The "G-Power" tournament was directed by Huangpu Sports Bureau, Huangpu Culture and Tourism Bureau, Nanjing Road Pedestrian Street Enterprise Association***, co-organized by Shanghai Nanjing Road Pedestrian Street Investment Development Co. The competition was held in conjunction with well-known shopping malls on Nanjing Road Pedestrian Street - Hongyi International Plaza, Shanghai Yuehui Plaza and U479. During the three days of the competition, the site has become a trendy gathering place for young people, and the professional tournament has been brought closer to young people's lives from the studio, and has become a new signpost and a new way of young people's amateur life. "G-Power" has also become a national premier business district e-competition IP.
During the three days of competition and activities, "G-Power" perfectly brought wonderful events and multiple joys to everyone. Hot tournaments, cool street dances, hot cosplay performances, and zero-distance contact with e-sports gods in the live broadcasting room, the elements belonging to young people came together and burst out with unprecedented vitality - the fire of "G-Power" has also become the most popular e-sports and commercial linkage IP in China. G-Power" has become a new symbol and hotspot of e-sports and business linkage.
The relevant person in charge of Nanjing Road Pedestrian Street Development Co., Ltd. said that after last year, Nanbu Street once again ignited the "speed and passion" of e-sports. Through the gaming linkage business circle, the young people's "flow" to raise up, to attract and retain the young customer base of the "new blue ocean", but also let the South Street IP into the gaming elements, to provide consumers with comfortable and easy business circle entertainment consumption experience.
The organic combination of e-sports and the business district is a "new blue ocean" for attracting and retaining consumers.
The tournament was intense and the activities were wonderful--"G-Power" was a great trip
"G-Power" ignited the summer and made a splendid autumn. During the 3-month competition of "G-Power", 1,200 teams participated in the event. With the development of the tournament, the heat of the game is rising, and finally in October, the final offline finals were staged. The three-day "G-Power" finals event brought us enough surprises and touches.
After three days of battle, the champions of the competition were all crowned. In Hongyi Plaza, the Powerful Team won the Open Group Championship; in the Enterprise Group Confrontation in U479 Plaza, the Unicom Team won the Championship by defeating their rivals; and in the Huangpu My Race Group held in Yueyi Plaza, XDParty won the Championship by defeating Wings Take Off - for these champion teams and players, the "G-Power" Finals event was a great success. For these champion teams and players, the "G-Power" tournament is like a journey to fulfill their dreams, and to win in the "G-Power", the original and exclusive nationwide gaming tournament in the business district, and to fulfill the dreams of ordinary players, perhaps this is the This is perhaps the charm of "G-Power".
The surprises that G-Power can bring to the scene don't stop there.
During the "G-Power" competition, several major business districts' powerful activity gates drew the audience to the scene, and each cross-circle marketing has become a classic, but also makes the audience full of harvest.
In the "G-Power" scene, the audience's harvest can be said to come from "all directions" - as the organizer, Nanjing Road Pedestrian Street has prepared for everyone rich prizes. As the organizer, Nanjing Road Pedestrian Street has prepared generous prizes for everyone, and players can use the small program/app to complete the task of taking pictures with the active photo frame to participate. Next to the stage of the game, China Telecom's on-site service desk was bustling with people, just because the on-site card can enjoy excellent preferential services; at the same time, in the whole process of the game, by looking for the "Weineng Plush Rabbit" doll or the Weineng Logo hidden in various places and taking pictures, you can complete the punch card and get Weineng's Gifts. In addition, scanning code attention to the UCC Jingdong store can get gifts, and participate in force health care related games can also immediately receive drinks as a reward wonderful tournament and a lot of activities, so that come to the scene of the audience are very fruitful, not vain this trip.
How does e-sports combine with the Z era?
The business district has become the strongest motor
Today's era is the "Z Era" belonging to young people, and it is also the era belonging to the "national gaming". You can pick up your cell phone, pull on your teammates, and immediately play a game - but, ultimately, because the threshold for professional gaming events is too high, most ordinary young people can only be in the live broadcasts to have a good time.
"G-Power" original "business circle gaming" arrival, breaking the threshold of the usual professional tournaments, so that everyone can get on the professional gaming stage, fully feel the professional player's battle experience. At the same time, the business circle tournament mode has also gone out of the usual third-party tournament cramped, in the traffic and influence of the hottest crossroads to set up a stage, the joint business circle giants injected into the power of capital, gather eating, drinking and playing as a whole, triggering the outbreak of young energy.
Looking at the whole event, "G-Power" fully combines young people's preferences, and their symbols can be seen everywhere, and the commercial elements are skillfully linked through the e-sports competition, forming a closed loop that makes users comfortable. During the three days of "G-Power", players could enjoy a series of activities such as customized dance performances of King of Glory, anchors strolling along Nanjing Road, flash mob roadshow warm-up, cosplayer show, peripheral game challenges, and gaming god fan meeting, punch card task and so on, which greatly enriched the overall gameplay of the event, and combined professionalism, tournament competition, spectating, and richness. These activities greatly enrich the overall activity, combining professional competition, spectating and rich trendy cultural activities, making "G-Power" a recognizable and memorable gaming extravaganza in the business district.
At the same time, under the auspices of e-sports, the three major competition business districts, namely Hongyi Plaza, Yuehui Plaza, and U479, have coincidentally exploded with new energy. In a few days of activities, the core commercial complex of East Nanjing Road, Hongyi Plaza, conveyed the latest face with the voice of e-sports; at the same time, Yueyi Plaza, with the support of e-sports, has become a gathering place of trends with the surge of traffic this year's record numbers; and U479 has presented a new face with the characteristic "night economy", creating a new atmosphere of e-sports and a new atmosphere with a new atmosphere of e-sports. U479, on the other hand, presents a new face with a characteristic "night economy", forming a new magic city "night life" with a gaming atmosphere.
Now that "G-Power" has come to a successful end, the "business district gaming" represented by "G-Power" will cover more business districts and cities, making gaming bid farewell to the threshold and truly become a reality for everyone. Gaming bid farewell to the threshold, truly everyone can participate, home can participate, "everyone gaming" and "universal gaming" of the popularization of sports for all play a vital role.
How can gaming be combined with the Z-era and the business district? The answer of "G-Power" is to make up the last piece of the puzzle of young people's business circle with e-sports events, forming a perfect e-sports map of the business circle, releasing the competing energy completely, and promoting the dual economy of e-sports and the business circle, which will explode with amazing charms!