Three opening ceremony planning program
In order to ensure that our efforts to achieve results, from time to time need to carry out the program in advance to prepare for the program belongs to a kind of planning instruments. The development of the program need to pay attention to what problems? Here is my collection of opening ceremony planning program 3, I hope to help you.
Opening Ceremony Planning Program Part 1
First, planning ideas
Based on the background analysis of the characteristics of the shopping mall can be seen to lead the regional consumption of the leader, so the first step is to gradually progress in the degree of fame and reputation, in the minds of consumers to form a good consumer word of mouth and conducive to the expansion of merchants. All of these need to be pre-promotional activities to develop consumer awareness. Of course, the opening day is the most important.
"Opening" to ensure that "the first battle will be won" is the first topic of all new projects, especially the increasingly fierce trade today, so to do: both warm on-site atmosphere, but also have a real pre-promotional activities, there is a need for a variety of Celebration activities with shocking and famous, as a preemptive, stand firm.
Second, the principle of activity:
1, must create scale in the momentum of the opening ceremony activities, the pursuit of warm atmosphere and attraction.
2, through the opening ceremony, and strive to leave a deep impression in the neighborhood.
3, to have continuous promotional activities, and make customers have a sense of freshness, it is best to be able to form a news point in order to easily spread.
4, promotional activities do make customers feel "affordable", the ultimate increase in the reputation of the mall.
5, the project planning program should be easy to manipulate the implementation, and risk control.
Three, the activities of the goal
Through the success of the opening ceremony activities, to achieve progress in the mall's reputation, to promote investment and attract consumers.
Fourth, the preliminary preparatory program
Before the opening of the main streets and major schools in the interior to do touring publicity show promotional activities. The promotion is launched.
A week or ten days before the opening, to the surrounding residents and passers-by staff and various schools to distribute the opening of publicity materials.
A week or three days before the opening, placed around the mall floating air ball, hanging down the opening ceremony banner, to create a festive atmosphere. For the official ribbon-cutting to do warm-up work.
A week before the opening, increase promotional activities to ensure that the opening day of the traffic.
V. Project implementation program
1. Activity elements
Activity name: Zhuo Wei International Sports City
Activity time: **xx months
Activity location: Zhuo Wei International Sports City
Activity crowd: mall leaders, special guests, residents around the residential area, intercepting the passers-by and so on.
2. Organizational activities
a, the atmosphere outside the mall decoration
b, site layout:
stage and sound configuration, flower baskets, banners and floating air ball and cold fireworks, etiquette organization, etc. c, the show:
marching bands, lion dance performance, street dance and singing performances, as well as the second three days of the rice-planting song show to continue the opening atmosphere
d, the opening activities
d, the opening activities of the mall to achieve the success of the mall's famous, promote investment and attract consumers.
d, the pre-publicity work:
1) publicity car into the county (suburb) touring performing arts publicity and promotion
2) shopping malls pop posters, display boards, etc., to create a festive atmosphere
e, the late publicity work:
three days (every day in the afternoon) performances, to maintain a period of celebratory atmosphere.
The above program is determined by my company after much discussion, please give guidance to the leaders, the preparation of the celebration ceremony, we thought that first of all in the guiding ideology to follow the "enthusiastic", "frugal" and "meticulous". "meticulous" three principles. The so-called "warm" refers to find ways to think in the process of celebration ceremony to create a cheerful, festive, grand and exciting atmosphere, without making it too boring, boring. Ceremony to cut the complexity and simplicity, but there is no lack of warmth and grandeur. Rather than flat, haphazard, or lay down, gray on a stage, it would be better to simply will be slightly to not engage in. The so-called "thrifty" is to require the organizers to be thrifty, in the celebration ceremony and its preparatory work for the whole process, in the expenditure of funds in a realistic manner. Moderation and frugality. The so-called "meticulous" refers to the organizers of the preparations for the ceremony. Not only to comply with the ritual practices, but also to analyze specific situations, careful planning, pay attention to details, division of labor, meticulous. Strive to be thorough, meticulous, and strictly guard against duck eggs, though dense also have seams, the scene of the error.
In short, we will consult with you more, more discussion, and will minimize the activity costs, the effect of the activity to do the best. More business activities program please continue to pay attention to the program network.
Preface:
Furniture is a necessity of life, but also people to enhance the quality of life and the pursuit of high-grade performance, with the development of the economy, the people's living standards, more and more people are beginning to pursue a high-grade, high-grade life, the development of the furniture city is promising, especially to the direction of large-scale, high-grade development. Large-scale, high-grade direction. As a large-scale furniture city in Zunyi City, x×× has various grades of furniture in the middle, high and low grades, and a complete range of products, which is suitable for all levels of consumer groups; it is located between the inner ring and the outer ring, with convenient transportation, convenient for the public to shop, and occupies the best of the time and place. At present, the decoration has been nearly completed, opening soon. Through this grand opening ceremony and preferential activities, you can better and more comprehensively to Zunyi social strata to show their own, absorb more furniture brand agents stationed in the furniture city, wide savings consumer sources, set up a good corporate image, for xxx furniture city "to play Zunyi City's largest, most complete categories, the largest influence of the furniture city " The long-term goal of the pavement. And its advantages, selling points, preferential measures and other information publicly released. Maximize the attraction of the market and consumer attention, resulting in a sensational effect on the market. Third, the event location: XX building materials market × × furniture city
Fourth, the organizer: × × × furniture city
Fifth, co-sponsored by: XX Celebration Ceremony Planning Co. strong>
× × × furniture city is a large furniture city in XX city, has a superior location, the opening ceremony is × × furniture city to the market ` an important entry point, appropriate opening concessions is to cultivate customer trust and loyalty of good channels, through the grand opening ceremony and its preferential activities, will achieve the following purposes:
1. Allow people from all walks of life to "× × Furniture City" has a preliminary understanding.
2. Through the opening ceremony activities will be the opening of the information to the core business circle of the furniture city range, a wide range of Zunyi community, the furniture brand agents concerned.
3. Enhance the market reputation and popularity of "× × Furniture City", establish and cultivate consumer trust and loyalty.
4. Demonstrate the corporate image and strength of × × Furniture City, highlighting the major advantages.
5. Through this activity to publicize and promote the investment environment of × × Furniture City, to be and will be coming here to invest in property friends from all sides to express a warm welcome.
6. To attract the attention of Zunyi and neighboring consumers, to establish a good corporate image.
VII, the activities of the way:
1, the opening ceremony (stage)
2, the opening of the big carnival, gifts to send ceaselessly (the store)
The day of the event, in xxx furniture city shopping customers, shopping full of ×××× yuan can be free of charge to get an exquisite gift. First-come-first-served, while stocks last.
3, discounted transaction price full of ×××× yuan and then return × × × × yuan cash (stores)
During the activity period, all the × × × Home Furniture City shopping customers, in order to enjoy the discounts of the stores on the basis of each full of ×××× yuan malls and then return × × × × × yuan in cash, after the discount return, more to buy more to return.
4, × × × reserve price auction (stage)
The lowest reserve price auction, the auction items have a certain value, ultra-low reserve price to attract the target to attract consumers, shocked the whole scene, the first to go.
5, lucky draw, × × × × cash, × × × × items you get, the winning rate of 100%, each not empty! (Stage)
Where the day of the event on-site purchase of goods consumed full of × × × × yuan to participate in the field lottery with consumer receipts, awards set by the two sides to discuss and then determine.
6, cultural performances (stage)
Performances include violin, saxophone, martial arts performances, singing, dancing and so on.
Eight, advertising with the way:
Media selection mainly with reference to the effect and price of the two indicators, according to the assessment of the media, we recommend that the publicity methods are as follows:
1, XX Television, "Economy" column
In the XX Television, "Economy" column for one month to do the special publicity!
The column introduction: "economic vertical and horizontal" column is Zunyi TV advertising economic center revenue-generating economic columns, the program through the cable network to the fourteen counties, cities and districts. The use of television techniques, more intuitive and more vividly and quickly launched catering, home, communications, automotive and other economic information; "economic vertical and horizontal" "focus on the economic development of Zunyi, to guide the trend of fashion and consumption", the main broadcast of corporate propaganda, product recommendations, opening information, consumer guide and other information; "economic vertical and horizontal" column opened: "12315 Rights Online", "Hundred Industry Information List", "Car Fashion", "Diet Grandstand", "Home New Fashion", "Wine Booth", "Medicine" and so on. Column charges: feature film broadcast 350 yuan / day - minutes: broadcast less than ten days to charge the feature film production costs.
2, printed DM distribution, built-in opening ceremony publicity and related promotional activities, generally a week in advance to start distribution.
3, colorful car publicity, the route is: the outer ring road → Majiawan → Nanbai → Donglian County →; the mighty gongs and drums throughout the city tour publicity. Full range, close to inform the target audience opening information and related activities.
4, 2 days before the event, in Zunyi city, Honghuagang, Dingzikou, Civic Square, Beijing intersection and other places to cast airborne, to strengthen the publicity of the event information
Nine, the preparations for:
1, advertising: as described in the "advertising with the way! "said on time to implement. Ensure that the publicity effect.
2, material preparation: we are mainly prepared for the event site required items, such as the stage, etc.; activity organizers are mainly prepared for giveaways, auction items and other items. The above items must be ready the day before the event to ensure the smooth running of the event.
3, staffing arrangements: store staff, such as gift issuers, cleaners, etc. by the organizers to arrange ready, outdoor such as the host (promotional activities on the host of the high demand), etc. by our arrangements ready. The security personnel: to control the scene, to prevent the occurrence of accidents.
Ten, medium-term operation:
1) activity site layout:
1, in the × × × furniture city square set a large stage for the celebration, lucky draw, auction, cultural and artistic performances. The stage is paved with red carpet to red set off the festive atmosphere of the celebration. Appropriately laying red carpet around the stage, the stage below a number of chairs.
2, at the entrance to the main venue to place a double-dragon arch, the arch is placed at each end of a golden lion, Jianhui Center door to place a pair of golden lions, to achieve the prompt, conspicuous, grand scene of the publicity effect. Outer Ring Road to the door to lay a red carpet to show the grand.
3, in the XX outer ring road central isolation belt inserted color flag, try to insert into the center of the Jianhui influence range, to achieve the effect of publicity and momentum, better dissemination of information on the activities.
4, in the main venue around the reasonable arrangement of red Huamian columns, to achieve festive, solemn, dissemination of three-dimensional effect.
5, Jianhui Center, the main wall above the red congratulatory banner can bring the overall effect of the event, the red symbolizes festive, lucky.
6, the red carpet on both sides of the flower road, full of warmth, auspicious and festive; stage around the flowers and green plants, affinity for nature, fashion and warmth. In the event site set up a tea table for guests to drink.
2, the mighty gongs and drums, lion dance team, marching band, performance activities, guests arrived at the scene one after another, the officiating guests by the Miss Manners led into the reception room.
3, the ceremony began, the guests attending the ceremony led by Miss Manners into the podium
4, the host of the ceremony one by one to introduce the leaders and guests attending the ceremony, and then announced the beginning of the ceremony, at this time, the lion drums and drums sounding xxx seconds. The host began to announce the official program.
5, × × Furniture City, the leader of the welcome speech
6, the city leaders speech
7, the district leaders speech
8, the customer representative speech
9, the lion picking
10, ribbon cutting. × × Furniture City, the main leaders and special guests in the ceremonial lead on the stage, ready to cut the ribbon with the host countdown 8 seconds, the leaders and guests together to cut the ribbon (silk flowers cut the ribbon or start the crystal ball), cut the ribbon at the same time the gongs and drums, the lion dance, the salute sounded, the salute is full of fireworks, fireworks, the ball flying (symbolizing the enterprise prosperity and development, and prosperity).
11, guests into the store sightseeing
12, × × × reserve auction began
13, the auction ended, the lucky draw began
14, cultural performances interspersed with the above procedures, you can better create interactive links.
15, the end of the event
eleven, the continuation of the later period:
The continuation of the later period is mainly two points, one is the furniture city to continue to preferential part of the goods; the second is to publicize through the media, such as our proposal to the "economic vertical and horizontal" section of the broadcast of the special propaganda film, etc., to publicize the hype, to improve awareness, and continuously increase the sales, which is very important. This is very important.
XII, accident prevention:
1, weather conditions, such as rain and other irresistible natural factors, take precautions in advance.
2, government intervention and other policy interventions, communicate with the relevant departments in advance.
3, on-site security and crowd control, etc., in advance to do a good job of security work of the personnel arrangements, to effectively prevent the occurrence of unexpected accidents, to ensure that the activities of the safe and orderly conduct.
XIII, preparations (refinement):
To ensure that the opening ceremony is carried out in an orderly manner, before the opening ceremony, the preparations must be complete, a variety of factors into account, (rain, power outages) in order to achieve the best results.
1, publicity work:
1.1 3 days before the opening of the preparation of banners, hanging in the building, to convey the opening information.
1.2 Broadcast the opening information in XX TV's "Economy" program 2 days in advance
1.3 Propaganda floats ready
1.3 Place 1000 knife flags in the central barrier of the Outer Ring Road.
1.4 DM poster publicity materials ready in order.
1.5 Before the opening, the gongs and drums, lion dance team, sound, artillery, cultural performers, all in place.
2, the opening ceremony of the day the main work:
2.1 seriously do a good job in the reception of the leaders in attendance
2.2 to the reception of journalists
2.3 strict inspection and implementation of on-site business management
2.4 to maintain on-site order.
3. Office work:
3.1 Invite leaders and guests, special guests.
3.2 Leaders of relevant departments at all levels in the city (invitations are issued 5 days in advance)
3.3 Invite relevant news reporters.
4, other preparations:
4.1 Do a good job before the opening of the event momentum, to achieve the purpose of the city know.
4.2 The company's leadership speech, prepared 2 days in advance and confirmed.
4.3 Preparation of the opening ceremony used to cut the color silk flowers or crystal start ball. (The number of people set)
4.4 Prepare the props used by the planning company to draw up a list.
4.5 Preparation of the opening ceremony site on the day of the photographic work.
4.6 Invite TV program hosts to host the opening ceremony activities
4.7 Announced the opening ceremony of the relevant items needed.
Fourteen, on-site activities in detail:
Popularity baking: In addition to the opening ceremony to do publicity work in the pre-unit, the units invited employees to participate in the ceremony.
VIP reception procedures
Ceremony bloom timing:
The opening ceremony ceremony began, the main leaders cut the ribbon after the start
On-site gun salute timing:
The gun salute for the last link in the opening of the ribbon-cutting ceremony began to fire the gun
The band performances timing:
The host announced that the opening ceremony officially begins Ceremony officially started Ribbon Cutting Ceremony
Calligraphy and Painting Show
XV, material details:
Literary performances:
Stand-up comedy 800 yuan/person Sky Ballet 2500 yuan/performance 2 people (7 minutes, out of the country to perform the program)
Violin 600 yuan/person Top Technology 2500 yuan/performance 6 persons (8 minutes, award-winning program for overseas performance)
Face-changing 800RMB/person Altar Technique 2500RMB/performance 9 persons (6 minutes, award-winning program for overseas performance)
Oboe 800RMB/person Wushu Performance 300RMB/person 8 persons (award-winning team of Hong Kong Wushu Performance)
Singer 400RMB/person Street Dance Performance 500RMB/person
Chaplin Imitation Show 800RMB/person Chaplin parody 800 RMB/person
XX Celebration Ceremony Planning Co.
XX July 26
Opening Ceremony Planning Program Part 3I. Expected Objectives
Objective 1: To make the news of the opening of the xxxx widely spread and attract more target consumer groups to participate in this event
Objective 2: To deepen the xxxx's reputation in the minds of consumers, and to promote the xxxx's business. The second goal is to deepen the impression of xxxx in the minds of consumers.
Goal 3: Whether it is from the pre-planning or from the implementation of the latter, we should strive to make this opening ceremony to achieve the effect of unprecedented sensation.
Goal four: to enhance the confidence of internal staff on the company.
Goal five: in the same industry to do the latecomer to the top, become the industry and a dark horse.
Second, the purpose of the opening ceremony
1, the role of the internal: through the grand opening ceremony can increase the staff's confidence in the company, strengthen the company's cohesion.
2, external role: the opening ceremony is held, not only can let more groups of people to understand the opening of your company, but also to strengthen your company's image in the minds of consumers. At the same time can also use this opportunity and the media more contact.
3, at the same time through the grand opening ceremony to expand the visibility of the industry.
Third, the theme of the opening ceremony
A good theme is not only the success of this activity is a key factor, but also for the effect of the activities have a vital role, so the choice of theme, our staff after much discussion, now from a variety of perspectives proposed a number of themes for your company to choose.
Theme from the perspective of serial number name simple interpretation
Nationality, folklore
1, x years of auspicious wishes, passionate
This year is the year 200x, the year of the You, is the dawn of the golden rooster pink ink on the scene of the year, the golden rooster dawn, the opening of the door to see the joy. We can use a "group of chickens dance" to open the door to our opening of the festivities, in the choice of programs and venues in the arrangement, to permeate a strong sense of national feelings, reflecting the unique charm of our great nation. There is also "ice cream," the meaning of the feast, this opening we will like the "ice cream" unique throughout our opening ceremony, whether it is from the design of the venue, or from the arrangement of the program list, are to be filled with romance, fashion, fantasy! Feeling strange and distinctive.
4, the top of the burning love, the peak of the dazzling dance
In this theme, "dance" is a line through all the time, in the choice of dance we have to choose from the perspective of fashion. Not only to achieve elegance, but also to mobilize people's attention.
5, the fight, all in xxxx
I this theme, we will produce a unique opening ceremony, we have to fully mobilize the attention of the user's attention, little by little surprises, layer by layer of accidents, so that our users continue to praise the sound. The whole process should be based on the peculiar.
Fourth, the choice of time
For the choice of opening time, our comprehensive consideration of your company's current situation, we recommend that your opening time can be selected from the following several.
(1) x month 8 (Sunday),
(2) x month 16 (Saturday)
(3) x month 18 (Monday),
(4) x month 28 (Thursday)
For the above four choices of time, we recommend that you choose
(1) x month 8 (Sunday), <
(2) x month 16 (Saturday),
The reason is:
1, will be scheduled for x month, during which our company will do the work more detailed, more fully.
2, "6" "8" this two numbers in our country with a long history and culture of China, people's preference for this number can be said to be deepening, people believe that "6" represents "smooth". People believe that "6" represents "Shun" and "8" represents "Fat". If you choose to open a business with one of these two numbers seems to give people the feeling of "great luck" "prosperity" of course, maybe we do not think so, but "When in Rome, do as the Romans do! But "When in Rome, do as the Romans do" is a clear reflection of this. Let us in the absence of special circumstances should still be the main characteristics of our nation.
3, (1) x month 8 (Sunday),
(2) x month 16 (Saturday), these two days, one day is Saturday, one day is Sunday, my company from your company's point of view to consider, in this time, for your company to invite guests and friends easier. And in the weekend for attracting popularity is also very advantageous.
Fifth, your company needs to provide information
1, the company profile (in English and Chinese)
We will utilize the information provided by your company for advertising design, the production of leaflets, as well as all the promotional items needed in the opening ceremony. We will serve your company better and more comprehensively.
2, the company's organizational chart
3, your company to attend the celebration of the list of personnel (including the names of all personnel and positions)
Our company will be used to make the attendees to wear the corsage and the opening of the use of table signs and other necessities.
4, the list of invited guests
We will use this to make the items that the guests need to use in the opening ceremony.
5, your company invited the media list & lt;
Your company can provide us with your invited media list, our company will also take advantage of our advantages for you to invite more media to participate. We will be based on sincere cooperation to make our opening ceremony more enthusiastic, the publicity effect is more grand.
Six, my company's main work
1, the activities of the writing of the plan
For the production of the activity plan, my company will be in the staff's full cooperation, will be your company's opening ceremony planning more innovative, more unique, in order to make us set the goal of completing a more exciting.
2, activity flow chart.
On the opening day, our activities flow chart will be detailed to every minute, we strive to be fully prepared, "do not fight unprepared for the battle"
This activity flow chart will allow your company's relevant personnel to be fully prepared in mind
3, the pre-production of the supplies needed (such as) Leaflets, venue layout rendering, gifts, etc.)
Our company will carefully produce for your company gorgeous promotional materials and all the promotional items needed in the opening ceremony. At the same time, we will also show you our venue layout rendering, "customer satisfaction is our happiest thing"
4, the development of media plan
We are in the process of preparation for the opening ceremony, in order to let more users know the information about the opening of our company, our company suggests that you have to choose Some of the media to carry out a certain amount of advertising.
For the choice of media, advertising ideas, advertising production, advertising release we will propose to your company a media placement program.
5, the layout of the venue.
Our company basically starts from the following three aspects to prepare for the arrangement of the venue.
(1) the surrounding neighborhood
neighboring streets and downtown main road signage publicity
the main bus signage publicity
(2) outside the store
the door to display the logo of the logo of the knife flags
the door to set up the balloon
the door to set up a large arch
the store set up large theme A display board in front of the store to announce the theme of the event
Giant colorful vertical signs hanging on the building
The entrance is decorated with balloons and bouquets of flowers.
(3) Inside the store
Set up a reception desk at the entrance with the logo of the company clearly marked, and give away promotional items, gifts and souvenirs to those who enter the store.
Set up a welcome and shopping guide lady.
Set up a guidance system, set up a signboard clearly labeled with the company's logo
The top hanging pop hanging flag.
Set up a resting place in the relevant area of the store, equipped with service personnel and the distribution of gifts and promotional items.
The relevant location in the store to set up business promotion desk, set up related gifts, promotional items display, souvenirs, and provide consulting services.
Distribution of leaflets on site.
In the venue layout we will be combined with the theme of the opening ceremony, but no matter what the theme of publicity, our company in the venue are striving to do
"careful, careful, serious, comprehensive"
6, the ceremony throughout the photo, video, (to be retained for information)
Opening ceremony our company will send relevant personnel to track the whole shooting. We will take the information back to the company for post-production, for your company to keep as a souvenir.
7, activity planning, editing, organizing, (a produced into a color cover book b edited and burned into a CD-ROM)
In this stage of our company will be produced according to your company's requirements into a commemorative book or burned into a CD-ROM, one can be retained as a souvenir, and the second is that your company can be presented to the guests or CD-ROM put in the hall for the demonstration.
VII. Work schedule
The following is our work schedule form, we hope that both sides in the friendly cooperation, the successful implementation of our plans.
Day
Period of work
March 11
Further communication with your company and discuss the program made by our company
March 12-March 20
Further amendments to the program of the event
March 21
Re-confirmation with the client <
March 22
Signing the contract with the client
March 23-April 10
Preparation of supplies for the preliminary work
April 18-beginning
Advertising during this time
Early in the month of x
Setting up of the venue
x month 16 (further discuss)
Opening
;