The creation of self-channel has certain social significance and value for individuals. First of all, you can show your talents and interests and attract more like-minded friends. Secondly, through the activities and interactions in the media channels, we can not only expand our circle of contacts, but also become a new star in the media field and create more business opportunities.
The existence of self-channel also provides a new way for enterprise marketing. Some companies will choose to invest a lot of resources on the platform, build their own official channels, and show their corporate culture, product characteristics, brand image and so on. This can attract more target customers, enhance brand exposure, and finally achieve marketing purposes. At the same time, self-channel can also provide a place for enterprises to interact with users, so as to better understand and meet the needs of users.