"Twist Special Happy" on-line into the explosive

"Twist Special Happy" on-line into the explosive, from the professional statistics platform summary data, "Twist Special Happy" progra

"Twist Special Happy" on-line into the explosive

"Twist Special Happy" on-line into the explosive, from the professional statistics platform summary data, "Twist Special Happy" program on the air for 10 days, of which 5 days are on the network broadcast variety show "broadcast market share" of the day crown, "Twist Special Happy" on-line into the explosive.

A few days ago, happy twist first group synthesis "twist special happy" on-line, happy twist co-president Wang Haigang said in an interview with the media, do this program's original intention in addition to the team family together, but also want to push more "waist" actors to the front of the stage. For the upcoming Spring Festival Gala of the Year of the Tiger, Wang Haigang frankly said, "Shen Teng and our team in preparation for the Spring Festival Gala, but unfortunately, I really do not know the specifics, because the Spring Festival Gala has a very complete and serious set of program review process, so now we can go on what kind of a program, this program is not to do to modify, or to change the subject matter, which really are all unknown."

Shen Teng and Ma Li contributed the most laughs to the show. Li Haiyin and Xu Wu Bin. As the first group synthesis of Happy Mahua, Happy Mahua walks off the stage to experience twelve dramatic stories adapted from life in the form of a reality show. Talking about the original intention of the production, Wang Haigang said, happy twist was founded 18 years ago, although the team produced a lot of stage works, also produced some movie works, but there is no work to bring the team so many actors together, can reflect the connotation of the temperament of a team of twist and characteristics of the group synthesis, so do this show. In addition, in addition to the familiar Shen Teng, Ma Li, Allen, Chang Yuan, the team a large number of so-called "middle waist" actors from stage plays, or younger actors, they are not known to many people, "we also hope that these outstanding actors are known. "

Shen Teng is very much a variety artist in every move.

Wang Haigang said that because the recording of the variety show in addition to Shen Teng, the other actors are still a bit inexperienced in variety, and I hope that people can look at this variety with a tolerant mind. Wang Haigang admitted that happy twist for many years to focus on theater, only in recent years to extend to the film, involved in the field of variety art is indeed late, "theater works are our genes, the company and the association of variety art is not close, a little bit later (into the game) I think this is also very normal. In the past in this track is basically just our head actors to participate, the future may lead the development of the type of variety art to participate as a whole."

Comedy groups don't have "in-rolls"

At the moment, all the major comedy labels have launched their own group synthesis, and the topic of comedy "in-rolls" is constantly being discussed. In response, Wang Haigang said, in fact, they did not feel the death of you and I live and die in the "involution". "Strictly speaking, although we are in a large pool, the market is large enough, we also have specialties, each with their own specialties. For example, De Yun She is a comedy discipline, laughing fruit to stand-up comedy as the gene, we are comedy. We're not deliberately competing with other comedy labels." In his opinion, it is good to be able to do one's own thing, and healthy competition gives rise to quality works, "so that domestic comedy is recognized and loved by more people, and I think it is good to promote each other."

As a newcomer to the variety show circuit, Wang Haigang admitted that the "happy twist" was created with a special emphasis on highlighting the atmosphere of the "happy twist family," and that "we all came together after graduating from various drama schools. We got together after graduating from various drama schools, so we can say that we grew up together. We want to reflect the real, family-like feeling of Happy Mahua in the program." For example, in such an atmosphere, the recording site is always happy, Shen Teng is the leader of the food and drink, even the game of delicious props are swept away. In addition, each installment of the program also adds interaction with ordinary people. In Wang Haigang's opinion, the stage and movie works of the twist team reflect the perspective of the little people and the feelings of ordinary people, "the reality show shows the tacit understanding of the team at the same time, but also want to reflect the relationship with ordinary people. In fact, we have always been the small person perspective, ordinary people's feelings, including the previous Spring Festival sketches, has not been to put themselves end to end."

"Twisted Special Happy" online into the explosive 2

The happy twist team's group synthesis "Twisted Special Happy" opened two, for the audience has been sort of clear the path of this program, the past in the stage play and the big screen to play "content is king" of the happy twist, the first group synthesis and did not play out any new tricks.

The content of the program and other variety shows of the same type is basically not very different, mainly to play games in teams, although this new program did not play new tricks, but the charm of the "Shenma is a happy planet", but also attracted a large number of viewers for the program.

From the data summarized by the professional statistics platform, the program was on air for 10 days, five of which were on the network broadcast variety show "broadcast market share" of the day, and the other half of the time was occupied by multi-platform broadcasting of the five ha.

The show has been around for a long time, and has a very strong lineup of guests, especially this season, which also brings together artists from Laughing Fruit Culture, plus the presence of top streamer Lu Han, which makes it a very impressive show.

Wuha this variety show is aired on two platforms, while "Twisted Special Happy" is aired on only one of the opposing platforms, which shows that this new variety show is still able to occupy 1/2 of the daily crown seats in front of its strong rivals, and it further illustrates the power of this show, "Twisted Special Happy".

The attraction of "Twist Special Happy" comes from three main sources:

1. Shen Teng

Shen Teng, as one of the most famous and accomplished comedy stars in the entertainment industry, has never let the audience down.

Whether on the big screen or on the small stage, Shen Teng has a great sense of humor and is a natural born and bred to laugh. Seeing a video of Shen Teng on the Internet and wanting to click into it should be a subconscious that many viewers have written into their bones, and getting pleasure from Shen Teng can really soothe the hard hearts of many working social animals.

2, Ma Li

Ma Li and Shen Teng *** known as the happy twist of the "two gods", on the funny and sense of humor, Ma Li may not lose Shen Teng, mainly because Ma Li will be a part of the experience spent in the family, so in the section of the variety show! seldom see the figure of Ma Li.

This time the happy mahua whole army attack, towards the field of variety art strides forward, Ma Li in the first group synthesis performance is also very good. The catch terrier throw terrier is very comfortable, always show the quality of female harmonic star sense of humor.

3, twist family bucket

In addition to Shen Teng and Ma Li's high visibility, Allen and Chang Yuan and the company's other artists in the past are rarely in the variety show, especially like this "in the name of the family," the recording of this group synthesis

A group show is a group show, and every guest on the show is the master of the show, and they all hope that the show will be a hit, so every member of the show is very excited.

That's probably why this group show, which doesn't have any top streams, was able to get 5 "airplay market share" day crowns within 10 days of its launch.

Broadcast market share

The specific meaning of "broadcast market share" is the actual broadcast rate of network variety shows/web dramas on the Internet.

This indicator removes all marketing-related broadcast data such as bloopers, featurettes, trailers, etc., and reflects the actual broadcast rate of the movie itself.

Therefore, the publicity is not much "Twisted Special Happy", can be on the line after becoming a hit, and dual-platform broadcast rival five ha reached 55 open situation, visible this twisted special happy group synthesis does bring a lot of joy for the audience.

"Mahua product, must be a fine product", which has been the unchanging truth of the comedy world. Expected the first of the happy twist it group synthesis can not be bad, I did not expect to meet with the audience after the line is really a "show".

"Twisted Special Happy" online into the explosive 3

"comedy effect explosion, too decompression!" "Shen Teng Ma Li again in the same frame, master Qing back!" "Cure unhappy, also have to see happy twist." By youku, happy mahua hand in hand to create the "mahua special happy" a start broadcast will fire circle, lighthouse data show that the program real-time positive broadcast market share of 24.35%, the public opinion hotness TOP1, Yunhe, cat's eye and other hotness list is also many days TOP1. microblogging, the program praise rate of close to 98%. Youku's data shows that female users accounted for more than 60%, young users aged 18-24 accounted for a slightly higher proportion, and the proportion of other age groups was evenly distributed. Due to the large audience base, the program sentiment is sufficient, and the actors have a high degree of nationalism, "Twisted Special Happy" has successfully broken the circle, and has made a good start for the variety market in 2022.

As a national family-friendly variety show, "Twist Special Happy" combines the gold standard of Happy Mahua and recreates classic IPs such as "The Trouble with Charlotte" and "Shy Iron Fist". Whether it's the innate sense of comedy of the Mahua family or the presentation of popular laughing stems and popular stories, "Twist Special Happy" does the best it can to make things happy and healing. At the same time, the program also has a deeper core expression - focusing on social issues such as intergenerational communication, and observing the real sweet and sour in the lives of ordinary people. In the light of those ordinary people, viewers can see different attitudes towards life and find more power to laugh at life.

Happy Mahua IP+Variety Show Delivering Happy Emotions

In the first episode, Shen Teng, Ma Li, Alan, Chang Yuan, Wu Yu Han, Huang Cailun, Wang Cheng Si, Liu Xun, Xu Wen He, Gao Hai Bao, Li Hai Yin, Xu Wu Bin, and other Happy Mahua actors appeared one by one. The story is set against the backdrop of "The Trouble with Charlotte" and is set 10 years after Charlotte awakens from her dream. The students of the second class of three years have already started their own families, and intergenerational miscommunication is troubling all of them, so they fall into the "dream world" again, and start the hilarious journey of breaking through. The second phase of the program is linked to the "richest man in the west rainbow city", Shen Teng, Ma Li and flying guests Song Zuer came to the fishing village, in the guise of the three fishing factory director, leading the twist family members Allen, Chang Yuan, Wu Yu Han, Huang Cailun, etc. to compete for the champion of the consumer competition, experience a number of rural tourism projects. Each episode of the program a theme, all with happy twist movie IP as the background, guests through the game to get clues, immersive to complete their respective roles task.

The program gathers the "king bomb" artist combination of Happy Mahua, who, with their many years of experience in the film industry and drama industry, have accumulated a super-high reputation, so that the program carries its own national degree. Before the program began to broadcast, Shen Teng and Ma Li "Shen Ma combination" of roadshow highlights on the screen instantly. In the main film, Shen Teng funny interpretation of network terminology, Ma Li restore "boiled eagle" famous scene, a more than one to make the audience hilarious. Allen and Chang Yuan won the title of "Crouching Dragon and Phoenix Chicks" in the premiere, and their droll hilarity exceeded the audience's expectations. Haiyin and Haibao formed the "gold and silver treasure" couple variety show sense, they are every round of the game, fighting spirit, a passion, but the result is repeatedly defeated. Wang Chengshi, who has a high popularity, has never been seen in a variety show, and Xu Wenhe and other artists have brought a lot of surprises to the audience.

The program only aired two issues, will contribute to a lot of laughs "famous scene": "Shen Ma" group chorus of the sacred song "you fork fork", Allen stupid mouth Rap, Shen Teng and the amah! Square dance, auction link all members of the collective "sell teammates", guess the word link Ma Li all rely on ventriloquism output ...... intensive ` laughs, for the audience to bring the fireworks of happiness, decompression and healing.

Talking about the initial intention of the production of the "twist special happy", Youku Variety Sycamore Studio, head of the "twist special happy" Chief Producer Wu Xiao told "Variety Newspaper" reporter, "happy twist team has been y committed to the film and drama, this time to turn to the group of variety, I believe that it will bring the audience a brand new feeling." He introduced that the program is specially designed for the variety audience as a whole, and the game links also take into account the characteristics of the twist family.

Taking the national life as the material, taking care of the social issues

Transmitting happiness is only the first layer of expression of "Twist Special Happy", the audience found that this program is not just for "making happiness", it has a bigger goal: the program takes the national life as the material, observing the life of ordinary people, the audience will be more satisfied with the program, the audience will be more satisfied with the program. It has a bigger goal: the program takes the life of the nation as its material base and observes the sweet and sour of ordinary people's lives. In the first episode, for example, the characters of "The Trouble with Charlotte" are sent to the "Unintelligible Training Center" because they don't understand their parents and families. At the end of the program, all the scattered game clues are integrated, whether it's "guessing internet buzzwords" or square dance competition, in fact, they all aim at "disconnection" and "lack of understanding", and discuss the "disconnection" between grandparents, parents and children. It explores the intergenerational communication between grandparents, parents and children. Just like the game's final password is "don't understand", the only way to get through the game is to put it all together! Understanding", love can only overcome loneliness by turning "not understanding" into "understanding".

The program intentionally focuses on social issues in reality, thus triggering viewers to think and discuss about their lives. A netizen commented under the video, "The program switches seamlessly from funny to heartfelt, and the combination of game and theme is very clever. To be honest, I really didn't expect the "Twist Special Happy" to do such a deep theme, really let the audience in the sound of laughter have some feelings."

In this regard, Wu Xiao said, "Twist" team has always created content from the lives of ordinary people, and now the slogan of the program is "Twist Special Happy to make you happier", the observation of ordinary people has been carried out in the program.

Using comedy to open up the story of ordinary people

Doing a "national variety show" that expects public recognition can't be separated from life, and "Twisted Special Happiness" focuses its story on ordinary people from all walks of life. Here, they are not star guests, but the real protagonists of the story.

The first issue of the ordinary guest is a lovely father and daughter, their scene with the twist family to talk about their own troubles, Ma Li in the guise of a big sister to communicate with them, to help them realize their father and daughter "do not understand" to understand each other. In the second phase, back to the fishing village business milk tea sisters were invited to the scene, they use the Internet to spread the milk tea back to the countryside, to help the hometown economy. In addition, the "scrubber" who earns 200,000 dollars a year by scrubbing floors and the uncle who makes wontons with spring water in Hengdian have become the protagonists of the series of stories of "Twisted Flower Special Happiness". They open their hearts and share their stories with the Twist family. The audience can see different attitudes to life from them and find more strength to laugh at life.

Wu Xiao said, with the movie, TV series focus more on the plot direction is different, variety focuses on characters, linking the real world. Therefore, it is particularly important to choose what kind of people to participate in the variety art. "Inviting ordinary people to participate is the creative direction we were sure of from the beginning. Let every ordinary and sincere ordinary people produce happy ****songs, is Youku and happy twist team's ****same pursuit." And the ordinary people perspective, also gives the "twist special happy" unique temperature and **** song.

"Our original intention is to be a national family-friendly variety show, hoping to bring happiness to everyone." Wu Xiao hopes that the audience through the program can put down the anxiety and worries of life, temporarily forget the unpleasantness of life, follow the footsteps of the happy twist family, *** with the experience of a laughing comedy journey, to find the true meaning of happiness, to understand the meaning of life.