Unreasonably low-priced tours are often cloaked in "cheap", "value", "pie in the sky" and other beautiful clothes, but in reality, hidden traps that harm the interests of tourists.
1. In the name of "competition rewards" to give away travel
Tourist Zhou complained that a travel agency in Yichang, Hubei Province, in the name of rewarding the winning members of the "middle-aged and old people fitness dance competition", the organization of Zhou and his party of five people, "zero-fare" tour. "Zero fee" Hong Kong and Macao 6-day tour. During the trip, the guide has induced shopping behavior, the purchased goods are obviously quality and price does not match, Zhou a line of five people **** total consumption of more than 90,000 yuan.
By the Yichang City, Hubei Province, culture and tourism market comprehensive law enforcement detachment investigation, a travel agency in Yichang, Hubei Province, in the name of rewarding "a middle-aged and elderly fitness dance competition" in the name of the winning members of the *** organization of 197 people to travel to Hong Kong and Macao, of which, 55 years of age group fee of 0 yuan / person, 55 years of age or older, group fee of 380 yuan / person, did not pay the tour fee to the ground receiving agency. The ground receiving agent to pay the tour fee, the ground receiving agent need to obtain costs and revenues through the tourists shopping.
After mediation, the travel agency agreed to return the tourists for the formalities, and advance the Zhou Mou line of five people return payment of more than 90,000 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded to be wary of the business to "fitness dance competition" "square dance contest" "red song contest" and other names give away the organization of the low-priced tour, such products The company's products must be through the shopping or self-financed tourism programs to benefit.
2. Organize low-cost tours in the name of "government subsidies"
Tourist Yang complained that a travel agency in Beihai, Guangxi, in the name of "government subsidies", organized a group of three Yang "zero-fee" tour to participate in the 3-day Guilin tour. "to participate in Guilin 3-day tour. During the trip, the tour guide will bring tourists to the jade store induced consumption of 2600 yuan, the purchased jade serious quality and price does not match.
Beihai City, Guangxi Zhuang Autonomous Region Tourism, Culture and Sports Bureau mediation, the travel agency agreed to return the tourists for the formalities, and advance the return of goods 2600 yuan. The travel agency's illegal behavior separate "v. to the case" investigation.
The majority of tourists are reminded that the sky will not fall pie, free travel is a trap, be wary of unscrupulous businesses in the name of "government subsidies" organized by the low-priced tours.
3. Street soliciting low-priced tours
Tourist Gong complained that a travel agency in Xiamen passenger terminal signed up for a one-day tour of Xiamen, the original price of 198 yuan, the discount price of 98 yuan, the contract agreed to *** visit more than 10 attractions. Trip, the guide without authorization to increase the separate payment of tourism projects, and arrange shopping, Gong Mou **** consumption of more than 600 yuan.
The Xiamen City, Fujian Province, Cultural Market Comprehensive Law Enforcement detachment mediation, the two sides reached a settlement, the travel agency compensation Gong 700 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded that the street solicitation is not trustworthy, low-priced travel is not reliable, the tour group travel to the regular travel agency stores to register.
4. Through the online travel platform to sign up for low-priced tours
Tourist Li complained, through an online travel platform to sign up for Jingmen to Xiamen pure play 5-day tour, the tour fee of 880 yuan. During the trip, the tour guide without the consent of tourists will be taken to the shopping store, luring, forcing the purchase of jade more than 50,000 yuan.
The Jingmen City, Hubei Province, cultural law enforcement detachment mediation, the travel agency involved agreed to return the tourists and advance the return of more than 50,000 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded that when traveling through online travel platforms, don't just go for low-priced products, but choose a line product with a high net rating.
5. The tour fee is obviously low low-priced tour
Tourist Zhang complained, in Suzhou, a travel agency signed up for a 5-day tour of Kunming, Yunnan, the tour fee of 198 yuan. Before the trip, Zhang learned that the travel agency to unreasonably low prices to organize tourism activities is illegal, so the travel agency full refund.
Suzhou City, Jiangsu Province, Xiangcheng District Tourism Bureau mediation, the travel agency and Zhang reached a settlement, the travel agency agreed to Zhang returned all the money. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded that the rationality of the tour group travel, consciously boycott the tour fee is significantly lower than the normal price of the tour group.
As early as 2016, the National Tourism Administration issued the "National Tourism Administration on the organization to carry out the rectification of "unreasonable low price tour" special action notice", the notice pointed out that, after the various regions and departments of the **** with the efforts of the tourism market order has improved, the tourism market comprehensive supervision mechanism has been further strengthened, but the "unreasonable low price tour" special action notice. But "unreasonable low price tour" and other disruptions to the order of the tourism market, infringing on the rights and interests of tourists is still more prominent.
After many years of rectification, the phenomenon of offline unreasonable low-priced tours has greatly converged. But with the development of the mobile Internet, unreasonable low-priced tours to social platforms, many travel agencies and individuals have through the WeChat group, public number, etc. to release travel group information, which may be hidden traps, tourists are very easy to fall prey to, especially the elderly group.
Meanwhile, there is no shortage of black travel agencies that have not obtained business qualifications in the unreasonably low-priced tours on social platforms. Some agencies or individuals without business license and travel agency business license, without authorization through the network to publish information, solicitation and organization of tourists to participate in tourism activities. The rights and interests of tourists are at great risk because the organizers have not paid the guarantee for the quality of tourism services and will not sign formal tourism contracts with tourists.
Tourism consumption chaos frequently, unreasonable low-priced tours repeatedly prohibited, the crux of these problems in the end where?
1. Tourism supply and demand information asymmetry
Package tourism products covering food, accommodation, transportation, travel, shopping, entertainment and many other elements, the travel agency zhao purchase of tourism products prices are often lower than the tourists to buy travel products alone cost. This is the obvious price advantage of group tours over casual tours, and is the main reason for attracting tourists to join the group.
Because the purchasing channels and prices of travel agencies are not the same, the operating cost of the same tour route varies greatly, and it is difficult for tourists to judge the true cost of the tour route. Especially when there are many travel agencies in the market that offer low-cost tours with small price differences, it is even more difficult for tourists to differentiate the real price.
Because of the asymmetry of price information between supply and demand, travel agencies have a clear information advantage, and travelers often do not know the true price, it is easier to accept low-priced tourism services, making unreasonable low-priced tours have a certain market.
2. The traditional "tourism + shopping" benefit model is solidified
The operation mode of unreasonable low-priced tours mainly relies on forcing tourists to shop and consume. Although the business of travel agencies has been impacted by the development of e-commerce platforms and casual tourism in recent years, the gray chain of "tourism + shopping" is still solid.
On the one hand, as more travel agencies have long adapted to the gray business model of introducing customers to shopping stores and obtaining kickbacks, they lack both the motivation and ability to innovate under the new situation of tourism development, and find it difficult to realize transformation and upgrading; on the other hand, the operation of many tourist shopping stores does not rely on the shopping consumption of local residents, but mainly relies on the shopping consumption of tourists, which makes it with the The travel agency formed a *** raw relationship, leaving the team of tourists basically difficult to survive.
Therefore, the relationship between the two is solid in the face of *** same interests. Once this model is broken, travel agencies, shopping stores will face the problem of survival.
3. Tourists are greedy for a small advantage to eat big losses
There is a demand for the market, unreasonable low-cost tours continue to be another important factor is the tourists.
Some travel agencies take advantage of the consumer's cheap mentality, low-priced solicitation, especially middle-aged and elderly tourists, the price as the only standard of measurement. For example, earlier Yunnan 10-day tour offer of 880 yuan, the return airfare money is not even enough, obviously a trap, but there are still many tourists are willing to jump in, and ultimately because of the greedy cheap ate a big loss.
Remediation requires a multi-pronged approach.
1.policy landing, special rectification of unreasonable low-priced tours
In recent years, governments at all levels and relevant departments continue to rectify the tourism consumer market disorder, the annual policy measures are also improving and optimizing, the relevant departments around the world to further strengthen the deployment of the rights and interests of consumers to effectively protect, clean up the industry ethos.
Recently, around the organization of unreasonable low-priced tours special rectification action, will focus on rectification to the elderly as the target group, free travel, health care experience, health care promotion, food and daily necessities in the name of solicitation of tourists, through the enticement, coercion, or disguise to force tourists to shop, the actual organization and implementation of unauthorized operation of travel agencies operating business illegal business practices; to clubs, memberships, outdoor development, car clubs, and so on. Membership, outdoor development, car clubs, study, travel photography and other specific groups to organize activities in the name of the actual organization and implementation of unauthorized operation of the travel agency business illegal and illicit business practices.
The action will also strictly investigate the sale of package tour products at prices lower than those recognized as reasonable by the industry in the region, focusing on one-day tour products; and strictly investigate the behavior of ground receiving agents that "buy tours" or receive tour groups that "don't pay or don't pay the tour fares in full".
2. Regulate the source of shopping stores
A large part of the reason for the unreasonable low-priced tours lies in the tourist shopping stores.
To increase the supervision of local tourist shopping stores, registration of existing tourist shopping stores, the implementation of a store a code management approach, mandatory shopping store network monitoring system construction, into the local tourism network real-time monitoring platform.
To improve the tourism shopping store account system, for shopping rebate behavior to crack down. To establish a tourism shopping store deposit system, the tourism shopping store for grading and classification management. Explore joint streets, communities on tourism shopping stores to implement grid management, a clear network of responsible managers to increase the daily supervision of tourism shopping stores. The sale of counterfeit jewelry, jade and other tourist shopping stores should be cleaned up in a timely manner.
3. platform to join the fight against illegal solicitation behavior in the tourism industry
With the development of the Internet and the shift in consumer behavior habits of the public, online sales of tourism products has become a development trend, we must be wary of unreasonable low-priced tours from the water to fish, the regulatory tentacles extended to the line, the use of big data technology to investigate the unreasonable low-priced tours, and the WeChat, Jitterbug, and other social media platforms to establish a The company has also established a linkage mechanism with social media platforms such as WeChat and Shake Tone.
It is reported that the special rectification action carried out around the world, will strengthen the network inspection, innovative regulatory model, focusing on strengthening the supervision of online operation of travel agency business, the local through the jittery, fast, small red book, WeChat, Baidu promotion engaged in the travel agency business investigation, the organization of no less than two centralized law enforcement inspections.
A few days ago, the fast hand issued an announcement on the fight against illegal solicitation behavior in the tourism industry. The announcement shows that in order to maintain a good platform ecological environment, the fast hand continued to combat no travel agency business license subject users issued network solicitation information, published travel product information and other behavior, through technical means and artificial audit of the relevant content for strict review, once found violations will be given to the video shielding, cleaning up the illegal information and other penalties.
It is understood that from March 2022 to the present, the fast hands **** shielded 3,545 illegal videos.
4. Strengthen publicity, change the consumers simply than the concept of price
Unreasonably low-priced tours and other tourism chaos is the reason why repeated, with some tourists lack of self-protection awareness, easy to choose the cheap and low quality of the tourism product is not unrelated. Some travel agencies are precisely taking advantage of the tourists' psychology of cheap, low-priced solicitations, and then through deception, forced tourists to shopping and other means of illegal profits.
To strengthen the publicity and education of tourists, especially the elderly tourists, low-income groups and rural residents of tourism publicity and education, not only to make them fully aware of the harm of unreasonable low-priced tours, but also widely publicized to participate in the tours of the formal channels.
The special rectification action, around the selection of a number of typical guidance cases to be published, and strengthen the publicity, play the role of guiding cases of law demonstration, deterring illegal business behavior, guide the public to improve the awareness of the rule of law.
At the same time, consumers themselves should also be vigilant, change the concept of simply comparing prices, rational consumption, not gullible social platform travel product information, pay attention to safeguard their legitimate rights and interests are not infringed upon.
The reason why people love to travel is not to arrive at the destination, but to enjoy all the encounters on the journey. Therefore, what impresses tourists is the details, and what drives them away is also the details. I believe that after the warning effect of such cases, can curb the phenomenon of unreasonable low-priced tours, tourists can be at home, the tourism market back on track.