It requires articles to be told in the first person "I" to bring readers into the scene, establishes editorial norms, and does a good job of each article's headline, subheadline, introduction, and abstract, etc. It requires that knowledge be blended into the topic, and proposes the model of "by head + knowledge", "event + knowledge", "character + knowledge", and the style of "journalist + scholar + poet + philosopher", "events + knowledge", "characters + knowledge" mode and "journalists + scholars + poets + philosophers" style.
Highlighting the role of pictures and maps as an independent language, pictures and text are given equal weight, and the layout reaches 1︰1. It is required to carefully select pictures and a large number of large-scale aerial photographs, to write a good description of each picture, to fully express the information of the picture, and to ensure that there is enough text volume and space. Maps are the geographic features of the magazine, in addition to the commonly used plane maps and halo renderings, a large number of three-dimensional topographic maps, satellite image maps and high-resolution satellite remote sensing maps, as well as hand-drawn maps, etc. Issue No. 8, 2000, for the first time in the album to give away a large single map The principle of regional comprehensiveness: the selection of the nature as the core of the topic must reveal its impact on human beings, while the lifeline of humanities is to comb the natural backgrounds of the rise and fall of the inheritance.
Principle of differential succession: all natural changes and humanistic prosperity and decline are carried out in a specific spatial and temporal scope, whether it is "proving the past by the present" or "using the past as a metaphor for the present" geographic thinking, it is necessary to show large-scale spatial and temporal changes.
Principle of original debut: The research-based topic selection system and expert production team ensure the originality of the magazine's content; while the Internet censorship system ensures the exclusivity of the published content. Firstly, the complete and consistent overall visual design style of the magazine is required to ensure the coordination and unity of the magazine's visual image.
The second is to emphasize the directness and effectiveness of information conveyance. The layout design is required to have an entry point of information and to mobilize the readers' interest in reading at the first time. Since the revision, we have gradually introduced the internationally proven grid design concept, followed the visual law, and effectively planned and sorted out a large amount of information through rational design, so as to make the editorial intent more fully expressed, and the reading process more fluent for the readers.
Thirdly, the layout design pursues simplicity, spirituality, and meaningful design forms, emphasizes the dependence of design forms on the content, pays attention to the balance between information conveyance and reading interest, and expands the space of imagination and enriches the reading experience through the design of reading extension. The October 2005 issue of Beauty Pageant China Special: "The Most Beautiful Places in China" list, 550 pages thick, the cumulative circulation of the album exceeded 3 million copies, the State Administration of Foreign Languages translated the issue into English, French, German, Russian, Japanese, Korean, Italian, Spanish, Arabic and other languages, and was published by the Foreign Languages Publishing House and put on sale for the whole world.
October 2006 issue of "Chinese people's landscape Avenue" album 410 pages, Chinese simplified Chinese issuance exceeded 1 million copies; English version of the copyright obtained by foreign companies, and the form of the above and below the volume in the global distribution of more than 200,000 copies; October 2007 issue of the "Sebei The October 2007 issue of the "Western Region Collector's Edition" album 366 pages; October 2008 issue of the "Northeast Album" 386 pages; October 2009 "China's Geography 100 Years of Great Discoveries" 400 pages. The special issue of "The Most Beautiful Places in China" became a gift from the Beijing Olympics Organizing Committee in July 2008. Whether it is recognized and accepted by the public is the key to determining the survival of the media, which in turn depends on the attention it receives.
Chinese National Geographic's average circulation since 2006 has stabilized at more than 1 million copies. According to the official explanation provided by the magazine's editor-in-chief, Mr. Li Bianke, this is because they have always practiced the principle of "content is king," and it is the value of the content itself that determines sales.
The so-called reconstruction of common sense means replacing the common sense status of existing ideas with new ones. Because common sense has such a unique position in the architecture of public knowledge, attempts to reconfigure it are bound to encounter a double situation: attracting attention and being questioned at the same time. Reconstruction necessarily implies subversion, and openly attempting to subvert established common sense is itself enough to attract public attention.
For China National Geographic, subverting common sense to attract attention is a regular tactic. For example, in its grand recommendation of "China's top ten most beautiful mountains", not only the five mountains have four lost, and the top of the list is not particularly famous before the Namcha Barwa Peak. Another example is the Sichuan special issue published in 2003, which explicitly stated that Emei Qingcheng was not a typical Shu mountain, and the most direct result they brought was a significant increase in sales of the current issue. "The editorial and business departments are completely independent, and as the old saying goes, content is king. We rarely market on a piece of content, rather the value of the content itself determines our sales." President Lee Bunko said.
The success of the "Landscape Avenue" albums confirms Lee's words. And in the words of the editors, they were as wound up as they could be throughout September for this planned release.
Speaking of the planning of "Landscape Avenue," Li said, "We wanted to find a symbol that could represent our country's vast territory and magnificent mountains and rivers, and as a result of our search, we found that the 5,000-kilometer-long National Highway 318, which extends roughly along the 30-degree line of northern latitude, was the best choice! ." And for this discovery, the magazine not only sent a special expedition, but also invited many famous writers and scholars to visit the area on separate occasions.
"For a magazine, the most important thing is the editorial board, including the support of experts behind it. If there is no editorial department that can't be broken or kneaded, the market operation just lacks a foundation." Li Bengke said.
Accompanying the rise in content is an increase in circulation and advertising prices.
It's impossible not to mention the yearlong "China's Most Beautiful Places" contest on the magazine's 55th anniversary. "Its influence far exceeded our expectations." Looking back on that experience, Li Bengke remains emotional.
According to reports, the magazine first organized an expert association group and a media group. The expert association group was responsible for formulating detailed selection criteria, and the cooperation with the media was aimed at conducting the selection in every province and city, "some media in Guangdong, for example, organized the cooperation of local experts and mobilized readers to participate in the selection, which achieved very good results. The China National Geographic members' club organized the first outdoor scientific research activity for members of the "Dragon Ridge Walk along the Qinghai-Tibet Line," and since then, the number of members participating in the outdoor scientific research has multiplied every year.
In October, Geography Knowledge was officially renamed National Geographic China, showing China's greatness with greater vigor and boldness. In June, the Chinese traditional version of National Geographic was distributed in Taiwan and other areas outside the mainland, making it the only magazine in the mainland that was original and whose publisher had purchased the rights to distribute other kinds of texts.
In October, National Geographic formed a new distribution team. In January, the Japanese edition of China National Geographic was launched in Japan under the title of China Geographic Chronicle, the first Chinese media outlet to land in a developed country in its entirety.
January, the first annual conference on distribution was held, and the number of distribution channels grew from more than 40 to more than 70, quadrupling the number of distribution markets compared to '01.
In June, the Chinese website of China National Geographic was officially opened, the website functioned as an introduction to the content of each issue of the magazine; the geography forum was opened at the same time, with a simple message board function.
At the end of the year, the first advertiser appreciation party for National Geographic was held in Beijing's Capital Mansion. In June, the launch of the "Three Gorges" album, September launched the "Sichuan album", October launched the "50 years of scientific research on the Tibetan Plateau" is not only CNG! The October release of "50 Years of Qinghai-Tibetan Plateau Research" is not only the culmination of CNG's "Getting to Know China," but also lays the groundwork for the October specials that will follow.
In August, China National Geographic and the management committee of Xinjiang Arjinshan National Nature Reserve jointly organized the "20 Years of Looking Back at Arjinshan" comprehensive scientific expedition, which started CNG's media alliance with famous mainstream media in the United Nations*** focusing on the pristine protected area.
The magazine has 10,000 regular members every month. In January, China National Geographic Youth Edition "Museum" was launched, her purpose is: erudition achieves dreams, knowledge changes life.
In February, the circulation of China National Geographic was certified by bpa International Media Company
In July, the album "The Great Shangri-La" was launched, which began CNG's mileage of circling China.
Chinese National Geographic magazine staff training on the Sichuan-Tibet route. The 55th anniversary of the founding of China National Geographic magazine.
Chinese National Geographic magazine staff training on the Qinghai-Tibet route.
From February to September, the "Most Beautiful Places in China" contest was held in cooperation with mainstream media from 31 provinces.
March, readers' meeting in Nanjing, April, readers' meeting in Xi'an, May, readers' meeting in Guangzhou, June, readers' meeting in Shanghai, July, readers' meeting in Beijing.
October, the publication of the commemorative special issue of "China's most beautiful places list - beauty pageant China" special created a miracle in the media world, has been translated into ten foreign languages version of the global distribution.
In October, the 55th anniversary celebration of the founding of National Geographic China was held at the Kerry Center in Beijing, with Mr. Lu Yongxiang, President of the Chinese Academy of Sciences, and more than 500 guests*** enjoying the event. The number of regular monthly members surged to 26,000.
Chinese National Geographic magazine staff training in South China.
In March, the entire Guangdong Mobile line of the China National Geographic mobile magazine was launched.
In October, National Geographic launched the "Chinese Landscape Avenue" album, creating a landscape road for the people of China. The album also created a media miracle of one million copies of a single issue of a high-grade magazine.
On October 10, the celebration of the one million copies of National Geographic was held in Beijing Hualian Printing Factory.
Launched the "China National Geographic Campus Fund" program to support the public welfare activities of environmental protection clubs in colleges and universities.
In November, the National Geographic Lecture Hall, which is free and open to the public, was opened. Staff of China National Geographic magazine were trained on the northern border.
January, China National Geographic cell phone newspaper was launched as the only humanities cell phone newspaper in China Mobile.
In October, National Geographic launched the album "Circle the Great Northwest", which used the geographic concept of arid and semi-arid zones to lead the people of China to re-understand the northwest.
In October, the photo exhibition "Circle the Great Northwest" traveled around Beijing Oriental Xintiandi and Shanghai Zhengda Plaza. In March, the magazine "Chinese Heritage" was released in cooperation with the China Bookstore.
In May, China National Geographic Mobile TV was launched on the China Mobile platform.
June, China National Geographic magazine staff hiking training in Inner Mongolia.
In June, China National Geographic launched the "Touch China" tour, an all-around investigation of China's eight extremes.
Launched the Earthquake Album
July, the first issue of the Hong Kong-Macau Traditional Chinese version was released.
July, Mr. Li Bengke, the president of China National Geographic magazine, participated in the Olympic torch relay as the Beijing Olympic torchbearer. Beauty Pageant China was selected as a gift by the Beijing Olympic Organizing Committee.
August, China National Geographic website was revamped and the domain name was officially changed.
In September, the first issue of the English version of China National Geographic magazine was launched.
October, China National Geographic launched the special issue of "Northeast Album".
December, China National Geographic magazine held a grand, grand celebration in Beijing.
December, China National Geographic and Liaoshen Evening News and Life News launched a campaign to collect the best travel routes January The award ceremony for non-famous peaks was held in Guizhou with the support of Guizhou Daily, and attended by Wang Fuyu, deputy secretary of the Guizhou Provincial Party Committee of the People's Republic of China.
In March, National Geographic and Ziyuan Xiechuang agreed to cooperate *** to promote "green jobs". 4 months National Geographic and LAMER Ocean Blue Mystery *** co-hosted the "Cherish the Ocean" photo exhibition.
April The second "Flying Feather Moment" photo contest was held.
June The magazine and Jeep*** completed the "2010 Return to the Ice Age", a large-scale systematic investigation of the current situation of glaciers in China.
July National Geographic's 60th anniversary celebrations begin:
Collect the first issue of the magazine and find a family to read it in
Revisit the most influential ideas
Collect the places that have made the biggest difference
The first Campus Walker Challenge
The first Campus Walker Challenge
The magazine is launched in October. p>October Launch of "Ocean China," an album focusing on the oceans that took the magazine a year to produce. The issue was also the 600th in total.
In December, a new client for National Geographic's IPAD was launched, allowing users to see National Geographic, Chinese Heritage, Museum Magazine, Traveling the World, and National Geographic's mobile newspaper (Geography Weekly), with video extensions provided by National Geographic Film and Television added to Traveling the World. January 9: Celebration of the 60th anniversary of the founding of National Geographic China
National Geographic China Magazine held the "60th Anniversary Ceremony of National Geographic China" at the China World Trade Center Hotel in Beijing. Nearly 400 guests from the General Administration of Press and Publication, the Chinese Academy of Sciences and major media leaders in Beijing, academicians and experts, photographers and authors, as well as readers, advertisers, distributors and other perennial support of this publication **** degree of 60th birthday. Ma Yanli and Hu Haiquan appeared at the ceremony. They are not only loyal fans of National Geographic, but also active advocates of nature, ecology and environmental protection, and green transportation. This time they accepted the invitation to become "China National Geographic Honorary Members", will be more practical action to influence the public, *** with cherish our home.
In February, the magazine published a report on the underwater city of Qiandao Lake, which attracted attention.
In March, President Li Bianke was honored with the first Outstanding Publishing Personality Award; the magazine won the second China Publishing Government Award for Periodicals.
March-April, the magazine launched two series of "Salt Album," which used beautiful large pictures to show the themes of "Salt is a Landscape" and "Salt and Health," and coincided with the earthquake and tsunami in Japan that triggered a rush to buy salt, which was praised as "unforeseen" by netizens. The title of the album has been praised by netizens as "unpredictable, not even if you don't want it to be hot."
In June, the band teamed up with Jeep to complete the annual branding campaign "Extraordinary Storytelling Road".
September 16, held the most beautiful mountains and rivers 60 years of classic photography exhibition.
In December, the company was honored with the title of "Advanced Unit of National News Publishing 'Going Out'". In April, China National Geographic's "Hundred Years of Pursuit" photo exhibition was held in London
In May, a large-scale photo exhibition of "The Most Beautiful Places in Sichuan" was held in Hong Kong
In November, the first voyage to Antarctica was made by the "National Geographic China", the "National Geographic China". The inaugural voyage of the National Geographic to the South Pole on January 8, 2012, and the "Our 2012" Carnival on June 6
The inaugural voyage of the National Geographic to the North Pole on June 6