20 17 65438+ 10/6, Alibaba released social recruitment information to recruit two "Taobao senior researchers" with an annual salary of 350,000-400,000 yuan. Note that this recruitment requires candidates to be over 60 years old, and KOL (opinion leader) and members of community neighborhood committees are preferred. The researcher recruited this time works in the user experience team of "Home Taobao" and serves the "Family Number" project of Taobao platform and interactive team. At the beginning of 20 18, Taobao's "Family Edition" and "Family Account" were launched together, aiming to get through the interaction among various groups of people (middle-aged, elderly and underage children, etc.). ) and realize a more three-dimensional and complex face with precise operation.
65438+1October 16 posted a job advertisement at 2 pm, which took less than half a day and received more than 400 resumes.
As we all know, the main customers of online shopping e-commerce such as Taobao Tmall have always been young people. From early young urban users to low-tier cities and rural markets, the target customers have always been relatively young. The shopping needs of middle-aged and elderly people are rigid, but limited by the ignorance of online shopping operations and the timeliness of children's guidance, this part of customers can not directly and effectively conduct online shopping. This time, Alibaba also intends to try to expand this target customer base by launching the elderly scene experience.
It is not difficult to see that Alibaba's idea is also quite clever. First, if some problems in Taobao are fed back by the elderly, and even the elderly are easy to operate, then everything will be fine. Second, we can also build a bridge for interaction between young people and the elderly. I have to say, Ma Yun is really amazing!
In short, Alibaba is going to make a big move this time. Ma Yun's offer is too attractive and very business-minded!