Advertising campaign planning

Advertising campaign planning Part 1

"Those things in the bedroom" theme micro-video competition planning letter in an effort to create a good and active campus culture and art atmosphere in our school, depicting and recording the beautiful college life, inspire college students on the video creation and editing of the interest of hobbies, and to promote the majority of students to take the initiative to learn the computer knowledge and technology, to give their talent and creativity have a platform to display, youthful, passionate, creative, welcome all students to actively participate in. To their own talent and creativity have a platform to display, youthful, passionate, creative, welcome all students actively participate.

First, the theme of the event

My college with you e up to walk

Second, the activity

Video creation clip

Third, the activity time

November 15 - November 20

The first time the event was held in the city.

Fourth, the place

E1A108 classroom

Fifth, the object of the activity

Huaihua College students

Sixth, the form of participation

A number of students in the class of the team or individual as a unit to participate in the application, the number of works without upper limit, the work in the form of e-mail attachments sent to the point of mail, and in the mail, specify "the title of the work, the department, the class, the person in charge of the team and the members of the contact information (or personal contact information)".

VII. Requirements

1, the work of the beautiful university life, learning as the subject, you can take pictures of their own photography, or from the film and television clips can be intercepted or merged with a number of clips, with their own above, pictures, music, sound and other materials.

2. The work must have a clear theme, be original, positive and healthy, and not involve any political color.

3, the work can be expressed in a witty, humorous form, the creation of the work does not have to be a high level of high standard, but is strictly prohibited spoofing, plagiarism, once found cancellation of the work to participate in the qualification.

4. The work is limited to 15 minutes.

VIII, the activities of the process is summarized

1, to the class of a number of students composed of a team or an individual as a unit to enroll in the competition;

2, to determine the list of participants we will notify the participating students to do a simple video screen editing training, so that students understand more about how to create a video screen;

3, the various

Nine, the activities of the specific process planning

1, the relevant departments are responsible for publicizing the event, so that each student to understand the event, know how to participate in the event. Specifically to the class on the publicity, so that students want to participate in the students to fill out a form to participate in, divided into individual and group registration of two kinds.

3. Designated students will send their entries to the designated e-mail address within the specified time. In addition to the body of work attached to the brief.

4, please art department professionals to carefully judge the works, scoring them, after the award will be the name of the work and the score author contact information sent to the organizer in charge.

5, the statistics of the first prize and other awards announced and rewarded. And set up a column in the hospital Sina blog for display.

Ten awards

One first prize

Two second prizes

Thirteen third prizes

The best featured award

The best effect award

The best creativity award

Eleven awards selection criteria

Creative novelty, clear theme, healthy content, clear picture, clear sound, smooth and stable picture, curtain specification.

The Department of Computer Science General Branch of the Rights and Interests Department, Quality Development Department

Advertising campaign planning Part 2

Party A:

Address:

Company Representative:

Party B:

Address:

Company Representative:

Party A and Party B, after friendly consultation, Party A entrusted Party B to design, plan and implement the project.

According to the "Chinese People's *** and State Contract Law" and the provisions of relevant regulations, Party A and Party B in the spirit of friendship, equality, fairness, mutual benefit principle of consensus, signed this agreement, abide by the implementation of:

Article 1: Activity name, time, location

Activity name:

Activity time:

Activity location:

Article 2: Agreement period

Party A entrusted Party B to carry out the activities of the planning and implementation of the specific time: months

This activity cycle outside of the Party such as Party A proposed to continue to plan, the cost of another calculation.

Article III: Obligations and Powers

Party A Responsibility:

1. Party A is responsible for Party B to provide the planning of various projects to give confirmation or to propose modifications;

2. Party A is responsible for matters including but not limited to the following:

① Party A is responsible for the invitation of the guests

① Party A is responsible for the invitation of guests

① Party A is responsible for the invitation of guests

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② Party A is responsible for the invitation of the company's internal leadership and related arrangements

③ Party A is responsible for the activities of the clear objectives and related requirements

Party B's responsibility:

1. Party B is responsible for providing design solutions and design concepts, and submitted to Party A for confirmation;

2. Party B according to Party A's written confirmation of the design program to give the final Party A required manuscript;

2. Party B according to Party A's design program to give written confirmation;

2. Party B will provide the final Party A required manuscript;

2. Party B is responsible for matters including but not limited to the following:

① Party B is responsible for the overall effect of the activities of the planning, implementation, production and construction of the site

② Party B is responsible for the activities of the rental of the necessary equipment

③ Party B is responsible for the installation of on-site audio and video equipment (on-site power and network installation by the site is responsible for)

4. p> 4. Party B is responsible for the safe implementation of the matters in Article 3, paragraph 3, and the use of related equipment, venues, instruments and equipment

Article 4: Activity Planning Costs and Payment Methods

1. The entire cost: RMB yuan (capitals)

Advance deposit (50%): □ cash □ bank transfer □ all the money in one payment

The entire amount is paid in one lump sum. Transfer □ the entire amount of a one-time payment

Account name:

Account number:

Bank:

2. After the event, Party A is required to settle the remaining balance within 3 working days (first payment, then invoicing)

3. Annex I lists the cost of the event budget list

4. The implementation of the event shall be carried out in accordance with Party A confirmed planning program. If the planning program is adjusted according to the actual situation, it should be confirmed by Party A in writing beforehand, and the two sides will settle the bill according to the adjusted budget and the actual expenses incurred. If Party A proposes an adjustment, it should be made in writing and confirmed by both parties that the adjustment of the corresponding cost changes, such as Party A did not put forward in writing and determine the cost of the situation, or Party A proposed adjustments can not be operated in practice (including time is not enough), Party B has the right to implement the program in accordance with the original and collect the previously agreed amount.

Article 5: Liability for breach of contract

1. Party A fails to give the necessary instructions, confirmations and approvals in a timely manner, and does not fulfill its obligations according to the agreement, as well as other acts that make it impossible to fulfill the agreement, shall bear the responsibility for breach of contract, and shall pay Party B 5% of the total amount of the agreement in breach of contract

2. Party A's delay in payment of materials required by Party B, resulting in the delay in the submission of the design, Party B does not have to bear the responsibility for breach of contract, while not affecting the Party's payment on schedule

3. Party B can not submit the design according to the requirements of the agreement, or can not provide services in accordance with the attached work schedule, the quality of the products and services provided is not consistent with the agreement, Party B shall pay to Party B 5% of the total amount of the agreement Liquidated damages

4. Party A shall pay Party B according to the time and settlement method agreed in the Agreement, except for the advance payment, Party A shall pay Party B 0.5% of the total cost of the late payment every day for each day of delay in late payment.

Article 6: Force Majeure

"Force Majeure" refers to natural phenomenon disasters (including fire, flood, accident, earthquake), strikes, riots or disturbances, embargoes, wars, any future laws, orders, regulations or other governmental acts etc. If a cause of force majeure organizes, restricts, delays or interferes with your performance of this Contract, you shall be relieved of liability for the part of the performance delayed or organized by the force majeure, provided that you shall take reasonable steps to avoid or eliminate the cause of non-performance and, once such cause is eliminated, you shall continue to perform to the full extent of the terms on which performance of the Contract was interrupted.

Article 7: Non-competition

During the period of validity of this Agreement, Party B shall not provide public relations consulting, planning and related services to any of Party A's direct competitors.

Article 8: Obligation of Confidentiality

1. Without authorization, any Party B shall not disclose to any third party (except for legal, accounting, business and other consultants and employees of both parties, as required by the relevant laws, regulations, governmental departments, stock exchanges, or other regulatory bodies) any of the terms of the Agreement, as well as the signing and performance of the Agreement. and performance of this Agreement, as well as any information about the other party and the other party's affiliates that is known through the execution and performance of this Agreement.

2. Party B undertakes to maintain the confidentiality of the materials provided by Party A for the performance of this Agreement (including all personal data of the Guests) and other trade secrets, and to take all reasonable measures to protect the materials it receives from dissemination, transmission, disclosure, reproduction, misuse and access by unrelated persons.

3. However, the obligation of confidentiality under this Agreement does not cover the following information and materials:

① information and materials that are disclosed through no fault of Party B

② information that Party B can obtain from third parties without the obligation of confidentiality

③ information that Party B can prove to have known before the signing of the contract without the obligation of confidentiality

③ information that Party B can prove that it has known without the obligation of confidentiality before signing the contract. Information

4. After the termination of this Agreement, this Confidentiality Clause shall remain legally effective for a period of one year.

Article 9: Intellectual Property Rights

Party B shall guarantee that the services provided by Party B, including but not limited to promotional items and event items, do not infringe the intellectual property rights of third parties such as copyright, patent and trademark rights. If a third party files an infringement lawsuit against Party A due to the above reasons, Party B shall be obliged to assist Party A. If this results in losses to us, we will compensate you for the losses in accordance with the law.

Article 10: Legal Relationship

1. Party A and Party B hereby acknowledge and agree that Party B shall only act as Party A's independent contractor to provide services to Party A in accordance with the terms and conditions of this Agreement. You shall not and shall not be entitled to hold yourself out as an affiliate, director, officer or employee of us.

2. This Agreement does not constitute, or shall be deemed to constitute, any express or implied labor-management, partnership relationship between us.

Article 11: About Attachments and Others

1. Attachments are an integral part of this Agreement.

2. There are several annexes to this Agreement, each of which needs to be signed and recognized by Party A to take effect.

3. In the event of a dispute relating to the validity, interpretation or performance of this contract or any of its attachments, the parties shall first endeavor to resolve the dispute through good-friend consultations, and if the dispute is not resolved in this manner within thirty days after one party has given notice to the other to commence such consultations, either party may submit the dispute to the court of competent jurisdiction in the place where the contract is to be performed or contracted for.

4. This contract shall be executed in duplicate, one for each party, and shall have the same legal effect.

5. This contract is signed and sealed by the authorized representatives of both parties, effective from the date of signing.

6. If Party A is overdue for payment, it is necessary to calculate the payment time agreed in this contract, and give Party B the corresponding late fee.

Party A: (seal) Party B: (seal)

Representative: Representative:

Date: Date:

Advertising Campaign Planning Part 3

I. Activity Forms and Steps

Purpose of the Activity:

To establish a warm and loving image of XX through the activity. Through the campaign to establish XX's warm and loving image, to promote and beyond to achieve the expected sales target. Increase sales, expand awareness, and deepen consumers' impression of the product.

Commodity: XX paper towel

XX facial tissue, 100% imported wood pulp, virgin wood pulp, paper is delicate and flexible, white and high quality, strong water absorption. Suitable for all kinds of people.

Activity time: August 16, 20xx - August 30, 20xx

Activity stores: XX area all shopping guide outlets

Activity object: housewives, students, the elderly

Activity theme: XX paper, XX love

Activity publicity: XX in the stores around the publicity XX Product outfield large-scale promotional activities (6 outfield promotional vehicles 3 days publicity activities) (Time: 18-20)

Activities:

1. Model walk: (show the advantages of the product and the special), and at the same time in the field of the site of the sale of wet handkerchiefs free handout, mass interactive Giveaway activities XX paper towel green to everyone.

2, the strength of the singer: the same stage performance. (Actors unified with XX advertising T-shirt performance)

3, skit performance: XX paper made of wedding dresses worn in the actress and actor performance of the Republic of China marriage ceremony to attract consumers around the store eyeballs, to achieve the purpose of publicity.

4, the lottery: lottery (buy XX series of products full of 20 yuan with the cashier's ticket amount, a ticket can only be drawn once)

Grand Prize (1): buy how many XX products to send how many XX products

First Prize (2): printed XX logo of the cup of a bag of XX tissue

Encouragement (7): printed XX logo of a keychain

Encouragement (7): printed XX logo of a keychain

The first prize (2): printed XX logo of the cup of a bag of XX tissues. Logo of a keychain

5, on-site question and answer: the knowledge of XX products, deepen the deep impression of the product, the answer to the free XX paper towels.

6, dance performance: to increase the site's entertainment, humor.

7, tug-of-war: XX outfield tug-of-war in the store site.

Stage construction site layout, large sound equipment rental, advertising banners, rainbow doors, on-site hosts, Miss Manners, background banner design and production, video.

Cost budget

Time schedule

Advertising campaign planning Part 4

"Beautify the campus" activities

Youth Volunteer Association Green Pioneer Team

October 7, 20xx

I. Background

Recently, the campus has been covered with small advertisements. Campus small advertisements are all over the place, seriously affecting the campus environment. In order to enhance the majority of students love the consciousness of labor, and further deepen the concept of love and honor the school, guide and educate the majority of new students to join the ranks of the campus beautification, for the majority of teachers and students to create a more comfortable and warm learning and living environment, I decided to carry out the clean up of small ads activities, to the campus, "psoriasis" say no.

II. Theme of the activity

"Love XIT, beautify the campus"

III. Time of the activity

October 13, 20xx (Sunday)

IV. Place of the activity

Xi'an Polytechnic University, Weiyang Campus

V, Participants

30 members of the Green Pioneer Team of the Youth Volunteer Association

VI. Pre-planning

1. Five days before the activity, notify the leaders of each group to discuss the activity plan and exchange opinions

2. Two days before the activity, an internal meeting was held to discuss the activity plan and to determine the number of participants, content of the activity

and the division of labor

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3, the day before the activity of each group leader to the activity location to understand the main location of small ads

VII, the content of the activity

1, clean up ATMs, bulletin boards, walls, poles on the ads

2, the school broadcasting station reported on the activity, calling on everyone to start from their own, to protect the campus environment

VIII, the flow of the activity

1, October 13 (Sunday) at two o'clock in the afternoon all the activities of the staff gathered in front of the cafeteria, counting the number of people

, and distribution of tools

2, the activities of the person in charge of the speech, the notice of the precautions

3, according to the previous division of labor, is divided into four groups, respectively, go to the teaching building bulletin boards, the cafeteria door bulletin boards,

dormitory around the east door of the neighborhood, divided into action to remove small advertisements, to remove small advertisements, to remove small advertisements, to remove small advertisements. Split the action, remove small ads, and hanging warning signs, the activities carried out about 2 hours

4, the person in charge of each team in accordance with the previously agreed upon time to bring the team back to the cafeteria door, counting the tools,

the person in charge of the simple summary of the activities, the activities to the end of the

5, the activities of the process of the Department of Publicity to collect photographs, for the activities of the summary to be well prepared

IX. Precautions

1, the volunteers to participate in the activities must abide by the discipline of the activities to ensure that the activities are carried out in an orderly manner

2, pay attention to personal behavior, pay attention to maintain the image of the volunteers, should wear volunteer clothes and hats

3, pay attention to emphasize the safety of the members of the "knife and shovel"

4, all applicants must be on time without special circumstances, please consider carefully before registration. The first thing you need to do is to make sure that you have a good understanding of what you are doing and how you are going to do it. All participating volunteers must adhere to the end of the activity

5, all participating members of the activity must listen to the unified scheduling of the activity organizers, and actively cooperate with the work of the activity

organizers

6, each group to bring their own brooms and dustpans, can not be left behind on the scene of the activity of the garbage generated when the exit

must be cleaned up;

7, in order to prevent accidental injuries during the clean-up process. In order to prevent accidents and injuries during the cleanup process, we should be reminded of the use of tools before the work,

and be equipped with band-aids

8. As it is an outdoor activity, please pay attention to wearing clothes suitable for the activity; as the weather is getting cooler, please do a good job of resisting the

cold and keeping warm

X. Activity Budget

Wire ball (10) 10 yuan

Small shovel (20)

Wire ball (10) 10 yuan

Wire ball (10) 10 yuan

Small shovels (20) 60 yuan

Gloves (15) 15 yuan

Band-Aid (10) 5 yuan

Rags (5) 10 yuan

Total: 100 yuan

XI, the accident handling program:

(1) there must be a backup replacement, they should understand the activity of the clear All aspects of the event, when the original participants can not participate in the event of a timely replacement, can not cause the postponement of the event.

(2) In case of rain or other inclement weather, the activity will be postponed

Attachment: the person in charge of each group and the list of people in each group

Note: Bolded that is the person in charge of each group

Youth Volunteer Association Green Pioneer Team

October 7, 20xx

Advertisement Activity Plan Part 5

A, Activity Background:

In this 21st century, where there are so many talents and the employment situation is getting more and more serious, good creativity, which can be used as the key to self-promotion and enhancement, is getting more and more attention from people. As contemporary college students, in addition to solid professional knowledge, good advertising planning ability is also indispensable. Undoubtedly, the learning activity of advertising creativity (theory) is a good way to cultivate students' advertising planning ability and enhance their creative and innovative thinking. Organizing this activity is important for students to enhance their creative thinking in advertising and can improve their overall quality.

Theme of the event:

"Cultivate the ability to appreciate advertisements, improve the ability to think creatively about advertisements, learn to find business opportunities from ordinary life, learn to capture the details of life."

Third, the time and place of the event:

Time: December 12, 7:00-9:00 p.m.

Venue: Shuxiangge Academic Lecture Hall

Fourth, the organizing unit:

Federation of Associations Entrepreneurship Association, the Law Club

V. Objects of the event:

Members of the Federation of Associations, members of the Student Union of the Faculty of Arts and Law, members of the Law Society, members of the Entrepreneurship Association, and all members of the Entrepreneurship Association, as well as college students who are interested in creative advertising and entrepreneurship.

Sixth, the activity mode: This activity is mainly to appreciate the advertising video, in the activities of the first use of Sina microblogging interactive concepts to open the activities of the scene interactive links, to promote the atmosphere of the scene of the high. The video will analyze the essence and soul of advertising from eight levels: creativity, spoof, touching, public welfare, classic love, star effect, brand advertising, and game advertising visual effects.

VII, the specific flow of activities: 1, the event host Sun Qingqing introduced tonight's activities to the guests, the background of the event, the theme of the event and the way the event.

2, Entrepreneurship Association President Dai Xiaoxiao to the opening speech

3, grammar school student union chairman He Dalong speech

4, the school student union vice chairman of the executive director of the social union Dong Zhiwei speech

5, the activity of the host Sun Qingqing on the first session of the advertisements to do a brief introduction, and then play the creative session of the advertisement, advertising video from: creativity, The advertisement video from: creative, spoof, touching, public welfare, classic love, star effect, brand advertisement, game advertisement visual effect of eight levels of analysis of the essence and soul of the advertisement. In the appreciation of advertising video activities will be the first time to use the Sina micro-thin interactive concept through each appreciation of a session of advertising to encourage the audience through the form of cell phone text messages to publish their own feelings, whenever the second session of advertising to appreciate the second session of the audience from the feelings of the audience sent in the text message to select a few real and representative of the read, to achieve the scene of interactive exchanges.

6, in the middle of the advertisement video appreciation activities, to carry out the advertisement creative picture learning link, stimulate the audience's visual feeling. (In the middle of the activity can be interspersed with beautiful posters and activity banners and sponsor activity pictures)

7, continue to enjoy the advertising video until the end. Representatives of the College of Arts and Law and the Entrepreneurship Association commented on the creative advertising video, put forward their own feelings, insights and views, and we communicate with each other.

8, selected tonight's active participation in the interactive activities of the SMS, and its active participation in the activities of the 'audience for sampling awards. And invite the guest of honor that night to the award-winning audience awards.

9, and finally by the audience representatives, representatives of the Federation, representatives of the College of Arts and Law, Entrepreneurship Association representatives to make a summary statement of the activities.

VIII. Activity publicity plan:

1. Activity banners: two, the content of the "advertising creative (theory) learning activities" (hanging in front of the materialization of the Ministry of the building and the 3 College of Arts and Law dormitory building)

2. Five hand-drawn posters were posted in five locations: Huixinyuan Cafeteria, Shuxiangge Cafeteria, the bulletin board opposite to the school ATM, and the bulletin boards of the three and eight dormitory buildings. One colorful poster will be posted on the exhibition board at the intersection of Economics and Management Building. (Hand-painted and color printing posters can be selected from the classic advertising creative pictures)

3, the event publicity time December 8-12

Nine, the activities of the awards: through the sponsors of the goods of the points or exchange rolls as the night of the event prizes

ten, the activities of the budget:

ten, the activities of the budget:

Banner: 4 * 6 * 2 = 48 yuan

Information copying costs: about 12 yuan

Mineral water: 10 yuan

Activity prizes: about 40 yuan

La sponsorship transportation costs: about 10 yuan

Estimated cost of about 120 yuan

Advertising campaign planning part 6

A. Company Profile:

Yangjiang Chuangfu Advertising Co., Ltd. is a set of brand activity planning and implementation, advertising ideas and release, real estate marketing, network marketing advertising, manufacturers of product channel promotion planning, campus advertising planning, celebrations and exhibitions projects, exhibitions and other businesses as one of the specialized advertising company. The company adheres to the "multi-perspective marketing level, modern marketing concepts, media services to meet the market," the business philosophy, we from the wonderful activity ideas, to the implementation of fine activities, so that advertising and publicity activities to become the center of public opinion and sales of the center of attention. Since its inception, the company adheres to the principle of "sincerity-based, take people by faith, to create wealth by specializing in", services to small, medium and large enterprises, customers and industry professionals have been well received. The company in line with the principle of integrity and professional management, on the basis of continuous self-improvement, the use of advantageous resources for government agencies, public welfare organizations, commercial enterprises manufacturers and other large, medium and small enterprises to provide the most high-quality publicity and promotion of advertising services.

Second, the company's advantages

1, professional: the company's planning and implementation team originally belonged to the Guangzhou professional event planning advertising company's senior and executive director, with more than a hundred large-scale event project planning and implementation experience.

2, accurate and efficient: localization, close to the consumer market, grasp the group's latest and most comprehensive information on all aspects of the dynamic, accurate planning for the appropriate promotional program, and fast in place to complete the activities of the project indicators.

3, resource network: grasp the most extensive high-consumer group resources, integration of television media, online media, outdoor advertising, bus advertising and square roadshow resource layout, to provide advertising full service system.

4, one-stop advertising services: will be applied to real estate, furniture, car dealerships, hardware factories, hotels, restaurants and FMCG fields, through the scientific and meticulous service system from the market analysis, product positioning, advertising design, packaging strategy, promotional planning and follow-up services level, all-round customized "product complete solution".

These are the first time that a company has customized a product.

Third, the long-term cooperative customers:

Real estate developers: Evergrande Real Estate, Poly Real Estate, Vanke Real Estate, Agile Real Estate, Yuexiu Xinghui Wenhua.

Furniture and building materials: office furniture, Shunde home furnishings, hotels, hardware, countertops, door panels, lighting, sanitary ware and so on.

FMCG: Coca-Cola, Pepsi, Red Bull, Wanglaoji, Mengniu, Master Kong, Yili Pulse and so on.

Digital products: Apple, Asus, Samsung, Nokia, Sony Ericsson, Canon, Coolpad, ZTE, Tianyi and so on.

Large stores: Gome, Suning, RT-Mart, Nanda Department Store Chain, Causeway Bay, Xinyijia, Jianhuang and so on.

Education and training: primary and secondary school training institutions, computer training, design training, English training, one-on-one tutoring and so on.

Daily necessities: LG Bamboo Salt, Pond's, Ponto, Olay Colgate, Vita Hair Removal Cream, Watson's and so on.

Online games: Shanda Games, NetEase Games, Tencent Games, ZT Online, Perfect Space and Time, Mori Tour, and so on.

Finance and banking: Bank of China, Industrial and Commercial Bank of China, Construction Bank, China Merchants Bank, Guangfa Bank, Agricultural and Commercial Bank of China, etc.

Auto 4S stores: Volkswagen, Dongfeng Nissan, Mercedes-Benz, BMW, Audi, Haima, Toyota, Dongfeng Kia and so on.

Fourth, advertising cooperation contact

Contact: ***** Deng Manager

Address: 214 Xinjiang Road, Jiangcheng District, Yangjiang City (directly across from the Golden Supreme KTV)

Advertising campaign planning Part 7

First, the activities of the general

Activity Theme: Creative advertising test

Activity time: December 7 ( Preliminary round)

December 9th (final round)

Venue: a building 407 classroom (preliminary round) a building 412 classroom (final round)

Organizers: Chinese Department Youth League Committee

Co-organizers: Media Education Association

Activity Background and Purpose: Exercise the students' ability to express themselves verbally and adapt to the situation, and stimulate the inspiration of creativity.

Second, the activities of the operational program:

Pre-publicity work:

1, the production of publicity posters, in the elegant garden and the departments of the bulletin board for publicity.

2, two large posters, posted in front of the elegant garden and the old restaurant, posted on Monday. Five red posters.

3. Publicized on the Media Education Association's blog site.

4. Go to each class to publicize.

Third, the flow of activities:

The preliminary round:

The first session:

1. 50 simple advertisement words were sent out on the spot, and the contestants had 5 minutes to memorize them on the spot.

2, Q&A in the form of snatch answer, the host reads the advertisement, said the beginning of the players to snatch answer.

Stand up and do not say the number of direct answer is considered to give up the right to this question, the right answer to the question according to the number of points, such as the phenomenon of re-scoring, all the second link.

The second session:

1, advertising knowledge quiz, in the form of snatch answer, the players stand up and read their own number, and then start to snatch answer, do not say the number of people do not give points.

2, selected the final score of the highest five classes for the rematch.

The rematch:

The first session: the deed imitates the jingle draw

The site draws lots to determine the topic and serial number. After that, according to the serial number, first watch the advertisement lines on the spot, and memorize the advertisement lines, and then perform according to the advertisement. (A group time limit of 5 minutes, 5 groups of one *** 25 minutes)

-- The host began to introduce the next session, and their own examples in three sentences to summarize the performance of the students on the field, in addition to three sentences to express the contestants' expectations of the next session.

The second session: a three-sentence creative summary

The player summarizes the performance of the last parody of the jingle in three sentences, and the scene provides an optional summary. Both sides can send a representative to elaborate three sentences, or both of them can say three sentences to each other to summarize the last round of performance.)

- Next, the host will talk about the flow of the next activity. The contestant goes up to the stage and draws the serial number and title of the next session, and introduces the inserted advertisement skit. At this point the contestant takes the title and buys time to prepare on stage.

- The advertising skit is performed on stage.

The third session: merchandise creative advertising words

The use of props provided by the site, items, according to the serial number began to elaborate the extracted advertising words, both According to the extracted merchandise negotiation side of saying and performing creative advertising words. Each group of players 5 minutes, a *** 25 minutes.

Fourth, scoring standards:

Teacher judges according to the performance of the players on the scene to score.

The first session 40 points, the second session 20 points, the third session 40 points, a **** 100 points.

V. Prizes:

One first prize.

Second prize 2.

2 third prize.

Sixth, the later work:

Clean up the site, the key back to the office.

Association for Media Education

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