Create a cultural brand, highlighting the charm of culture to highlight the charm of culture

Since the cool city of Liupanshui to carry out colorful square cultural activities, the formation of a "carry forward the spirit of the times, highlighting the local characteristics, close to the masses of life," the cultural brand, for the construction of a harmonious society, to promote the deepening of the construction of culture, provides a strong support. Whenever the lights, when you walk in Liupanshui City, People's Square, Baihe Park and other public gathering of public **** leisure places, you will see many people in the bright lights, beautiful music dancing, and happy. Such mass square cultural activity footage, from a side depicting the prosperity of Liupanshui City cultural health upward.

Looking at the cultural activities appearing in the square year after year .......

Wangjiazhai coal mine combined with the actual production work of the mine to carry out square cultural activities as a carrier, and actively carry forward the Shui Minerals Group corporate culture, and strive to square cultural activities into the enterprise "cultural business card". Organized the first square cultural activities received a good publicity effect, greatly enriched the amateur cultural life of the families of workers in the mine, by the majority of workers and families of the unanimous praise.

In order to solemnly commemorate the 89th anniversary of the May Fourth Movement, *** Youth League Zhongshan District Committee to the reform and opening up, the 30th anniversary of the founding of the city, the 20th anniversary of the founding of the district and China's Olympic Games for the opportunity, in Liupanshui City People's Square held a "youth and Zhongshan *** forward, volunteers and the Olympic Games *** fly - Sunshine 2008 large square fun sports activities, the first square of the 2008 Sunshine, a good publicity effect, greatly enriching the amateur cultural life of the mine workers' families. Sunshine 2008 large square fun sports activities", from the district more than 60 district departments, education system and grass-roots youth groups and armed police, fire, militia reserve officers and soldiers nearly 1,200 people participated in the activities.

The People's Square in Zhongshan District, Liupanshui City, which covers an area of more than 20,000 square meters, became a sea of people. Zhongshan District here organized the "cool city? Summer Zhongshan Square Culture Week" to the masses to promote the square culture: Zhongshan District, organized by the "Passion Zhongshan Night", Shui Minerals Group's "Sea of Coal Song", Shui Steel Group's "steel flower fire is red! ", the development zone of the "sound of the wind" 4 different themes of cultural and artistic performances to tens of thousands of people in the summer cool night served a fine spiritual feast.

The day of the ninth day of the ninth month of the lunar calendar - the Chung Yeung Festival, the shape of a rainbow, the two ends of the inflatable colorful door for the red lanterns towering in the water mining group company organs of the leisure plaza dance altar, the colorful door under the palm trees, autumn chrysanthemums, bunches of red, begonias, for the square to add a brilliant and dazzling luster. 2006 Chung Yeung Festival Water Mining Group company "sunset red" square cultural activities were held here in the afternoon.

In the People's Square, there are men, women and children who insist on exercising early in the morning, and in the evening, there are people who sing and dance to music, and there are hundreds of people who feel this atmosphere.

Self-organized cultural activities in the square every other day, is also a major factor in attracting the masses, potentially the square's cultural facilities; symbol of the iron and steel capital of the Wumeng Iron Pagoda, the coal capital of the coal sculpture works and the square in the center of the European-style buildings have brought people the feeling of beauty. First, the main features

Square cultural activities have been held a number of times, the number of performances continue to increase, the quality of the year-on-year improvement of social participation is becoming more and more extensive, more and more influence, showing a vibrant vitality and vitality. From the survey, there are mainly the following four significant features:

1, the establishment of a sound set of organizational and operational mechanisms. In the process of carrying out cultural square activities, through continuous exploration, practice, and gradually establish and improve the "government-led, enterprise support, mass participation" organizational and operational mechanisms. Adhere to the activities of the "public welfare" in the first place, highlighting the government in the activities of the "leading" position, before the activities are carried out, layer by layer publicity and mobilization, level by level selection and recommendation; activities in a timely manner to check the scheduling, summarize the exchange of experience; the activities of the end of the arrangements for the report on the performance, recognition and rewards. Recognition and reward. At the same time, the introduction of market means, through the hosting of performances, advertising and other flexible and diverse forms to attract investment in a wide range of enterprises to provide financial support for the entire campaign.

2. Attracting wide participation from all walks of life. Liupanshui with its strong cultural atmosphere, many folk performance team and show in front of the public, square cultural activities close to the actual life of the masses, rich in local characteristics and the distinctive characteristics of the times, maximize the integration of the local rich cultural resources, attracting extensive participation of the masses.

3, adhere to the advanced cultural guidance. Closely around the center, each year to determine a theme, carefully designed, screening performance content, by the Cultural Affairs Bureau to deploy professionals to form a steering group, the jury group, the program to carry out strict checks, careful planning, scheduling and guidance, so that each piece of the program, each performance is not only artistic, but also reflecting the ideological and contemporary nature.

4, the realization of the deep extension. Plaza cultural activities ignited a wave of mass cultural activities, led to a large number of enterprises, businesses, schools, townships and cultural groups to run their own performances, which has evolved into a healthy and colorful festival culture, yard culture and courtyard culture.

5, enhance the city's cultural image. Square cultural activities in-depth, optimize the city's cultural environment, create a cultural atmosphere, improve the cultural taste, enhance the city's radiance and attractiveness, through the square cultural activities held over the years, set up a good image, showing a strong cultural heritage and rich cultural resources, and further promote the pace of cultural construction.

Two, a few revelations

1, we must give full play to a role - the main role of the masses. Widespread participation of the masses is the basis for good activities, must play a good role in the main body of the masses. The biggest feature and advantage of Liupanshui is the strong cultural atmosphere, the mass cultural performance groups, the masses participate in the enthusiasm. The county is to grasp this feature, highlighting the characteristics, give full play to the advantages, the advantages of lengthening, with strong organizational leadership, active and effective operation mechanism, layers of extensive and in-depth publicity and mobilization, with a distinctive theme of the show, the form of unconventional performances, colorful performances, attracting the masses to participate in a wide range of activities, so that the masses have become the main body of the square cultural activities.

2, must improve a mechanism - organizational and operational mechanisms. Under the new circumstances, cultural activities difficult to do, the key is the lack of a strong organizational and operational mechanisms, in order to carry out activities successfully, to establish and improve a set of organizational and operational mechanisms is the key. Actively play a leading role in the government, the establishment of a strong organizational leadership institutions, the formation of a clear responsibility, the work pattern of all **** management. At the same time, strengthen the service function of the activity carrier, find a position in the service, widely absorb enterprises and social forces to participate in the activities, the formation of a flexible market-oriented operation mechanism for the success of the activities to provide organizational security and financial support.

3, must highlight a vitality - enhance the attractiveness of the activities. To make the activities have lasting vitality, we must focus on creating a cultural brand to start, enhance the attractiveness of the activities. Must be based on the current, focusing on the long term, integrated planning, to increase the introduction of high-level programs and creation, improve the quality of the program, enrich the performance content, enhance the attractiveness of the activities and infectious; emphasis on and play a leading role in the cultural units, play the role of cultural professionals on the activities of the organization, guidance, gatekeepers; to strengthen the construction of cultural teams, pay attention to the training of cultural personnel, the introduction of cultural activities for the square to inject vitality and vitality. Vitality and vitality.

Culture is the soul of the city brand, square cultural week activities to enrich the cultural life of the masses, enhance the quality of citizens, show civilized style, widely carried out close to the actual, close to life, close to the masses of cultural activities, can further enrich the cultural connotation of the city, and actively promote the creation of civilized and hygienic city. A city, not only to have the external shape, but also to have the connotation of the beauty, only form and spirit, the city can shine. Liupanshui City has been known as the "coal city", in improving the city's taste, Liupanshui City, cleverly integrated into the coal culture of urban beautification work, held annually in the coal carving exhibition, is one of the important content. The construction of cultural facilities such as the Qilin Cultural Wall reflects the rich cultural heritage of Liupanshui City and highlights the unique style of Liupanshui City.

Liu Panshui City actively promote the reform of the cultural system, vigorously promote the construction of the public **** cultural service system as a livelihood project, planning and organizing a series of high-quality cultural activities, and constantly meet the cultural needs of the people, ushering in the spring of cultural development. Looking at the land of Liangdu, the spring of cultural prosperity is coming royally.