Eye first acquaintance with the business opportunity heartbeat originated in Germany
Talking about the Seth German inner door creator Li Lingjun, that is recognized in the industry low-key, steady.
Li Lingjun is a member of the China National Democratic Construction Association, Shenyang City CPPCC member, executive director of China Timber Circulation Association Wooden Door Committee, Liaoning Provincial Furniture Association Door Industry Committee, vice president, wearing a number of positions, the year of his temples have been born a bit of Chinese hair.
To go back over his entrepreneurial journey, we have to start from 1996.
At an exhibition in Guangdong in 1996, a set of stamping equipment from Germany and related raw materials - hot wood foil, y attracted Li Lingjun. Compared with the products on the market, it produces wood grain finish products nearly perfect, elegant color, noble temperament, and environmental performance is very outstanding. All the performance let Li Lingjun resolve: must import this set of equipment.
In March 1997, Li Lingjun founded the Shenyang Seth Furniture Co. In October of that year, Seth has developed 13 sets of bedroom furniture, and in Beijing Oriental Home, Tianjin Home World, Dalian Rongsheng Plaza and other large building materials supermarkets have a large area of the showroom, but also in the Shenyang Songmao Furniture, Furniture City II, Xiangjiang, Lianying malls also have sales outlets. In the northeast most companies are producing traditional solid wood furniture at the time, Seth and its production of panel furniture can be described as a fashionable, bright banner.
By 1998, Seth has taken shape, production and sales volume has also grown rapidly, to the machinery and equipment to bring more and more pressure on production, coupled with the workers do not standardize the operation of the factory equipment is often out of order, the German experts to China to serve, every time, all the trouble.
After repeating this several times, Li Lingjun made up his mind to study the German equipment thoroughly.
During the Spring Festival, he took several senior technicians and skilled workers from the Light Industry Equipment Factory to dismantle the German equipment and study it. At the time, many people were not optimistic about his move, thinking he was whimsical.
But Li Lingjun soon surprised them. After unremitting efforts, he led the technicians to make the first domestic flat stamping equipment and put into use. This result, at the same time also impressed the Germans, so that the other side in the thumbs up, but also gave him a lot of more advanced technical support. This feat also accidentally accomplished Li Lingjun in the field of woodworking machinery also have some as.
N years of unremitting search Seth force wooden doors
One day in 2002, kurz company from Germany sent a few wooden doors, told him that there are factories abroad with the same equipment to produce such doors, style is very fashionable, the quality is very good.
After getting the news and samples, Li Lingjun, who is good at research and development, led the product design and development staff to start dissecting the wooden doors, studying the internal structure and related manufacturing processes. With the foundation of German furniture production, Seth soon designed and produced even more beautiful and sturdy wooden doors.
The debut of Seth's wooden doors caused a sensation in the market. Fashionable personalized style, perfect wood grain paint color, strong and sturdy quality, so that Seth wooden door by a large number of consumers. At this time, Vanke, the leading real estate developer, also set its sights on Seth's famous doors, and signed a purchase contract with Seth as the designated supplier for hardcover houses, and the cooperation has continued until now.
From then on, a large number of wooden door projects and wooden door export contracts flew towards Seth Furniture like snowflakes, and the whole wooden door business flourished.
In 2008, the manager of the production department of German kurz company visited Seth's factory in person, and gave a high appraisal to the achievements of the development of the equipment and the production management process of the wooden door and furniture factories, and decided to hand over the German kurz company's hot wood foil products to be sold by Seth in the mainland, so as to make Seth become the mainland distributor of the kurz, not only to sell the machinery and equipment but also to sell their hot wood foil products. Seth became the distributor of kurz in mainland China. After fifteen years of unremitting efforts, Seth finally mastered the full set of German door manufacturing technology and controlled its upstream channels, expanding the competitive advantage of its products.
German quality wooden door completely made in China
The brand is dependent on the product to carry, without good products, the brand can only be an empty word. Therefore, for many years, Seth has always put the product quality in the first place, Seth pursues the essence of German manufacturing: standardization, systematization, the requirements of quality is almost demanding. But Seth is not satisfied with the craftsmanship, technology heritage, "enjoy the results of the German wooden door, benefit all of China" was Seth's original intention, but after many years of product improvement and innovation, this original intention has evolved into "international vision to build China's home furnishings manufacturing industry dream factory, to do the common people to enjoy the "luxury". Luxury" home furnishing products that ordinary people can afford to enjoy." This transformation is an enterprise long years of accumulation of another accumulation of thin hair, but also reflects the Seth this enterprise independent brand strong brand new proposition.
Talking about product innovation, know the way of the brand Seth German internal door general manager Zhang Hong said: innovation is the source of enterprise development, as a leading enterprise of similar products, we have been the object of imitation, but we change from time to time, and recently we launched a "look at my 72 changes" promotional activities!
These are the first time we've had to do this, and we've been able to do it for a long time.
She also said that the phenomenon of homogenization of domestic products is very serious, some companies have cloned our products, but when the same quality products together, you will find that the difference is still very big, the difference does not only refer to the material, appearance and shape, but also more importantly, the product conveys the inner temperament of the brand.
Seth German internal door is from Germany, but has always advocated originality, and has never been imitated and lost enthusiasm for the original, Zhang Hong said: the original brand development is very favorable, it can help enterprises to shape the image of innovation, improve product competitiveness, enhance the strength of the brand, and the use of the first series of products and concepts of the advantages of the first to be established, can obtain more favor from consumers.
The internationalization process of Seth brand
In 2009, Seth launched a new VI brand innovation, Seth German inner door, German home comprehensive listing. Seth German inner door adopts the design from Germany, using the German Bauhaus rigorous, scientific spirit of the concept of service in China. Promote love of life, care for health and environmental protection concepts, to simple fashion and rational introverted style, whether in the beauty, concept, price and other aspects are more attractive. This new face has opened the prelude to the internationalized brand operation of Seth's official brand.
In 2010 Seth will be in the country's existing dealers to fully promote the new VI, and to seek high-quality partners, Seth brand business philosophy of identification of dealers to vigorously support, aiming to *** with the growth, to achieve a win-win situation.
In order to cooperate with the Seth brand internationalization process to promote, the enterprise has developed a strict timetable, Seth German inner door plan to promote the domestic first-line brand in two years, the same kind of products dominate, stores all over the north and south of China,,, with the German quality of service to Chinese families.
As early as more than a decade ago, Seth's products have been across the ocean, exported to the world, in the near future, with the completion of the second phase of Seth's new factory, Seth's production capacity will be greatly enhanced, at that time, Seth will be committed to the export market to export its own brand, and then, to the enterprise brand to drive the formation of industrial brands, regional brands. Contribute to the international brand image of Chinese wooden doors.
Seth's fifteen years, is Seth seeking to ask the essence of German manufacturing, and gradually mature fifteen years; is Seth's German door biding their time, fifteen years of accumulation, the next ten years, Seth will step into a more mature, steady development of the golden age.
Seth brand is mature, Seth team is mature, Seth will bring a charming temperament, long-sleeved dance on the world stage.
Seth, wonderful is about to be staged!
Thirteen years of thanksgiving
Gorgeous bloom