Chanel Copywriting丨Everlasting Classic

I am N 5. An abstract fragrance created by Gabrielle Chanel, who crafted it in 1921 with the czar's perfumer, Ennis Bau***.

I am a revolution. It defined a new beginning in the world of perfumery, and in one fell swoop made all the popular fragrances of the time obsolete. Gabrielle Chanel created a perfume that was unprecedented and unimaginable.

I am an avant-garde. I was born at the same time as Cubism, Dadaism and Surrealism, and I am their counterpart in the world of perfumery, and like them, I break the mold. Like them, I wrote a new stylistic language and created the art of perfumery. I am known as the first abstract perfume.

I am a manifesto. The ultimate manifestation of modernity, like a radiant bouquet. For me, Mademoiselle Chanel intensified the notes of jasmine, ylang ylang and rose, without leaving a single recognizable note in the finish. Through the magic of ethanol, which brings about a mysterious transformation, I take people out of the fragrance, no longer associated with any one floral scent, and sublimate it to "a perfume that smells like a woman".

I am an enigma. I am the most widely known but also the most mysterious perfume. My formula is Chanel's top secret, and the most successful fragrance in modern perfumery, and the veil of secrecy has elevated me from fame to immortality.

I am the magic number, N 5, her favorite number, which has brought her luck since childhood, and which Mademoiselle Chanel is rumored to have chosen because it is the fifth sample of the fragrance, the number she loves.

I am an identifier. The laboratory simplicity of the bottle, angular and crystalline, and the cap, cut in the shape of a diamond, evoke the Place Vend?me. It is the ultimate example in the history of perfume bottles, highlighting Chanel's triumph.

I am a symbol. I was brought back to the United States by the U.S. Army at the end of World War II as a souvenir from Paris and to symbolize the freedom that is the hallmark of French fashion and the core essence of Chanel's style.

I am a contemporary myth. I am a contemporary myth, born of Marilyn Monroe's choice of pajamas, when she confessed that she slept with only a few drops of N 5 on her body. I combine the ultimate in femininity with the ultimate in fragrance.

I am a classic representative of the 20th century, the first fragrance to be displayed in the Museum of Modern Art in New York. Andy Warhol, the king of Pop Art, interpreted serigraphs in my bottle.

I am a legend. Timeless, contemporary and innovative, I am "not exactly the same, but I am not different either", as Weiselen's poem "My Familiar Dream" puts it. From essence to Eau de Toilette, from Eau de Toilette to perfume. I am a symbol of contemporary chic, French elegance, and timeless femininity.

I am the perfume of perfumes. I am endorsed by the greatest celebrities, and for my anniversary, the world's most famous French actress, Marion Cotillard, took me to the moon to dance and leave my mark.

The classic is passed on to the next generation, the N 5 centennial legend.

When it comes to perfume advertising, the most famous "tagline" is that of Marilyn Monroe:

I wear nothing but a few drops of Chanel No. 5. strong>

Marilyn Monroe answered a reporter's interview in 1954 with these words, which laid the foundation for Chanel No.5 perfume to become an unshakeable classic legend.

Perceptibly titillating, is the greatest charm and temptation of perfume, but at the same time is also the copywriter is the most difficult to interpret out of the point.

And Chanel's copy did.

Everywoman alive wants Chanel No.5.

Every woman alive desires a Chanel No.5.

Fashion passes, style remains.

Trends go out of fashion, but taste does not.

In order to be irreplaceable,

one must always be different.

Look for for the best.

Look for the woman in the dress.

It there is no woman, there is no dress.

Look for the woman in the dress:

Without her, the dress would be meaningless.

Some people think luxury is the opposite of poverty.

It is not. It is the opposite of vulgarity.

Some people think the opposite of luxury is poverty.

It is not. It is the opposite of vulgarity.

Innovation! One cannot be forever innovating.

I want to create classics.

Innovation! One cannot be forever innovating. I want to create classics.

"Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

"Where should I put perfume? perfume on?" A young woman asked me.

"Wherever one wants to be kissed," I said.

Dress shabbily and they remember the dress;

dress impeccably and they remember the woman.

Dress shabbily and they remember the dress;

dress impeccably and they remember the woman in the dress.

Dress impeccably and they remember the woman.

A girl should be two things: classy and fabulous.

A girl should be two things: beautiful and fabulous.

I don't understand how a woman can leave the house without fixing

herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny.

I don't understand how a woman can leave the house without fixing

herself up a little - if only out of politeness.

And it's hard to predict if she'll meet her match that day.

The more beautiful you are, the better, for the man of your dreams.

Fashion is made to become unfashionable.

Fashion is created to become obsolete.

Luxury must be comfortable,

otherwise it is not luxury.

Luxury must be comfortable, otherwise it is not luxury.

The best color in the whole world,

is the one that looks good, on you!

Beautiful and lustful images and copy that are filled with hormones.

Flavors are remembered and vice versa.