In order to ensure that the activities of scientific and orderly, often need to be carried out in advance of the activity program development work, the activity program is a written plan for a particular activity. So you know how to write a standardized activity program? The following is my gym card activity program, I hope to help you.
The gym card activity program Part 1First, the theme of the event
Passionate bloom, the times have love
Second, the time of the event
x month x day - x month x day
Third, the content of the activities
(a) love song duet confession
x month x: 00 - x: 00, in the 6th floor gym side of a special area, the scene microphone in the broadcasting room is connected to the couples can be through the love song duet or the form of confession, he (she) sang or said his (her) heart. ) to sing or say what is in their heart. And instantly broadcast through the radio. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance
x month x day normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to send xxx branch). On that day, if you build a body full of xx yuan, you will receive a box of exquisite chocolates.
Fourth, the cost of expenditure
1, display boards 2: xxxx yuan
2, lintel 2: xxxx yuan
3, print ads: xxxx yuan
4, gifts (roses, chocolates) by the xxxx responsible for
5, the sound costs: xxxxx yuan
6, other miscellaneous expenditures: xxxx yuan
Total: about xxxx yuan (roses and chocolates are not included in the cost)
V. Hints
This file activity, VIP card can use the discount function.
The gym card activity program Part 2
I. Activity time:
July 20xx (store celebration month)
July 25, 20xx (theme day) cold dinner party
Second, the theme: Thanksgiving for ten years, have your company!
Third, the content of the activities:
1, the introduction of a gift: the value of 168 yuan a weekly card
Membership gift: the value of 388 yuan a monthly card (for the quarterly card above the card)
Introduction of a gift: the member referred to the introduction of points doubled back (campaign time)
Theme gifts : On July 25th, a member will be selected to join and renew the membership, 100% cashback. (Only for this month's card members)
2, loyal members of the selection (tentative)
Activity time July 10 - July 20
Activity form: 52 fitness by all the staff in the July 20 before the selection of ten loyal members
Selection criteria: length of membership, fitness
3, points rebate activities
Theme gift: July 25, the day of drawing a membership and renewal of membership, 100% rebate. (Only for the card and for private tutoring, not discounted, can be offset against the cost of the card)
4, the old members referred (new members) points double back
Card price reward
Half-yearly card 700 yuan for each referral, a gift of one month of exercise time (only this month)
Ordinary annual card 988 yuan for each referral, a gift of two months of exercise time (only this month)
The regular annual card 988 yuan for each referral, two months of exercise time (only this month)
The card is a good example of how to get the best out of the card.
Two-year card 1,688 yuan for each referral, a gift of four months of exercise time (only this month)
Affinity card 1,688 yuan for each referral, a gift of four months of exercise time (only this month)
Note: Member referrals must be brought by the member himself, or no double back
5, the old membership renewal
Card prices
Ordinary annual card 988 yuan
Points against cash + 2 months membership time + two private lessons worth 400 yuan + a monthly card + 2 months free stop card + sports fanny pack + monthly cash draw.
2-year card $1688
Points + 4 months of membership time + a bi-monthly card + two private lessons worth $400 + 6 months free parking + 8G flash drive + monthly cash draw.
Affinity Card $1688
Points cash + 4 months membership time + a monthly card + two private lessons worth $400 + 6 months free parking + yoga mat + monthly cashback draw.
6, new card members
Card price
Ordinary annual card of 988 yuan
2 months membership time + a monthly card + 2 months free stop card + two private lessons valued at 400 yuan + sports fanny pack + monthly cash draw.
2-year card for $1688
4-month membership time + one bi-monthly card + 6 months free parking + two private lessons worth $400 + 8G USB flash drive + monthly cash draw.
Affinity card 1688RMB
4 months membership time + a monthly card + 6 months free stop card + two private lessons worth 400RMB + a yoga mat + monthly cashback lottery.
7, for private tutoring
Store for private tutoring during the period to enjoy the following discounts:
for 12 sessions of 200 yuan / session and another 2 free lessons
for 24 sessions of 190 yuan / session and another 4 free lessons
for 36 sessions of 180 yuan / session and another 6 free lessons
for 48 sessions of 170 yuan / session and another 8 free lessons
For 50 sessions of 160 yuan / session another 10 free lessons
For 50 sessions of 150 yuan / session another 12 free lessons
For the yearly private tutorials 144 sessions (original price 28,800), the activity price: 23,040 yuan (a free value of 1,500 mountain biking) is limited to a first-come-first-served basis.
8, star member selection, through the exercise body has a breakthrough improvement in members (provide two exercise before and after the contrast photo)
9, members of the athletic competition (in the planning)
10, July 25, 20xx
Award, raffle
Fitness card activity program Part 3Health club pre-sales is very important!
(a) a reasonable pre-sale program
should contain pre-sale of the overall process program, pre-sale management system, pre-sale of sales programs, pre-sale of standard speech, pre-sale of performance assessment and other related implementation programs
(b) the promotion of publicity to choose the appropriate publicity media
1, print media
Mainly newspapers, magazines, and related printed products.
2, electronic media
mainly television, radio, IETERNET.
3, corporate activities
Mainly professional activities, public service activities, publicity activities.
4, member influence
Mainly refers to the communication ability of club members.
Media selection and the company set the purpose of the enterprise, the scope of business, the object of the service has an inevitable correlation, the main consideration of the media's professionalism, the scope of influence, the influence of the crowd and the business expectations of the same.
(C) to organize members to visit the club
The main process is to promote - to make an appointment - guide the visit - - to discuss the significance of fitness - to agree on the first time to visit. -Discuss the significance of fitness -Appoint the first fitness time -Follow up.
1, promotion
Includes market research, activities, roadshows, DM sheets, friend referrals, self-search information and other methods to accumulate customer contact information.
2, make an appointment
Greetings, set the tone, pay attention to telephone conversation skills.
3, guide the visit
In order for people to understand the fitness center, membership staff should take the initiative to guide the guests to visit the open area of the fitness center, the visit should pay attention to the following points:
(1) before the visit, first of all, we should ask the guests to fill out a "guest basic information questionnaire ", such as guests objections, should be explained to the guests "will not delay you for a long time (just a few small problems), fill in the form is for your specific situation, suggest you and provide more suitable for your service or training methods.
(2) The tour should follow a pre-established route.
(3) Guides should walk in front of guests.
(4) when stopping to introduce the guide should stand in front of the guests on the left, and maintain an appropriate distance, for the guests to introduce the site should extend the left hand, to the palm of the hand to indicate the target, can not use the finger pointing.
(5) When passing through the door should now open the door for the guest, let the guest first, and then follow.
(6) Spend more time in areas of interest to the guest.
(7) Be steady, don't panic, and don't look at your watch.
(8) If the guest's shoes do not meet the requirements, he should be asked to change the shoe covers.
(9) Without the manager's permission, guests are not allowed to take pictures in the fitness center.
Strive for the first visit to ask for a sale, to potential members of preferential prices or promotional items.
4, discuss the significance of fitness, provide selling price
Active and enthusiastic exchange of fitness to the guests to the benefits of people, actively guide guests to think about the link between health investment and health, the appropriate time, a clear description of the club's prices of various services, while explaining the price of the value of the ratio.
5, agreed to the first movement
When accepting a new member, should take the initiative to understand the needs of customers, and in the customer's most suitable time to agree on the time of the first movement. It is worth noting is responsible for recognizing is responsible for telling customers the best time to exercise, at the same time, to respect the customer's schedule and desire. Contact the guest as soon as they feel the need for fitness to participate in fitness exercise.
6, after the campaign to follow up
Timely feedback from members or potential customers after the first exercise, and to analyze. Fitness process if there is a problem, should be answered in a timely manner, to strengthen their belief in fitness. After your guests become members still have to contact them, let them feel that you are their friends, so that they dissolve fitness into their lives.
(D) pre-sale management
1, the standardized implementation of pre-sale program management.
2. Standardized management of pre-sale personnel.
3, the target management of the pre-sale program.
4, the pre-sale stage of the problem solving and adjustment.
5, the trial operation of the work before the preparation.
The gym card activity program Part 4
I. Background analysis
The hot sun is thick, the blue water is long, the fluttering style, the slender body, it seems that for every man and woman would like to have. Years and years have marks, do not realize that the face of the old, out of shape, every night socializing beer belly, fast-paced city, repressed ` emotion, whether you also lament life, unloading a tired, indulge the mind, so that our hearts leap up, so that our body out of the misguided sub-health, fitness will be for your scientific system to cast a beautiful life.
The twenty-first century is a fashionable, dynamic, strong century you are busy every day for the cause of forgetting the body and mind, anxious mood, people need to completely relax, so fitness has become a way of life, scientific fitness in order to make your body and mind completely relaxed.
Fitness clubs are not only the representative of science, but also the spokesman for fashion. How to make the fitness movement has become a kind of people's main consciousness? How to make the majority of consumers to participate in the fitness club? This is now every industry in the discussion of a problem is also the fitness movement can be a good momentum forward development of security, although now more and more people have realized the importance of fitness, began to join the ranks of fitness. We see that most people still do not join the ranks of fitness, according to the low level of consumption and consumption concepts, and time constraints have a certain relationship. How can we make fitness become a daily necessity, lies in the vigorous publicity, so I think the second anniversary of the opportunity to deepen our theme, expanding the visibility of fitness is imperative.
Second, the purpose of the activity
The main purpose of this activity is to celebrate the first anniversary of the health club and rename the positioning, from the long-term purpose, the intention is to enhance the visibility of the fitness club and reputation, so that it can be better in the activities of their own image launched to enhance the fitness awareness of the people, the fitness club More understanding and recognition for the anniversary party to do a very good publicity; another, a series of activities in the cultural plaza, for the future fitness into the community to lay a good foundation, and better implementation of the fitness club, "health, service life" purpose, has reached the fitness club to increase the membership, the purpose of expanding the business.
Third, the activities of the flow of arrangements
1, 20 ** July 17, 18 two days in front of several large shopping malls to be issued coupons (with the coupon denomination to be determined), with the coupon can be in the center of the store celebration of the fitness free of charge during the period, and at the same time, the issuance of a leaflet on the theme of the celebration of the activities of the Arts and Culture. (Location: )
2, where the fitness club was established during the first anniversary of the celebration to join the fitness club, that is, to become an official member of the fitness club, you can give you a 20% discount, and can be the same as existing members to participate in large-scale theme of the arts and culture celebration of the raffle (awards to be set); such as teachers and students to participate in the further discounts can also be carried out,
3, during the evening party, to give you a gift with the name of the center of the center of the celebration of the center of the center, free of charge. During the party, we will give away souvenirs with the words "Fitness Club 1st Anniversary Celebration".
Fourth, "fitness from now on, fitness and you about" series of activities
1, time: 20 ** July 17 ~ 18 morning: 7:00 - 9:00
2, location:
3, personnel Arrangement: the fitness club out of the coach and some members to participate
4, the activities of the arrangement:
1) to speak to everyone about the knowledge of fitness, to instill the concept of fitness
2) publicize the fitness club anniversary celebration of the activities of the arrangement
(Remarks: If possible, this activity will be in the small area of the implementation of the long term, in order to achieve fitness services to the doorstep, the fitness club to the (Note: If possible, this activity will be implemented in the district for a long time, in order to achieve the fitness service to the doorstep, the fitness club to do the neighborhood, in order to promote the influence of the fitness club and the convenience of the ability to carry out fitness exercise can be more convenient to join the ranks of the fitness, in order to achieve the fitness club to the community to the development of the purpose)
V. Passionate Years. Entertainment of my heart"
Theme arts celebration
1, Time: July 18, 20 ** 15:00 - 21:00
2, Location:
3, evening party arrangements:
1) large-scale program performance
2) the health club to the community to develop the purpose of the community.
2) club representative speech
3) song performance (the number of singers to be determined) performance program to be determined
4) dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
5)Wonderful games (learn to do aerobics, give a beautiful gift)
6)Wonderful lucky draw (new members to join the fitness club members and the original members *** with the participation)
7)The host of the wonderful process of the show to promote the fitness club, as well as fitness scientific knowledge
8)Make some publicity fitness club one-year anniversary celebration banner The first anniversary of the club's banner and then do some balloon banners, in order to cooperate with the party for better publicity.
Six, the activities of the entry point
1, to now most people in the intense learning and work group body and mind have different degrees of fatigue, and even unhealthy performance, or sub-healthy performance, highlighting the fitness not only to meet the physical aspects of the exercise, but also to make you physically and mentally pleasurable, because we are the center of the fitness Use the most scientific method to teach you fitness.
2, advocating fitness to the community, to the doorstep, in order to better serve the majority of consumer groups, in order to achieve the fitness club, "Healthy people, service life," the purpose, but also a better grasp of the consumer groups.
3, must be in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness movement, in order to public welfare point of view to publicize the anniversary of the store, to let the majority of consumers to accept the Central Fitness Club, to join the Central Fitness Club to!
First, the theme of the event
Mutual love, the most love Tanabata
Second, the activity time
x month xx day - x month xx day
Third, the main thrust of the planning
1, Valentine's Day, from the caliber of the dissemination to the organization of activities, landing in the couple's love.
2, the theme of the entire planning around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activity
mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (x month xx - x month xx) Remember the promise you made to face your friends and family? xxx "I and my love" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ......, the end of the activity, according to the date of the photo shooting, the wedding The time is scheduled to be early or late.
The earliest wedding photos 5, the owner of each photo reward xxx value xxx yuan gift;
The earliest wedding promises 5, the owner of each promise reward xxx value xxx yuan gift.
Photos (after the collection is completed, made into a display, the original photo will be returned to me) / promises by the customer handwritten, signed, made into a display placed in the gym activity site display.