New product launch conference plan program (six)
Case (a):
Product launch conference plan
I. Organizer
xx company
Second, the theme of the event
xx product launch conference
Third, the time of the event
2015 January 20 (Thursday) 10:00 a.m. - 11:30 a.m.
Fourth, the location of the event
xx Hotel Multifunctional Conference Hall
V. Venue layout exhibition
1. Hotel main entrance lobby, reception staff wearing unit ribbons to welcome the guests, set up a marked venue. Lounge, dining, prize and other locations of the signage.
2. Guest reception desk, set up two reception staff, registration of guests and the issuance of the conference standard information packet and certificate of participation in the enterprise album, and with two ceremonial guide.
3. The hotel entrance and the entrance to the meeting hall are placed in front of the X display more than one, the new product photo post and the company's large publicity billboards.
4. Giant airbrush to do the main venue backdrop, the stage on both sides of a product display racks, mantle cover, the front of the speaker's podium paste the company's logo, above the laptop, microphone, flowers.
5. The venue placed on both sides of the speaker's platform, flower baskets on each side of the two corridor on both sides of the front X-stand.
6. The podium and the seats are labeled with numbers and signatures, tea cups and pure water on the table, folder DM endpapers, VIP name tags.
7. Corporate videos or documentaries and product promotional slides and other audio-visual materials.
8. Debugging sound equipment, designated video personnel.
Six, the meeting agenda (slightly)
Seven, the participants should be invited
1. Invited guests: the leadership of the head office, the leadership of the xx bureau, the company's leadership.
2. Dealer representatives: representatives of all invited customer units (about 200 people).
3. Invite the media: xx
Eight, the conference kit information
1. Conference manual
2. New text information (investment)
3. Relevant pictures, pens, letterheads
4. Meal coupons and gift certificates
Nine, the conference organization
1. The organizing committee leader (responsible for) Coordination group (composed of the Institute's marketing department, responsible for the coordination of the work of various groups)
3. Outreach and reception group (responsible for contacting the guests, guest registration, gift delivery, distribution of information kits and a variety of hospitality)
4. News group (media release, media contact gift fee payments)
5. Service Group (responsible for the site, the normal use of equipment to exclude outside interference)
6. Advertising and publicity group (consisting of the planning company and the Institute's marketing department, sales department **** with)
7. Logistics group dining (mainly responsible for guests, dealers, catering and lodging service arrangements)
X. Information brought to the media
Meeting time items Arrangements for the process, press releases, speeches, background information on the spokesman's introduction, company brochures, product promotional materials, pictures, souvenirs, gifts, vouchers, business cards responsible for corporate news (further interviews after the release of the news, the news published in the mail to contact) and blank letterheads, pens (to facilitate the reporter's records) and so on.
XI, the launch preparations and required items
1, invited guests and local news media reporter activity photo / video leadership speech script writing. Office
2, the signing desk reception 4 people: Zhou Xiaoju He Fang Huang Hong Chen Wei 9 floor welcome 4 etiquette
3, the site of the signing ceremony customers of the designated customer signing gift distribution. Customer Department He Fang Zhou Xiaoju advertising Chen Wei
4, the venue layout of the design plan, the scene of the advance arrangements for the organization and layout of the survey letter printing small gifts and original ballpoint pen promotional materials ready for the signing of the table preparation and layout. Zeng Yong
5, sound preparation site music playback lighting logistics
6, on-site questions small gifts to prepare 10 sets, valued at about 50 yuan raffle gift one, two, three prizes *** counted 30, valued at 400 yuan 200 yuan 100 yuan or so on-site interactive program arrangements and preparation for the trade union etiquette
7, the business speech preparation for the PPT production rehearsals, question and answer preparation for the questions each 5 advertising professional Chen Juan Cao Min.
8, gift design program, sign-in gift 300 sets of information including the purchase of 10 sets of signing gifts to prepare for the projection of the main screen PPT production He Zhongwei
9, projection and computer arrangements set up to play with the speaker with the Ministry of Operations Tang Sheng
10, hot dance program choreography and organization and the performance of the host selected to invite the invitation of the greeting card models invited to organize the determination of the etiquette of personnel and Clothing raffle tickets raffle box production. Trade Union Yu Jing
New product conference planning program (II):
xx clothing new conference
Organizer: xxxx clothing limited company
Undertaker: ** Likai Hotel
December 23, 2018
Introduction
2018, a new year.
China xx women's clothing, as one of the top ten brands of women's clothing in China, has always led the domestic fashion trend in China. It can be said that the fashion indicators set up by xx are the popular trends of the next season.
At the beginning of the new year, xx officially released the 2018 spring and summer new products. So far, this conference has always attracted the eyeballs of the media in the fashion industry. Everyone is eagerly waiting for this fashion feast
Activity Items
Theme: Butterfly Dancing Clouds
Time: January 8, 2018
Place: xx Hotel
New Products Series:
1, Small Suit: Combine fashion with the business atmosphere of professional women
2, Chiffon Shirt: Sweet Lovely and lively
3, knitwear: casual and popular ladies
Through this conference, the company will push the 2018 spring and summer popular elements to the market, and comprehensively promote the brand products to the entire popular market.
Communication selection
Newspaper platform: xx, etc.
TV platform: xx, etc.
Network platform: xxx.
Personnel arrangements
General planner (person in charge, motorized group)
Vice President of the company (and the person in charge of public relations)
Host of the conference
New product spokesman
Chief designer (and spokesman)
Another security team, lighting and sound engineers, venue services, cleaning team and several other people. Activity specific process
1. Venue layout: the venue is set up in the **xx hotel large conference hall. The venue will be decorated with the theme of "Butterfly Dance". Butterfly elements will be embedded in all the details of the venue (including posters, exhibition door ornaments, guest sign-in book, brochures, guest cards, souvenirs, etc.). Make appropriate seating arrangements, banquet arrangements.
2. Time schedule:
The new product launch officially began at 3:00 pm, guests enter the venue half an hour in advance.
3. Pre-conference:
2:00 ~ 3:00 (play "Welcome Song") welcome Miss Dong Juanjuan and other guests at the entrance to the conference hall to receive guests, do a good job of signing, guidance and other work, and enthusiastically answer guest inquiries. For important guests invited to the meeting, there should be a person to guide, accompanied.
4. Mid-conference:
3:00~Conference officially begins.
3:00~3:10 play promotional video
3:15~3:20 company vice president's speech
3:25~3:35 new product chief designer's speech
3:45~4:25
4:45~5:10
5.conference late:
5:30~6: 30
7:00~
Budget
1. Salary Expenses
2. Material Expenses
Venue Rental
Venue Layout
Brochures and Posters
Invitations
Souvenirs
3. Dinner Expenses
4. Other new products runway show (spokesman appearance) reporter Q&A time new products exhibition buffet dinner 2400 yuan 8000 yuan 12018 yuan 500 yuan 300 yuan 1500 yuan 35000 yuan 10000 yuan
Total budget expenditure of the event *** Total: 69700 yuan
Contingency plan
1. Infrastructure (such as power supply, etc.) in the venue, with the consultation with the The hotel negotiated with the hotel, full power to the hotel side.
2. venue order: by the security team, on-site service personnel to coordinate the work
3. conference process such as microphone breaks, sound failure and other phenomena, spare microphone and other facilities, technical personnel can immediately respond.
4. If there are injuries and illnesses and other emergencies, there are medical personnel to coordinate treatment.
5. Other emergencies, by the person in charge of the coordination of staff to complete.
xxxx Apparel Company Limited
December 16, 2018
New product conference planning program (3):
New product conference planning
I. Planning name: xx Limited new product conference
II. Planning time: November 29
III. Planning location: xx Limited mega conference room (English Village)
Fourth, the launch ceremony protagonists: leaders (guests): 3 people (general manager of xx Limited, sales manager, agent representatives)
Star spokesman: 1 person
Host: 1 person
New product demonstrators (etiquette staff): 2 people news media (photographer): 2 people <
Audience: 3 people
V. Division of labor: to be determined
VI. Equipment Arrangements (Material Preparation)
1. sound equipment: borrowed from the English Village equipment
2. backdrop: homemade ppt (projector playback)
3. banners: pink a4 paper to print "Warmly celebrate the successful launch of xx Co. Ltd. new conference a complete success"
4. table signs: 5
5. corsages: 4
6. pins: 4
7. potted plants: 30 pots (borrowed from the English village of the potted flowers)
8. other: temporary additions and subtractions
VII, the flow of the conference
1. Host speech, some of the matters of the company's introduction, the introduction of the guests, thank you; sentient star spokesman on stage to show the new products; leadership (guests) speech, the host of the middle crosstalk;
2. Host introduction, the leadership (guests) to take their seats, applause, the end of the speech;
3. General Manager speech, followed by the agent's representative, and finally the Sales Manager and star spokesman together with the introduction of new products, during the etiquette staff down to interact with the audience, show the new products;
4. Lucky draw, the star spokesman drew out the lucky audience, and give out gifts;
5. The host announced a successful conclusion of the new conference, followed by a free visit and ask time;
6. All bowed out, the end.
New product conference planning program (4):
New product launch press conference planning program
I. Meeting agenda
A. 12:00 reception hall to receive guests, dealers, journalists sign in
B. 2:00 to guide the guests, dealers, journalists to enter the venue
C. 2:10 opening performance: Hot dance to attract and gather popularity
D.2:20 Playing corporate video
E.2:25 Host to invite guests to be seated
F.2:30 Host to announce the start of the new conference and introduce the company's leadership and the media
G.2:35 The company's leaders to make a speech and with the guests *** with the pulling open of the new mantle
H.3: 00 New product modeling catwalk display, the new product modeling show
H. 3: 00 New product modeling show. H.3:00 New product modeling show, and at the same time play the product in the car function of real demonstration video
I.3:10 Product engineers in the playback of the product video at the same time talk about the role of the product
J.3:20 Journalists guests ask questions, product engineers to answer
K.3:30 From the scene to select a few automobile users to ask questions about the product
L.3:40 Leaders will draw prizes from the guests
M.3:50 Program arrangement: light rock performance with the product short film playback for on-site product promotions
N.4:40 End of the conference, the company's leaders and the media to communicate in detail the intention of the O.5:00 End of the exchange with the media, the dispersal of the scene
Second, the venue set up for the exhibition
1. Downtown square rainbow door, colorful flags, giant banners
2. Rainbow door, reception etiquette wearing unit ribbons, to be set up to indicate the venue, gifts, and other locations of the obvious signs
3. Guest reception desk: set up two reception etiquette registration of guests and distribution of conference materials and participating enterprises roster, and with an etiquette as a guide to the guests
4. Plaza placed X-railers More than one, the photo stickers many
5. The main venue background wall giant spray paint, stage on both sides of a pile of things to do on each side of the display racks, placed on top of the new products and cover the mantle, the front of the speaker's podium to stick XX unit logo photo, placed on top of the laptop, microphone, flowers
6. The venue speaker's podium placed in flower baskets each of the two corridors on both sides of the foreground to put the X-racks
7. The presidential podium The podium and the seats are labeled with the company's logo number, pure water on the table, folder DM cover page, VIP name tags.
8. Equipped with: flowers, special music dubbing, lottery
9. Equipped with audio-visual materials such as corporate videos and new product explanations of the short film playback
10. debugging sound equipment, designated video personnel
Third, the participants should be invited to participate in the meeting
1. Invitation to the leadership of the head office, the municipal leadership on behalf of the company's representatives
2. > 2. Invite representatives of dealers
3. Invite representatives of some potential customers
4. Invite the media: XX Daily News, XX TV Station, XX Broadcasting and Television Bureau
4. Information brought to the media by the new conference
1. Meeting time and project schedule flow
2.
4. Background information on the speaker
5. New product information
6. Company brochures
7. Pictures
8. Souvenirs and gifts vouchers
9. Business card of the person in charge of corporate news (for further interviews after the press conference, and for contacting the press after publication)
10. Blank letterhead, pen (convenient for journalists to record)
V. Launch organization
1. Organizing Committee leader (responsible for the entire event and the person in charge of the square to coordinate)
2. Coordinator (coordinator by the XX unit leaders, responsible for the coordination of the groups)
3. Leadership team subdivided into: a venue to receive (6 people are responsible for the registration of guests, the gift sending, Reception (6 people are responsible for guest registration, gift delivery, distribution of information bags and a variety of reception work) b and media contact (media release, media contact, gift fee payment)
4. Advertising (planning company with the company's publicity department, marketing department, product department **** with the composition of the company) is mainly responsible for the a theme of the background of the drywall design, production and installation. b publicity DM, X display racks, posters, gifts, handbags, the enterprise new product album design and production. c leaders, guests, the design and production of the new book .c leaders, guests, speech designation and new products to elaborate the writing of the material.
5. field maintenance (responsible for the scene, equipment can be used normally, to exclude outside interference)
6. host (mainly responsible for the various sessions of the crosstalk and the opening host)
7. outreach (mainly responsible for liaison with the models and actors, as well as on-site arrangements for the display of the product)
Six, the conference kit information
1.
2. New product text information (investment)
3. Related pictures, letterhead and pens
4. Gift certificates
VII, the conference preparations
1. April 13 before the conference planning program finalized
2. April 18 before the corporate video, flyers, brochures, cards, invitations, banners, posters The new product display materials and pictures, style design program to determine
3.April 23 days ago, the above materials printed delivery, of which the promotional film in the 25 days before the sample film
4.April 23 days ago, the relevant press releases as well as soft copy writing is completed, and from April 25 onwards, by the relevant media release preheat
5.April 24 days ago, to determine the leadership of the conference, dealers, potential customers and media personnel. Dealers, interested customers and media personnel list, at the same time, send invitation letters
6.April 25, the conference program to the host party, so that it is rehearsed in advance
7.April 28, contact with the hotel, the meeting of the required items in place, gifts, signing books, signing pens, cards, banners, posters, balloons, and other display materials to prepare for the exhibition
8.April 30, finalize the venue layout, meeting location, distribution of materials, atmosphere, background, equipment debugging, tables and chairs arrangements
9.May 1 morning items check, personnel check, information check, gift check, venue check
10.May 1, 12:00-2:20 throughout the coordination of the implementation of the photography and video camera, signing in the beginning, the presentation of the information packet, Guests of the media to wear corsage, guest card, venue information distribution, venue guidance, were seated
11.May 1, 2:30 host announced the start of the new conference 12.May 15, will be press releases and media soft successive releases
VIII, the press conference required personnel, materials
1. etiquette (6 people: venue) 2. new product demonstration models ( 4 people: venue) 3. host (1 person: podium) 4. cameraman and camera equipment (a set of people: the field) 5. digital camera (3 people 3: the field) 6. banners (2: venue) 7. rainbow door (a: venue) 8. colorful banners (8: venue) 9. flower baskets (4: two next to the speaker's podium), flowers (1 bunch: the speaker's podium) 10. VIP business card (10: guests) 11. Sign-in book (2 books: sign-in desk), business card box (2: the venue door) 12. Notebook two (reception desk and lectern) 13. Large airbrush background (1: the venue backdrop) 14. Ribbons (6: the reception etiquette) 15. X-railers (multiple: the venue and the plaza) 16. Product display racks (2: booth) 17. Gifts (multiple: depending on the number of guests) 18. Product VI logo (4: two by the lectern), flowers (1 bunch: the lectern) 18. Product VI logo (1 piece: podium) 19. Information bags, pens, letterheads (multiple: depending on the number of guests) 20. Invitations (multiple: depending on the number of invitations) 21. Directional signage, portraits (multiple: the venue as well as in the square) 22. Raffle tickets (multiple: depending on the number of guests), lottery box (1) 23. Hospitality cigarettes (10: guests reception) 24. Mineral water (multiple cases: depending on the number of guests, the TBD)25. Apples, strawberries, oranges (each 5 boxes: guest hospitality)26. Corporate videos, new products explaining the short film (each one: introduction)27. Guest card (multiple: depending on the number of guests)28. New VI photo stickers (multiple: desktop, seats, models)29. New posters (20: the venue layout)30. Corsages (15: some of the guests)31. Mantle cloth (2, product) Coverage) 32. cassette tape, CD (2 sets: background music playback) 33. displayed products, props (1 set: product display) 34. performers (dance team, music team)
Nine, the product conference list of invited personnel (omitted)
Tenth, the conference cost budget
The new conference planning program (V):
New product conference Planning program
Time and place: September 18, xx Hotel International Conference Hall
Participants (a total of about 200 people)
The company's leadership, media record friends, representatives of well-known related manufacturers at home and abroad, representatives of the xx annual meeting planning company, social celebrities and special guests and so on.
Xinya large-scale new product launch event organization:
Organizer: Xinya Group; xx large-scale party planning company; xx public relations company;
Undertake: xx
Xinya large-scale new product launch event support media
1, the network media
xxx and so on.
2, TV media
xx
Xinya large new conference process:
1) xx ceremonial company's staff to welcome the guests to enter the room
2) the host of the opening speech and announced the start of the welcome dinner;
3) the introduction of the main leaders and VIPs to the scene;
4) the leadership of the city of xx to give a Welcome speech;
5) Speech by the leader of the Cosmetic Industry Association;
6) Beginning of the introduction of new products, accompanied by a performance team;
7) Toasts by the leaders of the organizers, contractors and co-organizers;
8) Musical accompaniment by the team of performers from the XX Performing Arts Company;
9) Media live broadcasting of the release of the article;
10) Activity End
New product launch planning program (6):
New product launch planning program
First, the market background of the launch of new products
Second, the purpose of the launch of the new product
Third, the style, characteristics and market positioning of the new product
1, aimed at the old dealers or intended customers
2, Recommended new products in the exhibition before the self-owned stores or VIP dealers stores to do a pilot
3, recommended to invite the old dealers or VIP dealers and industry celebrities to express their views on the new products and recommendations
Fourth, the listing of the new products recommended
Fifth, the preparations for the pre-Merchants
1, the preparation of the investment brochures
2, the preparation of invitations (in advance of the target audience
2) Preparation of invitations (in advance to lock the target customers) and effective invitations
3, the preparation of promotional materials (product brochures, exhibition halls, promotional materials, outdoor advertising, media video materials, factory showroom materials, as well as materials needed to create the atmosphere, the enterprise's documentary, corporate profile and investment promotion on the explanation of the information slides)
4, the factory showroom and exhibition halls Determination of the location, decoration and product display time to determine
5, investment promotion, training, accommodation and food location selection and determination
6, the preparation of transportation
8, investment promotion, training will be prepared on-site facilities
9, the preparation of gifts or souvenirs
10, to join the preparation of the contract
11, the company's internal cooperation and division of labor to determine
12, the development of investment policy (store decoration policy support, jewelry policy support; rebate policy support; advertising policy support; signing incentives policy support; year-round training policy support; store opening and annual promotional activities planning support)
13, the factory personnel `training (factory marketing personnel with the Dealers how to get along well; factory marketing staff reception notes and should know, should know; selection of dealers of the eight standards; factory marketing staff how to effectively control dealers; how to successfully sign a single)
14, training will be, investment promotion will determine the host
Six, during the exhibition of the work of the matter of planning
1, according to the specific conditions of the development of the reception of the client's Reception process
2, according to the specific conditions of the factory and the exhibition site to create the atmosphere of the program planning
3, according to the specific conditions of the development of the process of visiting stores \ factory showroom;
4, according to the specific conditions of the development of the process of training sessions;
5, according to the specific conditions of the development of the process of investment conference;
6, according to the specific conditions of the development of the signing process;
6, according to the specific conditions of the development of the process of the signing;
7, the work of the time control table and implementation details
1, how to receive customers
2, factories and pavilions to visit
3, training and investment meeting
4, signing
5, dinner
6, travel
8, the site of the investment planning
1, corporate video
2, the guests will be introduced to the stars and authorities to help
3, the chairman or general manager of the enterprise's welcome speech and the enterprise's future development plan
4, the new product explanation
5, the dealer commendation conference
6, the dealer's representative speech
7, the director of marketing Announcement of investment policy
8, signing orders to start
Nine, the training will be the planning of the investment meeting site
(1), the training will be the facilities
1, the projector (film projector and multi-media projector)
2, the stage
3, clip cardboard
4, the video camera
5, the screen
6, the Marker
6, the video camera
7, the video camera
8, the video camera
6, markers
7, pencils
8, plug board
9, laser pointer
10, flowers
11, backdrop
12, lighting
13, color TV
14, VCD
15, large whiteboard
16, Podium
17, Podium
18, Partition
19, Name Card Book
20, Microphone (Wired Wireless Standing Seat and Button Microphone)
21, Bonsai
22, Letter Signature
23, Slide Projector
24, Banner
25, Table cards
26, sign-in desk
27, conference tables and chairs
28, signage
29, sound
30, simultaneous translation system
31, notice boards
33, product leasing
(2) Determination of the training materials
1, the training courseware according to the The purpose of the enterprise and the reality of the specific situation of the enterprise into some of the enterprise's information
2, training courseware should be based on the needs of the target audience to develop an outline, to ensure that the course, the audience, the purpose of the meeting of the three are highly unified
(3) training will be present at the guests and speech materials
X, the start of the project of the exhibition of new products
A project organizing committee
II. Organizational structure
III. Responsibilities and division of labor
IV. Specific tasks