Yangtze River Pharmaceutical Group has developed rapidly from scratch to become a leading enterprise in China's pharmaceutical industry in the past 40 years. Not only has its comprehensive competitiveness ranked the top of the list of national pharmaceutical enterprises for several consecutive years, but it has also been awarded the "National Award for Excellence in Corporate Culture", "China's Top Ten Harmonious Culture Award" and "Advanced Unit of Health Culture Construction". China's Top Ten Harmonious Culture Award" and "Advanced Unit of Health Culture Construction". YPC*** has 8000 employees, fixed assets of nearly 10 billion yuan, realized output value of 25.016 billion yuan in 2010, realized profits and taxes of 3 billion yuan, and is one of China's top 500 companies, China's top 500 manufacturing companies, China's top 500 private enterprises, China's top 500 taxpayers, and so on. The reason why Yangtzekiang Pharmaceuticals can create the miracle of economic development that people have noticed, on the one hand, originates from the advanced enterprise system and the market economy consciousness that is one step ahead of others; on the other hand, it lies in the fact that the enterprise leaders always adhere to the scientific concept of development, firmly grasp the concept of people-oriented development of the enterprise, and take the enterprise publicity media as an important carrier, and strive to create harmonious and upward characteristics of the enterprise culture, and enhance the enterprise's competitive soft strength with the power of cultural innovation, which promotes the enterprise to make good progress again and again. The strength of cultural innovation enhances the soft competitive power of the enterprise and promotes the good and fast development of the enterprise. Reviewing the characteristic enterprise culture construction road of Yangzijiang Pharmaceutical, our main practices are: First, the leadership attaches importance to the implementation of the mechanism, and strive to build a corporate cultural highland Over the years, the group's publicity work closely around the center of the enterprise's production and operation, serving the reform, development and stability of the overall situation, insisting on being close to the times, close to the grassroots, close to the staff, and innovate the content, form and means to achieve the group's development goals and promote the sound and rapid development of the enterprise provides a good opportunity to promote the enterprise's development. Good and fast development of the enterprise provides a strong spiritual impetus, ideological guarantee and public opinion support. 1. Strengthen leadership and improve organizational structure. The Group takes the establishment of corporate culture with the characteristics of Yangzijiang as an important project to build up the "soft power" of the enterprise, and has established a working mechanism for the construction of corporate culture in which the main leaders of the Party and the government have a comprehensive grasp, the leaders in charge have a division of labor, and the propaganda department takes the lead in the work, and the other departments cooperate with the work. To this end, the Group has established the corporate media publicity platform of "one newspaper, one magazine and one network" (Yangzijiang Newspaper, Yangzijiang Pharmaceutical Magazine and Yangzijiang Website), established three-level communication network of sections, workshops and teams, and each unit and department has made clear that the main leader is the first person in charge of the work, and has formed a publicity department with full-time publicity and reporting staff as the backbone, and part-time correspondents from other grassroots units as auxiliary correspondents, as the main staff. Part-time correspondents of grass-roots units as the backbone, supplemented by the framework of corporate media publicity and reporting, to provide a strong organizational guarantee for the work of corporate publicity. 2. Strengthen the assessment, the implementation of long-term mechanism. In order to abandon the "corporate culture is invisible, can not be touched, publicity and reporting on the pattern of" the "uselessness" of the idea, and really put the enterprise publicity and reporting work into practice, the Group from the establishment of a sound long-term mechanism to start, a clear "report to Reporting to promote the work", "to publicize the image", "to build a harmonious culture" function positioning, adhere to the enterprise publicity work and economic development with the plan, with the deployment, with the assessment, with the rewards and punishments. Each year, the group party committee will formulate the annual publicity work plan of the enterprise, and include the publicity work of "a newspaper, a magazine and a network" in the target assessment system of the party and group work policy, and conduct the assessment on a monthly basis and on a quarterly basis, so as to make the publicity work of the enterprise from a "soft task" to a "hard indicator". "Hard indicators". 3. Improve the network and cultivate the talent team. In the formation of communication network, the Group has done "three implementation": First, the implementation of the correspondent information team. Factory newspaper, factory publication, the Group established a section, workshop, group correspondents, information staff network, each unit, department elected one or two part-time communications reporter, so that the factory newspaper, factory publication publicity and reporting work at the grassroots level with a powerful "grip". Second, the implementation of the correspondent training system. In order to improve the news writing level of grass-roots correspondents, we regularly organize news correspondents, photography training courses, the preparation of training materials, employing Xinhua Daily, Taizhou Daily and other professional media, senior editors, journalists to the enterprise lectures, so that the professional quality of the correspondents and the actual level of writing have been greatly improved. Third, the implementation of the system of remuneration for reporting. In order to improve the enthusiasm of the correspondents to write and submit articles, we give generous remuneration for the adopted articles, and at the same time, we select excellent correspondents and works every year and give commendation and reward. In the factory newspaper, the factory journal in the newspaper articles, the fee from the original 50 yuan to 80 yuan per article, in the provincial newspapers and magazines above the double reward. Second, clear responsibility, innovative ideas, and make every effort to do a good job "a newspaper, a magazine and a network" According to the spirit of the instructions of the Group Party Committee, we further clarify the "a newspaper, a magazine and a network" function of the goal, that is, on the one hand, is the carrier of the internal exchange of information and external publicity window, on the other hand, it is the spiritual home of the cohesion of the staff. On the other hand, it is a spiritual home for the staff. Focusing on this center, we innovate our work ideas, and strive to do new, live, and do the characteristics of the work, so that the corporate media to better serve the enterprise's economic construction and spiritual civilization, and become an important cultural force to promote the harmonious development of enterprises. 1. Innovative development, forming its own characteristics. Yangtzekiang Newspaper and Yangtzekiang Pharmaceutical Magazine were founded in 1994 and 2004 respectively. We adhere to the policy of running newspapers and magazines in keeping with the times, and continue to explore and innovate in terms of both content setting and layout design. So far, we have made three substantial revisions of the factory newspaper and the factory magazine. Yangzijiang Newspaper has evolved from the initial "black, coarse, single" octavo tabloid to the "fine, beautiful, living" color-printed broadsheet; Yangzijiang Pharmaceutical Magazine employs the senior editors of the provincial professional media as consultants, and at the same time learns from the popular publications. At the same time, the magazine learns and draws on the concepts of popular publications, and arranges and prints through the regular plate-making companies and printing houses, which is refreshing from the content to the layout. For the website of YPC, which is an important window for the external image of the enterprise, the Group invites a professional production company to design, produce and package it, so as to make the layout more beautiful and the content more rich, and the click rate of the news is constantly improving. 2. Setting up columns, selecting contents and expanding reading power. Corporate media must seek breakthroughs in publicity content on "new, real, live, beautiful", and strive to adapt to the reading aesthetic needs of modern people. In the arrangement of columns and pages, the first edition of the news page focuses on the Group's major decisions, important activities, as well as the latest spirit and achievements of enterprise reform and development, with timely news reports, macro in-depth reports and oriented remarks "Yangzi Forum". The second edition of the general news section provides comprehensive reports on the reform and development of the Group's headquarter departments and the grassroots, focusing on the dynamic information and in-depth reports on the front line of scientific research and production, logistic services, subsidiaries, and major bases. The third edition of the market special edition, focusing on business dynamics, provides the market frontline with the latest enterprise business spirit, market information, marketing techniques and marketing cases, and at the same time, publishes a readable special edition in each issue. The fourth edition, Home Life Edition, integrates life, health, entertainment, knowledge, fun, and literature, providing workers with health care and leisure as well as a stage for writing and writing. Yangzi River Pharmaceutical magazine has set up the columns which are popular among the workers, such as Enterprise Overview, Current Topics, Hot Spot Focus, Yangzi Feature Articles, Famous Experts Forum, Science and Technology Pioneer, Market Insight, Enterprise Online, Innovation Star, Apricot Grove Walk, Healthy Garden, Fashion Monsoon, and so on, which focuses more on the knowledge, fun and readability while conveying the dynamic development information of the enterprise and reporting the achievements of scientific research, quality, and innovation, and has become the spirit of the workers to read and enjoy. It has become a spiritual food that workers are eager to read and love. 3. Highlighting the key points and keeping in mind the theme of enterprise and social development. At the same time in the innovation of newspaper ideas, we always carry forward the main theme, follow the development of the times, highlight the key points, all-round, three-dimensional report on the scientific development of enterprises in the harmonious development of the progress made in a comprehensive display of enterprises in science and technology, quality, integrity, environmental protection and other aspects of the achievements made. To this end, we have organized and planned to publicize the "scientific outlook on development", "eight honors and eight shames", "two firsts", "quality and life", "quality and life", and "the firsts" in the factory newspaper and magazine. Quality and Life", "Harmonious Development", "Saving Enterprise", "Environmentally Friendly Enterprise", etc. In 2008, the Wenchuan Earthquake occurred. After the 512 Wenchuan earthquake, the Group sent people to the disaster area of Dujiangyan, where the subsidiary was located, to interview the advanced stories of the enterprise's participation in earthquake relief, and opened a special edition in the factory newspaper and magazine to publicize and report, so that the image of the enterprise's "blessing for all living beings" has been further enhanced. Third, focus on effectiveness, play a role in building a harmonious spiritual and cultural home The corporate media is the main position of corporate development and publicity, is the display window of the excellent image of the enterprise, is to enhance the cohesion of the staff, the glue of the centripetal force. The Group strives to provide employees with rich and exquisite spiritual food and cultural feast by running a good "one newspaper, one magazine and one network", enhance the attraction, influence and inspiration of corporate culture on employees, and stimulate employees to "love the Party, love the country, love the people, love the enterprise and love their jobs". The enthusiasm of the staff. 1. Guiding people with typical, shaping the enterprising spirit. Shouldering the mission of setting up a model, promoting positive spirit and singing the main theme, we regularly publicize and report the advanced deeds of model workers and champions in the factory newspaper, factory magazine and GaoGang TV station, and educate and sensitize people by publicizing and promoting the typical, so as to inspire all the staffs to be based on their positions and to work hard with enthusiasm and dedication. 2. To inculcate people with art, cultivate high-quality enterprise staff. Talent is an important productivity of enterprise development, the quality of staff is a decisive factor in the long-term development of enterprises. The group gives full play to the corporate media as a publicity platform, through various forms to enhance the cultural level and artistic taste of employees. For example, it has set up a column of Staff Literature in the fourth edition of the factory newspaper, and set up columns of literature and art such as Beautiful Writings, Poetry Sea and Tide, and Art Appreciation in the magazine of Yangzijiang Pharmaceutical, so that on the one hand, the staff can have a self-garden of writing and inking, and on the other hand, high-quality literature and art works are selected for everyone to appreciate, thus improving the aesthetic taste and cultural literacy of the staff. 3. Infect people with culture and build a harmonious and beautiful enterprise home. The Group constantly innovates the development ideas of corporate media, pursues the perfect combination of publicity and readability of corporate media, and strives to create an excellent corporate culture with the characteristics of Yangzi River. Through several revisions and innovations, Yangzijiang Newspaper and Yangzijiang Pharmaceutical Magazine have won the favor of the employees with their heavy, rich and vivid contents, fresh, beautiful and atmospheric appearance and layout, and have become the veritable spiritual and cultural homes of the enterprises. Every time the factory newspaper and magazine are published, we all scramble to circulate and have a glimpse. "Blossoms inside the wall outside the wall", many guests to visit the factory to our factory newspaper and publication also generated a strong interest, praise, some before leaving specially left the address to ask us to regularly read. Fourth, care for the workers, activities to create a warm atmosphere of corporate culture corporate culture publicity is the soft power of the Group, we strive to do a good job "a newspaper, a magazine and a network" at the same time, strengthen the spirit of enterprise and corporate philosophy of the staff's education, through the establishment of a good home for workers, and actively carry out colorful cultural and sports activities for workers, and cultivate a sense of identity and responsibility for the enterprise workers. By building a good staff home and actively carrying out colorful staff cultural and sports activities, we cultivate staff's sense of identity and responsibility towards the enterprise, and create a warm and harmonious atmosphere of enterprise culture. 1. Actively carrying out cultural and sports activities to enhance cohesion and centripetal force. Every year, the Group takes the opportunity of May 1, July 1, November 11 and other festivals to hold "Welcome July 1 Revolutionary Songs Chorus Competition Various cultural and sports activities such as "Welcome July 1 Revolutionary Songs Chorus Competition", cultural evening party, staff games, knowledge contest, skit contest, karaoke contest, etc. are held to attract the staff to participate in them, and the amateur cultural life of the enterprise is more active than ever before. The Group has held eleven consecutive chorus contest, eight sessions of the song skit competition, fifteen military formation drill competition, others, such as the Mid-Autumn Festival Party, Christmas Party, etc. is more regular, institutionalized, every year less. Last spring, the group's cultural and artistic performances were also on the first China Farmers' Art Festival held in Kunshan. The group invited three troupes (Jiangsu Peking Opera House, Anhui Huangmei Opera Troupe, Zhejiang Yueju Opera Troupe) to perform 6 shows in a row in the factory for the group's employees and the local people to watch, so that the "culture for the benefit of the people" requirement is put into practice. 2. Build a good staff home to create a first-class hardware home environment. The group invested more than 20 million yuan, the construction of a total area of 10,280 square meters of "staff home", with staff canteen, billiard room, table tennis room, ballroom, bathroom and other facilities, set life, learning, leisure and other multi-functional in one. The Group also has a unique scenery of medicine celebrities sculpture cultural avenue, the imposing patriotic education base Dongfanghong Square, the water as a link to the extraterritoriality of the island, staff fitness and leisure of the five rings of the Square ...... This series of domestic first-class hardware and cultural facilities, has been rated as "civilized units in Jiangsu Province It has been awarded as "Civilized Unit of Jiangsu Province", "Model Workers' Home of Jiangsu Province" and "National Model Workers' Home". 3. Caring for the workers and letting them feel the warmth of the enterprise family. The group cares about the staff in a considerate way. The company has built new apartment-type housing for new college students, and various places for recreation, study and physical exercise are readily available. The company provides two working meals for employees free of charge every day, organizes regular medical checkups for employees, pays condolences to model workers and workers with family difficulties during festivals, distributes benefits to employees, cares about the schooling and nursery school of their children, and helps them to solve their difficulties in life. "Yangzijiang Pharmaceutical, my lovely home", an ordinary and simple word from the mouth of an ordinary worker, is the root of Yangzijiang's corporate culture. This contains a warmth, an incentive, but also a harmonious beauty.