Maybe some people think that the real estate industry is very good to write the soft text, because there are templates everywhere on the Internet, you can also be seen as a model, we are all following a similar look in the writing, there is no novelty, but also not likely to come up with anything new, the whole thing is just a high-end, atmospheric, upscale, that is, the good, casually pulling a little bit of this is related to the, is a good piece of real estate soft text.
In fact, writing soft text, that real estate soft text actually how to write? Especially good soft copy, and exactly how?
Quannuo soft advertising platform analysis that, first of all, we have to tell you to write soft paper is not easy. You have to think about how many points you scored in your student days, that is, how good you are, but also pay attention to some writing skills. 1, one of the main features of the soft relative to the hard advertising, lies in the fact that it can give people credibility is relatively high sensation. Therefore, the building book can be windy and snowy, but the soft text must appear to be real, try not to yangchunxuexue.
2, you can think of yourself as a reporter, as a home buyer, but less as a home seller, that is to say, to think differently. Think about their own home to focus on, what are the doubts?
3, the content can be a little flat, but the subheading should be a little more mysterious, which can attract people to read on.
At the same time, in the headline and subheading try not to highlight the case name information. Because, this is too strong advertising flavor, easy to let the reader to produce a sense of resistance. In addition, the concept should be treated differently, do not rely on the title to the concept. Otherwise, it will sacrifice the marketing power of the title and the whole soft text.
4, as much as possible in paragraphs, so that readers through the first into the eyes of the title to find what they are interested in, in-depth understanding.
5, soft do not be wordy, less in the public **** everyone knows the information splashed on most ink, to try to streamline, highlighting the core of what they want to say. Think about it, in the same newspaper, or even on the same page, in the face of more than one may meet our needs of the property's soft documents, we will not be stinking and long "old woman wrapped in feet" type of article to one side? Of course, there are events gimmick article can be a little longer to deal with.
6, usually look at the newspaper, see how people's real estate software is written.
On the soft writing
One, suspenseful: can also be called questioning. The core is to raise a question, and then ask yourself questions around this issue. For example, "human beings can live forever?" , "What makes her back to life?" "Psoriasis, can it really be cured?" etc. The advantage of this approach is that it raises topics and concerns by asking questions. But we must master the fire, first of all, the question should be attractive, the answer should be in line with common sense, can not be cocooned loopholes.
Two, storytelling: by telling a complete story to bring out the product, so that the product's "halo effect" and "mysterious" to the consumer's psyche caused by the strong implied that sales become inevitable. For example, "120 million can not buy the secret formula", "magical plant insulin", "the Indian's secret" and so on. Storytelling is not the goal, the product clues behind the story are the key to the article. Listening to stories is the oldest way of human knowledge acceptance, so the story of knowledge, interesting, reasonable is the key to the success of the soft article.
Three, emotional: emotion has always been an important medium of advertising, soft expression of emotion due to the amount of information conveyed, targeted, of course, more can be called mind to mind." Husband, can not quit smoking, wash your lungs," "woman, your name is Angel," "write to those who war 'acne' youth," etc., the biggest feature of emotion is easy to move people, easy to enter the hearts of consumers, so "emotional marketing" has been the marketing of the tried and true panacea.
Four, intimidating: intimidating soft text belongs to the anti-emotional appeal, emotionally appealing to the good, intimidating to hit the soft underbelly - "high cholesterol, the precursor of paralysis! , "God, osteoporosis kills people!" , "Washing blood washes out a bucket of oil." In fact, intimidation of the formation of the effect is more memorable than praise and love, but also tend to be criticized, so be sure to grasp the degree, do not go overboard.
Fifth, promotional: promotional softwares are often followed up in the above kinds of softwares to see the effect - "Beijing people snapped up ***", "***, in Hong Kong, sold crazy", "three times a day out of stock, Xidan, a manufacturer in an emergency"...... Such soft or directly with the use of promotional, or is the use of "buy support" to cause the product demand exceeds supply, through the "comparison of psychological", "influence effect" a variety of factors to prompt you to produce the desire to buy.
Soft writing is a science, science is always behind the law to follow.
First of all, the title, the title of the soft paper is divided into two parts: the main label and the sub-label. The requirements of the main label to catch the eye, to be shocking, not mediocre. Like "80 million people in the bone knife" such a title is absolutely the holy grail of soft documents. The substandard requirements to illustrate the problem, generalization should be strong, to be a very long article into several components, in order to make the readability of the enhancement.
The core content of the soft documents is still a sales proposition "USP", that is, there must be a core selling point, a sufficient to produce sales of the bone-deep reasons, or "to convince people" or "to emotionally move people", the ultimate goal is "sales achieved". Never avoid "thesis-style soft" (too strong rational, not attractive) and "sick moaning" (lack of interest and sales force).
Soft writing has a center - feeling (or experience) as the center; two basic points - to create demand and guide consumption. The so-called feelings as the center, to the health care market, for example, to highlight the consumer's personal feelings, the feeling of illness, the feeling of treatment, the feeling of the use of the product, etc. (from the auditory, visual, tactile aspects of the beginning), we must write out the customer's "pain in the skin", through the feelings of the target population into the circle of thinking that you set. On the contrary, leaving the feeling, your thinking is more rigorous, your feelings are more real, it is difficult to make the customer's needs become urgent. Manufacturing demand and guide consumption is the purpose and purpose of the soft text, but also the details of the soft writing grasp, how to feel into the reason for consumption, the weak demand into a strong demand, we must start from the content of the soft text, layout, thought and color aspects, so that it becomes a rigorous system of thought to stand up to scrutiny.
A model article:
Real estate soft essay example: store talk
Shop like life. Choosing a store is like choosing a spouse, buying a store is like marriage, not child's play.
Pave can generate wealth, prosperous ancestors, pass on the ancestors, a store to raise three generations, wealth prosperity for a hundred years. Buying a store has become fashionable, a kind of investment opportunity that can't be missed. Especially in the face of the prime location, the center of the location and brand management of the "gold store", once rubbed by, it is difficult to find true love.
What is often called "gold store"? Take the Fushan Commercial Plaza as an example.
Diamond Location: Fushan Plaza is located at the diamond crossroads of Jincheng Road and Roach Road, on the top of the historical Fushan Mountain. It is the core of Xuancheng's ancient cultural precipitation, the busiest city center of Xuancheng, the most popular feng shui land in Xuancheng, and the unrepeatable and unique land in the hearts of Xuancheng people! Fushan Plaza has a unique and noble charm!
Platinum-level layout: south of Jincheng South Road, west of Roach Road, north of the Nationalities Shopping Center. Fushan Plaza is based on a large leisure and cultural plaza, a four-story large-scale shopping and leisure center as the main body, Jincheng Road, Roach Road, the street front as the brand image; more than sixteen thousand square meters of underground supermarkets as the main stores, with well-planned inner streets and leisure and entertainment stores along the plaza, which forms an excellent business environment. Fushan Commercial Plaza, which is at the center of the environment, is even more brilliant!
Golden brands: "Seven Pearly Wolves", "Dance with Wolves***", "Valentino", "PEAK"..... The presence of fashionable and well-known brands makes Fushan Plaza a perfect addition to the city. Fushan Plaza is responsible for leading Xuancheng's fashionable life, and its commercial atmosphere will be more intense and popularity will be more prosperous!
Timing, location, brand, popularity of the achievements of today's Fushan Commercial Plaza, a smart businessman will come here to do two things: one is: purchase store, and the other is: to enjoy a steady stream of wealth and happiness.
Summary: enterprise website promotion soft writing is not as difficult as imagined, but it is not very simple, I hope that all small and medium-sized enterprises can write more soft, because soft is also part of the e-commerce website promotion and Internet marketing, can write a little bit of article after all, it is not a bad thing.
Review:
The importance of the soft text has been self-evident, small and medium-sized enterprises how to write a good soft text? Quannuo soft publishing platform for small and medium-sized enterprises to do a good job in all aspects of the soft text to give a description of the small and medium-sized enterprises can work hard to try to write a good enterprise soft Wan, so as to use the soft text to better promote the enterprise.