This word comes from the Internet, market sinking means "wider and deeper audience", if your original market channel only covers the first-line Internet white-collar crowd, after the market sinking, you cover the crowd of the four or five cities in the town of young people. If you are a big fan of the brand, you should be able to find out more about the brand, and you should be able to find out more about the brand. This means you have a wider audience.
But the market sinking and channel sinking does not mean that you can take the Internet's methods and thinking will be able to handle.
Take open super, you want to help a small supermarket in four or five cities to expand customer profitability, you used the Internet means to supermarkets apply for a public number, and then regular weekly articles, every time to store customers to guide the attention of the public number, and then after a period of time you find that the number of public number to follow the number of fans on the few hundred or two hundred, the number of readers of an article in the dozens of.
The same county, similar supermarkets, different marketing methods and different effects.
Also in this county, a supermarket not far from you in the day before the opening, printed tens of thousands of copies of the flyer, "the opening of the new store, hot goods buy one get one free" slogan conspicuously in the flyer on the front of the presentation of a selection of grain and oil supplies and household goods in the back of the flyer presented the price of the activities.
Then they let the staff distributed door to door in each residential area, directly inserted in each door handle, within a day, almost the county's main residential areas have received a "new store opening, hot goods buy one get one free" leaflet, the supermarket opening day, the influx of people.
So, the market sinking is not as simple as you think, but you need to adjust your approach according to the local culture. The company's first step in the development of a new product is to create a new product that can be used in a variety of ways, such as a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product, a new product.