Second, embodied in the booth layout, mainly in the environment and image design with new ideas. This festival *** set up 558 booths. Although we do not have a convention and exhibition center, but the relevant units and enterprises to overcome all the difficulties, through the careful layout of the simple exhibition hall, and strive to achieve the best image effect. All exhibitors hope that the clothing unit "wearing in Wenzhou" this "symphony" interpreted into a classic song, widely disseminated around the world. Therefore, the exhibition hall layout is particularly elaborate, particularly invested. French Western-style booth design ingenuity, green lawn covered with flowers, and a set of boutique suits complement each other, expressing the idea of a blend of man and nature; "Huashi" to the new model of the Arc de Triomphe, showing the atmosphere of their own; "snow song" moved to the "snowy mountains" and "grass", constructed a natural leisure paradise; "saint's dream" to the world of pure white performance of their own elegant and dignified; red, yellow and blue group booths. Red, Yellow and Blue Group booth layout in golden yellow as the main color, giving people a warm feeling, "yesterday's story, today's story, tomorrow's story" as a clue to the baby's bright and full of expectations for the background as a backdrop to rely on, combined with the dynamic, static two ways to tell people about the "red, yellow and blue" people's entrepreneurial journey and create a brilliant tomorrow's firm belief and so on. According to a boss, they are the exhibition hall as an important display of corporate image to set up, come up with their own masterpieces, trying to make the enterprise's clothing to become a symphony in Wenzhou in the most wonderful part of the song "wear in the symphony". Therefore, the festival booths and environmental arrangements, both image planning, design effects, artistic performances, cultural qualities at home and abroad belong to the high level, high quality, high degree of difficulty of an exhibition. As Mr. Jiang Henggui, President of China Garment Association said: "Wenzhou's boutique clothing festival is really fine, in the layout of the exhibition hall, the processing of the fine, higher grade on the perfect embodiment. Wenzhou garment enterprises here to show a very high level".
Third, embodied in the role of culture, mainly in the economic opera, cultural stage on the integration of new attempts. Clothing industry, like the shoe industry, and then on a new level, we must focus on culture. During the Shoe Culture Festival, a foreign reporter asked me, "What do you mean by shoe culture?" I said that culture permeates the footwear industry, the footwear industry integrates the culture, and the footwear culture is included in the footwear industry in the amount of culture. Shoe culture has history, learning, beauty and folklore, and the relationship between shoes and historiography, philology, linguistics, literature and folklore is very close. Clothing culture can be expressed similarly. Historically, the Qing Dynasty, Wenzhou handmade cotton textile industry development has reached a certain scale, Xu Bailin founded the brocade school, Xia Deen opened the new Long knitting workshop, the production of socks. Embroidery is wenzhou traditional craft, ou embroidery and su embroidery and so on called China's six famous embroidery. Ou embroidery is used to embroider clothing decoration. Qing Daoguang late years, Wenzhou has professional embroidery store, in addition to the official agriculture, brocade clothing, but also package embroidery costume, cheongsam and so on. This year's festival we mainly through the form of large-scale cultural evening, show?" Historical costumes" "national costumes" and "modern costumes", in order to support the establishment of "wearing in Wenzhou" of the literary and artistic atmosphere, and publicity, entertainment, aesthetic techniques as a whole, to reflect the results of the industry, industrial characteristics, industrial brands, industrial reputation. The cultural evening is the city ever scale, grade unprecedented variety show. Ancient fashion to show the new charm of the ancient style, Western-style Tang suit interpretation of Chinese and Western cultures. On the evening, the clothing show Wenzhou brand men's and women's clothing, divided into digital age, the story of the earth, continental impression and other parts of the full display of Wenzhou clothing and international standards of fashion and a hundred flowers complete, vibrant style. The American band and the Shanghai Ballet and all the stars in the evening party made a wonderful song and dance performance. The evening's "focus figure" is the world's top model Claudia? Schiffer, she is happy to serve as Wenzhou "clothing city," the image of the ambassador for the Wenzhou garment industry to the country, to the world to create a favorable environment, which is actually a combination of economic and cultural success of our attempts.
Fourth, embodied in the main body of activities, mainly in the form of mass participation and content has changed. The festival **** arrangements for 12 fashion show, including women's special, children's clothing 4. Ltd. in the stadium show special performance, smile lotus, Wan Dian, three new women's clothing brand joint show, red, yellow and blue children's clothing group special performance; in the sea, Songtai Square show of bagpipes, Odo, butterfly garden three women's clothing brand joint show, thousands of clothing limited company special performance, these clothing special performance almost full, attracting tens of thousands of people. There is also the Newspaper Bird Group fake seat Jiangxin ancient island held a city unprecedented garden fashion show, also received good results. In the China Textile Information Center and the China Fashion Association *** with the Chinese popular fabrics and apparel joint show, designed and produced by Wenzhou clothing enterprises hundreds of sets of fashionable men and women's clothing, divided into "wind, elegant, praise", three themes, respectively, embodying the style, fashion, classic, and its dynamic and surging novel design not only explains the traditional style and taste, but also conveys the age of the dainty. In order to better show the style of Wenzhou people, we also plan to build a "clothing expo" volunteer team, so that more people to participate in the "clothing expo" when the host, has more than 1,500 volunteers signed up to participate in the *** reception of more than 40 flights of more than 300 guests, the guests of this voluntary service is full of praise.
Fifth, embodied in the image of the main planning is the festival activities publicity has made a new breakthrough. Clothing industry as the city's traditional advantageous industries, has been from the past low price competition toward quality competition, brand competition, style competition, the overall strength has increased significantly, the quality of a substantial increase in market share continues to rise in the country's influence and popularity rapidly expanding, the emergence of a large number of famous and high-quality products. Therefore, whether from the objective conditions or from the subjective desire, at present set up "wearing in wenzhou" image, the construction of China's famous city of clothing in all aspects of the conditions have been quite mature. Around the "wearing in Wenzhou", the construction of China's famous city of clothing this publicity theme, we are in the pre-festival environment, pay close attention to highlighting this aspect of the publicity effect, it can be said that this year's publicity and environmental layout is a great deal of effort, the entire environment is also unique to create. For example, in the airport intersection to make up 100 square meters of large billboards to become China's and even the world's largest. the end of September, we held a Wenzhou China clothing city in Beijing advanced seminars, etc., the impact is very far-reaching. In the festival, corporate ambassadors frequently appear, but also for this festival to add splendor. Hong Kong film and television stars Tony Leung Ka Fai, Cecilia Cheung attended the law of the Millenium Wind and Cloud press conference, and was hired by the law of the faction of the image ambassadors; Newspaper Bird image ambassador Ren Dahua and the international model Qiqi "in the guise of" for the Golden Girls as a pair of golden angels out of the fashion show; Zhou Huajian was hired by the "Shoji" image ambassadors, but also the Shoji show the era of elegance. After the festival, we will also expand the impact of the festival, and domestic and international news media to further publicize the "wearing in Wenzhou".
Six, embodied in the business negotiation, mainly in the investment, talent recruitment has new results. This is mainly reflected in two aspects. First, the invited personnel at a high level, wide range. Guests from outside the country, there are more than 1,000 merchants, involving more than 60 countries and regions. Among them, there are from the United States, Italy and other friends sincere representatives, well-known overseas Chinese leaders, famous experts at home and abroad, celebrities in the clothing industry, Hong Kong and Macao hometown associations, etc., can be described as a group of wise and star-studded. They were introduced during the warm countries business and policy situation, and Wenzhou entrepreneurs launched a multi-faceted negotiation; some multinational corporations outside the consortium, large enterprises and businessmen also cast their eyes on Wenzhou, sent members to participate in the economic and trade talks, overseas consortiums, large enterprises generally believe that Wenzhou is a large market, there is a great investment potential and space. Representatives of these countries and businessmen to Wen for us to build a bridge of economic and trade cooperation, for the city to vigorously develop the open economy provides a rare opportunity. Secondly, the project is large, the number of large. 4 days of economic and trade talks, *** signed a joint venture cooperation project, agreement on three projects, the intention of four projects, with a total investment of 121.95 million U.S. dollars. The signing of the project totaled the largest amount of 300 million yuan, is by zhejiang xinchao group co., ltd in ouhai new bridge town and jingshan street junction of wenzhou south theater city and wenzhou cultural village project. Five urban plots of land use rights in public tender, ***66,030 square meters of land by five housing companies to "buy" away, a total of 449,064,000,000 yuan (the total reserve price of only 2300,300,000,000 yuan), up to 6,800 yuan per square meter. Talent attraction, this time we **** invited 39 experts at home and abroad, including 30 foreign experts, mainly from the United States, Britain, Canada, Australia, Switzerland, France, Japan, Italy, Russia, Germany, Singapore and several other countries; Hong Kong and Taiwan 2, 7 domestic experts. During this festival, the city signed a cooperation agreement with the relevant units or cooperation letter of intent of 14 experts; to reach the wisdom of 13 cooperation projects; we also signed with the relevant countries and regions of the expert organization to establish overseas wisdom liaison agreement, and awarded 7 enterprises wisdom base plate, marking our wisdom work will be on a new level.
In short, the festival will focus on quality, taste, and features. To do festivals to have big strokes, big ideas, big spirit, to do in Wenzhou, benefiting all parties, the impact of the country, the wall blossoms outside the wall, so that there is an effect. The Wen Hui and clothing will be a complete success, in addition to everyone's *** with the efforts in addition, I think there are a few points worth summarizing and affirmation. First, the theme is clear, which is the soul of the festival activities. The theme of the festival is to publicize the "wearing in Wenzhou", the construction of China's famous city of clothing. We from the beginning of the image planning, activities arranged to the environment are arranged around this theme, and has achieved obvious practical results, initially to achieve the kind of an image effect: "wearing in wenzhou", the world **** knowledge; ou pai apparel, to the world. Second, early planning, which is the premise of the festival activities. After this year's congress, we started to do festival investigation and research, in-depth enterprises, listen to the views of business owners. Strengthen contact with the China Garment Association, **** with the consultation on matters of planning and organizing the festival. After the top-down, bottom-up repeatedly brewing, clear objectives, develop programs, has held four press conferences, and gradually formed the climax of the festival activities. Third, the systematic arrangement, which is the foundation of the festival activities. The festival is large-scale, many activities, in order to ensure that the festival not only highlights the theme, but also reflects the rich and colorful, we have carefully arranged the order of activities, places, personnel, so that the clothing show, clothing press conference, economic and trade cooperation, symposium alternately, to ensure that each activity has gained, each show has a bright spot, each guest has the pleasure of the aftermath. Fourth, strong organization, which is a guarantee of the festival activities. In order to do a good job of the festival, we concentrate our efforts to strengthen the leadership, set up a festival organizing committee, responsible for the preparatory work of the festival; set up a security leading group, responsible for the festival safety and security work. And according to the specific affairs of the festival, from all departments to draw competent forces, the establishment of four specialized offices. The offices actively fulfill their functions, communicate in a timely manner, and cooperate with each other to ensure the smooth progress of the festival.
The festival has come to an end, but the development of the clothing industry, the road ahead is still long. We propose to publicize the "wearing in Wenzhou", the construction of China's famous city of clothing, both the government of a kind of encouragement to enterprises, but also to meet the "WTO" is a positive response. Wenzhou single clothing enterprise advantage is not obvious, but there are a number of good clothing industry groups; clothing culture is not rich, but there are a number of famous clothing boutique; clothing export-oriented development is relatively backward, but there are a number of modern business ideas and the courage to open up the entrepreneurs. Therefore, the promotion of Wenzhou regional brand should now be said to be the best time, but also the most sensible choice. In the future, we promote the development of the apparel industry, focusing on the following aspects of a breakthrough.
First, the pursuit of fashion in style. Clothing industry on the requirements of fashionable is crucial, therefore, to the concept of fashionable throughout the whole process of clothing design, development and production. Closely track the world trend of clothing development and change trends, dare to stand up to the tide of China's clothing development. In particular, the design as the soul of the garment, to improve the degree of fashionable clothing, depends on the designers "fine" awareness of the integration and strengthening. It is imperative to combine the Chinese Fashion Designers Association launched the "Master Project" implementation, to strengthen the well-known designers and well-known clothing companies to join forces, to change the current clothing designers and the clothing industry is relatively "separate", design and development programs and market demand for information is relatively "disjointed" state of the production and sales of clothing injected more fashionable breath.
Second, the pursuit of personalization in the characteristics. Clothing products have a "live" nature of the characteristics of production, marketing to adapt to the customer's personalized consumer trends. Especially with the improvement of people's quality of life, clothing products, "live" and personalized features more and more obvious, people are more and more concerned about the quality, chasing the popularity, highlighting the personality of our clothing industry is bound to make a rapid response to this demand in the market. To take full advantage of the Wenzhou garment industry, "small giant" many advantages of enterprises, the full implementation of computer-aided design, tailoring, the formation of many varieties, new styles, small batch, high-efficiency flexible production system, and gradually embodied in the "different for each person, tailored to fit", pay attention to the personality of the garment, the characteristics of the service to consumers to appeal to the consumer, and consciously guide the consumer to expand the market sales.
Third, the pursuit of science and technology in the development. Attaches great importance to the use of high-tech to transform the garment industry. Seize the country continue to implement a positive fiscal policy, the economy has an important turnaround favorable opportunity, around the development of new products, the use of new technologies, the use of new technologies, to guide and promote enterprises to further increase technological transformation. At the same time, according to the direction and requirements of industrial upgrading, strengthen the introduction of foreign advanced soft technologies and key technologies, and through digestion and absorption, improve their own scientific and technological innovation capacity. The twenty-first century is the century of information technology, the world's entire economic form is from the industrial economy to the network economy to rapidly convert multi-angle. Therefore, for the traditional garment industry, information is a more important resource than capital. To improve the international competitiveness of the garment industry, information and its network and other related technologies to transform and arm the garment enterprises is the most important means in the next period. Therefore, we should not only raise awareness, but also to increase investment in the application of information technology to make a difference in the field. Accelerate scientific and technological progress, the core is talent, so we should open the gates, for domestic and international recruitment of talent. At the same time to strengthen the training of existing personnel to improve their production, management and technical level.
Fourth, the pursuit of efficiency in the benefits. Maximize the benefits, to start from so many aspects: strengthen the internal management of enterprises, the introduction and import of advanced management model, to achieve low-cost, standardized and efficient management of garment enterprises. Vigorously implement the social division of labor, driven by the brand project, the formation of a number of backbone enterprises, marketing enterprises and processing-oriented collaborative enterprises to complement the social division of labor system, the formation of regional economies of scale, the formation of a low-cost environment, so that the city's apparel enterprises rationalization of the organizational structure, the scale of production and operation, and the development of growth and intensification. In addition, efforts should be made to increase the market share of our products. In the solid original market and develop new markets at the same time, further study of the market, market segmentation, and constantly improve the effective supply capacity of the clothing market, and find ways to seize the opportunity to make themselves strong. In recent years, "franchise" mode of operation in the city's clothing industry. This mode of operation can make the franchisee through the purchase of a successful business model, reduce start-up costs, shorten the start-up time, as soon as possible to obtain profits; and allies through the provision of brands, products and business philosophy, so that their own business has been extended to achieve the purpose of spending less money to do more things to reduce the risk of investment and investment in manpower and material resources to obtain a more stable income. To continue in-depth study and grasp the laws, through the use of flexible business model, to achieve a high market share, high rate of return on benefits.
Fifth, the pursuit of export-oriented marketing. China's imminent accession to the WTO, which means that it will be conducive to the adjustment of the structure of the garment industry, expanding the export of clothing, and improve the competitiveness of the garment industry. But any opportunity is a double-edged sword, if our clothing enterprises are not fully prepared, not as soon as possible to improve their quality, level and adaptability, will also face a difficult situation. Therefore, we should act positively, correctly recognize the impact of joining the wT0 on the garment industry, boldly implement the "introduction, go out" development strategy, the two markets of domestic and foreign garments as two kinds of resources to deal with, based on the domestic market, and continue to develop the international market, the use of a variety of channels to expand exports of clothing.
In terms of the recent work, we have to focus on setting up a "wear in Wenzhou" image of the overall goal, integrated planning, focus, steady progress, and pay close attention to implementation. Although the festival after the centralized activities are coming to an end, but we have to make full use of the impact and results of the festival, and further do a good job on the implementation and follow-up work, so that the idea is not loose, the intensity is not reduced, unremitting energy. In the future, more use of virtual business, online trading and other forms of consolidation and development of the transaction network has been formed, so that the aftermath of the trade fair for a long time, so that the Wenzhou Clothing Festival has become a never "end" of the festival. As a part of the regional brand, each enterprise should give themselves a suitable positioning, in the endless pursuit of the brand, to establish the brand as their eternal goal. The government should take the tree brand as our use of government and market forces, and then create a new advantage of the regional economy, a focus point, go all out, seek breakthroughs, and promote the clothing industry aimed at a higher goal, seeking greater development. One to build a good integrated base. The municipal government decided to build in the Binhai New Area within the garment industry park, the first phase covers an area of 3 to 5 square kilometers, just the day before yesterday held a groundbreaking ceremony. Park specific implementation, to reflect the high standard of planning, scientific layout and high starting point for construction. Policies in accordance with the construction of non-regional park ideas, the implementation of corporate affiliation unchanged, unchanged tax channels, unchanged caliber of statistics, and strive to make the development and construction of garment industrial park as soon as possible to form a climax. Second, to support a number of leading enterprises. Cultivate a few Wenzhou garment industry leader, so that it becomes the leading enterprises in the domestic industry. It should be seen, the city's garment industry is largely dependent on the regional scale, but also lack of "Big Brother". We have to take the policy tilt, service from the best approach to the development of a few leading bosses, and strive to engage in a few large groups of stocks listed. After this festival, we have to be divided into categories, line up, and find ways to get a number of backbone enterprises, strong. Third, we need to consolidate the seven elements of the city. Domestic experts have proposed that the construction of China's famous city of clothing, we must work hard in seven elements, that is to say, there should be a strong industrial base, a thriving clothing market, leading design power, a variety of clothing culture, internationalization, large-scale exchanges, supporting the city's industry, a good, prosperous business environment and tourism awareness. Against these seven elements, we need to find the weak links, and strive to create "Wenzhou China Fashion City". For example, the city's clothing industry for the lack of cultural heritage, you can consider the establishment of clothing research institutions, clothing colleges, clothing museums and so on. For clothing design level is not high, can consider the establishment of clothing testing centers, the construction of clothing city network, for Wenzhou China clothing city to build a modern platform. Four to create a few well-known trademarks. Although Wenzhou clothing reputation continues to expand, but there is a lack of nationally recognized brands like Ningbo "Sugo", "Yagor". Our city enterprises should spare no expense to hire excellent design, craftsmen, improve the industry design, technology and technical level, and strive for the clothing industry in one or two years to obtain one or two well-known trademarks. Municipal government to give the same well-known trademarks to obtain the enterprise award 1 million yuan. Fifth, we must focus on key publicity. After this festival, we have to continue to maintain contact and cooperation with domestic and foreign news organizations, all-round, multi-angle, long time, strong offense, publicity "wearing in Wenzhou", so that "wearing in Wenzhou", "Wenzhou - China's famous city of clothing" is not endless in the ears, more than in the eyes. So that people identify with the country "wearing in Wenzhou, eat in Guangzhou, live in Hangzhou; to achieve such a publicity effect: wearing in Wenzhou, the world **** knowledge, ou faction clothing, to the world.