Relative to most of the fifty-six years old woman's old age, this aunt is not the same at all, did not dance square dance or bring grandchildren, but like a young entrepreneurship, the most important thing is that it actually succeeded, he is our country's largest cans of female producers, known as cans of a sister of the Guan Yuxiang. 55 years old Guan Yuxiang with just ten years of time to make the company to achieve an annual income of 20 billion or more, which for the young people nowadays, is a very good idea, but it's not a good idea. billion or more, which can not be said to be an inspirational event for young people nowadays.
Older entrepreneurs new ideas, not to lose or old
1939 Guan Yuxiang was born in a military family, grandfather and grandfather are soldiers. Growing up in the old man's education, Guan Yuxiang compared to other people have a point of military temperament, perhaps it is such a childhood is Guan Yuxiang in the later years of the courage to fight the key. In his 19th year, the family came to Beijing.
Grandmaster gave her a job in the instrument factory, this work is thirty years. Thirty years she has never had the idea of entrepreneurship, just hard work, marrying and having children, and colleagues to communicate, perhaps this and others are not different, but everything from Guan Yuxiang retired on the beginning of the change, the age of 55 years old to produce the idea of entrepreneurship.
The first time she did the instrumentation company, thought that with thirty years of experience will be very easy to succeed, but unfortunately she failed, the children bother to comfort the old lady, but did not expect this failure in the shopping malls, but instead of the people were stirred up by the fighting spirit.
In 1994, traveling in Hong Kong, Guan Yuxiang found a huge business opportunity, when the beverage business in Hong Kong, the initial development, but the sales are booming, but there is a drawback, that is, at the time of the packaging are based on glass bottles, so that the cost is too high, and also not suitable for transportation, focusing on the consumption of the customer is a burden, after all, the customer is thirsty to buy a bottle of drink must also be here! After all, customers thirsty to buy a bottle of beverage must also be here to drink the bottle left behind, but that's how the beverage business is also in full swing! Guan Yuxiang keenly aware of the huge business opportunities here.
In 1994, perceived business opportunities Guan Yuxiang despite the opposition of his family and his partner's life savings to Hainan, invested in the creation of Hainan Aurigold Packaging Industry Co. A simple assembly line. However, Guan Yuxiang has the courage to take this step, then he has succeeded.
Turnaround, Red Bull Enterprises, Guan Yuxiang hope
All industries believe in a word of mouth, everyone has the old partners, there is no need to find a new people have not heard of, so the early stage of the business, Guan Yuxiang just production of some simple cans to some small manufacturers use. Guan Yuxiang's products have no market, no market, no economic income, no economic income, no money to improve the environment, improve the product. But this time the opportunity came.
Red Bull entered the mainland market at this time, the need for a qualified packaging business cooperation, but the requirements of the product quality is particularly harsh, Guan Yuxiang know that the winners and losers are here, if you can work with Red Bull, their products will open the market, if this time did not cooperate, Oregon has no funds to consume.
Red Bull has been a big brand before entering the mainland market, all the packers want to work with such a giant, just established Orion has no advantage at all in terms of capital, technology and reputation, but precisely because Red Bull needs too high a quality requirement, the mainland is almost no brand dare to take such a single.
But Guan Yuxiang can not be afraid, back and forth in the Red Bull headquarters ran dozens of trips, each time very persistent and Red Bull cooperation, each time a stone sinks into the sea. Forty-one times later, I do not know whether out of sympathy or for an old lady spirit of respect or her confidence impressed, Red Bull and Orion successfully signed a contract.
The signing of this contract is a unilateral squeeze, Guan Yuxiang on behalf of Orion was unfairly treated, but Guan Yuxiang still compromised, because she urgently need to open this bottleneck.
It was hard to sign a cooperation with Red Bull, but then Red Bull after a period of development also want to go deeper into the mainland, moving to Beijing to develop, we all know that the transportation of beverage cans is not simple, the freight is extremely high, the original income is not big Oregon can not afford to go from Shenzhen to Beijing freight, Guan Yuxiang do not want to give up this big customer.
So Orion came to Beijing to settle, the domineering Guan Yuxiang said a future where Red Bull, Orion in which. Because of this resolution, a lot of technical staff went away, but Guan Yuxiang did not give in, did not compromise, but forcefully, resolutely in the Red Bull outside 800 meters to establish a factory.
At first, Guan Yuxiang just wanted to reduce the cost of transportation, but the two were working more closely together in the factory in Beijing, then Guangzhou, Hubei. By the time the third factory in Hubei was established, the two factories had been built together. By this time Orijen had become the most important partner behind Red Bull.
Entrepreneurship so far only do cans
Guan Yuxiang's success is not a coincidence, in the early stages of cooperation with Red Bull, Red Bull proposed to use the powder coating technology for weld seams, but all the companies in China use the liquid coating technology, everyone was scared by the term when Guan Yuxiang took his son to Singapore, spend a lot of money to bring this technology back to China.
When others thought she was ready to eat for the rest of her life by hugging the thigh of Red Bull, she once again spent a lot of money to improve the quality of cans. In the Internet era, in order to keep up with the times, he made even more stringent instructions to the technical department, not to allow all costs to keep up with the pace of the times.
In 2012, Orion went public, in addition to its most ironic relationship with Red Bull, there are a variety of other well-known brands, the previous kind of follow mode is gone. Orion now has a number of big brand partners, but also enjoy a number of patents, and even economic strength is not what it used to be. As early as many years ago, Guan Yuxiang knew that you can not hang on a tree, so she contacted a number of partners, due to good reputation, other companies are willing to cooperate with her.
Until now, Orion has taken a lot of patents in this area, greatly filling the gaps in our technology in this area. He also invented a code a can of the Internet anti-counterfeiting technology, the progress of the can industry can not be separated from the support of Guan Yuxiang, the annual income in addition to normal expenses accidentally will be invested in a huge sum of money for the development of research undertakings. There is no doubt that the current era is Red Bull needs Orijen, and no longer Orijen needs Red Bull.
Fifty-five years old, is the beginning not the end
Guan Yuxiang in fifty-five years old to start a business, who do not know a half a hundred old lady's purpose is? I don't know if you remember how the founder of Lao Ganma started his business, or Tao Huabi's legendary entrepreneurship, Guan Yuxiang and these two people have the same characteristics, that is, they all started their business in their later years, and they are all successful, we all know that entrepreneurship and age have nothing to do with it, but have to let us admire is in that era as a woman, but also with the family's savings, in the age of 55 years old to make the decision of doing business decision to go into business at the age of 55. It takes a lot of courage.