1. Cooperate with commercial entities in different industries and at different levels to exchange publicity resources and help promote publicity.
2. Form: community convenience store, bus body, tricycle ceiling, parking lot, community entrance, community security booth.
3. Free publicity umbrella, X-station, mobile car card, QR code of consulting products, and local small restaurants, shops and beauty salons can give away desk cards, menus, toothpick boxes, paper towels and drinking paper cups. Expand brand awareness and customer aggregation effect.
4. In the expansion or horizontal alliance expansion, the regional contract system can be adopted. The sales consultant is responsible for his own area, cooperates with car wash shops, used car dealers and auto trade shops in the area (assessed by the sales consultant in charge of the area), gives trading recommendation subsidies to the cooperative merchants, gives customers related replacement or mortgage subsidies, places brand banners, Yi Labao, posters and other promotional materials, and allows each sales consultant to contract a fixed area or street for product or brand promotion.
One case shows: cooperation with driving school.
A cooperative alliance was reached with the management of the local driving school, allowing the sun umbrella with brand logo to be placed in the driving school and placed at the transfer place of the training ground students, which was eye-catching and widely publicized to attract the attention and consultation of the students.
Part of the sun umbrella is placed next to the canteen where driving school students and coaches often rest, so that they can have a place to shade themselves when they rest. At the same time, sales staff can also distribute leaflets and product information nearby.
The cooperation with the driving school is very accurate, especially for students who have just got their driver's licenses. They basically want to buy a car. At this time, it is definitely just right to attack.
Case Show 2: Mobile Car Card
In urban areas where parking spaces are tight, the placement of moving car cards is very practical. Even if the parking space is occupied, the car card has the contact information of the owner, which is very convenient and relatively harmonious and polite.
Case Show 3: Sun Umbrella
Placing the sun umbrella printed with brand logo, company address, sales hotline and other information outside the convenience store (community security kiosk) in the urban area has a large flow of people, frequent exposure, low cost of the sun umbrella (generally between 70- 100 yuan) and obvious publicity effect.
Case 4: Residential Gate
Choose middle and low-grade residential areas, negotiate with the property, install KT boards at the gate, or place outdoor billboards. The package has the company address and sales hotline.
Second, low-cost customer gathering.
1. Borrow other venues, and obtain resources at a lower cost through fixed exhibitions.
2. Form: peripheral tour, car wash, rear bumper stickers (tailgate, rear bumper, etc.). ), one-way rear window (rear windshield), etc.
3. Tail stickers: Make exquisite tail stickers for local dissemination, and increase the exposure of single store information (4S store address, sales hotline, etc. ), improve service and spread word of mouth.
4. One-way sticker on the rear window: design a one-way advertisement, so that customers can stick it on the purchased vehicle and give customers a commitment to maintenance. Encourage employees to publicize their personal vehicles and give subsidies to oil cards.
Sponsorship activities: spend a little money and make a big impact. Such as: badminton match, hiking, square dance crowd or store name. Do POLO shirt advertisements for this group of people, make team flags, and be the daily supervision of the team leader.
5. Community Film Week
Choose residential areas with high occupancy rate for film week activities.
Before the movie starts and during the intermission, the advertisements of this car brand are continuously scrolled on the big screen.
Display cars are placed next to the cinema to attract community owners to see the cars. The salesperson offered to introduce them. Every night, they collect information about interested customers and invite some customers to the store for a test drive.
Three, thousands of villages and shops project
1. Specialized sales staff cooperation mode, and set up specialized sales outlets (similar to the second network).
2. Thousands of villages and shops project, that is, to establish rural information stations, enter local villages to tour sales, formulate cooperative sales performance, and give sales commission 1000-2000 yuan for bicycle transactions.
3. Assuming that every 4S shop has a car and a sales consultant, a village can go to the market and go to the market, and it can run all the towns and villages in this area in one month. Come back next month and run more, and you will become more and more familiar with the situation in each village. Knowing the basics will make it easy to show and sell. You can also raise the village to the town, and ask each town to post advertisements at major intersections and gas stations and set up subsidies, that is, how much money a customer gives, and how much money to give after the transaction.