy.
3, effectively attracting on-site merchants and potential merchants to join the e-commerce. (Merchants can sign up with the e-commerce company on site)
4, the scene driven by the people accustomed to using the platform. (such as sweeping the micro-letter attention, give bookmarks like brochures, the site staff carefully guide the operation)
5, the use of this activity from the new establishment of the "cloud on the Shibing" brand functionality.
Third, the activities of the object
Shibing County townships and cities in the New Year's Eve consumer groups; Shibing County, the product dealers;
Fourth, the activities of the time
20xx December 12, 20xx January 12
V. strong> V. Activity location
Shibing County township service stations
VI. Activity content display area set:
1, New Year's Eve merchandise and souvenir product display;
In the event of the planning of the product display area, the display of the organizer and other franchisee's neighboring products. (This activity is mainly assisted by Guizhou Yuntai Business Co., Ltd. in the specific implementation of the township)
2, e-commerce purchase experience; the establishment of e-commerce special area, the location of the special area is conspicuous, the main to the flow of people to distribute e-commerce brochures. Guide consumers to register, purchase, the need to join the merchant registration.
Content design:
1, the concept of e-commerce New Year's Eve is still relatively new, so the offline activities are still mainly to guide the main. Designed the mall operation process card (bookmark as a pattern), designed the online activities flyer, with the process card together with the distribution.
2, for the site investment, design investment program. Set up to fill in the franchisee's intention to cooperate with the table, leaving relevant information later contact. (Conditions allow, can promise merchants to join the preferential policies: such as merchants and then introduce other merchants to join the priority services can enjoy the object, etc.)
3, for e-commerce training students and merchants, on the day you can give certain activities preferential.
VII, the site material details
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VIII, the activities of the process
Work arrangements:
a. On-site flyer distribution
Second, the front desk information answer staff
Third, online operators < / p>
The first time I saw a lot of people in the world, I was very happy to see that the world is not a place for people to live.
Fourth, join the merchant intention to sign
New Year's Day activity planning program 2First, the purpose of the activity
The Spring Festival is the most enthusiastic and grand festivals in China's traditional festivals and celebrations. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. In the leisurely shopping, seeking pleasure, joy, in shopping, welcome the arrival of the new year. In our county vigorously develop e-commerce today, we want to take full advantage of this traditional festival, create a network shopping festival, gradually change people's consumption concepts, promote the development of e-commerce and farmers to increase income. The New Year's Eve to "develop e-commerce, prosperity of the local economy" as the theme, aims to "New Year's Eve" in the form of exhibition and sale for the people of Zhuanglang and even the whole country to provide a set of procurement, entertainment, consumption as one of the. County network shopping platform, at the same time for the majority of agricultural products enterprises, dealers and consumers to build a network trading platform to promote "net goods to the countryside, agricultural goods into the city," the two-way flow, prompting the township, village e-commerce service station, point to play its role in accelerating the pace of conversion of the local business marketing model for the creation of suitable for the development of e-commerce in poverty-stricken areas, "Zhuanglang model". The "Zhuanglang mode" to lay the foundation for the people to really experience the impact of a network economy, so that merchants really feel the era of e-commerce has come, now not to do with the problem, but how to do better.
Second, the activity time, carrier
1, time: January 18, 20xx - February 23, 20xx
2, carrier: Zhuanglang life treasure "save la mall"
p> Third, the activities of the organization and requirements
1, held a kick-off meeting: initially scheduled for January 18 in the new space-time e-commerce training center held Zhuanglang first e-commerce, "Welcome to the New Year, to send New Year's Eve," the activities of the kick-off meeting.
2, the county e-commerce service center is responsible for organizing the township e-commerce service station and logistics courier company responsible for attending.
3, the township service station is responsible for organizing the village-level service points to actively carry out this activity, do a good job of goods on the shelves, sales, so that the village-level service points in the Zhuanglang e-commerce platform transactions reach a certain amount.
4, logistics courier company is responsible for the express service of this activity. To rapid, high-quality, efficient in accordance with the platform order address to do a good job of guaranteeing the flow of goods, the same city 1.5 kilometers free of charge, 1.5 kilometers away in accordance with the domestic standard best price delivery.
5, Zhuanglang new space and time e-commerce company is responsible for the organization of the net sales enterprises and merchants to participate in this activity. To the enterprises and merchants to provide products according to the number, price register, the enterprises and merchants to provide products to issue a written quality assurance letter, and actively do a good job of the product after-sales work.
Four, the activities of the object
Zhuanglang County within the scope of the residents, foreign Zhuanglang nationality and attention to the economic development of Zhuanglang people.
V. Theme of the event
The development of e-commerce and prosperity of the local economy
Sixth, publicity slogans
1, purchase of New Year's Eve, on Zhuanglang Life Treasure;
2, this year's New Year's Eve where to look for, Life Treasure on the sample;
3, this year's New Year's Eve where to look for, Life Treasure on the sample;
9, out of the house without worrying about, online order send hometown
10, this year's New Year's Eve is not the same, just because there is a New Year's Eve
VII, the activities of the content
1, coupon: save la mall full of full of 100 yuan to reduce the 10 yuan available (coupons and full activities can only be used with the) (The same)
2, full reduction: full of 50 yuan to reduce 7 yuan; full of 99 yuan to reduce 11 yuan; full of 139 yuan to reduce 20 yuan (reduced costs are from the lowest price provided by the manufacturer to allocate, only the life of the treasure platform registered users and WeChat attention to the user)
3, limited-time rush: the organization of participating merchants according to the nature of the product and classification, and actively do a good job of discounted limited-time rush business activities. (Only life treasure platform registered users and WeChat attention users)
4, New Year's gift package: according to the county merchants to provide a combination of products,
5, New Year's gift coupons: New Year's gift coupons issued to other businesses, can be used through the coupon code in the life treasure platform.
6, full red packets: a one-time purchase of more than 50 yuan issued 5 yuan red packets, and then a small gift (offline users)
7, flagship stores, e-commerce service point of delivery in the same city: flagship stores, the various e-commerce service points to support delivery in the same city, the online order, door-to-door pickup free of logistics, free delivery within 1.5 kilometers, delivery fee of 10 yuan outside of 1.5 kilometers from
8, On behalf of the New Year's Eve: If Zhuanglang by outsiders or foreign Zhuanglang friends, through the platform to place an order of 500 yuan, the platform side or merchants can help their New Year's Eve to the home, shipping costs in accordance with the rules of logistics within the county to go.
9, sell New Year's goods, send spring couplets. Can be combined with the cultural three to the countryside to engage in
VIII, the activities of publicity
1, WeChat circle of friends:
a, the new time customer service department is responsible for WeChat circle of friends to promote;
b the public number of the marketing and promotion;
c, the participating merchants (enterprises) actively participate in the (circle of friends forwarding, Pingliang City, the major forums posting, Baidu bar, microblogging)
2, send leaflets: can recruit part-time leaflets (part-time number of people per day for about 6 people) ground push: recruitment of part-time ground push to send a single, 65 yuan / day, and leave contact information, x-exhibit 2, 2 tables, 1000 small gifts, the date of January 25 began to January 31 ****6
3, life treasure line On the publicity; by the production department is responsible for:
a, product landscaping;
b, the production of banner ads;
c, checking and testing the ordering process
4, media advertising: the county television station and other media in the county.
5, promotional video: cell phone video, website promotional video.
6, public service propaganda: for widows and orphans and cleaning workers to give the annual gift.
Nine , activity preparation
Production Department:
1, activity materials: activity theme posters, dm sheets, banners, store themed materials, couplets, mascots, product photography, the program established on the date of the design completed before January 20;
2, merchants and the service points of the online store to improve, Theme atmosphere of the event, advertising theme design, product artwork, set coupons, program establishment date, January 22 before the completion of the design
Business Department: a, program establishment date; b, January 20 before the collection of the required products
Operations Department: a, program establishment date; b, the implementation of the stock of warehouses and warehouse management; c, establishment of the event site, building
Customer Service Department: a, program establishment date; b, implementation of inventory warehouse and warehouse management; c, activity site establishment, building
Customer Service Department: a, program establishment date; b, the implementation of the event site and warehouse management
Customer Service Department: a, statistics on daily orders; b, statistics on the number of registered users; c, the activities of the product portfolio entry
Ten, the cost of activities
Preliminary estimates need about 100,000 yuan, the plan is to raise a portion of the merchants, part of the County Business Council support.
XI, New Year's goods:
Merchants to provide, register
New Year's Day activity planning program 3A show purpose:
inherited the traditional Chinese New Year's culture, stimulate the Spring Festival economic consumption.
Enhance the environment and quality of the public procurement of New Year's goods, to meet the public's one-stop shopping needs. Concentrate on displaying famous and excellent commodities from all over the country, and promote enterprise products and brands.
Enrich the community life around Xindi City and bring convenience to the residents.
Lay the foundation for the sale of buildings and investment in Xindi City and gather popularity.
Second, the exhibition time:
TBD
Exhibition location: Huamao 1958 Square
Third, the theme of the exhibition:
20xx Xindi City New Year's Eve Taobao Food Festival
Fourth, Organization:
Organizer: Xindi City
Sponsor: Anhui Myth Advertising & Media Co.
V. Exhibition content:
Promotion of New Year's Eve goods of the booths. The organizing committee organizes on-site Spring Festival couplets give writing, thousands of yuan gift bag lottery, the God of Fortune to send red packets, dumplings taste of New Year's activities.
Six, the scope of the exhibition
1, alcoholic beverages: a variety of wines, liquor, wine, fruit wines, health drinks, juice drinks, lactic acid bacteria drinks; tea, etc.;
2, food: a variety of famous new food, green food, grain and oil food, health food, snack foods, frozen food, baked goods, meat and poultry products, aquatic products, spices, dairy products, dried fruits and fried foods, local specialties, agricultural products, etc.;
3, general merchandise: household appliances, kitchen and bathroom sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festive supplies, kitchenware, intelligent toys, etc.;
4, gift items: all kinds of gift boxes, floral potted plants, paper cuttings, paintings, stones and jades, etc.;
4, gifts: all kinds of gift boxes, floral potted plants, paper-cutting Paintings and calligraphy, stones and jade, etc.;
5, clothing: bedding, clothing, shoes and hats, etc.;
6, specialties: Wuxi's special sauce ribs, gluten, steamed buns, vegetarian pancakes, Huishan clay figures;
7, imported goods: the world's specialty foods, etc.;
VII, the form of activities
1, a thousand dollars of the total amount of money to be spent on the project. p>
1, thousands of yuan gift bag lottery: customers shopping for more than 50 yuan, you can get a free raffle ticket from the merchant. A raffle ticket can participate in a raffle. Buy 100 yuan can get two raffle tickets, and so on, buy more get more.
2, free to send spring couplets: invited calligraphers of the Calligraphers Association on-site writing spring couplets to send spring couplets. Shopping full of xx yuan will be sent.
3, the God of Fortune to send red packets: every day to the first two hundred customers to the New Year's Fair can get a free red packet. Note: Each person is limited to take a red packet, the red packet may have a word of fortune, a pair of couplets, may also be a dollar, or a greeting card.
4, you shop my bill: the organizers randomly find a customer who is buying a bill, as long as the customer within 30 seconds to answer a simple question about the current New Year's Eve, can be free of charge.
5, large group purchase: the production of the New Year's goods catalog, sent directly to the units and enterprises, in the promotion of goods at the same time, pull the group purchase.
6, cultural performances: lion dance, guzheng performance, pipa performance, singing representative songs of the Spring Festival.
7, window cutting: the scene to teach the art of window cutting.
8, free tasting of dumplings, spring rolls and other New Year's snacks.
Eight, publicity plan
This year's New Year's shopping festival will focus on the publicity and hype beforehand, linkage with the media resources in the same city, to maximize the attraction of Xindi City around, and even the whole city's potential consumers.
Publicity methods: event hard advertising, dynamic reports, topic hype.
1, network: major forums and websites to post, expanding the strength of publicity.
2, print media: Anqing Evening News, Xin'an Evening News, Anqing Radio and Television Newspaper advertisements or a large number of dm leaflets
3, car carriers: buses, cabs, advertising information
4, community poster posters: will be tailored to set up promotional posters for this year's New Year's Eve Shopping Festival, the New Year's Eve shopping festival to increase market attention and accumulation of popularity.
5, air gliders