Ochirly, a new fashion brand originated from Italy, was successfully introduced in September 99 by Ochirly (Hong Kong) Group Company. Her unique fashion style of classic nobility and liberalism, which is both contradictory and integrated, has attracted countless mature, self-confident, beautiful and noble modern fashion women. As the only Chinese clothing representative of Boao Asia Economic Forum in 03, 04, 05, O'Shieli has served as the chief costume designer of the 53rd Miss World China Grand Final, and successfully designed the image for the successive Miss China Guanqi, Li Bing, Wu Yingna; Hong Kong's famous hosts of Phoenix Satellite Television, Li Hui, Zhou Yingqi, Shen Xing, Chen Yujia, and the beauty of Huayi Satellite Television hosts, Jiang Yi, Bing Yang, Kandi, are also loyal supporters of O'Shieli, which has been widely recognized in the fashion industry and has been recognized in many countries. O'Shieli is also a loyal supporter, wearing O'Shieli clothes in many fashion programs; O'Shieli won the "Best Youth Design Brand" award at the CHNANELYOUNG Lycra Fashion Ceremony, adding bright light to the fashion stage. In the short years since its entry into China, O'Shiley has been developing rapidly, and it has opened stores in dozens of famous fashion malls in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Dalian, Chengdu, Chongqing, Hangzhou, Xi'an, Changsha and other major cities in China ....... It has more than 200 stores in well-known fashion centers in dozens of major cities in China, with star stores radiating all over China. Founded in 1999, the brand name of ochirly is derived from the Chinese word ochirly, which means fashion charm from Europe - hoping to bring European fashion into the Chinese market, create a fashion brand with outstanding style and difference for consumers, and provide rich and exquisite fashion products at reasonable prices for Chinese middle-class fashionistas. products. The perfect fusion of art and business is the source of Ochirly's endless charm.
Ochirly draws inspiration from movies, music, paintings and other kinds of art, and combines them with the trend to inspire creativity, showing women's self-confidence, elegance and modern temperament from the heart. Ochirly's fashionable, professional, meticulous and affable services make it an indispensable beauty partner in women's lives. Ochirly (Hong Kong) Group is the Italian Ochirly Ochirly brand in the Asia-Pacific region, responsible for Ochirly Ochirly in the Asian region of the brand's operational business, Ochirly women's clothing in 1999 took the lead in successfully entering the Chinese market, the rapid development of franchising business, the establishment of a rapid logistics and distribution, customer service and network monitoring and analysis of the system, by the end of 2001, marketing Network throughout China, including provincial capitals, including more than 40 one, two major consumer cities, more than 80 franchises, the brand has a high degree of visibility and reputation in the Chinese market, plans to 2005, to reach 200. In the 21st century, in order to adapt to China's accession to the WTO and the rapid development of the process of integration of the world economy, the group centers around the "commitment to the development of the fashion business, to provide excellent and distinctive products and services to our customers, and to make them become the leader in this field," the corporate purpose, follow the "innovation, the pursuit of innovation, the pursuit of the world's most popular brands. With the business philosophy of "innovation, pursuit of characteristics, stability and pragmatism, honesty and modesty", O'SLEEK has formulated clear long-term development goals and strategies for the expansion of the Chinese market, and plans to continue to develop and operate the brand's series of products, such as leather goods, jewelry, men's clothing, cosmetics and other products, and to relocate the headquarters of the Asia-Pacific region to Shanghai in 2005. As the only representative of China's apparel, O'Shieli attended the Boao Asia 2003 Economic Forum and interpreted its design works on behalf of China; O'Shieli was awarded the "Best Young Designer" prize in the CHNNEL YOUNG Lycra Fashion Ceremony; O'Shieli served as the chief designer of the costumes for the 53rd Miss World China Grand Final and the chief designer of the costumes for New Silk Road Modeling Contest; O'Shieli was also awarded the "Best Young Designer" prize by the China Fashion Association. As the chief designer of the 53rd Miss World China Grand Final and the New Silk Road Model Competition, O'SLEE has been favored by three MISS CHINA: Li Bing, Wu Yingna, Guan Qi and Zhen Ni, the champion of the New Silk Road Model Competition, and has been hired as its professional image consultant responsible for the image design of its public **** occasions.
Brand Women's Clothing The morning dream girl Amyas, the lazy lover Celestine and the night gorgeous elf Daphnis, three young and beautiful city women for O'SLEEK 07 spring and summer opened the curtain of fashion, into a brand new Paris spring. Amyas, with artistic temperament, indulged in the "BOHEMIA" trend, searching for nostalgic poetry in the collision of floral and plaid, and displaying the romance of individuality with three-dimensional tailoring. Delicate buttons, lace, embroidery and cut-outs show the flavor of the romantic and charming Parisian suburb. Celestine, who aspires to a free life, lingers in the "WEEKEND:MARKET" full of folkloric costumes from different countries,
and her personal attire also exudes a strong ethnic flavor. Idol patterns, hand-embroidered flowers, and hand-stitched metal threads ...... bring out a strong Left Bank literary flavor. Daphnis, a nocturnal music fanatic, likes to dress up as a 60s "COUNTRY:ROCK" singer. Worn low-rise jeans, sexy tank tops and sunglasses are a must. Various reflective sequin T-shirts and wire manipulation jackets ignite the passion of French flirtation. 07 spring Ochirly, immersed in the air of Paris, the fashion factor permeates every corner of life, everywhere.
Brand Influence
The perfect fusion of art and commerce is the source of Ochirly's endless charm. She is the earliest fashion brand to break the rules and launch the concept of mix and match. From design to craftsmanship, from color to board type, from details to collocation, all of them are "mixed" with elegance. ochirly draws inspiration from film, music, painting and other types of art, combined with the trend, inspire creativity, show women's self-confidence, from the heart of the elegant and modern temperament. Stores are the zero-distance contact point between brands and customers, and are the direct embodiment of the brand's attraction, interpreting the brand's original design story or idea. The taste of the store also directly reflects the brand's own style and positioning. Ochirly's stores are a blend of vintage and luxurious European architectural styles with modern international trends, creating a shopping environment full of art and fashion, allowing people to fully enjoy the pleasure of shopping.
When you walk into Ochirly's third-generation store, you can't help but marvel at its classic and atmospheric sense of international fashion - the store design is dominated by a distinctive peach-red color, which makes the space full of vitality and freshness. The open design and clean lines, the open glass doors that allow everything in the store to be seen, as well as the highly distinctive glass fitting rooms that surround the walls and floors can produce a sense of infinite spatial extension, with a variety of bright lights, unique window displays, and every detail that has been meticulously designed to embody a strong sense of continental flavor.
Ou Shi Li fashion star stores have radiated all over China, and successfully set up a good international brand image in the southern market. Some of the stores of O'SLEE in China: Beijing: Oriental Xintiandi, Parkson, Junta, Anzhen Hualian, Fuchengmen Hualian, Beichen, Chuangsheng Sogo, Shuang'an, Cuiwei, R&F Plaza, etc.; Shanghai: Isetan in Meilongzhen, Huijin Department Store, Huaihaisheng Parkson, City One Hundred; Wuhan: Wuhan Plaza, Qunguang Plaza, Zhongguang Department Store, Chuangsheng Sogo, Dayang Department Store; Guangzhou: Teem Plaza, Victoria Plaza, Zhenjia Plaza, Guangbai Department Store, New Wings, Wangfujing Department Store, Wangfujing Department Store and other stores in China. New Wing, Wangfujing Department Store, World Trade Plaza, Guangzhou Hualian; Shenzhen: Bauhinia City Plaza, Dongmen Maoye, Huaqiang Maoye, Haiya Department Store, CITIC City Plaza, China Resources Vientiane, Jinguanghua Plaza, Heping Maoye; Qingdao: Dongtai Jiasheke, Paragon Plaza, Wanda Pedestrian Street, Taidong Liqun Department Store, Parkson Harbin, Mudanjiang, Changchun, Shenyang, Taiyuan, Shijiazhuang, Dalian, Lanzhou, Xi'an, Tongchuan, Zhengzhou, Chongqing, Chengdu, Xining, Nanjing, Hangzhou, Suzhou, Wuxi, Changzhou, Ningbo, Wenzhou, Nanchang, Changsha, Zhuzhou, Kunming, Fuzhou, Xiamen, Quanzhou, Haikou, Guilin, Nanning, Hohhot, Urumqi, Lhasa, Daqing and so on....
Ochirly has an official flagship store on Tmall L Capital, the investment fund of LVMH, the world's largest luxury goods conglomerate, has joined hands with CITIC Industrial Fund to buy a 10 percent stake in Ochirly. The investment involves 200 million US dollars, and the key point is that it is the first time that L Capital has taken a stake in a mainland company, indirectly buying a Chinese fashion brand on behalf of France's LVMH, an unprecedented move.
While other fast-fashion brands have resorted to "collaborating with big brands," O'Shaughnessy has really taken on LV's DNA this time around. Although LVMH said Ou Shili will not belong to the LVMH group of luxury goods, but even as a "fishing" strategic investment, but also need to Ou Shili have the ability to make money, and LVMH's acquisition of Ou Shili is a Chinese brand business is booming to the international brands want to get a piece of the pie.