7--From March 1, 1999 to March 1, 2006, Tianya has gone through seven years.
110 - Tianya's global website ranking has jumped from nearly 400th at the beginning of 2005 to around 110th.
6 million - Tianya has 6 million registered users, dozens of main forums, hundreds of subforums, and has forged a series of influential forums at home and abroad, such as Guantian Tea House, Dancing with Writers and Ink, and Leisurely Book Talk.}
By mentioning "Tianya", many people know that it refers to the "Tianya Community" (www.tianya.cn), which has 30 million visitors a day, hundreds of thousands of new posts, and millions of new replies, which shows the popularity of this community.
Why?
Why is Tianya so popular? Some people say it's because of its simplicity, whether it's management or form, almost no need to look at the help file to get started; some people say it's because of its humanistic temperament, is a place where you can communicate, some well-known organizations even rated Tianya as the highest humanistic community, the most humane network network community; some people say that it's always creating one topic after another. Sister Furong", "rich and powerful", "sell your body to save your mother", so that many people recognize the amount of power of the network. Regarding this virtual community, we can even say that it has formed a unique "phenomenon" in the Chinese network, let's call it the "Tianya phenomenon".
In March this year, Tianya community was founded 7 anniversary. Looking at the development of Tianya in these seven years, we may be able to find some meaning about the "Tianya phenomenon".
Star-making dream factory
Chen Yi, a college student at Chongqing Southwest Division, could not have imagined that his mid-September "sell yourself to save your mother," published in a post of help at Tianya Miscellany, would evolve into a social event in a month's time that would alarm many mainstream media in China. Butterfly wings and the theory of the Pacific storm, in this "sell yourself to save your mother" incident can be realized. While people are paying attention to this incident, they are also gradually realizing that the Internet is becoming more and more a source of social and livelihood topics. Some people even wrote an article that this sensational national network event, in fact, is just a farce directed by the Tianya community, purely self-hype. This theory is not surprising, because for a long time, there are too many too many network stars born in Tianya, Tianya community star-making ability, beyond everyone's imagination.
The 2001 Tianya had three star-making campaigns. The first time is the first half of the emergence of Simon Da Guanren, he became the new star of Tianya with a long serial "you say you are sensitive anywhere"; the second is the original "Tianya vertical and horizontal" literati and cynical Lei Ligang in May 2001 as a guest moderator of the "Dancing with the Ink," relying on a large number of novels and essays quickly rose. The third is the second half of the heart is a little messy in the dance posted his novel "new love" the first two, this novel is too storytelling, but at the time created a miracle of Tianya click.
In 2002, Murong Xuecun, the current chief banshee of Dancing Ink, posted his debut novel "Chengdu, please forget me tonight" in the Tianya community, and soon got the netizen's pursuit of popularity, almost all forums reposted the novel, "Chengdu, please forget me tonight" soon became a classic work of literature, Murong Xuecun himself has become an iconic figure in the Tianya community. Murong Xuecun himself became an iconic figure in the Tianya community. Li Shaojun, editor-in-chief of Tianya magazine, said: "The author of Chengdu, Please Forget Me Tonight was completely under an impulse of expression (which is in fact the primitive power of real literary creation), and started to write in one go, without any desire to seek for public publication, and did not follow any standards, so he wrote with impunity, revealing and revealing to the fullest extent the cruelty of existence, the greyness of reality, and the ugliness of human nature. Exposed to the fullest extent."
In early 2004, a Xiamen schoolteacher, Bamboo Shadow, posted nude photos on her personal blog on the Tianya community, which "paralyzed the community," with 1.5 million visits in a single day. In the Tianya community to register personal blogs of many cultural circles, media heavyweights, such as Yang Zhenning and Weng Fan in the love of forgetfulness in the female protagonist Weng Fan in the Tianya community to open a personal blog, and the Economic Observer has just resigned 25-year-old talented reporter Foo Yu in the Tianya community's blog is to let the people browse their talent in the words of the sighs of sighs of lamentation.
By 2005, the grassroots stars born in Tianya are numerous, rogue Yan, Sister Furong, these people into the Tianya, just an obscure ID, and from the platform out of the Tianya, they have become famous network stars. As for the discussion around the "rich post" and "sell yourself to save your mother" incident, it is the Tianya community itself has become a star, CCTV, Phoenix TV also participated in the discussion of these topics, become the impact of China's media industry events.
Character determines destiny
Compared with other community websites, Tianya's most important quality is that she has her own unique character. Since 2000, Tianya has taken "global Chinese online home" as its visionary goal. Xing Ming, CEO of Tianya, believes that as long as the communication is based on the network, as long as everyone uses Chinese, there should not be any limitations of national boundaries. The network is ultimately for the service of people, for each individual, the safest and most reliable home is no better than a warm and cozy home. 2006, from Microsoft to google, more and more top websites began to promote their online home plan, and tianya put forward this concept, but 6 years earlier than them.
Tianya's position from the beginning of its creation was humanistic and emotional, and its section "Guantian Tea House" had a great impact on the intellectual and cultural circles. China's Internet Yearbook (2002) describes it as follows: "The articles in Guantian Tea House are characterized by thoughtfulness and scholarship, and because of its popularity, the atmosphere for discussion is also good. It is especially worth mentioning that there are many famous writers and scholars who come here, some of them participate in the discussion anonymously and some of them show up directly with their real names, which inadvertently enhances the influence of the forum." Once upon a time, the South Weekend weekly launch of the "brick climbing list", Guantian Tea House is the only one in the limelight, at least two statements were selected for each issue, and from then on established its position as a leader in the Chinese thought forum.
Interaction with traditional media
According to a survey, 31.2 percent of Tianya's users came to the site after reading about it in the media or on other Web sites.
April 2000, the then-obscure Tianya community, and the same in Hainan, the domestic famous humanities thought magazine "Tianya" signed a cooperation. On the one hand, the content of the cooperation is never undertaken any commercial advertising "Tianya" magazine published a one-year image of Tianya community ads, on the other hand, the two sides in the Tianya community *** with the opening of the "Tianya" magazine related to the integration of humanistic thinking forum "Tianya Zongheng". This cooperation has established the positioning of Tianya community "as the core of humanistic thought", with the appeal of "Tianya" magazine in the field of thought and academics, and made a successful interpretation of the brand of Tianya community to the high-end crowd, attracting the attention of a large number of well-known scholars and experts. It is also from that time onwards, Tianya Zonghengheng, Guantian Tea House, these ideas and academic boards began to get the attention of the South Weekend and other mainstream media, once the "brick list" even appeared in five posts in three from the Tianya situation, many colleagues in the southern newspaper industry, have begun to mingle with the Tianya. Tianya community has gained a good reputation in the media circle.
The difference between Tianya and some other literary forums is that there is a large group of people who don't write but like to read. So long as a person engages in writing himself or herself, he or she will naturally fall into a circle of no longer reading the words of other writers. A lot of literary websites, to 2001, there have been more authors than readers of the predicament, but there is a large group of Tianya good and readers, their existence is Tianya has a "star-making function" of the root cause. There are many famous scholars and network writers in the Tianya community, such as: Lao Leng, Wang Yi, Chen Village, Gu Qingsheng, Ning Caijin, Murong Xuecun, wind blowing Peilan, Bu Feiyan, etc. Many famous people have served as moderators in the Tianya community. Due to their influence, Tianya attracted more people.
Tianya's top ten celebrities
Murong Xuecun
"Dancing with Ink" guest bamboo sticker
In 2002, "Chengdu, please forget me tonight" was posted on Tianya's "Dancing with Ink". He also became the first person to publish a novel among the "Dancing with the Ink".
Wang Yi
Democratic Constitutionalists
The publication of articles such as Public **** Power: Is It All About the People? In the "Guantian Tea House" as Bamboos opened the "Wang Yi era".
Ten Years of Chopping Wood
Li Yong, a reporter for Legal Daily, is the ID.
In 2004, he published a series of articles entitled "Idle Look at Water Margin" in Guantian Tea House, which was later published as a book, and became one of the most popular books of the year.
Ning Cai Shen
Tianya's first-generation netizen, miscellaneous talk starter and contributor. A professional screenwriter, he subverted the traditional concept of wuxia with his "Wulin Gaidian", which was a hit on CCTV 8.
Rascal Yan
Has been named one of the five golden flowers of the Chinese Internet community in 2005, and has become famous by the sword. She in the "Tianya real me" version of their own nude photos, this move not only open network forums to publicly post nude photos of the first river, rogue Yan also became the first person to publicly post nude photos.
Lao Leng
Beijing University teacher, doctor of history, "Guantian Tea House" the first spotter, will be located in the academic discussion, created "Guantian Tea House" "Lao Leng era! "
Beijing, China
North latitude 67 degrees and 3 minutes
Jianghu people called "Zhou Gongzi", in August 05 and a "Yi Yeqing" MM from Shanghai about the nobility of the debate led to a sensational network drama. On this matter of heated debates, online media and traditional media, group interaction, and so far the aftermath.
Lianpeng
"Lotus Peng ghost story" version of the Chief Bamboozle, its ID has also become the definitive phrase of the section. Under its management, "Ghost Story" brings together a large number of writers of fantasy and martial arts.
Chen Mo
Photography enthusiasts, published countless body photography and other works in the Tianya, was the "Tianya true me" spot bamboo. The event of "Sister Furong" and "Hooligan Yan" are all related to it.
Li Hanqiu
Folk thinker, "International Watch" bamboo. His articles are detached from daily life and focus on major issues such as political struggles and international storms, and his vision and attention are so wide that it is amazing.
"Personal media era" is coming soon
Anciently, it is said that the work is outside the poem. The real master of the literary world, in fact, outside the literary world. Song Zheng, editor-in-chief of the Tianya community in front of the reporter, looks like he should belong to such a category. As a few years, he has twice served as Tianya's webmaster, in the late 1990s before touching the Internet actually worked as a tire engineer - nevertheless, in the development of Tianya's history, he played an indispensable role.
Sina's popularity, NetEase's concept, Tianya's temperament
Note: What was the purpose of creating Tianya in the first place? In the eyes of many people, Tianya is actually an Internet forum. But you call it "Tianya Virtual Community". Why did you come up with this concept? How is it different from a forum?
Song: In 1998, when he was the general manager of the Hainan public network of CUHK's Chinese Department of the 87th grade graduates Xing Ming, saw the Hutchinson's stock forum is very popular, the cool love of speculation on the stock market, he was born with the idea of their own also get a stock forum. So he found the Hainan Armed Police Border Guard Station technical police officer Wang Jianke (now the technical director of the Tianya community, the screen name Zhuo Rui), asked him to write a set of forum programs. The launch of Tianya Forum, at the time of the Sina network for Sina's reorganization, due to Sina's own strategic adjustments, some of the original mix of old netizens in the Sina network have to leave, some of them came to the end of the world. These people are the first generation of Chinese network elite crowd, mostly from the Academy of Social Sciences, Xinhua News Agency and other places, including the network writer Ning Caixin, who had already become famous by writing ghost stories at that time.
By the end of 1998, NetEase was the first to launch the concept of online communities in China, and Xing Ming, who has always been very sensitive to the Internet, immediately realized that this would be an opportunity. The biggest difference with the traditional BBS is that in addition to forums, there are some online communication, user points and some game nature of the small program. March 1, 1999, Tianya virtual community officially listed for business. In addition to retaining the original three forums, but also opened a world of emotion, art and literature writing (later renamed as dance and ink) and other columns.
Should be satisfied!