For shoot Jieyin why women account for more of this problem, in fact, it is very good to understand, the first is to look at the app audience crowd, positioning crowd, the second is functionality, the third video display type.
Positioning of the crowd, as we all know, the development of the 4g era, not only the rise of the cell phone payment, but also led to the development of short videos, because the flow of cheap, to the development of short videos added a pair of powerful wings, and now the arrival of the 5g era, even more for the short video to provide the infrastructure, and the future of the type of short videos will be more diversified, interesting, and humane.
So what is the main crowd of Jitterbug? There is no doubt that the positioning of the main focus is the younger generation, according to the portrait announced by the Shake Shack, most of the first and second-tier cities, high school education and above, the male to female distribution ratio is 4:6, women accounted for the majority, which also indicates that the Shake Shack is more popular with women.
Functionality, I divided the type of Shake Shack video into five major types, value class, most of these videos are beautiful handsome, fashion wear, street shooting and other types. Life class, this type of video segmentation is wide. Such as animals, mother and child, toys, sports, education, emotion, campus, etc.. Talent, this type of video requires certain skills, such as music, dance, science and technology, the workplace and so on. The fourth category is interest, such as games, animation, horoscope, food, film and television, secondary yuan, etc. The last category is other categories, such as star artists, brands, official media, tutorials, etc.
A closer look will find that the video dissemination speed and dissemination than paper, article reading to be better, the experience is also stronger than the text, so more popular with young people like. Coupled with the accelerated pace of life now, the video content of the more adapted to the times. For example, say you want to learn to cook. Look at the text explanation, half a day do not understand the seven steps, and short videos? The author has optimized the steps, just follow the video steps. Another example is make-up, wearing, girls look at make-up tips, look at the steps of the video is certainly better than the text, text reading time-consuming, time-consuming to understand, and short video tutorials are not the same, the author has been divided into steps, as long as the steps can be learned, which also proves that jitterbugs are highly functional and easier to accept.
The third point, but also an important point, the type of display is said to be women to please their own face, explaining the nature of the girls love beauty, is because of this nature, so the jitterbugs appear to be a large number of girls to shoot the video, you have to look at the five types of winners told by the gentleman, the value of the class, the girls are fully competent, coupled with the love of the United States, more willing to shoot, and then look at the life of the class under the major areas, is not to satisfy the girl's like to appear! desire, such as animals, toys, campus, emotions, etc.. Several other categories as well.
Since girls love beauty, then men also love to look at the beauty, based on the jitterbug authors ultimately want to commercialize the impact, based on the male love to look at the characteristics of the United States, so the jitterbug appeared a lot of appearances for the girl's video, catering to the user group, as the ancient saying: the world is bustling with all the profits.